x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Sam Hollis and Marcus Ahmad, Experts in Commercial Photography and Marketing

Commercial Photographer: Your Guide to Marketing, Creativity and Growth is the essential podcast if you"re a professional headshot photographer or brand photographer. Ready to achieve sustainable business growth? Each week, we share practical advice and actionable strategies to help you master your marketing, ignite your creativity, and build a profitable commercial photography business. Learn how to attract ideal clients, stand out in the marketplace, and build the business you"ve always wanted

business marketing

All Episodes

00:20:22

The Big Debate: 10 Controversies in Brand Photography

Commercial Photographer: Your Guide to Marketing,... ·

2026/04/07

The Invisible Ceiling: Most photographers argue about gear, but the most successful creators are arguing about philosophy. Marcus and Sam tackle the ten "hot buttons" that determine whether you are a high-value asset or a disposable vendor .The "Invisible" Photographer: Why failing to show your own face in your marketing is the #1 way to kill your credibility and your Pricing for photographers.The Revenue Leak: The simple licensing "safety net" you need to stop clients

en

00:32:38

Creating Distinctive Narratives: The Creative Side of...

Commercial Photographer: Your Guide to Marketing,... ·

2026/03/31

⁠Join the WebinarStop Being Forgettable: Many photographers play it safe with "lifestyle headshots," but that makes your work, and your rates, entirely replaceable. Emily Kim joins us to show you how to inject real creative value into every session.The Inspiration Upgrade: Learn why looking at other photographers leads to "same-same" work, and how to use non-photographic influences to give your clients a unique look they can’t get elsewhere .The "Designer-Ready" Secret:

en

00:21:04

Pricing for Brand Photographers: How to Stop...

Commercial Photographer: Your Guide to Marketing,... ·

2026/03/24

The Profit Blueprint: Most brand photographers start by trading time for money, but that creates an immediate ceiling on your income. Sam explores the tiered structures and psychological shifts needed to move into the premium market.The Goldilocks Strategy: Why offering three specific choices is the most powerful psychological tool in your pricing arsenal.The "Outcome" Premium: The specific shift in language that allows you to charge for results rather than just files.The Sales Gap: A

en

00:03:16

Want to move to being a Premium Photographer?

Commercial Photographer: Your Guide to Marketing,... ·

2026/03/20

If you want to be able to charge more by being seen as a premium photographer, then join our Webinar. It will help you do just that.Join the webinar

en

00:31:43

Selling Your Business: The Exit Strategy for...

Commercial Photographer: Your Guide to Marketing,... ·

2026/03/17

Don’t Let Your Life’s Work Fade Away: Most photographers are the engine of their business, but that often makes it impossible to sell. Mark Jarvis joins Sam to discuss how to build a "going concern" that retains its value long after you've stepped away.The Buyer's Litmus Test: The one critical factor that determines if your business is a sellable investment or a personal liability.The Lead-Gen Mirage: Why your current method of finding clients might be the very thing stopping you

en

00:16:19

The Content Machine: Surviving the 2026 Value Crisis...

Commercial Photographer: Your Guide to Marketing,... ·

2026/03/10

Clients today need a constant stream of visuals for every platform, yet the perceived value of each individual photo is plummeting. Marcus explains how to stay profitable when the market demands more for less.The Perceived Value Drop: Why delivering hundreds of images can actually make your business look like a low-cost commodity.The Value Chain Pivot: Discover the specific repositioning required to move away from “supplier” status and why it’s the only way to build a sustainable career today.The

en

00:33:49

Beyond the £100K Barrier: Profit, Freedom, and the...

Commercial Photographer: Your Guide to Marketing,... ·

2026/03/03

The Architecture of Six Figures: Many photographers chase turnover without realising they are building a "slog" rather than a business. Fabrizia Costa joins Sam to explain why hitting £100K is a math problem that requires a deliberate choice of model—not just more activity.The Revenue vs. Freedom Split: Discover why £100K turnover can often mean zero freedom, and the two completely different business models that lead to the same financial figure.Positioning Over Promotion: We discuss why

en

00:20:45

The AI Revolution: How to Be the First Choice in AI...

Commercial Photographer: Your Guide to Marketing,... ·

2026/02/24

The New Discovery Era: As we conclude The AI Revolution, we look at how to ensure your business doesn't disappear as AI search platforms grow. Sam explains why the "Google era" is evolving and how you can position your Commercial Photography business to be the one the AI recommends.The Recommendations Race: Learn how AI models decide which photographers are "authoritative" and how to jump to the top of their suggestion lists.Decoding the "Machine" Language: We

en

00:34:24

The AI Revolution: The Truth Behind the Industry’s...

Commercial Photographer: Your Guide to Marketing,... ·

2026/02/17

The AI Accountability Episode: In 2026, trust is the most valuable currency in Commercial Photography. Jay Peterson from Evoto AI joins us for an exclusive, candid discussion about a controversial project that nearly broke that trust with the professional community.• The SEO "Head Generation" Misstep: We lead with the exclusive story of a project that "slipped through the cracks"why it was pulled, what the organisation learned, and why they’ve committed to never letting it happen

en

00:26:46

The AI Revolution: The Rise of "Mixed Reality" and...

Commercial Photographer: Your Guide to Marketing,... ·

2026/02/10

The Foot in Both Camps: In 2026, the creative industry is split between the demand for total authenticity and the need for AI efficiency. Giles Christopher reveals how he carves out a "narrow channel" to meet client needs without compromising his professional ethics.• The High-End Access Gap: Discover how AI is lowering the barrier to entry for complex, CGI-style results, making high-budget looks accessible for seasonal commercial projects.• The "Mixed Reality" Formula: We

en

00:21:48

The AI Revolution: How to Automate Your Commercial...

Commercial Photographer: Your Guide to Marketing,... ·

2026/02/03

The Efficiency Layer: Most photographers didn't start their business to spend hours on spreadsheets and emails. As we continue The AI Revolution, Sam reveals how to hand over the most tedious parts of your business to an AI assistant—without losing your professional "voice."• The 30-Second Quote: We discuss a specific technique for generating high-detail, branded quotes almost instantly—and why your first attempt will likely fail without one crucial setup step.• The "Perfect

en

00:30:17

The AI Revolution: How to Slash Your Commercial...

Commercial Photographer: Your Guide to Marketing,... ·

2026/01/27

The Future is Here: While most are debating the ethics of AI Glenn Grant is it to rebuild his business from the ground up. In this season premiere, we explore how Glenn has automated the "boring bits" to focus purely on creativity.• The 60% Reduction: Discover the exact framework Glenn uses to reduce business overheads and why Commercial Photography delivery times are shrinking from weeks to hours.• The "Invisible" Editing Step: We reveal a critical stage in the post-production

en

00:15:31

STOP Guessing Your Exposure: Is This "Relic" the...

Commercial Photographer: Your Guide to Marketing,... ·

2026/01/20

Museum Piece or Essential Tool? In the age of mirrorless previews and instant histograms, the humble flash meter is the subject of fierce debate. Marcus dives into the history and the high-tech reality of this device to determine if it still has a place in a modern Commercial Photography workflow.• The Precision Gap: Discover the specific scenario where your camera's digital preview is actually "lying" to you—and how a meter provides a level of repeatability that software can't

en

00:22:13

January Survival & April Success: The Essential 2026...

Commercial Photographer: Your Guide to Marketing,... ·

2026/01/13

The Dual Challenge: It’s a high-stakes start to 2026. While the January 31st Tax Return for Photographers deadline is looming, an even bigger shift is coming this April. Specialist accountant Vicki Pascoe joins us to provide a two-part roadmap for your business.• The 10-Day Warning: If you haven't filed yet, hear the critical reason why you cannot afford to wait until the 31st—and the specific "Gateway" hurdle that catches most photographers out.• The April 6th Shift: We pull back the

en

00:20:49

You Are Shooting Blind: Why Brand Photography Fails...

Commercial Photographer: Your Guide to Marketing,... ·

2026/01/06

The Critical Gap: Why do some high-quality images fail to get results for clients? Strategy expert Uta from Carrot and Karma joins us to explain why Commercial Photography is only as effective as the planning behind it.• The Clarity Trap: Discover why a lack of Brand Strategy makes it impossible for a photographer to represent a business accurately, regardless of their technical skill.• Target Audience Alignment: Learn how to identify if your client actually knows who they are talking to before you

en

00:12:21

Martin Parr - A life in photography

Commercial Photographer: Your Guide to Marketing,... ·

2025/12/12

We received the sad news this week that photographer Martin Parr passed away. Our show this week is a mix of personal stories, reflections and discussion about the life and work of Martin Parr. Hear what Martin thought about Marcus's photography during his degree and about the fantastic legacy and foundation he leaves behind. Marcus shares with us a glimpse into Martin's commercial photography.

en

00:15:16

Stop Wasting Money: The 3 Website Analytics for...

Commercial Photographer: Your Guide to Marketing,... ·

2025/12/09

STOP GUESSING: Your website holds the key to your Commercial Photography Marketing success, but only if you know what the numbers mean. This essential show breaks down the noise of Website Analytics for Photographers into three actionable points.The Vital Few: Discover the exact 3–5 Commercial Photography statistics that genuinely measure your site's performance and income potential.The Dangerous Distractions: Learn which "vanity metrics" you should immediately ignore, as they waste

en

00:29:27

Stop Ruining Your Shoots: Master Photographer Rapport...

Commercial Photographer: Your Guide to Marketing,... ·

2025/12/01

The Challenge: Every Commercial Photography session starts with a client saying, "I hate having my photograph taken." The Solution: Expert listener Colin Smith reveals the Commercial Photography Skills that help you immediately build trust, relax your subject, and capture authentic emotion.• The 10-Minute Mindset: Discover the specific psychological framework you must adopt upon arrival to master Photographer Rapport Building even before you pick up the camera.• The Golden Prompt: Learn

en

00:23:15

Your Window Is Closing: Use Photography Education for...

Commercial Photographer: Your Guide to Marketing,... ·

2025/11/25

Is your Commercial photography income seasonal? Wedding photographer Nick Church reveals the reality—and huge potential—of offering Photography education. Learn how this strategic service can be the ultimate tool for Photography business growth.• The Passive Income Lie: Find out why the promise of automated recurring income is false, and what level of sustained marketing work is actually required to make your course profitable.• The Conversion Secret: Discover the specific type of marketing content

en

00:16:55

Mastering Event Photography, how to Tell a Brand...

Commercial Photographer: Your Guide to Marketing,... ·

2025/11/18

Are you leaving money on the table? Marcus breaks down event photography, a high value, high pressure genre that perfectly complements your commercial photography marketing. Learn how to capture the atmosphere and emotion that brands need for their future campaigns.• The Preparation Blueprint: Discover the essential questions you must ask your client before the day begins to guarantee you capture the client's full vision.• The Gear Guarantee: Discover the essential equipment setup you must adopt

en

155 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...