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PODCAST

The Association Insights Podcast

OnWrd and UpWrd

The Association Insights Podcast focuses on best practices, top trends, helpful ideas and smart strategies and tactics that work in the world of associations. The podcast will feature meaningful conversations with association professionals across the country taking a deeper dive into trending topics, offering insights that both inform and inspire. Produced by OnWrd & UpWrd: https://onwrdupwrd.com/

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All Episodes

00:31:55

Small but Mighty: How to Pull Off a Big Event with a...

The Association Insights Podcast ·

2025/11/05

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Suzanne Struglinski, seasoned communications and PR practitioner, to talk about what it really takes to plan a successful event when it’s not your full-time job.From coordinating the Journalism and Women Symposium (JAWS) conference to helping with the all-volunteer Women of the Year Awards with Washington Women in Public Relations, Suzanne brings candid, field-tested insights for association and nonprofit

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00:39:05

Behind the Strategy: Building Smarter Content at the...

The Association Insights Podcast ·

2025/10/29

In this episode of The Association Insights Podcast, host Colleen Gallagher sits down with Julie McDowell, Director of Strategic Communications & Digital Content, and Becca Battisfore, Senior Content Strategist, at the College of American Pathologists (CAP) for an in-depth look at how a legacy association is modernizing its approach to content, data, and digital engagement.From managing messaging across member and customer audiences to aligning analytics with KPIs, Julie and Becca share how the

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00:36:15

Member Value Reimagined: Listening, Tech, and the...

The Association Insights Podcast ·

2025/10/22

In this episode of the Association Insights Podcast, host Colleen Gallagher continues the Member Value Reimagined series with an energizing and candid conversation with Julie Davis, Director of Marketing and Membership, and Ben H. Rome, Director of Communications and Brand, at the American Bus Association (ABA).From strategic tech upgrades to authentic storytelling, Julie and Ben share how ABA is reimagining member value in ways that are both deeply personal and forward-looking. You’ll hear how

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00:51:26

Member Value Reimagined: Leading the IT Channel into...

The Association Insights Podcast ·

2025/10/15

In this episode of The Association Insights Podcast, host Colleen Gallagher continues the Member Value Reimagined series with a conversation that’s both timely and inspiring. Her guest, MJ Shoer, Chief Community Officer at the Global Technology Industry Association (GTIA), shares how his organization—formerly the CompTIA Community—is redefining member engagement and impact across the global IT channel.🎧 From steering a major rebrand and organizational split to expanding GTIA’s global footprint and

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00:39:10

Member Value Reimagined: Why Audio is Your Most...

The Association Insights Podcast ·

2025/10/08

In this episode of The Association Insights Podcast, we're continuing our Member Value Reimagined series with an eye-opening conversation about one of the most overlooked engagement tools in the association toolkit: audio.Host Meghan Henning sits down with Kevin C. Mitchell, Esq., CEO of Modio Information Group, to explore how narrated content and branded audio platforms are helping associations transform their member experience, extend the life of their publications, and even open up powerful

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00:55:30

Member Value Reimagined: Launching a Freemium Model...

The Association Insights Podcast ·

2025/10/01

In this episode of The Association Insights Podcast, we launch our Member Value Reimagined series with a bold and inspiring story from the American Society for Nondestructive Testing (ASNT). Host Meghan Henning sits down with Pat White, Director of Membership, and Nealy Wheat, Chief Financial & Administrative Officer, to explore how ASNT broke the mold—replacing a traditional dues-based model with a freemium structure that’s already delivering surprising results.🎧 From board buy-in to

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00:10:41

The Association PR Toolkit—Smart, Strategic, and...

The Association Insights Podcast ·

2025/09/24

The Association PR Toolkit—Smart, Strategic, and Actually DoableIn this solo episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, walks through the essential tools every association needs in their PR playbook. From mapping out the right stories to building the right press list—and pitching them to the right people—this is your tactical, honest, and refreshingly practical guide to PR that works.Whether you're new to PR or looking to tighten your approach,

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00:12:10

Making Awareness Days Work: A Smart Strategy for...

The Association Insights Podcast ·

2025/09/17

In this solo episode of The Association Insights Podcast, host Colleen Gallagher, CEO of OnWrd & UpWrd, breaks down one of the most debated tactics in association PR: awareness days. While some call them overdone or ineffective, Colleen makes the case that, done right, awareness days can unlock real visibility, credibility, and media wins—especially for associations.With real client examples and a clear, strategic framework, this episode is packed with practical advice on how to tap into

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00:35:41

A True Video Partner: Rethinking Storytelling at Your...

The Association Insights Podcast ·

2025/09/10

A True Video Partner: Rethinking Storytelling at Your AssociationIn this episode of The Association Insights Podcast, O&U CEO and host Colleen Gallagher sits down with C. Dallas Golden, DES, founder and Chief Video Strategist of Pond Ripple Media, for an honest and energizing conversation about the power of authentic storytelling. Dallas has spent the last decade helping associations and nonprofits elevate their video strategies—not as a vendor, but as a true partner.From interviews that spark

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00:57:55

Communicating What Matters: A Roundtable Replay

The Association Insights Podcast ·

2025/09/03

In this episode of The Association Insights Podcast, we’re bringing you a special replay of our summer LinkedIn Live panel: Communicating What Matters—How Associations Can Lead with Strategic Storytelling.Originally hosted by OnWrd & UpWrd CEO Colleen Gallagher, this roundtable features two communications leaders navigating some of the most complex issues facing associations today:Tim Ebner, Senior Director of Communications at the Can Manufacturers InstituteSean Luechtefeld, Ph.D., Senior

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00:22:30

Leading Across Borders: Lessons in Global Alignment,...

The Association Insights Podcast ·

2025/08/27

In this episode of The Association Insights Podcast, host Meghan Henning sits down with Marilena Vrana, Vice President of Public Affairs and EU Operations at the Plasma Protein Therapeutics Association (PPTA), to explore what it takes to lead a global association strategy with unity, speed, and impact.From Brussels to Washington, Marilena shares how her team navigates cultural, regulatory, and political complexity while keeping member needs and patient access front and center. With decades of

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00:36:48

From BeccaBot to Better Member Experience: Using AI...

The Association Insights Podcast ·

2025/08/20

In this episode of The Association Insights Podcast, we wrap up our August series on artificial intelligence with a standout example of AI in action. Host Colleen Gallagher sits down with Dave Dellin, Chief Executive Officer of the American Paint Horse Association (APHA), to explore how a tech-forward mindset is transforming a legacy association. From reducing call volume to enhancing 24/7 member support, Dave shares how APHA’s AI-powered chatbot, BeccaBot, is making life easier for both members and

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00:38:59

Your Voice Still Matters: Using AI Thoughtfully in...

The Association Insights Podcast ·

2025/08/13

In this episode of The Association Insights Podcast, we continue our August series on artificial intelligence with a thoughtful conversation about voice, values, and the real-world applications of generative AI.Host Meghan Henning sits down with Preeti Vasishtha, Director of Content and Editor in Chief at the American Academy of Actuaries, to explore how she’s using AI as both an intern and a strategic partner—from onboarding to a highly technical industry to developing smarter content workflows

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00:29:00

Smart Starts, Big Impact: How One Small Association...

The Association Insights Podcast ·

2025/08/06

In this episode of The Association Insights Podcast, we kick off our August series on artificial intelligence with a powerful real-world example of how small-staff associations can lead with strategy, innovation—and confidence.Host Meghan Henning sits down with Cathy Lada, D.Sc., CAE, Chief Marketing & Membership Officer at the American Alliance of Orthopaedic Executives (AAOE), to explore how her team is thoughtfully integrating AI to enhance member experience, streamline operations, and unlock

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00:22:00

Trust, Fit, and Follow-Through: Building Sponsor...

The Association Insights Podcast ·

2025/07/30

In this episode of The Association Insights Podcast, we wrap up our July series on sponsorships, partnerships, and non-dues revenue with a candid conversation about the human side of corporate engagement.Host Meghan Henning sits down with Cindy Simpson, M.Ed., CAE, Corporate Relations Manager at the Urgent Care Association (UCA), who brings decades of experience across membership, meetings, and business development. With over 100 corporate partners in her portfolio, Cindy offers grounded, real-world

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00:25:15

High Touch, High Value: The Art of Modern Association...

The Association Insights Podcast ·

2025/07/23

In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a fresh perspective from the higher education space. Host Colleen Gallagher sits down with Leah Lang, Senior Director of Partnerships and Corporate Engagement at EDUCAUSE, to explore how the organization moved beyond transactional sponsorships and built a high-impact partnership model that aligns with their mission—and delivers real value to both members and

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00:39:28

Encore Episode: What’s Changed—and What’s...

The Association Insights Podcast ·

2025/07/16

In this special encore episode of The Association Insights Podcast, host Colleen Gallagher welcomes back David Whited, Principal of Design Research & Strategy at Highland, to walk us through fresh insights from the newly released 2025 Young Professional Membership Index (YPMI)—dropping the same day this episode airs.Earlier this year, David helped us kick off our Gen Z series with data-backed insights and practical frameworks for attracting and retaining younger members. That episode sparked

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00:26:02

Relationships, Revenue & Reimagining the Exhibit Hall

The Association Insights Podcast ·

2025/07/09

In this episode of The Association Insights Podcast, we continue our July series on sponsorships, partnerships, and non-dues revenue with a behind-the-scenes look at how one major association is building long-term value through strategic partnerships and innovative fulfillment models.Host Meghan Henning sits down with John Buckley, Senior Director of Business Partnerships and Expo Operations at the Infectious Diseases Society of America (IDSA), to explore how IDWeek has evolved into a flagship

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00:30:21

Beyond the Logo: Rethinking Strategic Partnerships

The Association Insights Podcast ·

2025/07/02

In this episode of The Association Insights Podcast, we kick off our July series on sponsorships, partnerships, and non-dues revenue with a powerful conversation featuring Edessa Polzin, PCM, Director of Strategic Partnerships at the American Marketing Association (AMA).Host Meghan Henning sits down with Edessa to explore how AMA is transforming partnerships from transactional to transformational. With a background in B2B growth strategy and partner-led innovation, Edessa shares a bold,

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00:09:09

Rapid Fire: Association Advice Edition

The Association Insights Podcast ·

2025/06/25

In this short solo episode of The Association Insights Podcast, host Colleen Gallagher delivers a high-energy dose of practical advice for busy association leaders—one quick-hit insight at a time.With more than a dozen rapid-fire questions, Colleen tackles everything from member engagement and strategic planning to board dynamics, advocacy messaging, and internal communication. If you’ve ever wished for a pocket-sized playbook of smart, actionable association strategies—you’re in the right place.🎧

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131 results

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