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PODCAST

Creator"s MBA: Marketing Tips for Digital Product Entrepreneurs

Dr. Destini Copp

Your go-to resource for building a profitable digital product business that works on repeat.I’m Dr. Destini Copp, business growth coach and professor. Each episode, I share practical strategies, systems, and AI tools that help entrepreneurs:Generate consistent revenue without constant live launchesBuild rinse-and-repeat growth systemsEscape the grind of chasing algorithmsIf you’re ready to create a business that runs without consuming your life, this podcast is for you.Learn more at 👉

business marketing

All Episodes

13:07

236: $1M Experiment I’m Running in Public

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/09/30

Send us a textThe Unfiltered Journey to $1M: Why I’m Building in Public on SubstackMost people wait until they’ve reached the finish line to share their story—but what if you got to watch the whole messy, brilliant, in-progress journey instead?In this episode of the Creator’s MBA podcast, I’m pulling back the curtain on a live experiment I’ve launched: the $1 Million HobbyScool Experiment. My goal? To scale HobbyScool into a million-dollar brand I can eventually sell—and I’m documenting every step

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10:39

235: The Holiday Revenue Roadmap: 5 Steps to Your...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/09/23

Send us a textEvery year, November sneaks up on us—and before we know it, we’re scrambling to throw together last-minute holiday promos that feel more stressful than strategic. In this episode, I’m walking you through my Holiday Revenue Roadmap—a five-step system to help you stop winging it and start winning with your Q4 digital product promotions. Whether you’ve been caught in the last-minute chaos before or you're just ready to have your best November and December ever, this episode is your

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24:42

234: The Non-Launch Marketing System That...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/09/16

Send us a textThe Non-Launch Marketing System That Consistently Sells Your OfferYou poured your heart into a great product—maybe a course, a membership, or a group program. You even launched it once and made a few sales. But now? Crickets. Not because it’s not valuable. It’s simply not getting seen.In this episode of the Creator’s MBA podcast, I’m walking you through the Non-Launch Marketing System, my proven Growth Flywheel that consistently sells your signature offer without requiring you to be in

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16:34

233: Wake the Dead: How to Reengage Cold Email...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/09/09

Send us a textLet’s be honest. Cleaning your email list probably isn’t at the top of your to-do list. But if you're prepping for a big Q4 push, it needs to be. If your list is packed with ghost subscribers who haven’t opened your emails in months, your best offers may never even reach the inbox. And that could mean leaving thousands of dollars on the table.In this episode, I’m sharing why now is the perfect time to clean and reengage your list and how to do it without accidentally removing your

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20:32

232: How to Use AI to Sell More Without Sounding Like...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/09/02

Send us a textI know how overwhelming AI can feel—like everyone else has it all figured out while you're just trying to write one decent email that actually sounds like you. But what if I told you there's a way to make AI work for your business in a way that feels aligned, authentic, and even energizing?In this episode, I’m chatting with Ruth Poundwhite—visibility, sales, and mindset coach, author of Quietly Ambitious, and host of the Soulful Sales Show. Ruth opens up about her journey

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9:34

231: Behind the Scenes of HobbyScool’s Affiliate...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/08/26

Send us a textIn this episode, I’m bringing you behind the scenes of what’s been happening at HobbyScool as I work toward one of my big-picture goals: turning this business into a $1 million sellable brand. That goal has helped me think differently about how we grow, and I want to share how that’s led to something new we’re building for 2026.You’ll hear how I explored different paths, from physical locations to partnerships and what finally clicked. I walk you through how I mapped out a full year of

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20:02

230: What If This Could Replace Your Daily Content...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/08/20

Send us a textSo many business owners I talk to are burned out from the constant content treadmill. Posting to social, creating reels, and hoping for viral reach that rarely comes. What if I told you there’s a much easier way to consistently grow your list and revenue…without being glued to your phone?In this episode, I’m joined by Zach Spuckler from Heart, Soul & Hustle, and we’re talking all about how to use Facebook and Instagram ads to grow your email list on autopilot. Zach breaks down his

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37:50

229: Why Self-Paced Courses Are Dying—and What’s...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/08/13

Send us a textThe Way We Teach Digital Products Is Changing—and AI Is Leading the ChargeIf you're still relying on self-paced courses to generate revenue in your digital product business, it's time for a wake-up call. In this episode, I dive into a game-changing conversation with Monica Froese on how AI is reshaping the way we teach, sell, and scale our offers—and why the old models just aren’t cutting it anymore.Monica shares her journey from corporate marketing to launching Empowered

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14:38

228: Return on Time: The Mindset Shift That Changed...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/08/06

Send us a textI used to obsess over ROI—until I realized I was asking the wrong question. What really changed my business was thinking in terms of Return on Time.In this episode, I’m walking you through one of the biggest mindset shifts that helped me build a profitable business without burnout, constant launching, or chasing shiny objects. You’ll hear how I use a rinse-and-repeat system anchored around a promotional calendar to guide all of my content and sales strategy. I’ll also share how I

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9:51

227: 5 Surprising Ways to Make Money with AI (Even If...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/07/30

Send us a text How to Add AI to Your Digital Product Business and Start Earning More So many entrepreneurs are using AI to save time, but what if you could also use it to increase your income? In this episode, I’m diving into how you can add AI into your business in ways that aren’t just efficient—they’re profitable. Whether you’re a course creator, coach, or membership site owner, AI can be more than just a behind-the-scenes tool. It can become a powerful part of what you sell. From AI...

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10:37

226: Turn Subscribers Into Fans with a...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/07/21

Send us a textStop Ignoring This One Email That Can Make or Break Your Subscriber RelationshipIf you’re treating your welcome email like a throwaway message—or worse, skipping it altogether—you’re missing one of the biggest opportunities to connect with your audience and improve email deliverability.In this episode of the Creator’s MBA podcast, I’m diving into why your welcome email is hands down the most important email you’ll ever send. This isn’t about your product launch or weekly

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11:40

225: How I Run 4+ Memberships Without a Community...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/07/15

Send us a textDoes running a membership have to mean being online 24/7? I used to think so—until I found a better way. In this episode of the Creator’s MBA, I’m lifting the curtain on a topic that surprises a lot of people: running multiple successful memberships without a traditional online community. That’s right—no Facebook groups, no Circle, no Slack, no constant notifications. When a fellow podcast host recently said, “Wait, you can do that?” I realized just how many creators still think 24/7

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9:18

224: The #1 Mindset Shift to Turn Free Content Into...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/07/09

Send us a textIf you’ve ever wondered how to turn your free content into real income, you’re not alone—and I’m breaking it all down in this episode. This week on the Creator’s MBA podcast, I’m answering a powerful question from one of my members: “How do I know what my audience will actually pay for?” If you've been giving away your knowledge for free and you're ready to shift into a for-profit digital product business, this one’s for you. I share the mindset shift that made a huge

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9:33

223: The Future of Courses: What AI Means for Digital...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/07/02

Send us a textAI Isn’t Replacing Course Creators—It’s Redefining Our RoleI’ve been hearing it a lot lately: “What does AI mean for my digital product business?” If you’ve been feeling frozen in fear about AI’s impact on the course and membership industry, you’re not alone—and this episode is for you.Today, I’m opening up about how I’ve personally shifted my business to not just adapt to AI but thrive alongside it. I walk through the big changes I’ve made, like moving from static courses to dynamic

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86:56

222: The AI Conversation You Didn’t Know You Needed

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/06/25

Send us a text Struggling to keep up with all the AI changes? You’re not alone. If AI feels like it’s moving faster than you can keep up with, you’re in good company. That’s exactly why I joined forces with some of my smartest business friends for a panel we called “The Summer of AI.” We recorded the conversation and I knew I had to bring it to the podcast for you. This isn’t a lecture. It’s a behind-the-scenes look at how we’re all navigating this fast-moving space: what we’re testing,...

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18:48

221: Stop Building Your Business on Rented Land

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/06/18

Send us a textIf you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and

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12:38

220: How to Diagnose & Fix Your Funnel in One Hour

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/06/11

Send us a textWhy Your Funnel Isn’t Making Money—And How to Fix It FastI know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in. It’s easy to think something is broken, or worse, that you need to start from scratch. But let me tell you: your funnel probably isn’t broken. It just needs a few smart tweaks and the right kind of traffic to thrive.In this episode of the Creator’s MBA Podcast, I’m walking you through the most common reasons why

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10:13

219: Why Most Paid Newsletters Fail—and How to Build...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/06/11

Send us a textI’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason? They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate.Paid newsletters aren't just about adding more to your free content—they're a digital product with a specific promise and

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16:05

218: The Rinse and Repeat Business Model That Made My...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/06/04

Send us a textIf you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you.In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webinars, my membership offers, and even my rest time. If you’re craving a business that runs more like clockwork

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20:34

217: Behind the Revenue: How I Actually Make Money in...

Creator"s MBA: Marketing Tips for Digital Product... ·

2025/05/28

Send us a textIf you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you.This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use today, including:What I do now to generate consistent, scalable revenueWhat I no longer do (like done-for-you services and high-ticket coaching) and why I

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