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PODCAST

Business is Good with Chris Cooper

One on one mentorship saved my business. So I decided to share that process starting with a 200-word blog post. Fast forward to today and my mentorship practice is a 21 million dollar worldwide company with a team of 50 professional mentors. Scaling from a tiny gym business to one of the largest mentorship practices in the world meant developing simple systems that could be taught easily to others. But building a movement requires leading by example, and showing people that business isn’t evil;

education how to

All Episodes

19:40

My Top 5 AI Tools for Entrepreneurs

Business is Good with Chris Cooper ·

2026/04/06

This is the audio version of my video found here:https://youtu.be/n024f_WpNpQMost entrepreneurs know they should be creating more content. What stops them isn't motivation — it's time, and the feeling that each piece requires starting from scratch.In this episode, Chris Cooper sits down and shows his exact AI content workflow, live and in real time. Starting from a blank screen, he walks through how he uses five AI tools in sequence to go from zero to a fully published content package — podcast,

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22:55

When a Brand Becomes a Cult

Business is Good with Chris Cooper ·

2026/03/29

fter World War II, villagers on a Pacific island built bamboo replicas of military airstrips — and waited for the planes to come back. They still wait today. Historians call it a "cargo cult": a community so committed to repeating the rituals of success that they completely lose sight of what actually caused that success in the first place.This episode is about what happens when brands do the same thing.Using CrossFit as the central case study — and drawing on the timelines of Kodak, Blackberry, and

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19:41

The Right Way (and Wrong Way) to Create Jobs

Business is Good with Chris Cooper ·

2026/03/22

Every election, politicians promise to create jobs. There's just one problem: governments can't create real, sustainable jobs. Not in a way that adds value to the economy. Not in a way that pays for itself.In this episode of BusinessIsGood, Chris Cooper breaks down the fundamental difference between governments that create the conditions for businesses to grow — and governments that try to substitute for them.The right approach looks like clear laws, enforced contracts, solid infrastructure, and

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22:00

The Coach and the Mentor: Building an In-House...

Business is Good with Chris Cooper ·

2026/03/14

Most companies reward their best people by promoting them out of what they're actually good at. Your top salesperson becomes a sales manager. Your best developer becomes a team lead. And suddenly you're paying them more to do a job they weren't trained for — while they generate fewer results doing the job they were hired for.There's a better way. And it starts with understanding the difference between a coach and a mentor.In this episode, Chris Cooper breaks down the two-track system the best

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15:39

How to Start a College Inside Your Company

Business is Good with Chris Cooper ·

2026/03/08

Most small business owners are waiting for universities to produce the employees they need. The smart ones stopped waiting years ago — and started building their own training programs.In this episode, Chris Cooper looks at a quiet trend reshaping how companies find, develop, and keep talent: the rise of the company college. Rolex opened a tuition-free watchmaking school in Dallas, complete with a monthly stipend and a final exam in Geneva. Google built a certificate program now recognized by over

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18:24

Why Universities Are Failing

Business is Good with Chris Cooper ·

2026/03/01

Canadian universities are in crisis — and not just because the government cut international student visas. Fourteen Ontario universities are running combined deficits of over $400 million. The University of Waterloo is staring down a $75 million shortfall. Laurentian already went bankrupt. And through all of it, the response from most institutions has been to ask the government for more money rather than examine how they got here.In this episode of BusinessIsGood, Chris Cooper makes the case that

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19:58

Actually, We Need The Billionaires

Business is Good with Chris Cooper ·

2026/02/23

Anti-billionaire sentiment is at an all-time high in Canada — and it's costing us. In this direct response to the Paikin Podcast's call for higher taxes on the wealthy, Chris Cooper dismantles five of the most persistent myths about billionaires, delivers statistics most Canadians have never seen, and makes the case that wealth creators aren't the problem — they're the solution.Topics include: the scarcity fallacy and why wealth creation is not zero-sum; the reality of what the wealthy actually pay

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17:58

Six Side Hustles that Actually Work

Business is Good with Chris Cooper ·

2026/02/18

After our last episode about teaching kids entrepreneurship, many parents realized they wanted to start something themselves. But most side hustle advice is terrible - scams, pyramid schemes, or ideas requiring massive followings.This episode cuts through the noise with six proven side hustles you can start this week with under $200 and 5-10 hours per week.**The Six Side Hustles:****Virtual Assistant Services** ($600-1,800/month) - Handle administrative tasks for small businesses remotely. Minimal

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22:35

How to Talk To Your Kids About Money

Business is Good with Chris Cooper ·

2026/02/10

Three parents texted me the same week. All asking: "What should I tell my kid about entrepreneurship?"One said: "My 16-year-old asked if she should start a business or get a job at Tim Hortons. I told her to focus on school. What should I have said?"Another: "My son wants to start a lawn care business but I'm worried he'll fail and get discouraged."And the third: "My daughter asked why she needs university if she could just sell stuff online. Did I kill her dreams?"These are good parents trying to

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25:28

How to Make More Money (3 Ways)

Business is Good with Chris Cooper ·

2026/02/02

Three friends graduated high school together. Same opportunities, same starting point. Fifteen years later, one makes $85,000 working overtime (exhausted), one makes $115,000 through specialization (better income, still trapped by time), and one makes $105,000 total with $30,000 coming from assets that earn while she sleeps.The difference isn't intelligence or work ethic. It's leverage.Most Canadians are stuck trading time for money. Statistics Canada reports that over 30% of workers have taken on

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16:10

What IS Money? (And Why Most People Get It Wrong)

Business is Good with Chris Cooper ·

2026/01/24

Before you can earn more money, you need to understand what money actually is. And no, we're not talking about dictionary definitions.Money is simply a measure of value—nothing more, nothing less. It's the standardized measuring stick humanity invented so we could trade efficiently. Before money, early humans faced chaos: How many eggs is a goat worth? How does a philosopher survive when you can't eat ideas?The ancient Mesopotamians solved this around 5,000 years ago by creating the shekel—a

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14:50

Your Daily Non-Negotiables - Making Success Unavoidable

Business is Good with Chris Cooper ·

2026/01/18

Steve Jobs wore the same black turtleneck every day. Mark Zuckerberg wears gray t-shirts. Tim Cook wakes up at 4 AM and follows the exact same routine. Warren Buffett protects his calendar so fiercely that Bill Gates wrote admiringly about it.These aren't quirks. They're systems designed to reduce decision fatigue and conserve mental energy for decisions that actually matter.In this episode, I walk you through a proven framework to identify your Daily Non-Negotiables—the 3-4 specific actions that,

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18:33

Decision Fatigue: Why Your Best Decisions Don't...

Business is Good with Chris Cooper ·

2026/01/11

A Toronto entrepreneur just made a $12,000 hiring mistake—not because she lacked experience, but because she made the decision at 4 PM after already burning through her mental energy on dozens of smaller choices throughout the day.This is decision fatigue, and it's costing Canadian business owners far more than money.Your brain has a finite amount of decision-making energy. Every choice you make—from what to eat for breakfast to whether to approve a budget—drains that battery a little more. By

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17:42

The Productivity Emergency

Business is Good with Chris Cooper ·

2026/01/05

Starting January 5th, 2026, tens of thousands of Ontario government employees return to the office full-time, with Alberta following in February. Major banks and corporations are rolling out similar mandates across Canada. But are we solving the real problem?Canada's productivity crisis is undeniable. Our GDP per capita has fallen to 75% of the US level (down from 90% in 2010), and we're second only to Italy in G7 productivity decline. Business productivity dropped 1% in Q2 2025—the sharpest decline

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14:40

The 80/20 Hiring Solution: Finding Staff When...

Business is Good with Chris Cooper ·

2025/12/28

The 80/20 Hiring Solution: Finding Staff When Nobody's Available"You're losing the hiring war. Not because there aren't good people out there—but because you're fighting the wrong battle.48.3% of Canadian businesses say recruiting skilled employees is their top obstacle. You're competing with every other business in your market for "experienced" candidates, offering signing bonuses and competitive wages. And even when you land them, there's a coin flip chance they'll be gone within 18 months.Here's

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20:08

113: The New Cycle of Finding, Earning and Keeping a Job

Business is Good with Chris Cooper ·

2025/12/20

Two hundred years ago, jobs lasted generations. Your grandfather kept the same job for 40 years. Today? You'll change jobs at least 12 times in your working life—and you're unlikely to be doing what you're doing now in just five years.The job cycle has collapsed from multi-generational stability to something almost unpredictable, and AI is accelerating this change beyond anything we've seen before. But here's the truth most people miss: AI isn't taking your job. Your outdated skills are.In this

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10:43

112: The Professional Amateur

Business is Good with Chris Cooper ·

2025/12/14

In this episode, Chris explores the "professional amateur" mindset - the key to sustaining peak performance without burning out. After a conversation at his local bike shop about retirement, Chris realizes that entrepreneurs need singular professional focus on their business while maintaining amateur curiosity in other pursuits. The episode breaks down why entrepreneurs are particularly vulnerable to addiction and unhealthy coping mechanisms (they're twice as likely to experience depression and

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18:55

111: Winning The Unfair Fight For Staff

Business is Good with Chris Cooper ·

2025/12/07

You're losing the talent war—not because you're a bad employer, but because the game is rigged against you.Government standardizes pay across wildly different cost-of-living markets. Big corporations offer pensions and benefits you can't touch. Your salary dollar is worth less before you even start competing.So how do you keep great people when you can't match the offer down the street?Stop trying to win on salary. Your employees don't actually want more money—they want fewer problems. Money just

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16:59

110: The AI Rebound Effect

Business is Good with Chris Cooper ·

2025/11/30

AI is supposed to make everything easier—but in many service businesses it’s doing the opposite: pushing people back toward humans they can trust. In this episode, I unpack why. First, audiences are shifting from links to answers—organic search and email engagement are down as more people ask LLMs directly. Second, trust is fracturing. A whole generation raised on edited, vetted nightly news now treats the open internet as suspect; when the stakes are high (money, health, legal, travel), they want

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18:19

109: Is More Communication Better?

Business is Good with Chris Cooper ·

2025/11/23

Is More Communication Better?We live in an always-on world where everyone can connect with anyone instantly. This much communication should make business easier and faster, right?Wrong. Communication has reached a tipping point where more is no longer better.In this episode, we explore why the explosion of workplace messaging tools, constant availability, and "open door" digital policies are actually hurting your business—and what to do about it.We break down five critical problems with

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