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PODCAST

Community Creators with Shana Lynn

Shana Lynn Bresnahan

Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach,

business marketing

All Episodes

7:09

Why Great Community Managers Burn Out (and How to Fix...

Community Creators with Shana Lynn ·

2025/12/09

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersMost businesses expect community managers to be five people in one role—strategist, support, event host, data analyst, and copywriter.Then they wonder why they burn out.Shana breaks down why great community managers are so hard to find, how to actually support the role, and what to do when your membership growth requires more than one person can handle.In this episode, you’ll

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4:49

Why Thinking in Silos Leads to Failed Membership Design

Community Creators with Shana Lynn ·

2025/12/02

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersRetention isn’t just about giving your members more stuff—it’s about designing an integrated experience that keeps them engaged, supported, and connected. Shana shares why thinking about your membership in silos (content, coaching, community) can actually work against you, and how to shift into a holistic design that drives true retention.In this episode, you’ll learn:Why

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11:10

Is Engagement the Wrong Goal for Your Membership...

Community Creators with Shana Lynn ·

2025/11/25

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you’re running an online community, you’ve probably been told that engagement is the goal. More likes, more comments, more activity. But here’s the truth: engagement is not the goal—and focusing on it might actually hurt your community in the long run.In this episode, you’ll learn:Why engagement isn’t always positive and can even signal conflict or distraction in your

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60:21

How to Host Live Calls & Events That Scale...

Community Creators with Shana Lynn ·

2025/11/18

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersBelonging is one of the most powerful forces that keeps people engaged, connected, and coming back for more. In this episode, Shana sits down with Jon Berghoff, founder of the xchange approach and a pioneer in transformational facilitation. They dive into the science and art of hosting live calls, virtual events, and in-person gatherings that don’t just rely on the “expert on

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9:22

5 Strategic Video Messages That Increase Retention...

Community Creators with Shana Lynn ·

2025/11/11

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersDo you want to increase retention without adding more calls or content? In this episode, Shana walks through five key moments where personalized video messages make all the difference in keeping members engaged and committed.In this episode, you’ll learn:Why welcome emails aren’t enough5 key moments to use video messaging for retentionWhat to say in each message (and when to

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6:33

Reducing Membership and Subscription Churn: Where to...

Community Creators with Shana Lynn ·

2025/11/04

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you’ve noticed your clients signing up, showing up once or twice, then disappearing—you’re not alone. In this quick highlight episode, Shana shares a powerful conversation clip with her friend Melinda Cohan, tackling a core challenge in coaching businesses: client retention.In this episode, you’ll learn:Why your best clients hold the key to retentionThe true role of

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4:17

Why You Need to Track Cohort Retention

Community Creators with Shana Lynn ·

2025/10/28

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIn this episode, Shana breaks down why cohort retention is one of the most powerful, but often overlooked metrics membership owners can track. What You’ll Learn in This Episode:What cohort retention is and why it matters.The key timeframes to focus on for predicting member churn.How retention data shifts when you expand from warm to cold audiences.Practical ways to analyze

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6:56

The Missing Link to Great Copywriting

Community Creators with Shana Lynn ·

2025/10/21

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 90 - Create Clickworthy Copy that Keeps Your Customers Engaged with Anna Powers: https://www.shanalynn.com/podcast/create-clickworthy-copy-that-keeps-your-customers-engaged-with-anna-powersIf you’re an online business owner, entrepreneur, or community leader, you already know that great copy can make or break your success. But here’s the truth: even if you master the

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35:27

How to Create a Community People Never Want to Leave

Community Creators with Shana Lynn ·

2025/10/14

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIn this episode, Shana revisits her Community Cultivated Framework—the same strategy that has helped thousands of artists and entrepreneurs build thriving communities. In this episode, you’ll learn:Why community is the key to retention, referrals, and recurring salesThe four timeless pillars that make communities thriveHow to create belonging and safety so people never want

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5:23

From Being the Only Face of the Brand to Having a...

Community Creators with Shana Lynn ·

2025/10/07

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 111 - Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananasWhen you think of the Savannah Bananas, chances are you picture Jesse Cole in his bright yellow tux and top hat. But behind the scenes, the Bananas have been very intentional about making

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6:31

How to Calculate Churn and Retention Rate

Community Creators with Shana Lynn ·

2025/09/30

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersToday we’re diving into the one metric every membership site owner must track—your retention rate. If you're not tracking this yet, don’t worry. In this episode, you’ll learn:What retention rate actually means for your membership.Why it directly impacts your revenue and growth.The simple formula to calculate your monthly retention.By the end of this short but powerful

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6:47

Risks of a Faceless Brand

Community Creators with Shana Lynn ·

2025/09/23

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 129 - Create a Valuable Personal Brand with AJ Vaden: https://www.shanalynn.com/podcast/create-a-valuable-personal-brand-with-aj-vadenFaceless brands may be trending, but are they built to last? In this episode, AJ Vaden shares why hiding behind anonymity can cost you trust, loyalty, and long-term success — and why personal branding is more than just vanity metrics.What

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7:40

How to Apply the Retention Accelerator Framework to...

Community Creators with Shana Lynn ·

2025/09/16

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIn this episode, we dive deeper into how to strategically apply the Retention Accelerator Framework—introduced in a previous episode—specifically to the onboarding process within your membership or community program.Shana walks us through her thought process as she evaluates and optimizes onboarding, showing how to use the 3 R’s of retention: Results, Recognition, and

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5:12

How to Leverage SEO on Pinterest

Community Creators with Shana Lynn ·

2025/09/09

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 144 - Pinterest Marketing Secrets to Build Your List and Grow Your Membership with Meagan Williamson: https://www.shanalynn.com/podcast/pinterest-marketing-secrets-to-build-your-list-and-grow-your-membership-with-meagan-williamsonWhen most business owners think about growing their audience online, Facebook and Instagram usually top the list. But there's a powerful and

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8:52

The 5 Biggest Obstacles to Member Progress (And How...

Community Creators with Shana Lynn ·

2025/09/02

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersYou’ve added more content. You’ve created more deliverables. You’ve given members every possible tool they need to succeed. And yet, some of them still aren’t making progress.The truth is, progress isn’t just about what you provide. Even with all the right resources, members can still get stuck—not because of what’s missing in your membership, but because of the internal and

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6:35

Avoid These Common Hiring Mistakes

Community Creators with Shana Lynn ·

2025/08/26

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 147 - How to Hire a Rockstar Community Manager with Paula Maidens https://www.shanalynn.com/podcast/how-to-hire-a-rockstar-community-manager-with-paula-maidensIn today’s episode, Shana shares a powerful clip from her recent interview with hiring and leadership expert Paula Maidens, diving into the most common hiring mistakes and—most importantly—how to avoid them.In This

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7:14

Which Subscription Billing Cycle is Best for your...

Community Creators with Shana Lynn ·

2025/08/19

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersThinking about changing your membership’s billing cycle? Should you offer monthly, quarterly, or annual options? What about weekly? Every billing cycle has trade-offs, and choosing the wrong one could hurt your conversions, increase churn, or complicate operations.In this episode, we’re breaking down:What the data says about different billing cycles and their impact on

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7:35

Modeling a Core Framework & Why You Need One

Community Creators with Shana Lynn ·

2025/08/12

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 69 - How to Develop a Winning Framework with Mel Abrahamhttps://www.shanalynn.com/podcast/how-to-develop-a-winning-framework-with-mel-abrahamYou’ve probably heard people talk about frameworks in business. You’ve heard me talk about my frameworks—like the Progress Wheel, Community Cultivated, and the Retention Accelerator. But what is a framework really, and how do you use

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15:41

3 Accelerators to Reduce Churn & Keep Members Longer

Community Creators with Shana Lynn ·

2025/08/05

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 45 - Two Types of Member Outreach: https://www.shanalynn.com/podcast/two-types-of-member-outreachIn this insightful episode, Shana was invited by the incredible Heartbeat Community as a guest expert to share her signature Retention Accelerator Framework—a game-changing approach for anyone managing an established membership and ready to scale sustainably.This episode is

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6:00

All Roads Lead to One Community

Community Creators with Shana Lynn ·

2025/07/29

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersCheck out the full episode: Ep 60: How to Have Raving Fans and Lead a Meaningful Community with Lauren GoldenMost membership owners use webinars to sell but what happens to the people who don’t buy right away?Lauren Golden, founder of The Free Mama Movement, has built a powerful strategy that connects her webinar funnel directly to a free Facebook group turning cold leads

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