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PODCAST

Disconnected

Disconnected shines a light on the secrets and the impact that social media and technology is having on our society, culture, politics, human interactions, and behaviour. My name is Jag Sharma - and I’ve spent the last 12 years creating, developing and executing social media strategies for a number of global brands across a variety of industries, and have witnessed first-hand the impact that algorithms, behaviour modification, negative feedback loops, ad targeting, and mass data collection have had

society & culture marketing

All Episodes

44:55

The World’s New AI Hub & Trump’s Dining Travesty with...

Disconnected ·

2025/10/01

What do royal banquets, AI startups, and the world’s best crisps have in common? The UK plays host to them all - at least if Trump’s latest feast goes to plan…The sands are shifting in the tech world, and our special guest Chris Baker is guiding us through the UK’s potential as a hub for AI companies, and changing trends in how consumers now purchase.This episode of Disconnected covers:The UK’s ‘Goldilocks Moment’, and whether Britain can seize its chance to become a global tech and AI

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46:10

The LinkedIn Killer, Smartphones Go Dumb, and Social...

Disconnected ·

2025/09/17

Would you trust AI with your career choices? LinkedIn is hoping that you wouldn’t, while OpenAI takes on the old guard in the talent market with its new jobs platform…The prospect of LinkedIn’s timely death makes for light reading for Jen Campbell, while Felina, Jason and Jag take us through ‘dumb phone’ apps, social media bans, and the dead internet theory rearing its head once again!This episode of Disconnected covers:OpenAI disrupting the job market and upstaging LinkedInThe questionable

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48:25

The 10,000 Year Clock, The Elon Factor, and Who Wins...

Disconnected ·

2025/09/03

What’re your plans for 10,000 years’ time?Short of finding a cure for aging, Jeff Bezos has made his plans very clear with the 10,000 year clock, while Elon seems to be creating a new business every 10,000 minutes…Take a journey into the future with us on Disconnected, as we break down Microsoft’s new competitor ‘Macrohard’, Bezos’ latest art project, and the fallout from the streaming wars…This episode of Disconnected covers:Jeff Bezos’ 10,000 Year Clock, and whether it’s a symbol of long-term

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57:11

Social Search Reimagined, The Metaverse Revived, and...

Disconnected ·

2025/08/20

The Metaverse is back, and its saviour is… McDonalds?AI, SEO and the Metaverse: you’d be forgiven for thinking this is an episode from 2022, but we are a LONG way ahead of the game from 3 years back.SEO is now AI-first, so if you want to be discovered in a world where machines curate our lives, we’ll need the expertise of our special guest this week, Katy Howell.Join us to pick apart our new search habits, how AI influences them, and the questions we need to ask of ourselves with any new AI tech -

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42:28

AI Models, VPN Whack-a-Mole and Brazil’s Sport at...

Disconnected ·

2025/08/06

When AI models become the new norm, who writes our beauty standards?An advert for Guess in Vogue has prompted a deeper look at how exactly it’s been made, and what it means for the world of fashion and beyond from our very own Jen, Jason, Matt and Jag.Join us on Disconnected this week, as we also peer into the UK’s new game of VPN Whack-a-Mole, and how Brazilian football is hanging by a thread…This episode of Disconnected covers:The ethics of AI models, beauty standards, job displacement, and mental

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44:51

The Homogenisation of Humanity with Jag Sharma, Jen...

Disconnected ·

2025/07/23

AI can clone your accent, or replace it. Is this the point that we start to lose authorship over humanity? Fake bands, automated sports officials and dialect-shifting technology are all at the heart of an existential episode of Disconnected this week, so join Jag, Jen, Jason and Felina to explore the preservation of dying languages and controversial content revolutions. This episode of Disconnected covers: How AI technologies can preserve regional accents, or homogenise themThe emergence of A...

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43:31

The Death of The Internet (As You Know It) with Jag...

Disconnected ·

2025/07/09

The internet as you know it is dying - let’s hope what replaces it is good for humanity…With bots abundant on the web, Meta and Google in an AI employment war, and AI generated content harder to spot, it’s more important than ever to know where to look for something REAL.Don’t miss the very real Jag, Jen, Jason and returning Matt Webster on Disconnected, as they prepare you for an almost-fully automated future, for better or worse.This episode of Disconnected covers:The Dead Internet Theory rising

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46:44

Can a Bot Win ‘Employee of the Month’? AI Agents...

Disconnected ·

2025/06/11

AI agents will be our coworking companions, but what happens to your newfound superpower when you change jobs?The world of work, and how exactly you brand yourself to get the jobs with such perks, is forever changing - don’t get left behind, as we explore the future of your career with Jag, Jen, Jason, and a returning Matt Webster!This episode of Disconnected covers:How AI agents could exacerbate the divide between the ‘haves’ and ‘have nots’The role of personal branding in the digital age Whether

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41:02

Black Mirror or Real Life? The AI Takeover with Jag,...

Disconnected ·

2025/05/28

With AI all around us, it’s worth a check; is your brain still there…?Watch out for agency decay, Google’s huge new suite of AI tools, Sir Jony Ive’s magic at OpenAI, and so much more - stay afloat with one of the busiest fortnights in technology courtesy of the wonderful insights from Jag, Jen, Jason and Felina.This episode of Disconnected covers:Humanity’s dangerous levels of AI dependency, and the advent of ‘agency decay’Google's huge new AI tools, promising a tech revolutionThe risks of AI

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44:54

Tech Titans Unhinged: Meta’s Marketing Monopoly and...

Disconnected ·

2025/05/14

Marketing agencies beware: Meta’s next move could be an extinction level event…There are shakeups across the board in tech and social media this week, from Elon abandoning Grok and Sam Altman keeping OpenAI non-profit, to ‘The Zuck’ declaring war on the advertising industry.Taking us through it all are the ever-reliable Jag, Jen and Jason, joined by very special guest Matt Webster!This episode of Disconnected covers:Meta's advertising revolution, potentially eliminating the need for advertising

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52:51

Is Adolescence Proof That We Should Ban Social Media...

Disconnected ·

2025/04/16

Adolescence has parents in a panic, and governments in disarray - should we ban social media for kids? Is it too late to even try…?The best and worst of technology is on full display this week on Disconnected, as Jason & Jag are joined by special guest Ben Davies to discuss this, as well as ChatGPT’s recent impact on the art world with its Studio Ghibli imitations.This episode of Disconnected covers:The huge societal questions posed by Adolescence, and whether social media is safe for our

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39:50

Grok Goes Rogue, The Death of Humane AI, and Our...

Disconnected ·

2025/04/02

Grok’s got a potty mouth, Humane AI’s been snuffed out within months, and our last hope for social media is… Snapchat? It’s been mayhem in recent weeks, so Jen Campbell and Jag Sharma set the world to rights this week and explain why Snapchat’s CEO is the tech hero we’ve been waiting for, why Grok’s profanity might be a good thing, and much more. This episode of Disconnected covers: Grok AI's comments on Indian politics and social issues creating controversySnapchat’s focus on positive user e...

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46:02

How to Replace Friends with Chatbots and The Rise of...

Disconnected ·

2025/03/19

Who needs friends? For the low price of an AI subscription fee, you could have all the friends you need…Chatbots are taking the roles of friends, lovers, parental figures, therapists, mediators and career coaches, but is the tradeoff of convenience sapping our humanity from us?We dive into a very real conversation about fake conversations on Disconnected this week, as we also set our sights on alternatives to X, from BlueSky in the west to China’s new 500m user ‘underdog’...This episode of

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36:12

Meta Abandons Content Moderation, the UK’s AI Music...

Disconnected ·

2025/03/05

Where power flows, Zuckerberg swiftly follows, which puts him firmly in Trump’s camp for the foreseeable…How that manifests in Meta we’ll see over the next 4 years, but they’ve already abandoned content moderation in favour of community notes.We look at the ripples this’ll send throughout their many platforms, as well as the UK’s creative copyright crisis and Grok’s newfound 18+ mode, on this week’s Disconnected.This episode of Disconnected covers:Meta’s shift to an unmoderated, community

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40:18

The First Phase of the War For Our Data with Jag...

Disconnected ·

2025/02/19

It’s been a monumental month in the AI space, and we might already have signs of how the tech industry will unfold in 2025…From Chinese competitors and country-wide bans to agentic capabilities and a whole lot of tech-for-good stories, Jag, Jen, Jason and a returning Felina Tan take us through it all in this week’s jam-packed Disconnected…This episode of Disconnected covers:The great ChatGPT vs DeepSeek face-offChatGLM and Ying taking us a step closer to agentic AIWho you should trust with your data

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45:41

Scams, Bans, and AI Helping Hands: Our Tech...

Disconnected ·

2025/01/22

It’s the first show of the year, which means it’s our bravest show of the year…We put our money where our mouths are by hedging our bets on what the coming 12 months will hold in the world of tech and social media.From Agentic AI and an influx of scammers to social media bans and the possible TikTok exodus, join us to peer into the future.This episode of Disconnected covers:TikTok’s tumultuous ride with the potential US banNew, elevated forms of AI assistanceThe future of scamsJen Campbell:

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39:20

The Good, The Bad, and The Ugly of 2024 with Jason...

Disconnected ·

2024/12/18

336 days ago, we made our bold predictions for what 2024 might bring us - it’s time to look back on just how the year surprised us…Jag, Jen and Jason take this episode to see which of their prophecies came true, how much AI took over our feeds, and the social & cybersecurity gaffes that ruled the year we’ve endured.This episode of Disconnected covers:The promising notion of automation seen with robots and autonomous vehiclesHuge cybersecurity blunders that marked the yearThe AI-generated content

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31:21

AI Saves the World with Jen Campbell and Jag Sharma #81

Disconnected ·

2024/12/04

We’ve moaned enough about AI, it’s time to realise how it’s going to save the world.Visual impairment, taxi services, and protecting red squirrels are all on our agenda this week, as Jag and Jen dive deep into the future of AI, plus a peek at social media’s latest missteps with Mastodon and Blue Sky…This episode of Disconnected covers:The AI tool protecting the dwindling red squirrel populationHow visually impaired people have a new solution for personal assistantsClash of the robotaxisWhether

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41:25

So Elon Got Trump Elected… What Now? Measuring Musk’s...

Disconnected ·

2024/11/20

He’s back, whether you like it or not.We’re bound for 4 more years of Donald Trump, but Elon Musk’s been tied to his hip, so how long might we see him in a governmental capacity, and what does that mean for his companies?We untangle the messy muddle that last week’s election threw us into on this week’s impactful episode of Disconnected, along with a look into Australia’s hopes for a total social media ban…This episode of Disconnected covers:Elon Musk’s role in Trump’s electionWhether his Department

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34:58

The MAGA Avengers, Misinformation Makes Money, and...

Disconnected ·

2024/11/06

Donald Trump’s assembled his ‘MAGA Avengers’, and it won’t be long before we find out if they’ve worked their magic…With Elon among them, it’s no wonder Jason Kapadia’s eyes are peeled - he, Jen and Jag weigh in on how Twitter/X is playing its part in America’s future.Join us on this week’s Disconnected, as we also fill you in on the very demure language taking over TikTok, and how misleading tweets are making users thousands of dollars.This episode of Disconnected covers:How TikTok has proliferated

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