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PODCAST

FOREVER. BETTER: WHO GIVES A SHIRT

For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester.In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear.Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands, onto the streets — and even into conversations about its impact on the planet.Will Jack convince

arts fashion & beauty

All Episodes

14:11

Jerseys for the Future

FOREVER. BETTER: WHO GIVES A SHIRT ·

2025/10/29

Pre-loved, re-loved, or brand new – what does the future of football shirts look like? Jack and Kimberley sit down with upcycler and one of PUMA's Voices of a RE:GENERATION, Andrew Burgess, to discuss innovations designed to reduce the industry’s environmental impact and how fans can play their part. They explore PUMA’s RE:FIBRE programme, which transforms polyester textile waste from factory off-cuts, faulty goods, and pre-loved clothing into new materials. As we reach the end of the series ...

en

16:35

From Goals to Garms

FOREVER. BETTER: WHO GIVES A SHIRT ·

2025/10/22

How did the football shirt become a street-style staple? Designer Hattie Crowther joins Jack and Kimberley to explore why this once pitch-only piece is now a global wardrobe essential, even for non-football fans. Hattie shares how she tells stories through her football shirt-inspired designs, and reveals how iconic kits often draw influence from a wide range of sources—from Oasis’s Noel Gallagher to the Civil Rights Movement. The conversation also dives into the rise of thrifting and how the ...

en

21:57

Dress like your Heroes

FOREVER. BETTER: WHO GIVES A SHIRT ·

2025/10/15

Why do fans wear football shirts? Jack and Kimberley speak to die-hard Man City fan and City Matters representative Angela Worrall about the rollercoaster of supporting a football team and what her collection of football shirts mean to her. Together, they trace the origins of fan jerseys back to a surprising source: a Leicester-based company that once made underwear for nuns. Yes, you read that right. Along the way, they uncover how football shirts help build a sense of identity and community...

en

21:15

The Synthetics Switch

FOREVER. BETTER: WHO GIVES A SHIRT ·

2025/10/08

What are football shirts made from? James Harkin (Head Researcher and Writer of the TV show QI and co-host of podcast No Such Thing As A Fish) brings to life the story behind the material. Jack and Kimberley discover how the first synthetic football shirt looked more like something from a 70s disco than the pitch. They also get an exclusive peek at the legendary Cameroon onesie jersey that was so bold, FIFA banned it. Later, they play a heated game where Jack and Kimberley come dangerously cl...

en

19:07

Kicking Off

FOREVER. BETTER: WHO GIVES A SHIRT ·

2025/10/02

Why do football shirts even exist? Kimberley Cumberbatch steps into ex-footballer Jack Fowler’s world for the first time. Together, they talk to journalist and filmmaker Xaymaca Awoyungbo about the chaos of playing football before there were kits. They check out the itchy and impractical shirt worn in the first-ever international football match, and see how today’s designs avoid the flaws of the past while still nodding to history. Watch the show on PUMA’s YouTube Follow PUMA on Instagr...

en

0:30

Introducing… PUMA’S WHO GIVES A SHIRT

FOREVER. BETTER: WHO GIVES A SHIRT ·

2025/09/24

For some, the football shirt is a badge of pride. For others, it’s just another bit of polyester. In this five-part series, ex-footballer Jack Fowler tries to make presenter Kimberley Cumberbatch “give a shirt” about the world’s most iconic sportswear. Along the way they meet journalists, podcasters, die-hard fans, designers and upcyclers to uncover how the shirt went from the pitch to the stands, onto the streets — and even into conversations about its impact on the planet. Will Jack convinc...

en

22:25

THE TRASH TO TREASURE MAKEOVER

FOREVER. BETTER: WHO GIVES A SHIRT ·

2024/12/19

Could you turn your trash into streetstyle look? It’s the final episode of Green Flags and the competition stakes are higher than ever. Who will be crowned the ultimate Green Flag champion? But before we get to the awards, the hosts have one last challenge. Andrew Burgess, one of PUMA’s Voices of a RE:GENERATION, tasks Maya, Oli, and Mo with creating a killer outfit for the awards ceremony—using only materials that would otherwise go to waste. Who will rise to the occasi...

en

15:46

THE RENEWABLE ELECTRICITY EXPERIMENT

FOREVER. BETTER: WHO GIVES A SHIRT ·

2024/12/12

Can you really power your phone with a potato? In this episode, PUMA challenges Maya, Oli, and Mo to see if they can generate their own electricity. But here’s the twist: some of their equipment is a little… unconventional. The host who generates the most watts will take home this week’s Green Flag. As they battle it out, the hosts also dive into the bigger picture of renewable energy. While individuals can easily switch to renewable providers at home, brands face a tou...

en

20:26

LESSONS IN LEATHER

FOREVER. BETTER: WHO GIVES A SHIRT ·

2024/12/05

Do you have a favourite pair of shoes? What memories do you associate with them?This week, Maya, Oli, and Mo open their kicks cupboard and invite you all to walk a mile in their shoes – sharing stories that span from the hallowed turf of Wembley Stadium to cherished heirlooms—and even a nod to Rihanna herself.But it’s not all nostalgia! Aishwarya Sharma, one of PUMA’s Voices of a RE:GENERATION, shakes things up with a healthy dose of competitive spirit — challenging the hosts to a quiz about ...

en

16:59

THE WARDROBE REVIVAL

FOREVER. BETTER: WHO GIVES A SHIRT ·

2024/11/28

Ever wondered how to smooth out pesky creases in your favourite sneaks? Or just how long clothes takes to decompose?This week on Green Flags, PUMA challenges Maya, Mo, and Oli to rescue an old fit or pair of kicks and bring them back into their wardrobe rotation. It’s all about making what’s old new again—and earning a green flag along the way.As the hosts show off their rescued pieces, they dive into the concept of circularity in sportswear and fashion. Circularity means taking fewer resourc...

en

22:39

THE CARBON CRUNCH

FOREVER. BETTER: WHO GIVES A SHIRT ·

2024/11/21

For the first Green Flags challenge, PUMA surprises Maya, Oli, and Moses by asking them to crunch the numbers on their daily greenhouse gas emissions. Spoiler alert: the results might just make you rethink your morning routine!With help from Luke Jacque-Rodney—one of PUMA’s Voices of a RE:GENERATION—the hosts begin to uncover the real impact of their everyday choices on the planet. Along the way, they also explore the steps PUMA has already taken to reduce its own greenhouse gas emissions.Eve...

en

23:25

When it comes to health and safety, does the West...

FOREVER. BETTER: WHO GIVES A SHIRT ·

2023/07/20

In this episode, Head of Knowledge Exchange at the Centre for Sustainable Fashion Monica Buchan-Ng speaks with PUMA’s Chief Sourcing Officer, Anne-Laure Descours about factory worker’s working conditions in the textile industry. They also discuss what progress has been made since the tragic incident at Rana Plaza ten years ago.—------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Health and Safety.Ensuring safe

en

17:11

How much water is in your wardrobe?

FOREVER. BETTER: WHO GIVES A SHIRT ·

2023/07/13

Malaysian-based eco-conscious Earth Day Ambassador Melissa Tan discusses how fashion’s thirst for water is impacting our changing climate with Kurt Kipka from the Apparel Impact Institute. Learn about the ins and outs of how much water goes into making our clothes and shoes and how the industry is taking steps to ensure less draughts and water scarcity. —------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Water

en

18:55

Can sustainably sourced leather help save the...

FOREVER. BETTER: WHO GIVES A SHIRT ·

2023/07/06

US based environmental justice advocate, Diandra Marizet interviews Senior Traceability Manager, Vanessa Brain from the Leather Working Group on the concept of ‘traceability’. Discover how visibility over the supply process can develop a better relationship between our ancient forests and the leather industry. —------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Product. The PUMA Environmental Profit and Loss

en

18:23

Eliminating plastic bags: it’s easy, right?

FOREVER. BETTER: WHO GIVES A SHIRT ·

2023/06/29

Singapore-based founder of sustainable bag company (Peco) Yumika Hoskin is joined by PUMA’s Head of Labelling and Packaging, Jordan Eichenberger to discuss the use of plastic in the fashion industry. Discover the answers to why brands are still using plastic packaging, whether or not it’s ever ok to use it and if there are alternatives that actually work.In the episode, Jordan quotes an article from the Washington Post. You can find that article here –

en

18:29

If a tree falls in an ancient forest, does it end up...

FOREVER. BETTER: WHO GIVES A SHIRT ·

2023/06/22

India based Environmental Activist Ripudaman Bevli is joined by Nicole Rycroft, Founder and Executive Director at Canopy Planet. An organisation working with companies like PUMA and their supply chains to protect our ancient forests and ecosystems from the impacts of industries such as fashion. —------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Biodiversity. Many species, including plants, animals, bacteria

en

15:05

Can radical collaboration solve fashion’s renewable...

FOREVER. BETTER: WHO GIVES A SHIRT ·

2023/06/15

Hong-Kong based Fashion Designer Bertha Shum is joined by Sectors Engagement Decarbonation Lead, Lindita Xhaferi-Salihu from the United Nations Framework Convention on Climate Change. Expect to hear discussions on whether radical collaboration is the answer to tackling climate change and how brands can be doing more to address the issue.—------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Climate Action.Climate

en

15:20

Would you pay a premium for a better wage?

FOREVER. BETTER: WHO GIVES A SHIRT ·

2023/06/08

US based Human Rights and Sociology Student Amina Shakeel talks with Chief of Staff and Director of Engagement Shelly Han from the Fair Labour Association (FLA). Join them both in conversations touching on the challenges faced by migrant workers in the textiles industry and hear what’s being done by the FLA, as well as brands, to create a fairer labour market in the global south.—------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on

en

14:46

Can we really make fashion circular at scale?

FOREVER. BETTER: WHO GIVES A SHIRT ·

2023/05/31

US-based fashion designer and upcycler Andrew Burgess chats with PUMA’s Senior Manager, Corporate Strategy, Simon Hessel, about upcycling materials and defining 'circularity', the role of brands vs shoppers in ensuring more sustainable fashion and how PUMA’s RE:FIBRE project is a step towards a better future.—------PUMA has ten target areas, each with a set of goals, that we are striving to reach by 2025. This episode focuses on the target area of Circularity. Circular fashion is about extending a

en

13:23

Chemical Detox: The protest that cleaned up China’s...

FOREVER. BETTER: WHO GIVES A SHIRT ·

2023/05/31

Germany based content creator Luke Jaque-Rodney interviews Klaas Nuttbohm, Implementation Director at ZDHC, an organisation that aims to reduce the fashion industry’s chemical footprint. They discuss how and why making fashion needs chemicals, and what they're doing to lead garment manufacturers towards better alternatives.—------PUMA has ten target areas, each with goals, that PUMA is striving to reach by 2025. This episode focuses on the target area of Chemicals.Chemicals are a crucial component

en

21 results

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