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PODCAST

Disconnected

Disconnected shines a light on the secrets and the impact that social media and technology is having on our society, culture, politics, human interactions, and behaviour. My name is Jag Sharma - and I’ve spent the last 12 years creating, developing and executing social media strategies for a number of global brands across a variety of industries, and have witnessed first-hand the impact that algorithms, behaviour modification, negative feedback loops, ad targeting, and mass data collection have had

society & culture marketing

All Episodes

44:39

AI vs Women & The End of The Introvert with Patti...

Disconnected ·

2026/03/04

The world is doomed to be run by one of two things; beautiful dumb people, or untrustworthy AI.With over 20 years at the top of the marketing game, Patti Balbas is perfectly placed to help us understand how, in a ‘charismocracy’, charm will win over the masses rather than diligence.We also dive deep into a worrying, emerging pattern in AI’s use cases which has the potential to undo decades of societal progress for women - unless we act now…This episode of Disconnected covers:AI, safety, and women’s

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57:19

Who’s to Blame When AI Screws Us Over? with Jason...

Disconnected ·

2026/02/18

When AI goes wrong and signs you up to an awful legal deal, who’s to blame - you, or the agent? AI is crossing the line from ‘nice-to-have’ to ‘invisible infrastructure’, and once it does there’ll be no turning back. We dive into the AI-first future, the landmark trial on addictive design for social media, and questions whether OpenClaw is already plotting the demise of the ‘meat bags’... This episode of Disconnected covers: The blurred line between tool and infrastructureAccountability when ...

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65:46

Global Deepfake Deception, Mental Offloading, and...

Disconnected ·

2026/02/04

Prediction season is back for a round 2, and this time Matt and Felina are swinging for the fences. Between the dream of burdening AI with our mental load, to the nightmare of deepfakes fooling us all on the world stage, our outlook on 2026 proves one thing - you won’t have time to catch your breath, or the year in tech will pass you by…Join us in the second of our special prediction episodes; we’ll see in December whether it’s the optimistic theories that prevail, or whether you’ll be able to trust

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48:21

LLM Ads, AI-generated Hits, and Anthropic Going...

Disconnected ·

2026/01/21

It’s prediction season once again, and the only certainty for the year ahead… is uncertainty.Will Apple finally enter the foldable phone race? Could an AI-generated song hit 250m streams? Will LinkedIn FINALLY die the death that Jen’s been waiting on for so long?Tune into the first predictions episode of Disconnected for 2026, and prepare yourself for the year’s biggest shocks before they come true…This episode of Disconnected covers:Big Tech & AI Futures: from foldable iPhones to whether

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36:05

The Good, The Bad and The Ugly of Tech in 2025:...

Disconnected ·

2025/12/10

It’s been a stellar year in tech, and almost-nobody could have predicted the craziness we’ve lived through - ALMOST nobody…11 months ago, in episode 83, we completed our annual tradition of gazing into their crystal ball for the year ahead, and in episode 103, we review what came true… with a few friendly debates, of course.Listen as we take you through the year in social bans, cyber attacks, and the unrelenting march of generative AI.This episode of Disconnected covers:Our revisited, critiqued

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63:11

Who Controls the Truth? What Trust Means in a...

Disconnected ·

2025/11/26

When Coca-Cola rolls out an AI-generated Christmas ad, is it innovation or is it the ghost of marketing’s future glitching before our eyes? This week on Disconnected, Jag, Jason and Matt are joined by a very special guest - Nathalia Sica is a marketing, comms, and PR powerhouse with a keen eye on just how much trust it’s safe to put into big companies…Tune in for a debate on whether our digital age is selling stories, or just selling out.This episode of Disconnected covers:The rise of AI in creative

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52:36

The Obsolescence of Humanity, Ultra-Personal...

Disconnected ·

2025/11/12

In 100 months, when robots handle every inconvenience and AI tracks our health with alarming precision, what’s left for us to even do?From comfort robots that fold your laundry to AI-powered bespoke medicine and the end of admin as we know it, this week’s Disconnected episode unpacks how tomorrow’s tech could reshape our lives, our work, and even our purpose.This episode of Disconnected covers:Our purpose in a world rife with assistance robotsPersonal AI agents running our social livesBig pharma’s

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49:54

100 Episodes Back, 100 Months Ahead: The State of...

Disconnected ·

2025/10/29

1,618 days. 53 months. 4 and a half years. 100 episodes of Disconnected - we’re celebrating, but we’re not looking back… We’re looking ahead. Specifically 100 months ahead, to February 2034, and what lies in store for live events, ticket touts, agentic AI buying tickets for us, and therapists for AI bots. Join Jag, Jen, Jason and Matt for a centurion celebration, and a glance at what’s to come… This episode of Disconnected covers: How AI agents and decentralised platforms could revolutionise ...

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49:46

Ragebait Advertising, Outsourcing Your Friends to AI...

Disconnected ·

2025/10/15

Are your devices always listening, and if so… what if you could turn your digital eavesdropper into your new best friend?While tech startup ‘Friend’ is ragebaiting NYC into loving or hating the idea, AI giants like AMD, OpenAI and Nvidia are busy trying to keep their bubble from bursting…Join us for THE essential roundup of a chaotic week that’s seen faux friendships, a rival to ‘Woke-ipedia’, and what’s the endgame for the tech titans’ game-playing.This episode of Disconnected covers:Outsourcing

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44:55

The World’s New AI Hub & Trump’s Dining Travesty with...

Disconnected ·

2025/10/01

What do royal banquets, AI startups, and the world’s best crisps have in common? The UK plays host to them all - at least if Trump’s latest feast goes to plan…The sands are shifting in the tech world, and our special guest Chris Baker is guiding us through the UK’s potential as a hub for AI companies, and changing trends in how consumers now purchase.This episode of Disconnected covers:The UK’s ‘Goldilocks Moment’, and whether Britain can seize its chance to become a global tech and AI

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46:10

The LinkedIn Killer, Smartphones Go Dumb, and Social...

Disconnected ·

2025/09/17

Would you trust AI with your career choices? LinkedIn is hoping that you wouldn’t, while OpenAI takes on the old guard in the talent market with its new jobs platform…The prospect of LinkedIn’s timely death makes for light reading for Jen Campbell, while Felina, Jason and Jag take us through ‘dumb phone’ apps, social media bans, and the dead internet theory rearing its head once again!This episode of Disconnected covers:OpenAI disrupting the job market and upstaging LinkedInThe questionable

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48:25

The 10,000 Year Clock, The Elon Factor, and Who Wins...

Disconnected ·

2025/09/03

What’re your plans for 10,000 years’ time?Short of finding a cure for aging, Jeff Bezos has made his plans very clear with the 10,000 year clock, while Elon seems to be creating a new business every 10,000 minutes…Take a journey into the future with us on Disconnected, as we break down Microsoft’s new competitor ‘Macrohard’, Bezos’ latest art project, and the fallout from the streaming wars…This episode of Disconnected covers:Jeff Bezos’ 10,000 Year Clock, and whether it’s a symbol of long-term

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57:11

Social Search Reimagined, The Metaverse Revived, and...

Disconnected ·

2025/08/20

The Metaverse is back, and its saviour is… McDonalds?AI, SEO and the Metaverse: you’d be forgiven for thinking this is an episode from 2022, but we are a LONG way ahead of the game from 3 years back.SEO is now AI-first, so if you want to be discovered in a world where machines curate our lives, we’ll need the expertise of our special guest this week, Katy Howell.Join us to pick apart our new search habits, how AI influences them, and the questions we need to ask of ourselves with any new AI tech -

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42:28

AI Models, VPN Whack-a-Mole and Brazil’s Sport at...

Disconnected ·

2025/08/06

When AI models become the new norm, who writes our beauty standards?An advert for Guess in Vogue has prompted a deeper look at how exactly it’s been made, and what it means for the world of fashion and beyond from our very own Jen, Jason, Matt and Jag.Join us on Disconnected this week, as we also peer into the UK’s new game of VPN Whack-a-Mole, and how Brazilian football is hanging by a thread…This episode of Disconnected covers:The ethics of AI models, beauty standards, job displacement, and mental

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44:51

The Homogenisation of Humanity with Jag Sharma, Jen...

Disconnected ·

2025/07/23

AI can clone your accent, or replace it. Is this the point that we start to lose authorship over humanity? Fake bands, automated sports officials and dialect-shifting technology are all at the heart of an existential episode of Disconnected this week, so join Jag, Jen, Jason and Felina to explore the preservation of dying languages and controversial content revolutions. This episode of Disconnected covers: How AI technologies can preserve regional accents, or homogenise themThe emergence of A...

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43:31

The Death of The Internet (As You Know It) with Jag...

Disconnected ·

2025/07/09

The internet as you know it is dying - let’s hope what replaces it is good for humanity…With bots abundant on the web, Meta and Google in an AI employment war, and AI generated content harder to spot, it’s more important than ever to know where to look for something REAL.Don’t miss the very real Jag, Jen, Jason and returning Matt Webster on Disconnected, as they prepare you for an almost-fully automated future, for better or worse.This episode of Disconnected covers:The Dead Internet Theory rising

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46:44

Can a Bot Win ‘Employee of the Month’? AI Agents...

Disconnected ·

2025/06/11

AI agents will be our coworking companions, but what happens to your newfound superpower when you change jobs?The world of work, and how exactly you brand yourself to get the jobs with such perks, is forever changing - don’t get left behind, as we explore the future of your career with Jag, Jen, Jason, and a returning Matt Webster!This episode of Disconnected covers:How AI agents could exacerbate the divide between the ‘haves’ and ‘have nots’The role of personal branding in the digital age Whether

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41:02

Black Mirror or Real Life? The AI Takeover with Jag,...

Disconnected ·

2025/05/28

With AI all around us, it’s worth a check; is your brain still there…?Watch out for agency decay, Google’s huge new suite of AI tools, Sir Jony Ive’s magic at OpenAI, and so much more - stay afloat with one of the busiest fortnights in technology courtesy of the wonderful insights from Jag, Jen, Jason and Felina.This episode of Disconnected covers:Humanity’s dangerous levels of AI dependency, and the advent of ‘agency decay’Google's huge new AI tools, promising a tech revolutionThe risks of AI

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44:54

Tech Titans Unhinged: Meta’s Marketing Monopoly and...

Disconnected ·

2025/05/14

Marketing agencies beware: Meta’s next move could be an extinction level event…There are shakeups across the board in tech and social media this week, from Elon abandoning Grok and Sam Altman keeping OpenAI non-profit, to ‘The Zuck’ declaring war on the advertising industry.Taking us through it all are the ever-reliable Jag, Jen and Jason, joined by very special guest Matt Webster!This episode of Disconnected covers:Meta's advertising revolution, potentially eliminating the need for advertising

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52:51

Is Adolescence Proof That We Should Ban Social Media...

Disconnected ·

2025/04/16

Adolescence has parents in a panic, and governments in disarray - should we ban social media for kids? Is it too late to even try…?The best and worst of technology is on full display this week on Disconnected, as Jason & Jag are joined by special guest Ben Davies to discuss this, as well as ChatGPT’s recent impact on the art world with its Studio Ghibli imitations.This episode of Disconnected covers:The huge societal questions posed by Adolescence, and whether social media is safe for our

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109 results

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