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PODCAST

Rockstar CMO FM

In this 5-star rated weekly B2B marketing podcast, host and 4xCMO Ian Truscott says he"s no rockstar, but with his chums, he shares marketing street knowledge, authentic, practical marketing strategy advice that will bring out the rock star marketer in you. A show that Jason Falls described as a "variety show for marketers". Learn more, follow, and get the show notes at https://rockstarcmo.com.

business marketing

All Episodes

19:27

The Rose & Rockstar: Does The Fractional Abide?

Rockstar CMO FM ·

2025/10/04

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, with a nod toward the Dude of the Big Lebowski, Robert keeps his Russian dark, and Ian asks what Robert makes of the trend for fractional marketing leadership. Key talking points this week: The term 'fractional' may be more of a sell-side term

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35:16

Cathy on Content: 5 Skills Marketers Need for Agentic AI

Rockstar CMO FM ·

2025/10/01

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com. They discuss: Strategic thinking Creative direction AI literacy Ethical judgment Orchestration and collaboration If you have any comments or thoughts on this topic, we would love to hear them, we welcome your

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24:05

The Rose & Rockstar - This Old Marketing Milestone

Rockstar CMO FM ·

2025/09/27

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a classic cocktail, Ian congratulates Robert on 500 episodes of his podcast “This Old Marketing” that he hosts with his chum Joe Pulizzi. They discuss what he’s learned, some of the enduring themes that have continued to resonate since they

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38:32

The Rockstar CMO Studio: 5 F’in’ Things About...

Rockstar CMO FM ·

2025/09/24

This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what seems like the second biggest marketing topic right now, behind AI: fractional marketing leadership. The tables are turned as Jeff asks Ian for his 5 f’in’ things and they discuss: Fractional is not Part-time The client wants to solve a problem not hire a fractional Be purposeful fractional Be clear about the problem you solve Flexibility is a feature, not a

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27:35

The Rose & Rockstar: Robert’s Writing Habit

Rockstar CMO FM ·

2025/09/20

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a classic cocktail, having just published his fifth book and maintained his prolific writing for Content Marketing Institute and his newsletter, Ian asks Robert about his writing habit. Some key points from the discussion: Writing is a

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44:37

The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals

Rockstar CMO FM ·

2025/09/17

This week, Jeff Clark, former Forrester Research Director, and our host Ian Truscott review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them. As a reminder, our 5 F’in’ Marketing Fundamentals are: The Masterplan The Knowledge The Story The Campaign The Machine As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in touch using the links below. Enjoy! — The

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29:39

The Rose & Rockstar: Is it Time You Reddit?

Rockstar CMO FM ·

2025/09/13

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a classic cocktail, Ian and Robert discuss Reddit, how it is informing search results, generative AI, and how we should engage with it to support our B2B content marketing. Some key points from the discussion: The culture of Reddit

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35:16

The Rockstar CMO Studio: Seeking the Hidden Buyer

Rockstar CMO FM ·

2025/09/10

This week, Jeff Clark, former Forrester Research Director, is back, and he and our host Ian Truscott, discuss some new research into the hidden B2B buyer from Edelman, and, adhering to the Rockstar CMO editorial policy, they share 5 f’in’ things to help reach them through your thought leadership. The five f’in’ things this week: The "safest choice" isn't always the winning one Develop the extended personas Define tactics that attract the hidden buyer Why thought leadership

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23:17

The Rose & Rockstar: Has Marketing Lost Its Creative...

Rockstar CMO FM ·

2025/09/06

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared about losing creativity in B2B marketing on Goldenhour, a LinkedIn Live event with Anthony Kennada, founder of Audience Plus and three-time CMO. Some key points from the

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29:31

Cathy on Content: Should CMOs Still Care About CMS?

Rockstar CMO FM ·

2025/09/03

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott explore whether, in 2025, the term CMS (Content Management System) is still relevant to CMOs with all the other acronyms and buzzwords around content operations today. Some talking points from this week: With the advances in page builder solutions to deliver multi-channel and multi-language websites, do organizations need enterprise solutions? What

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18:30

The Rose & Rockstar: Real Beats Perfect

Rockstar CMO FM ·

2025/08/30

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing. Some key points from the discussion: AI is dominating marketing conversations, overshadowing

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39:47

The Rockstar CMO Studio: 5 F’in’ Things from the...

Rockstar CMO FM ·

2025/08/27

This week, Jeff Clark, former Forrester analyst and now Principal Analyst at Cleantech Insiders, is back from vacation, and he and our host Ian Truscott pull five f’in’ things that caught his eye from the Norwest B2B Sales & Marketing Benchmark Report that they first talked about in their budgeting discussion in episode 280. The five discussion points: Sales cycles are getting longer The pressure for buyer urgency Teach your AEs well The pressure is on product marketing

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27:51

The Rose & Rockstar - Launching Valuable Friction

Rockstar CMO FM ·

2025/08/23

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction, an idea that they first discussed on this podcast back on episode 248. Some key points from the discussion: Speed has become a

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13:03

The Rockstar CMO Solo: Peering Into the Dark Funnel

Rockstar CMO FM ·

2025/08/20

This week, with Jeff back on holiday and emboldened by some good feedback from his last solo outing, our host Ian Truscott goes it alone and peers into the so-called dark funnel where 95% of potential buyers are hanging out with a few ideas we need to implement as B2B marketers to reach them. Ian covers: The dark funnel and changing buyer behavior The decline of traditional influencers The power of useful data and research Content that builds trust The role of real

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22:44

The Rose & Rockstar: Efficient AI-Powered Zombie...

Rockstar CMO FM ·

2025/08/16

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process. Key points from their discussion: AI is automating inefficient processes. Understanding the entire marketing process is crucial before

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35:22

The Rockstar CMO Studio - The Gartner CMO Quarterly...

Rockstar CMO FM ·

2025/08/13

This week, our usual co-host, Jeff Clark, is back from vacation, and he and Ian Truscott dive into the latest Gartner CMO quarterly report, which is available to non-clients in exchange for an email address. As is the editorial policy of the show, they pull 5 f’in’ things from the report that caught their eye: Investing in Customer Understanding Budgeting Challenges for CMOs Maximizing ROI through Technology and Process CMOs and Growth Strategy Advanced Budgeting

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25:29

The Rose & Rockstar: The Mullet Content Strategy

Rockstar CMO FM ·

2025/08/09

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy - The Mullet. They discuss: The debate around what content we should share with the LLMs Robert’s research into answer engine optimization

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33:56

The Rockstar CMO Studio: Cathy at CMS Connect

Rockstar CMO FM ·

2025/08/06

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott grabs her after day 1 of CMS Connect 25, a gathering of content management professionals in Montreal, and she shares the latest talking points from the world of content management. Some talking points from this week: CMSs are still valid and necessary for digital experiences, but digital experience platforms (DXPs) are not a thing. The death of the website is

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22:33

The Rose & Rockstar - Free Work for Hire

Rockstar CMO FM ·

2025/08/02

Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, over a Michelada, Ian asks Robert’s advice about providing 90-day plans during a recruitment process, and Robert shares the relaunch of his website robertrose.net. They discuss: Making assumptions before you can do proper discovery Whether

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22:38

A Rockstar CMO Solo Special: Creating a Real 90 Day Plan

Rockstar CMO FM ·

2025/07/31

This week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process. Using the framework he and Jeff created - The 5 F’in’ Marketing Fundamentals - Ian shares how he then built the plan, the structure of the deck, and some tips on what to include. Enjoy! — The Links The people: Ian Truscott on LinkedIn and Bluesky Mentioned this week: Rockstar CMO Presents: The 5

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331 results

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