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PODCAST

The Creative Boom Podcast

Real talk for creatives – without the corporate fluff. Every week, host Katy Cowan sits down with designers, illustrators, animators, entrepreneurs and creative thinkers for the kind of honest, warm, slightly unpredictable conversations that remind you why you got into this in the first place. We go to the real places – confidence, burnout, reinvention, money, failure, imposter syndrome – and we don"t dress them up. But we also laugh a lot. And occasionally reference the "90s more than is strictly

arts design

All Episodes

00:50:42

Why Wellness Apps Fail – and How to Fix That, with...

The Creative Boom Podcast ·

2026/03/29

Most wellness apps fail you. Not because you lack willpower, but because they were never designed around how humans actually change.Season 11 of The Creative Boom Podcast opens with Katy Cowan and Nicki Sprinz, CEO of ustwo – the studio behind Monument Valley – digging into the digital coaching revolution. What it looks like in practice, why it works when it does, and what it means to build technology that sits close to people's health, confidence and daily lives. Nicki has lived this. A

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00:27:16

The Spark: Chris Wilson on Confidence, Chaos and...

The Creative Boom Podcast ·

2026/01/15

This bonus episode brings Chris Wilson of Stckmn back for a lighter, looser conversation to round off the season. After a deep, emotional main interview, Katy and Chris shift gears into something playful, candid, and full of spark.Chris answers quick-fire questions about his quirks, his guilty pleasures, the creative advice he ignores, and what really happens behind the scenes when he's out of his depth. They discuss parenting, music, creative identity, and the inner critic he has named

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01:06:41

From Trauma to Triumph with Chris Wilson: Creativity,...

The Creative Boom Podcast ·

2026/01/12

This final episode of the season closes on a note that feels right for a new year. Honest. Hopeful. A little raw and full of heart. Chris Wilson, the multi-disciplinary force behind Glasgow’s one-man studio Stckmn, joins Katy for a conversation about surviving life's sharpest edges and still choosing to create something good. Chris grew up working class in Clydebank, a kid who took things apart to understand how the world worked. That curiosity shaped everything. So did hardship. He talks

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00:30:22

The Spark: Joy Nazzari on Fish and Chips, Street Art...

The Creative Boom Podcast ·

2026/01/08

Joy Nazzari of DNCO is back for The Spark, and this time we're keeping things short, sharp and delightfully unhinged. In this bonus episode, she opens up about the creative hill she'll die on, the medium she secretly wishes she could master, and the project that left her thinking, oh god… this is huge.There's talk of graffiti, guilty pleasures, strange compliments in Japan, and the emoji she overuses so much it's basically become her personal brand. We also discover what's sitting at the top

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01:10:48

Building Belonging: Joy Nazzari on 20 Years of DNCO,...

The Creative Boom Podcast ·

2026/01/05

DNCO just turned 20, and founder Joy Nazzari is not done yet. In this episode of The Creative Boom Podcast, Joy joins Katy to talk honestly about building a place brand studio from two slightly rebellious thirty-somethings with no clients, to a 33-strong team working on cities and even a whole US state.Joy shares why she and co-founder Ben walked out of permanent jobs with nothing lined up, how "never doing shit work" became a founding principle, and why saying no early on shaped the kind of

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00:35:23

The Spark: Matt Baxter on Mistakes, Motörhead and the...

The Creative Boom Podcast ·

2025/12/18

We're back with the wonderful Matt Baxter of Baxter & Bailey for The Spark, our fun bonus episode with each week's guest. We talk about orange hats, forgotten skills, and the power of liking what you do. There's nostalgia, karaoke, and a bit of Play-Doh.Matt shares what he wishes he were good at, how he handles creative jealousy, and a few stories that reveal the lighter side of life. There's even an asteroid question and a brilliant one for our next guest. Light, funny and perfectly

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00:50:35

Matt Baxter on What The Design Laundry Reveals About...

The Creative Boom Podcast ·

2025/12/15

Designer, writer and hat connoisseur Matt Baxter of Baxter & Bailey joins us on The Creative Boom Podcast this week to talk about imperfection, community, and the creative life. Matt's been in the game for three decades – from Trickett & Webb and 300million to co-founding his Brighton studio with Dom Bailey in 2012. Since then, they've built thoughtful, human brands for Oxford University Press, The Body Shop, London Symphony Orchestra, Royal Mail and the BBC. But it's his side

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00:30:28

The Spark: Pum Lefebure on Rituals, Awkward Beauty...

The Creative Boom Podcast ·

2025/12/11

In this bonus episode, Pum Lefebure of Design Army opens the studio door and lets us peek at the small rituals that keep her sharp, the mindset that replaces work–life "balance", and the travel habits that refill her creative well.We talk about fear, firsts, and learning new tools the hard way. She shares the single phrase a client used to define Design Army's signature. It's a good one. There's scent, style, and a guilty pleasure that might surprise you. We finish with Pum's question for

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00:53:32

Pum Lefebure on Yard Sales, Ballets and Building a...

The Creative Boom Podcast ·

2025/12/08

Pum Lefebure is the cofounder and chief creative officer of Design Army, the award-winning Washington DC studio behind bold campaigns for clients like The Washington Ballet, Bloomingdale's, and Hong Kong Ballet. Known for her clarity of vision, Pum set her sights on fashion, performing arts, and culture from the very beginning, building a portfolio that attracted exactly the clients she wanted.In this conversation, Pum shares how she and her husband Jake turned a yard sale poster into their

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00:23:58

The Spark: Jeff Staple on Inner Critics, Creative...

The Creative Boom Podcast ·

2025/12/04

Jeff Staple is back for The Spark – our quickfire after-hours chat where we dig beneath the surface and have a little fun. In this shorter episode, Jeff opens up about the small rituals that keep him grounded, how to turn jealousy into fuel, and why getting sunlight on your face at 6 a.m. can change your whole day.We talk about his inner critic (which sounds suspiciously like his mum), the smell of childhood baseball gloves, and why Bruce Lee remains his creative hero. There's talk of UFOs,

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00:53:00

Jeff Staple on Near-Death Moments, Big Risks and One...

The Creative Boom Podcast ·

2025/12/01

Jeff Staple is a designer, brand strategist and cultural icon who helped turn sneaker culture into a global movement. In this conversation, he opens up about growing up as an only child in New Jersey, how loneliness built his imagination, and how two near-death experiences changed the way he looks at risk, success and creativity.We talk about the making of Nike's Pigeon Dunk, the sneaker that sparked a riot in New York and put Jeff on the map, and what it's like to live with both the blessing

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00:17:34

The Spark: Ashley Johnson on Impulsive Adventures,...

The Creative Boom Podcast ·

2025/11/27

In this episode of The Spark, Katy welcomes back Ashley Johnson, Head of Brand Narrative at Pentagram in London, for a playful, after-hours chat that reveals a more mischievous side to the celebrated writer and strategist.After their in-depth Creative Boom interview, this follow-up is all about quick-fire questions, impulsive stories and surprising confessions that shine a light on the person behind the craft. Ashley reflects on the moments that keep her on her toes, shares a travel tale

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00:41:08

Ashley Johnson on Breaking Into Pentagram, Owning...

The Creative Boom Podcast ·

2025/11/24

n this episode of The Creative Boom Podcast, Katy chats with Ashley Johnson, Head of Brand Narrative at Pentagram in London, about the winding path that took her from Canadian TV journalism to one of the world's most respected design studios. Ashley shares how early experiences with online harassment pushed her out of the newsroom, why she calls her career "squiggly", and how she discovered a love for shaping brand stories that are as strategic as they are creative.Ashley explains how great

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00:23:23

The Spark: Zoë Thompson on Turning Creative Jealousy...

The Creative Boom Podcast ·

2025/11/20

In this playful bonus of The Spark, Katy Cowan welcomes back Zoë Thompson, founder of Sweet Thang and proud zine entrepreneur, for a quick-fire round of joy-filled questions. After sharing her creative journey in Monday's episode, Zoë returns to talk about creative jealousy and how she reframes it with her "love it for you, want it for me" list. She makes a strong case for anti-hustle creativity, too. Sometimes, doing nothing is where good ideas arrive. Zoë shares the small rituals that keep

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00:47:33

Zoë Thompson on the Power of Zines and Keeping Print...

The Creative Boom Podcast ·

2025/11/17

For The Creative Boom Podcast this week, Katy Cowan chats with Zoë Thompson, the founder of Sweet Thang, an independent arts and literary zine that champions black creatives around the world. Zoë launched the publication when she was just 18, driven by a love of magazines and a desire to create a platform where underrepresented voices could shine. What began as a scrappy DIY project has grown into a celebrated space for fresh talent, first-time writers, and those often overlooked by mainstream

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00:24:45

The Spark: Emily Penny on Kate Winslet, Fairies and...

The Creative Boom Podcast ·

2025/11/13

We're back with another instalment of The Spark, Creative Boom's bonus episode that gets under the skin of each week's guest. This time, host Katy Cowan is joined by Emily Penny – brand strategist, writer and founder of Be Colourful.In this after-show, Emily reveals the actress she's convinced should play her in the movie of her life, the hill she'd happily die on when it comes to creative work, and why she secretly believes in fairies. She talks about childhood obsessions, her love of

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00:39:43

Emily Penny on the Secrets Behind Standing Out as a...

The Creative Boom Podcast ·

2025/11/10

In this episode of The Creative Boom Podcast, Katy Cowan chats with Emily Penny – brand strategist, writer and founder of Be Colourful – about why so many design studios blend into the crowd, and the secrets to finally breaking free.Emily shares findings from her new report, Fully Saturated, which analysed over 150 UK branding agencies. The results reveal a sector drowning in sameness – studios echoing the same promises, paralysed by fear, and too often hiding behind portfolio thinking. But

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00:38:30

The Spark: Claire Blyth on Madonna, Magpies and the...

The Creative Boom Podcast ·

2025/11/06

We're back with another instalment of The Spark, Creative Boom's bonus episode that gets under the skin of each week's guest. This time, host Katy Cowan is joined by Claire Blyth, founder of Red Setter and a passionate advocate for design PR. In this light-hearted after-show, Claire shares the rituals that keep her grounded, the superstition she secretly (or not so secretly) follows, and the teenage scents that instantly take her back. She reminisces about nights out at the legendary Hacienda,

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00:49:55

Claire Blyth on Why PR Still Matters in the Age of AI

The Creative Boom Podcast ·

2025/11/03

In this episode of The Creative Boom Podcast, Katy Cowan chats with Claire Blyth, founder of Red Setter, the PR agency championing design.Claire reflects on how the industry has transformed since she started out – from mornings spent clipping newspapers to today's reality of AI search and zero-click content. She shares why human connection still matters more than ever, how design needs a stronger voice in business, and why many agencies are asking the same hard question: what's the point of

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00:22:59

The Spark: Brian Collins on Poetry, Playfulness and...

The Creative Boom Podcast ·

2025/10/30

We're back with another instalment of The Spark, Creative Boom's bonus episode that gets under the skin of each week's guest. This time, host Katy Cowan is joined by Brian Collins – legendary designer and co-founder of COLLINS. In this playful after-show, Brian reveals the piece of creative advice he always ignores, the guilty pleasure he'll defend to the death, and the oddest compliment he's ever received. He talks about the colour that has defined his life, the mythical creature that best

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