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PODCAST

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Sam Hollis and Marcus Ahmad

Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you"re a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you"ve always wanted

business marketing

All Episodes

00:12:21

Martin Parr - A life in photography

Commercial Photographer: Your Guide to Marketing,... ·

2025/12/12

We received the sad news this week that photographer Martin Parr passed away. Our show this week is a mix of personal stories, reflections and discussion about the life and work of Martin Parr. Hear what Martin thought about Marcus's photography during his degree and about the fantastic legacy and foundation he leaves behind. Marcus shares with us a glimpse into Martin's commercial photography.

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00:15:16

Stop Wasting Money: The 3 Website Analytics for...

Commercial Photographer: Your Guide to Marketing,... ·

2025/12/09

STOP GUESSING: Your website holds the key to your Commercial Photography Marketing success, but only if you know what the numbers mean. This essential show breaks down the noise of Website Analytics for Photographers into three actionable points.The Vital Few: Discover the exact 3–5 Commercial Photography statistics that genuinely measure your site's performance and income potential.The Dangerous Distractions: Learn which "vanity metrics" you should immediately ignore, as they waste

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00:29:27

Stop Ruining Your Shoots: Master Photographer Rapport...

Commercial Photographer: Your Guide to Marketing,... ·

2025/12/01

The Challenge: Every Commercial Photography session starts with a client saying, "I hate having my photograph taken." The Solution: Expert listener Colin Smith reveals the Commercial Photography Skills that help you immediately build trust, relax your subject, and capture authentic emotion.• The 10-Minute Mindset: Discover the specific psychological framework you must adopt upon arrival to master Photographer Rapport Building even before you pick up the camera.• The Golden Prompt: Learn

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00:23:15

Your Window Is Closing: Use Photography Education for...

Commercial Photographer: Your Guide to Marketing,... ·

2025/11/25

Is your Commercial photography income seasonal? Wedding photographer Nick Church reveals the reality—and huge potential—of offering Photography education. Learn how this strategic service can be the ultimate tool for Photography business growth.• The Passive Income Lie: Find out why the promise of automated recurring income is false, and what level of sustained marketing work is actually required to make your course profitable.• The Conversion Secret: Discover the specific type of marketing content

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00:16:55

Mastering Event Photography, how to Tell a Brand...

Commercial Photographer: Your Guide to Marketing,... ·

2025/11/18

Are you leaving money on the table? Marcus breaks down event photography, a high value, high pressure genre that perfectly complements your commercial photography marketing. Learn how to capture the atmosphere and emotion that brands need for their future campaigns.• The Preparation Blueprint: Discover the essential questions you must ask your client before the day begins to guarantee you capture the client's full vision.• The Gear Guarantee: Discover the essential equipment setup you must adopt

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00:28:30

Is SEO Dead for Photographers? How to Beat AI and Win...

Commercial Photographer: Your Guide to Marketing,... ·

2025/11/11

Is your SEO still working? This episode with web expert Alex Vita asks the provocative question: Is traditional SEO dead in the age of AI? Discover why tracking website traffic is no longer enough and what strategic shift you must make to secure premium clients in the "Zero Click Marketing" world.The Zero Click Strategy: Discover why chasing simple SEO traffic is a waste of time and what single metric you should be tracking instead to prove your online efforts are working.The New Rules of

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00:20:13

The Hidden Truth: Why Women Dominate Brand...

Commercial Photographer: Your Guide to Marketing,... ·

2025/11/04

Discover the true numbers behind the industry's gender split and see exactly why brand photography is attracting so many women photographers right now—and why it’s not just a coincidence.Uncover the 'magic ingredient' of successful brand photography that allows you to charge more, secure repeat business, and turn simple images into powerful brand stories for your clients.Identify a huge commercial advantage that many photographers are currently missing, which represents a clear path to

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00:30:42

How to Build a Premium Photography Business: Insights...

Commercial Photographer: Your Guide to Marketing,... ·

2025/10/28

Marcus is back this week with a fantastic guest: Colin Jones, CEO of The Society of Photographers (The Societies).In this powerful episode, Marcus and Colin dive deep into the state of the professional photography industry, focusing heavily on the commercial and B2B sectors. Colin shares critical insights on how a 5,000-member international organisation supports photographers and what it truly takes to succeed in today's demanding market.What You Will Learn. We’re covering the three key

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00:18:08

Skip the Grind (Part 2): Finalising the Deal for Your...

Commercial Photographer: Your Guide to Marketing,... ·

2025/10/20

If you're looking to accelerate your journey in Brand Photography or Growing a photography business, this episode is an absolute must-listen. Sam and Marcus dive straight into the practical, down-to-earth steps for finalising the purchase of a photography business, focusing on the client lists and assets that form the real value. Stop wondering how to get ahead and start implementing the strategies that will give you significantbenefits and set you apart in Marketing for photographers.What

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00:23:42

Skip the Grind: Buy Your Way to a Bigger Photography...

Commercial Photographer: Your Guide to Marketing,... ·

2025/10/14

Tired of the slow crawl to grow your photography business?In this episode, we're talking about a serious shortcut: buying an existing outfit. Sam shares his personal experience and lays out a practical guide on how to acquire a local photographer's assets to instantly boost your client list and portfolio, including a deeper dive into lucrative commercial photography and brand photography markets.What You'll Take AwayInstantly scale your business overnight: Discover the one radical move

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00:19:31

Shoot for Success: Unleashing Your Brand Photography...

Commercial Photographer: Your Guide to Marketing,... ·

2025/10/07

Brand photography isn't just a job; it's a goldmine for creativity and a sure-fire way to deliver massive value to your clients. Aimed squarely at UK photographers, this episode cuts through the waffle to show you how a fresh approach to branding shoots can keep you creatively sharp and significantly move the needle for your business.Stop leaving money and opportunities on the table. Here's a taste of what you'll gain from listening:You'll discover the simple yet powerful shift

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00:25:25

Commercial Photography Marketing: 5 Low Cost...

Commercial Photographer: Your Guide to Marketing,... ·

2025/09/30

Tired of throwing time and money at marketing and gettingnowhere? This week, Sam delivers five and a half practical, low cost marketing strategies for photographers that any UK photographer can implement right now to bring in higher paying commercial photography clients and grow theirbusiness.This episode is packed with useful content, but we've pulledout the three essential takeaways that will most quickly boost your commercial photography business. Stop relying on luck; start implementing a

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00:31:51

Building Your Commercial Photography Brand: Stand Out...

Commercial Photographer: Your Guide to Marketing,... ·

2025/09/22

This week, we're joined by personal branding experts Kaz Grant and headshot photographer Toby Lee. Toby has built an excellent personal brand which has helped him to stand out from the crowd and attract new customers. They discuss how all photographers can use their personal brand to grow their business. We explore why your reputation is more important than ever and how you can leverage it to get more work. Tune in to discover why a strong personal brand is the key to standing out in a crowded

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00:19:55

The £20 Commercial Photography Kit: Five Secrets to...

Commercial Photographer: Your Guide to Marketing,... ·

2025/09/15

Tired of feeling like you need to remortgage your house to buy quality photography equipment? Think again. In this episode, we reveal five game-changing items you can get for under £20 to significantly improve your skills and efficiency in commercial photography. From must-have gear to mind-altering concepts, we give you the tools and ideas to elevate your work without breaking the bank.What you'll learn1. Low-cost gear that transforms your shots: Discover two affordable and essential pieces of

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00:29:59

Beyond the camera: Turning copyright and blogs into a...

Commercial Photographer: Your Guide to Marketing,... ·

2025/09/09

Struggling to protect your work and get more clients? In this episode, we chat with award winning travel photographer Nico Trinkhouse who shares his experiences turning a negative situation into a positive business venture.Three Things You'll Learn• How his personal journey with copyright led to a new business and a proven way for photographers to get paid when their images are used illegally.• Why his unconventional approach to blogging has become his most effective marketing tool for finding

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00:17:37

Beyond the Newsletter: The Email Marketing Secrets...

Commercial Photographer: Your Guide to Marketing,... ·

2025/09/02

On this week's episode, the hosts dive into the world of email marketing and how it can be a powerful tool for photographers to generate leads and grow their business. The conversation goes beyond simple newsletters, revealing how smart strategies can automate your marketing efforts and significantly boost your bottom line.Three Things You'll Learn This Episode:How to Warm Up Leads Automatically: Discover the power of email automations and how to set up a series of emails that build a

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00:18:47

Get more leads using Google Maps to your Photography...

Commercial Photographer: Your Guide to Marketing,... ·

2025/08/27

Want to get more photography clients through the door? This week, we're talking about how to turn Google Maps and Google Business into powerful tools for getting more leads and growing your business growth. Learn how to improve your local marketing and get found by the right people, all without spending a penny.In this episode, you’ll learn:Why the name you've chosen for your photography business could be holding you back and what you can do about it to get more leads.The one thing you must

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00:27:09

The One Skill That Will Transform Your Photography...

Commercial Photographer: Your Guide to Marketing,... ·

2025/08/19

Are you a commercial photographer in the UK looking to take your business to the next level? You’re likely focused on your portfolio, marketing, and networking—and those are all crucial. But what if we told you there’s a single, powerful skill that can dramatically improve your client relationships, boost your likeability, and ultimately lead to more business?In this episode, we chat with Colin D Smith, a true expert on the art of listening. While most of us think we’re good listeners, the reality

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00:11:58

Education, Experience or both? What is the best way...

Commercial Photographer: Your Guide to Marketing,... ·

2025/08/12

This week, Marcus and Sam discuss the hotly debated topic of “Do you need a photography degree/qualification to be a commercial photographer” and what’s the alternative?This is the first ever episode of Shoot to the Top and we are sharing it with you as Marcus and Sam are taking a little summer break.Marcus, no surprise, being an ex senior Lecturer in photography comes down in favour! But for reasons that may not be obvious. Sam asks probing questions and has an alarming stat of the Day.This show

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00:28:39

Using YouTube and Podcasts in your photography...

Commercial Photographer: Your Guide to Marketing,... ·

2025/08/05

Kirsten Luts is a commercial portrait photographer on theoutskirts of London. He is also the host of the Camera Shake podcast. Kirsten uses podcasting and video (on YouTube) as a large part of his marketing. The first thing to think about before starting a podcast or YouTube channel, you’ve go to think about why you are doing it. It could be getting more clients, or it could be a passion project. For Kirsten, it was to give him something creative to do during the COVID lockdowns when all his

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