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PODCAST

AdMission

Every week, advertising gurus Russel Howcroft and Freddie Young offer a glimpse behind the curtain of the world’s most talked about marketing campaigns, brands, ideas, advertising news and industry screw ups.

business marketing

All Episodes

45:05

Robots, John Lewis & Coca Cola

AdMission ·

2025/11/10

Christmas campaigns have started, subscription addictions, robots & ads that make you cry.See omnystudio.com/listener for privacy information.

en-US

49:35

How cereal built America

AdMission ·

2025/10/27

Russ is in Tokyo, a history of cereal advertising and the Apple x Jane Goodall spot.See omnystudio.com/listener for privacy information.

en-US

47:30

Social media ban; 'This campaign has me worried'

AdMission ·

2025/10/20

Russ & Freddie look at the social media ban, an 'utterly glorious' ad from The Ordinary & why the beauty industry is a fabrication people are happy to go along with.See omnystudio.com/listener for privacy information.

en-US

46:20

Why 'brand purpose' doesn't really matter

AdMission ·

2025/09/22

Defending simplicity, fun business names, advertising the upside of AI & why we think brand purpose is important (but it’s actually not).See omnystudio.com/listener for privacy information.

en-US

40:54

Sunscreen, Kellogg's & how advertising saved the...

AdMission ·

2025/02/03

Russ and Freddie discuss Kellogg's new advertising campaign and the clever sunscreen launch from an Aussie agency. Get in touch with Russ & Freddie Instagram: www.instagram.com/goodone.creative/ LinkedIn: www.linkedin.com/in/russelhowcroft/See omnystudio.com/listener for privacy information.

en-US

42:23

'It's really bloody gross': The decline of dating...

AdMission ·

2024/05/21

Russel Howcroft and Freddie Young look at Bumble's marketing campaign woes, Apple's tone deaf iPad spot and how they are both missing the triangle of truth: Human, Cultural and Brand. Also discuss the come-back of the 'dumb phone'. See omnystudio.com/listener for privacy information.

en-US

43:24

Is privacy a thing of the past? And why streaming...

AdMission ·

2024/05/08

Russel Howcroft and Freddie Young question the value of privacy, and have some ideas on how streaming companies can bolster their numbers, and lend Australia’s cultural capital a hand in the process. See omnystudio.com/listener for privacy information.

en-US

49:04

Tassie's new footy team & AI in advertising

AdMission ·

2024/03/26

Russ and Freddie go behind the scenes of Tasmania's freshly minted AFL (and marketing) team, and explain how Google & AI dominate the world of advertising.And Russ has a very tough brief for Freddie... See omnystudio.com/listener for privacy information.

en-US

40:12

Guinness and the unsellable "Australian" beer

AdMission ·

2024/03/19

Russ and Freddie discuss when age matters for branding, and why the Guinness family are the cleverest advertisers of all time. Russ asks Freddie how he would revitalise an iconic "Australian" beer. See omnystudio.com/listener for privacy information.

en-US

50:08

NRL and the Kia ute ad

AdMission ·

2024/03/05

Russ and Freddie discuss the genius of Fred Again, why the AFL should be paying close attention to the NRL launch in Vegas; And how going big, VERY BIG, worked for Kia. See omnystudio.com/listener for privacy information.

en-US

31:31

Taylor Swift and The Right to Disconnect

AdMission ·

2024/02/20

Russ and Freddie explain what The Wiggles and Taylor Swift have in common, and why she demonstrates the fundamentals of marketing. They clash over the right to disconnect, and offer up their ideas for a pitch to sell it. See omnystudio.com/listener for privacy information.

en-US

45:36

Mad Men, Modern Men and Two-legged Goats

AdMission ·

2024/02/19

This is AdMission: A place where ideas are had, dissected, destroyed and worshipped. In episode one, the 'old world' of advertising meets the new. Russ admits what it was really like when the offices of ad men were naughty, loose and laden with cash. And what happened when it all came crashing down. Freddie picks up the pieces. Explicit language warning: Listener discretion advised.See omnystudio.com/listener for privacy information.

en-US

3:02

Trailer: AdMission

AdMission ·

2024/02/08

This podcast missed the mark. The premise is all wrong - backwards, even.People want to buy things that make them smarter, stronger, safer, sexier and rich. Nobody wants a podcast about the people behind the fantasies - brought to them by the biggest and the smallest names in this industry.People today want beautiful lies.Nobody wants a podcast about advertising. ‘AdMission’, with advertising guru Russel Howcroft and up-and-comer Freddie Young from ‘Good One Creative ', tells the uncensored story

en-US

13 results

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