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PODCAST

Strategic Counsel by ForthRight Business

Anne Candido and April Martini

Welcome to Strategic Counsel by ForthRight Business! Prepare for honest, direct, and unconventional conversations on how to successfully lead and operate in business. Referred to by some listeners as an “MBA in podcast form,” this show is dense with personal stories, proven strategies contextualized by practical steps, and tools to put what you learn into action now. Your hosts Anne Candido and April Martini are Co-Founders of ForthRight People, a leadership performance company focused on

business marketing

All Episodes

56:58

The Power of Your Personal Brand Series: How to...

Strategic Counsel by ForthRight Business ·

2026/04/21

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.comIn the latest installment of The Power of Your Personal Brand Series, we’re talking about how to figure out your Big Thing. We define your Big Thing as being a goal, ambition, or whatever will help you feel fulfilled. A Big Thing can be difficult to contemplate, because we tend to confuse what we want for ourselves

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13:27

Quick Hits: The First AI-Powered Advertising Agency...

Strategic Counsel by ForthRight Business ·

2026/04/15

Today, we are going to do something a bit different. We’re doing an exposé of an intriguing new business that is for sure going to flip the creative & advertising world. What if instead of using ChatGPT for creative campaign ideas, you could source an AI resource full of marketing, advertising, and creative experts? It’s called Ad Legends, and it’s the world’s first fully-functional AI-powered advertising agency. In this Quick Hit, you’ll hear from Founders Dave Metcalf, Steve Metcalf, and Founding

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66:28

How to Achieve Our Big Things without Teetering on...

Strategic Counsel by ForthRight Business ·

2026/04/14

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.comWe’ve all been there. You’re trying to achieve your Big Thing. It takes a TON of hard work & passion. Can you do it without teetering on the edge of burnout? This is a very real struggle for high performers. We tend to wear burnout as a badge of honor, but it is anything but. It causes physical, mental, and emotional

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13:31

Quick Hits: How Marketing & Branding Boosts PE-Backed...

Strategic Counsel by ForthRight Business ·

2026/04/08

Historically, many PE-backed firms don’t take marketing & branding seriously. They think building a brand is irrelevant and takes too long, especially for the aggressive timelines often found in private equity. What if we told you building a brand and then marketing that brand can actually work as a shortcut to the results you want AND increase your valuation? In this Quick Hit, you’ll hear from Marc Rust. He’s the Managing Director of Consequently Creative (CQC), who helps private equity increase

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34:57

The Power of Your Personal Brand Series: How to...

Strategic Counsel by ForthRight Business ·

2026/04/06

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.comIn the latest installment of The Power of Your Personal Brand Series, we’re talking about how to overcome triggers. We all have them, and they often evoke certain Appearances & Behaviors + Actions that are not favorable for our Personal Brands. Triggers can be detrimental to our Personal Brands because they tend to

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13:00

Quick Hits: Leveraging LinkedIn the Right Way to Grow...

Strategic Counsel by ForthRight Business ·

2026/04/01

Are you making the most of LinkedIn? We’re all on it, but the vast majority of us are missing out on its true potential to qualify leads, build pipelines, and connect social data directly to revenue. In this Quick Hit, you’ll hear from Gabe Lullo. He’s the CEO of Alleyoop, a global leader in business development as a service. You’ll also love his Do Hard Things podcast. Tune into the full episode here

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36:45

The Power of Your Personal Brand Series: Are You...

Strategic Counsel by ForthRight Business ·

2026/03/31

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.comWe thought it would be appropriate to do a series that contextualizes the content in the book. Welcome to The Power of Your Personal Brand Series! Today, we’re talking about the difference between a persona and a personal brand - and why it is so critical in framing the way you lead. You’ll hear 4 probing questions to

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11:44

Quick Hits: The Power of the OKR Framework...

Strategic Counsel by ForthRight Business ·

2026/03/25

We’re always talking about how to create strategic plans and then execute them with intention for immediate action and measurement. Today, we’re focusing on the OKR framework aka Objectives & Key Results. In this Quick Hit, you’ll hear from Philipp Schett. He’s the Founder of Wave Nine, the #1 OKR consulting firm. You’ll also love their free OKR Crash Course. Catch the full episode here

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48:36

Classics: How to (Re)Build Accountability in the...

Strategic Counsel by ForthRight Business ·

2026/03/23

We just launched our new book! You can grab The Power of Your Personal Brand: A Playbook for Struggling Middle Managers Who Want to Do Big Things on Amazon or at ForthRight-People.comEvery time we turn around lately, we’re having discussions about accountability - with our clients, in our coaching sessions, and now on this podcast! A lack of accountability can be one of the biggest downfalls of an organization - it erodes trust and culture, causes even top performers to suffer, and leads to an

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11:22

Quick Hits: The Power Trifecta: Brand, Marketing, and...

Strategic Counsel by ForthRight Business ·

2026/03/18

Is it possible for marketing & sales to work together? If they’re doing so, are they able to actually stay consistent with the brand? In this Quick Hit, you’ll hear from Steve Caton. He’s the Founder & CEO of Altezza, who are experienced sales professionals delivering affordable results. You’ll also get a kick from their podcast, Whiskey Is for Closers. Take a sip of our full episode with Steve here

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43:50

Getting to Organizational Transformation Quicker:...

Strategic Counsel by ForthRight Business ·

2026/03/17

In this episode, we tackle 2 aspects of our business - Organizational Development + Coaching - and explore why they are most powerful when organizations leverage them TOGETHER. Getting the right structure to serve the business paired with the right people in each of the seats - and then, ongoing attention and coaching for each person - is the key to a highly functioning team. You’ll hear everything from the things most organizations get wrong to real client examples from our work.For more about

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12:52

Quick Hits: Your Leadership Wake: Is Your Impact...

Strategic Counsel by ForthRight Business ·

2026/03/11

You’re very familiar with leadership. Do you have a high degree of awareness when it comes to your impact on others as a leader? When teams are in a dysfunctional state, this is always a good place to look first. In this Quick Hit, you’ll hear from Grift Krehnbrink. He’s a Partner and the CEO of Thoughtium, a human-centered experience design firm that helps organizations bring strategy, leadership, and learning to life through immersive experiences. Check out the full episode here

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41:29

The Very Real Struggle of High Performers

Strategic Counsel by ForthRight Business ·

2026/03/09

Let’s face it: every high performer has an area where they struggle. And, it is almost always a soft skill. What can we do about this? Use your soft-skill struggle as a superpower by naming it & owning it, modulating your Appearance & Behaviors + Actions accordingly, being intentional & consistent with your Appearance & Behaviors + Actions, and letting your Big Thing be your compass. You’re in for a real treat in this one, as we get VULNERABLE about the struggles & triggers we’ve been called out for

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12:09

Quick Hits: Is EOS Right for Your Business? With Sue...

Strategic Counsel by ForthRight Business ·

2026/03/04

Have you ever considered EOS - the Entrepreneurial Operating System? It was first introduced by Gino Wickman in his book Traction: Get a Grip on Your Business. Since then, it has become a tool many small and medium businesses leverage to drive operational excellence. In this Quick Hit, you’ll hear from returning guest Sue Frech, an EOS Implementer who has achieved a ton of success in the business world with EOS. She’s the Visionary & Investor at Summit Shore Partners. Tune into the full episode

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53:26

Classics: The Mentally Strong Leader with Keynote...

Strategic Counsel by ForthRight Business ·

2026/03/03

The best leaders are mentally strong. How do they get that way? Our guest, Scott Mautz, believes there are 6 mental muscles that equate to mental strength. And we have to keep working out those muscles - just like we do physical muscles at the gym. Scott is a Bestselling Author, Keynote Speaker, and passionate expert on mental strength, peak performance, change, employee engagement, and leadership. His latest book, The Mentally Strong Leader, explores why mental strength is THE leadership superpower

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12:22

Quick Hits: Getting Your Business Found Online with...

Strategic Counsel by ForthRight Business ·

2026/02/26

The complex world of SEO (Search Engine Optimization) has now taken a hard right with the introduction of AI (Artificial Intelligence). It’s no longer enough to be one of the top options when someone Google searches a keyword you have attribution to. In this Quick Hit, you’ll hear from Dave Burnett, Founder of AOK Marketing. He helps you acquire more loyal customers. Catch the full episode here

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44:07

Classics: How to Negotiate for a Promotion

Strategic Counsel by ForthRight Business ·

2026/02/23

One of the most frequent topics we cover with our Executive Coaching clients is how to negotiate for a promotion. It’s a tricky topic that can either propel your career forward or set you back. When negotiating for a promotion, you should draft the job description as YOU see it, get clear on ALL of your asks, enter the conversation with you in the driver’s seat, and be ready for there to be some back and forth. Hear our insights in this jam-packed episode, complete with examples of how the

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12:08

Quick Hits: Financial Scorecarding: Focusing on What...

Strategic Counsel by ForthRight Business ·

2026/02/19

Many of us are not CFOs or finance gurus. But, understanding the financial metrics that drive the business is critical - no matter how intimidating a P&L or balance sheet can be. In this Quick Hit, you’ll hear from Michael Barbarita, Founder of Next Step CFO. He helps small business owners create more time freedom and more consistent profits by helping you implement financial and business strategies your competition is not using. Listen to the full episode here

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39:45

Classics: 4 Ways to Become a Better Problem Solver

Strategic Counsel by ForthRight Business ·

2026/02/16

Problem solving is a skill we need in all aspects of business and life. The better we get at it, the quicker and more efficient we become - leading to the results we want. Become a better problem solver by investigating possible solutions with a time limit, analyzing the options against the goals, enlisting the help of the RIGHT others, and testing-and-learning to optimize the solution. Let’s solve some problems.For more about ForthRight Business by ForthRight People or for 1:1 consultation, check

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13:44

Quick Hits: Accelerating B2B Sales via Amazon with...

Strategic Counsel by ForthRight Business ·

2026/02/11

You’re very familiar with Amazon. Have you ever thought about selling on Amazon…B2B? Amazon can be an incredibly powerful platform for B2B sales, as well. In this Quick Hit, you’ll hear from Carolyn Lowe, CEO & Founder of ROI Swift. They help brands scale smarter & faster on Amazon. Check out the full episode here

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