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PODCAST

StrategyCast

Lori Jones from Avocet Communications

The StrategyCast podcast explores the nature of what it means to be at the helm of marketing decisions. Every episode is crafted to make people think, to spark some “aha!” moments, and to illustrate just how important a truly integrated marketing strategy and a solid, inspired brand presence are to success and longevity.Your host, Lori Jones, is the President & CEO of Avocet Communications, and she has over 30 years of integrated marketing experience. Lori has interviewed over 400 top business

business marketing

All Episodes

30:51

The Secret Language of the CFO: Marketers’ Guide to...

StrategyCast ·

2026/04/07

What happens when marketers finally master the language of CFOs? This episode of StrategyCast breaks down the strategic financial skills every marketer needs to fuel real growth, prove impact, and become a powerhouse in business performance! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ f...

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35:23

Avoid These Ad Spend Mistakes That Bleed Your Budget...

StrategyCast ·

2026/03/31

Scaling your ads could be costing you more than you think! This episode reveals why bigger budgets magnify hidden flaws, shares how to find your real sweet spot, and explains the smartest tactics for profitable campaigns before raising your spend. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast....

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29:15

How Top Marketers Approach Their First 90 Days in a...

StrategyCast ·

2026/03/24

Land a new marketing role? Here’s the real playbook top leaders use in their crucial first 90 days: master the listening tour, spot hidden gaps, and turn chaos into strategy that earns trust (and results). And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It D...

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14:22

Trust Marketing: How to Turn Skeptical Buyers Into...

StrategyCast ·

2026/03/17

Skepticism is at an all-time high, so how do you win buyers over? Get actionable strategies to build unshakeable trust, prove your value, and transform cautious shoppers into lifelong fans. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more details. ==Let's Break It Down== 06:07 "Bel...

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32:44

Trust-Based Selling: Emotional Intelligence for B2B...

StrategyCast ·

2026/03/10

Buyers are more cautious, deals are stalling, and trust is at an all-time low! Learn the proven strategies emotionally intelligent leaders use to protect margins, rebuild trust, and shorten sales cycles, even when uncertainty reigns. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more ...

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30:39

AI is NOT Your Marketing Strategy: Here’s What...

StrategyCast ·

2026/03/03

What if AI is making your marketing messier, not smarter? This StrategyCast episode shows exactly how to cut through AI hype, keep strategy sharp, and harness next-gen tools without losing focus. Learn how to lead digital transformation without chaos! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategyc...

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31:27

B2B GTM Panic: Why More Demand Gen Won’t Fix a Broken...

StrategyCast ·

2026/02/24

Why are buyers more skeptical, and what can marketers do to win them back? This episode of StrategyCast shares actionable ways to build trust, prove real value, and use AI wisely, so your brand shines even in the toughest markets! Rethink your Go-To-Market playbook and grow with confidence! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a...

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32:41

The Real Reason Your Marketing Isn’t Taken Seriously,...

StrategyCast ·

2026/02/17

Feel like your marketing efforts aren’t getting noticed? This episode breaks down the strategy gaps that keep teams out of the decision-making room and shows you how to build the influence and internal alignment needed to start driving real business results. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://st...

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32:59

How Elite CMOs Use Reverse Engineering To Win Big in...

StrategyCast ·

2026/02/10

Start planning like the world's smartest marketers! This episode shows you how to reverse-engineer strategy for maximum impact, master situation analysis, and use AI-powered systems to scale your marketing without extra headcount. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more det...

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37:50

Zero-Click Marketing and the New Strategy for Growth,...

StrategyCast ·

2026/02/03

Stand out in a zero-click world! Learn how curiosity, emotional intelligence, and a people-first marketing strategy can transform your visibility and brand trust. Get tips on the Poise framework and find out why leading with meaning matters more than chasing metrics. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit h...

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27:21

Unpacking The Biggest Myths About AI’s Role In Brand...

StrategyCast ·

2026/01/27

Brand strength is your advantage in an AI-saturated world! Learn how human insight outperforms tech, what mistakes marketers make with AI, and why context and trust drive lasting customer loyalty. We’ll also share practical strategies for team and tech collaboration. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit h...

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41:44

How to Transform Teams into Human + AI Powerhouses...

StrategyCast ·

2026/01/20

What does it take to turn AI from a quick fix into a true business growth engine? In this episode, you'll learn how teams move past the hype, reimagine workflows, and make human-AI collaboration drive strategy, innovation, and trust in fast-moving organizations! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https:...

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33:07

How Ad Fraud Cost Uber Millions and What Marketers...

StrategyCast ·

2026/01/13

Is ad fraud secretly draining your marketing budget? Get the real story behind the billions lost, how it warps your data, and the smart moves you need to protect your brand’s ROI and reputation. Don’t let fake clicks steal your thunder! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for mo...

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30:18

How To Design a Go-To-Market System That Finally...

StrategyCast ·

2026/01/06

Why do some go-to-market strategies fall flat while others drive lasting success? In this episode of StrategyCast, learn how to cut through GTM complexity, align teams, and use AI for smarter decisions, so your marketing efforts produce real, reliable impact! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://s...

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11:07

High-Impact ABM Strategies for Marketers in the AI Era

StrategyCast ·

2025/12/30

In one of our most-read Home of the Brave articles, now transformed into a StrategyCast episode, host Lori Jones explores how high-impact ABM is evolving in the AI era. The show breaks down how today’s top marketers are scaling personalization across hundreds of accounts, aligning more deeply with RevOps, simplifying bloated tech stacks, and designing buyer journeys that prioritize authenticity and trust. If you’re planning your 2026 marketing strategy, this episode delivers the clarity, insi...

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9:29

From Followers to Zealots: How Micro Advocates Are...

StrategyCast ·

2025/12/23

This week on StrategyCast, we’re revisiting a listener favorite for the holiday season, a powerful look at how influence is truly built today. Based on one of our most-popular Home of the Brave articles, this episode explores why micro-advocates…your customers, superfans, and everyday believers…are quietly outpacing celebrity influencers. It’s a story of authenticity, trust, and the kind of advocacy money can’t buy. A timely reset as we head into a new year of smarter, more human marketing. ...

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8:31

Transforming Buyer Psychology: Strategies To Make...

StrategyCast ·

2025/12/16

This week, StrategyCast brings you a special reading of Lori Jones’ Home of the Brave article on buyer psychology. In just a few minutes, learn how emotional triggers, simplicity, and authenticity shape the moment your audience decides, “I need that.” Perfect for year-end planning and a fresh perspective heading into 2025 Holiday downtime = the perfect moment to reset your messaging mindset and set up a stronger, clearer 2025. And don't forget! You can crush your marketing strategy with jus...

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35:57

How Marketers Avoid Costly Rebrand Mistakes With...

StrategyCast ·

2025/12/09

Rethink your rush to rebrand! Learn how slowing down reveals customer insights that make messaging stick, aligns teams, and transforms research into results. We share proven frameworks to avoid the speed trap and build lasting brand impact. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ fo...

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37:40

The 4 Brand Principles Every Marketer Must Master for...

StrategyCast ·

2025/12/02

Learn how 4 powerful marketing tenets can turn ordinary products into lasting memories. This episode of StrategyCast shares the blueprint for brand authenticity, trust, and growth, so you can build campaigns that truly stand out! And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit https://strategycast.com/ for more deta...

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20:38

The 2026 Playbook for Turning Marketing Into a...

StrategyCast ·

2025/11/25

Stop letting marketing be dismissed as the “make it pretty” department! Learn how to connect metrics to real business impact, align marketing with sales and finance, transform strategy with customer insights, and own outcomes that boost revenue and enterprise value. And don't forget! You can crush your marketing strategy with just a few minutes a week by signing up for the StrategyCast Newsletter. You'll receive weekly bursts of marketing tips, clips, resources, and a whole lot more. Visit ht...

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581 results

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