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PODCAST

Community Creators with Shana Lynn

Shana Lynn Bresnahan

Entrepreneurs and online business owners can no longer grow with great marketing alone. If you want to scale your course, membership, or coaching program, I’ll teach you how to maximize your profit and multiply your impact by creating a thriving online community. Be sure to connect with me on IG: http://instagram.com/shanaspeaksI’ve spent over a decade working with top brands and entrepreneurs to cultivate thriving online communities and empowered community teams that increase their reach,

business marketing

All Episodes

5:33

How to Train Your Team to Pivot Fast

Community Creators with Shana Lynn ·

2026/04/07

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 111: Foster a Fans First Team Culture with Emily Cole of The Savannah Bananas: https://www.shanalynn.com/podcast/foster-a-fans-first-team-culture-with-emily-cole-of-the-savannah-bananasOne of the most impressive things about the Savannah Bananas is how quickly they execute. If something trends online today, there’s a good chance they’ll have a reel up within 24 hours. They

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4:50

The #1 Way to Increase Retention Fast

Community Creators with Shana Lynn ·

2026/03/31

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersRetention is one of the most important metrics in any online business especially if you run a course, membership, or group program. It directly impacts revenue, profitability, and long-term sustainability.But if you’ve been searching for a magic formula to instantly increase retention, this episode might surprise you. In this conversation, we break down what data actually

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4:49

How Your Marketing is Sabotaging Your Retention Efforts

Community Creators with Shana Lynn ·

2026/03/24

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you’re a membership owner doing all the “right” things for retention - systems in place, onboarding mapped out, training completed - but your churn is still high, this episode is for you.In this highlight conversation with Melinda Cohen, they unpack the one thing that quietly sabotages retention efforts and it has nothing to do with retention strategies themselves. It’s

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13:12

The Best Community Platform for Your Membership

Community Creators with Shana Lynn ·

2026/03/17

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersChoosing the right community platform can feel overwhelming with so many options available. In this episode, Shana breaks down a practical and strategic approach to help you confidently choose the community platform that aligns with your purpose, your audience, and your long-term goals. Instead of chasing shiny features or copying what others are using, you’ll learn how to

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8:41

How to Design a Live Event Experience

Community Creators with Shana Lynn ·

2026/03/10

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 138 - Designing Unforgettable Live Event Experiences with Phil Mershonhttps://www.shanalynn.com/podcast/designing-unforgettable-live-event-experiences-with-phil-mershonShana talks a lot about member journeys when it comes to memberships and for good reason. In fact, her entire Retain Group consulting program is focused on creating incredible member journeys.But what many

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3:27

Should I Include Everything in My Membership?

Community Creators with Shana Lynn ·

2026/03/02

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersOn a recent Q&A, Shana answered a question she gets all the time - and one that comes up often for many business owners with memberships:If you have lots of programs, should everything be included in your membership?It’s tempting to want to give members everything. Members often feel like they should get access to everything, too. But is that actually the best strategy

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6:27

Why You’re Not Moving Forward

Community Creators with Shana Lynn ·

2026/02/24

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 60 - How to Have Raving Fans and Lead a Meaningful Community with Lauren Goldenhttps://www.shanalynn.com/podcast/how-to-have-raving-fans-and-lead-a-meaningful-community-with-lauren-goldenHave you ever felt a calling to start something meaningful—but didn’t know where to begin? In this episode, Shana sits down with Lauren Golden, founder of the Free Mama Movement, to talk

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11:37

The Cancellation Process Fix That Boosts Retention...

Community Creators with Shana Lynn ·

2026/02/17

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWhen it comes to memberships, most business owners focus heavily on the sales and onboarding experience—but the cancellation process often gets ignored. In this episode, we talk about why hiding your cancellation button actually hurts your business, your brand, and your long-term growth.Using real client experiences, we break down how the cancellation process acts as the

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10:14

The Launch Strategy that 3x’ed Her Membership

Community Creators with Shana Lynn ·

2026/02/10

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 135 - More than 40% Conversion and 3X Members in 1 Launch with Ali Kayhttps://www.shanalynn.com/podcast/more-than-40-conversion-and-3x-members-in-1-launch-with-ali-kayWhat does it really take to triple a membership in a single launch—without relying on hype or burning out your audience?In this highlight episode, Shana sits down with Ali Kay to unpack the exact launch

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17:23

The 7-Figure Lie: What Every Business Owner Must Know

Community Creators with Shana Lynn ·

2026/02/03

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWhat does it really mean to be a seven-figure business owner?In today’s episode, we’re pulling back the curtain on one of the most common (and most misunderstood) titles in the online business space. You hear it everywhere - on Instagram, podcasts, sales pages but very few people stop to define what “seven figures” actually represents.In this episode, you’ll learn:Who is a

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8:34

The Keys to a Great Framework

Community Creators with Shana Lynn ·

2026/01/27

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 69 - How to Develop a Winning Framework with Mel Abraham: https://www.shanalynn.com/podcast/how-to-develop-a-winning-framework-with-mel-abrahamIf you’ve ever felt unsure about how to turn your ideas into a clear and compelling framework or you’re ready to refine the one you already have, this episode is your blueprint. Shana sits down with Mel Abraham, renowned expert in

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6:26

The Membership Growth Ceiling & Retention’s Revenue...

Community Creators with Shana Lynn ·

2026/01/20

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWhen membership growth feels stuck, the instinct is almost always the same: get more leads, spend more on ads, create more content. But what if the real issue isn’t acquisition at all?In this episode, Shana breaks down her favorite diagnostic tool - the Growth Ceiling Calculator and explains why churn is often the hidden reason memberships plateau. Using real numbers and

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8:47

Break Through The Membership Plateau and Scale...

Community Creators with Shana Lynn ·

2026/01/13

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersA lot of membership owners hit a wall — that point where growth stalls and it feels like you’re gaining as many members as you’re losing. If you’ve ever wondered why your numbers just won’t climb past that 500, 1,000, or even 5,000-member mark, this episode is for you.Shana sits down with her longtime friend and powerhouse entrepreneur Corinne Crabtree, who runs an

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8:40

How to Use Outreach to Slash Membership Churn

Community Creators with Shana Lynn ·

2026/01/06

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersWhen people see detailed member journey maps, they often wonder how to come up with so many meaningful touchpoints. In this episode, Shana breaks down exactly how she does it — by using two simple but powerful types of outreach tactics that can transform the way you connect with your members. In this episode, you’ll learn:The difference between time-based and trigger-based

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6:08

What You Need to Focus on After the Sale

Community Creators with Shana Lynn ·

2025/12/30

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersMost business owners believe profitability and sustainability come from sales and marketing—but the truth is, your real growth happens after the sale. In this insightful conversation with Shana’s friend Melinda Cohen, we dive deep into what it really takes to build a thriving, sustainable business: client retention, progress tracking, and creating results-driven

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5:37

If You’re Secretly Annoyed by Your Members, Watch This

Community Creators with Shana Lynn ·

2025/12/23

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersHave you ever caught yourself feeling frustrated or disconnected from your members? Maybe you’ve said things like, “They just don’t get it!” or “They’re so needy.” You’re not alone—and you’re definitely not doomed.Shana shares a real story of a membership owner who lost his spark for his community… and how a few strategic shifts brought the joy (and profit) back.In this

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6:02

Creating Boundaries Around Your Big Why

Community Creators with Shana Lynn ·

2025/12/16

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersEp 72 - The Balancing Act: Parenting and Entrepreneurship with Dayna Abraham: https://www.shanalynn.com/podcast/the-balancing-act-parenting-and-entrepreneurship-with-dayna-abrahamSo many of us start our businesses dreaming of time freedom—more afternoons with our kids, flexibility to travel, or simply space to breathe. But somewhere along the way, financial freedom takes

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7:09

Why Great Community Managers Burn Out (and How to Fix...

Community Creators with Shana Lynn ·

2025/12/09

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersMost businesses expect community managers to be five people in one role—strategist, support, event host, data analyst, and copywriter.Then they wonder why they burn out.Shana breaks down why great community managers are so hard to find, how to actually support the role, and what to do when your membership growth requires more than one person can handle.In this episode, you’ll

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4:49

Why Thinking in Silos Leads to Failed Membership Design

Community Creators with Shana Lynn ·

2025/12/02

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersRetention isn’t just about giving your members more stuff—it’s about designing an integrated experience that keeps them engaged, supported, and connected. Shana shares why thinking about your membership in silos (content, coaching, community) can actually work against you, and how to shift into a holistic design that drives true retention.In this episode, you’ll learn:Why

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11:10

Is Engagement the Wrong Goal for Your Membership...

Community Creators with Shana Lynn ·

2025/11/25

https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More MembersIf you’re running an online community, you’ve probably been told that engagement is the goal. More likes, more comments, more activity. But here’s the truth: engagement is not the goal—and focusing on it might actually hurt your community in the long run.In this episode, you’ll learn:Why engagement isn’t always positive and can even signal conflict or distraction in your

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