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PODCAST

It"s No Fluke

AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop

business marketing

All Episodes

00:30:03

E266 Keely Cat-Wells: Why Making Space for...

It"s No Fluke ·

2025/11/07

Keely Cat-Wells is the Founder and CEO of Making Space, a platform that has supported over 10,000 Disabled professionals in building meaningful careers. Under her leadership, Making Space made history by training and placing the first-ever Disabled hosts on NBC Sports’ Paralympics broadcast. Other partners include Indeed, Netflix, and Visa. Keely also co-founded Making Space Media, a division producing film and TV content centering Disabled voices, securing a first-look deal with Reese Witherspoon’s

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00:29:07

E265 Megan Lightcap: Rizz, Tiz and Where Slow...

It"s No Fluke ·

2025/11/06

Megan Lightcap is a Partner at Slow Ventures, where she helped build, and now leads, the Creator Fund alongside Sam Lessin since 2022. Before joining Slow, Megan held roles at L Catterton, J.P. Morgan, Olive, and others — bringing a strong foundation in finance and consumer investing and operations to her expertise.Megan also writes Slow Upload, a newsletter exploring trends in the creator economy and how creators can scale their businesses by cultivating deeper, more durable relationships with

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00:33:28

E264 Paul Brown: Are Creators Really Effective?

It"s No Fluke ·

2025/11/05

Paul Brown is an expert at the intersection of creative strategy and technology. He is a Global Client Partner at London-based CreativeX, where he works at the forefront of creative AI. He guides global giants like Mars, Colgate-Palmolive, and Bayer, helping them make their advertising more effective by unlocking the power of creative data. Paul is also passionate about mentorship, and is an Industry Advisor for the Marketing and PR degree at the University of West London.CreativeX recently released

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00:37:45

E263 Fiona Frills: Read The Comments

It"s No Fluke ·

2025/11/04

Fiona Frills is a Gen Z founder, creator, & storyteller passionate about building community-driven brands and tools that empower the next generation.She started Frilliance at 13 after struggling with acne and realizing how many beauty products were packed with harsh ingredients. Today, Frilliance is available worldwide at major retailers like CVS, Amazon, SuperDrug and TikTok Shop, serving a vibrant teen community that values self-expression & real conversations around beauty.She is also the

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00:35:08

E262 Jeff Frommer: OWM is Leading Creators from Ads...

It"s No Fluke ·

2025/11/03

Jeff Frommer is a tech entrepreneur and investor, known for founding MALKA, an adaptive content studio, which he sold to MoneyLion in 2021 for $75M. Frommer’s career has spanned close to 20 years, and he continually strives to positively impact the lives of those around him. His professional experience includes working in technology, the creator economy, talent management, content production, and investing in various-stage startups. Through MALKA, Frommer previously produced eight feature films for

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00:35:40

E261 Xyla Foxlin: You Can't Control The Audience,...

It"s No Fluke ·

2025/10/31

Xyla Foxlin is an award-winning mechatronics engineer and YouTube creator who shares the creativity and joy of engineering through a blend of technical skill, craftsmanship, and art. Featuring everything from proving impossible physics demonstrations to building a viable camper in just weeks, to high-power rocketry and organic chemistry. An advocate for women in STEM, she founded Beauty and the Bolt, a nonprofit now operated by Reinvented Inc that taught thousands of kids to use their first power

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00:32:47

E260 Emily Hare: Creators Now at the Front of Global...

It"s No Fluke ·

2025/10/30

Emily Hare is the Global Influencer Lead at Publicis, driving innovation and excellence across influencer, social, and emerging platforms. She leads global client support and growth initiatives, including client education, strategic responses, top-to-top engagements, and collaboration with Global Client Leads (GCLs) for brands such as Haleon, McDonald's, PepsiCo and Mondelez. She played a key role in Influential and Captiv8 acquisitions and market rollout, vetting potential companies and

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00:34:53

E259 Marina Mogilko: Building Silicon Valley's Go-To...

It"s No Fluke ·

2025/10/29

Marina Mogilko, known online as Silicon Valley Girl, is a YouTube creator, entrepreneur, and investor with a global community of over 18 million followers. She’s the co-founder of LinguaTrip, a language learning startup she launched after immigrating from Russia to the U.S., and now hosts The Silicon Valley Girl Podcast, where she dives into entrepreneurship, AI, money, and the creator economy. Through her content and conversations, Marina helps millions build meaningful careers, grow online, and

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00:35:06

E258 Greg Hoffman & Ben Lee: Don't Chase Cool

It"s No Fluke ·

2025/10/28

The Business of Creativity, part of the Whalar Group, launched Beyond Your Limits, a first-of-its-kind 7-week course created in partnership with former Nike Chief Marketing Officer Greg Hoffman. Built for modern Athletes, the program empowers them to confidently express who they are, shape their narrative on their own terms, and unlock opportunities that extend well beyond the game.Greg Hoffman is a global authority on brand leadership, the former Chief Marketing Officer of Nike, and founder of the

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00:33:07

E257 Ayden Syal: Winning Gen Z With Athlete Influence

It"s No Fluke ·

2025/10/27

Ayden Syal is the Chief Executive Officer & Co-Founder at MOGL, the leading athlete influencer marketing platform. He has been named to Sports Business Journal’s New Voices Under 30 list, has been recognized as a Sports Business Journal NIL Power Player, and won the 2022 SXSW Pitch competition on behalf of MOGL. MOGL was also recognized as part of the Forbes 30 Under 30.Prior to founding MOGL, Ayden held key roles at Morgan Stanley, Lexington Partners, and S&P Global. His diverse

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00:33:38

E256 Diandra Binney: Advantages for Challenger Brands

It"s No Fluke ·

2025/10/24

Diandra Binney is Director of Communications, North America at Xero, a global small business platform that helps owners supercharge their businesses with smart automation, strategic insights and expert support. With nearly 15 years of experience in B2B technology communications, Diandra specializes in building powerful brand narratives that drive market leadership and business results. At Xero, she leads the North American strategy for media relations, executive visibility and corporate reputation

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00:32:22

E255 Jacques Keyser: Reinventing Events For Our...

It"s No Fluke ·

2025/10/23

Jacques Keyser is the Director of Programming at VidCon, where he leads the strategy and execution of event programming across the US and international markets. With over 15 years of experience in music, entertainment, and the creator economy, he has worked with leading platforms, labels, creators, executives, and global brands. At VidCon, Jacques has helped launch and scale events worldwide, curating industry-leading programming that unites creators, executives, and fans on a global stage

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00:38:43

E254 Jessy Grossman: Target Specialists Over Generalists

It"s No Fluke ·

2025/10/22

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing influencer talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her

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00:38:56

E253 Aidan Brannigan: No Boring Brands

It"s No Fluke ·

2025/10/21

Aidan Brannigan is the Founder of No Boring Brands, the content agency making Memes + Skits for Fortune 500 companies, SaaS Unicorns, and legacy brands. They are generating 100s of millions of organic views for their B2B clients via evergreen content and built the largest marketing meme page on IG in less than 2 years. He lost $500k in crypto when he was 20, lost a spam eating contest to Joey Chestnut in front of 14,000 people and can probably hit a 4 hybrid further than you. He spoke at SXSW about

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00:33:01

E252 Julie Alvin: The Next Trillion-Dollar Brand Hack...

It"s No Fluke ·

2025/10/17

Julie Alvin is a digital media executive, consultant, editor, and speaker. She has led cross-platform content strategy at brands like Refinery29, TheSkimm, InStyle, Real Simple, and Bustle, and now has her own content strategy and brand marketing consulting practice, taking on clients across fashion, beauty, lifestyle, wellness, tech, politics, and the nonprofit space. She is a former adjunct professor for NYU’s master’s in publishing program, a founding member of Chief executive women’s network, a

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00:42:44

E251 Bill Zimmerman: Penn State is Developing a...

It"s No Fluke ·

2025/10/17

Bill Zimmerman is an assistant teaching professor in the department of advertising and public relations in the Donald P. Bellisario College of Communications at Penn State. He’s the author of “Understanding the Creator Economy: Making Digital Media Work for You,” published by Kendall Hunt. He teaches courses such as Digital PR and PR Campaigns, and in the spring semester will offer Digital Content and the Creator Economy, a new course launching Penn State's content creator certificate program

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00:39:51

E250 Lucinda Bounsall: Rage for the Machine - How...

It"s No Fluke ·

2025/10/14

With 15 years’ experience spanning some of fashion’s most influential global names, including Stella McCartney, Farfetch, and Net-a-Porter, followed by senior roles in both nimble independents and major network agencies, Lucinda Bounsall brings a rare blend of brand-side insight and agency-honed expertise. Her practice is rooted in both doing and thinking, interrogating outdated models and reimagining how strategy is applied for the way modern brands actually operate. The result is a sharper, more

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00:40:00

E249 How Giant Spoon Revved Up a "Driven" Campaign...

It"s No Fluke ·

2025/10/13

If you haven’t seen the ad just yet, “Driven” kicks off with a high-octane brand campaign starring Chalamet and directed by Oscar-nominee James Mangold (A Complete Unknown, Ford v. Ferrari). The spot blends cinematic flair with automotive innovation, with Chalamet and a bride (played by Larsen Thompson) hijacking the Lucid Gravity SUV from a top-secret desert facility in a two-minute “director’s cut.” Akerho “AK” Oghoghomeh is the Senior Vice President & Global Head of Marketing at Lucid Motors,

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00:43:00

E248 Latha Sarathy: What You Can and Cannot Measure

It"s No Fluke ·

2025/10/10

Latha Sarathy is the founder of SALIENT HQ, a first-of-its-kind research agency and advisory service providing best-in-class, real-world-tested insights and strategic guidance on a fractional basis. In an age of AI, SALIENT HQ is committed to blending human intelligence with rigorous, intentional research to help clients achieve their goals.With over 30 years in media and market research, Latha has held senior leadership roles across blue-chip companies and industry organizations. Most recently, she

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00:42:48

E247 Jordan Matter: How to Evolve With Your Audience

It"s No Fluke ·

2025/10/09

Jordan Matter is a two-time New York Times bestselling author (Born to Dance and Dancers Among Us) and the most-followed photographer in the world, with nearly 50M followers across socials. As the creator behind the #2 most-watched YouTube channel in the U.S., and the #1 channel for female viewership, he has built a global audience of 31M subscribers and more than 11B views.Jordan’s path to becoming one of the most prominent creators in the world began in photography, with his street portraits and

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269 results

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