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PODCAST

Promo Perspectives by SAGE

Join us weekly for new perspectives not only in the promotional products industry but also in deep dives into other industries and explorations of marketing strategies for promo product distributors!

business marketing

All Episodes

13:45

Promo Perspectives: Supplier Story with BEL Promo

Promo Perspectives by SAGE ·

2026/04/15

How does a supplier stay competitive on pricing, inventory, and marketing support in today’s promotional products industry?In this episode of Promo Perspectives, we sit down with Michelle, Senior Marketing Manager at BEL Promo, to break down how their team helps distributors win more business. With over 20 years of experience, Michelle shares insights into how BEL Promo maintains low minimums, strong inventory, and competitive pricing, while also providing powerful marketing support tools that make

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16:32

Promo Perspectives: Getting ready for Promo Live

Promo Perspectives by SAGE ·

2026/04/08

What makes a great Promo Live presentation—and why should you attend?In this episode of Promo Perspectives, we sit down with Amanda Carpenter, Senior Customer Experience Manager at SAGE and longtime Promo Live host, to break down what makes this virtual event so valuable for both suppliers and distributors. Promo Live is SAGE’s interactive online event held twice a year, giving distributors direct access to suppliers in a live, engaging format with real-time Q&A. Amanda shares insider tips on

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17:08

Promo Perspectives: PPAI North American Leadership...

Promo Perspectives by SAGE ·

2026/04/01

In this episode of Promo Perspectives, we’re diving into one of the most impactful leadership events in the promotional products industry—the PPI North American Leadership Conference (NALC).Host Nicole Cook is joined by Melissa Ralston (Chief Marketing Officer at PPI) and Danny Rosin (Co-President of Brand Fuel and Chair of the PPI Board) to break down what makes this event truly unique. From high-level strategy and actionable insights to meaningful networking and real conversations, NALC is

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12:07

Promo Perspectives: PPAI Expo Recap Pt. 2

Promo Perspectives by SAGE ·

2026/03/25

What made PPAI Expo 2026 so memorable? In this episode of Promo Perspectives, host Nicole Cook shares insights and behind-the-scenes perspectives from industry professionals who experienced the show firsthand.From exciting booth activations like the SAGE slot machine giveaway to discussions about new product features, sustainability trends, industry data, and networking across the global promotional products community, this episode explores what made this year’s Expo so impactful. You’ll hear

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4:13

Promo Perspectives: Distributors' Favorite New Features

Promo Perspectives by SAGE ·

2026/03/18

Live from the SAGE Conference at the PPAI Expo, we asked attendees to share their real-time reactions to the newly released SAGE features — and the feedback was clear.In this episode of Promo Perspectives, host Nicole Cook sits down with distributors to talk about what stood out most — from powerful AI integrations to one-click logo uploads, full-presentation branding, virtual mockups, and lifestyle scene creation. The trend? Speed, simplicity, and smarter selling. If you’re in the promotional

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14:06

Promo Perspectives: Design Studio Updates

Promo Perspectives by SAGE ·

2026/03/11

What if creating realistic product mockups didn’t require five different tools and 20 open tabs?In this episode of Promo Perspectives, host Nicole Cook sits down with SAGE Creative Director Cristi Brinkman to break down the all-new SAGE Design Studio and how it transforms the mockup workflow for designers and non-designers alike. From bloated, multi-step processes to a purpose-built workflow designed specifically for promo, Cristi shares what it actually looks like behind the scenes when creating

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4:13

Promo Perspectives: Distributor Sales Describes New...

Promo Perspectives by SAGE ·

2026/03/04

What happens when you ask a sales team to describe brand-new SAGE features in just one word?At the PPAI Expo this year, SAGE hosted its own SAGE Conference and unveiled a powerful lineup of new features. While we were there, Nicole Cook and Senior Social Media Coordinator Anne-Marie Bolton decided to put the sales team on the spot and ask them to describe their favorite updates in one word. The results? Let’s just say sticking to one word was harder than expected. In this episode of Promo

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11:23

Promo Perspectives: PPAI Expo Recap

Promo Perspectives by SAGE ·

2026/02/25

Thousands of members. Endless branded merch. One unforgettable Expo.In this special episode of Promo Perspectives, host Nicole Cook leans into the heart of the podcast’s name by bringing you real perspectives from across the promotional products industry following the largest trade show of the year, PPAI Expo in Las Vegas. Rather than offering a single recap, Nicole gathers voices from every angle of the show floor, including suppliers, organizers, first-time attendees, industry veterans, and

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38:31

Promo Perspectives: Your Website & Store Can Make Or...

Promo Perspectives by SAGE ·

2026/02/18

In this SAGE Conference 2026 session, Matt explores key trends shaping the promotional products industry and what suppliers and distributors should be paying attention to right now.From evolving customer expectations to smarter ways of leveraging tools and technology, Matt offers a forward-looking perspective backed by practical examples. This session is designed to help attendees think strategically, avoid common pitfalls, and make informed decisions that support sustainable growth. If you want a

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49:08

Promo Perspectives: SAGE Conference Replay: Branding...

Promo Perspectives by SAGE ·

2026/02/11

At SAGE Conference 2026, Amanda delivers a practical, insight-packed session focused on helping promotional professionals work smarter, stay adaptable, and make confident decisions in a rapidly changing industry.In this session, Amanda breaks down real-world strategies you can apply immediately, from improving day-to-day workflows to thinking more strategically about growth, efficiency, and long-term success. Whether you’re refining existing processes or exploring new approaches, this talk offers

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45:13

Promo Perspectives: SAGE Conference Replay: AI Friend...

Promo Perspectives by SAGE ·

2026/02/04

Andy takes the stage at SAGE Conference 2026 with a forward-thinking session that explores how technology, data, and smarter tools are shaping the future of the promotional products industry.This session focuses on leveraging modern solutions to streamline operations, improve visibility, and make better business decisions. Andy shares practical insights on embracing change, using available tools more effectively, and positioning your business for sustainable growth in an increasingly competitive

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49:56

Promo Perspectives: SAGE Conference Replay: New Features

Promo Perspectives by SAGE ·

2026/01/28

In this SAGE Conference 2026 session, Eric dives into practical strategies designed to help promotional product professionals work smarter, adapt faster, and stay competitive in a rapidly evolving industry.Eric shares real-world insights on improving workflows, leveraging technology more effectively, and making strategic decisions that support long-term business growth. From simplifying everyday processes to identifying opportunities for greater efficiency, this session focuses on actionable

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16:59

Promo Perspectives: New Supplier Guide

Promo Perspectives by SAGE ·

2026/01/21

Thinking about becoming a supplier in the promotional products industry, or looking to strengthen your presence in SAGE?In this episode of Promo Perspectives, host Nicole Cook is joined by Jonathan Webb from SAGE’s Supplier Sales team for a practical, high-level guide to getting started as a supplier and growing successfully inside the SAGE ecosystem. Jonathan breaks down what it really means to be a supplier in the promo industry, why this relationship-driven space offers massive opportunity for

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14:06

Promo Perspectives Episode Upload: New Year, New...

Promo Perspectives by SAGE ·

2026/01/07

As the new year approaches, what trends are shaping the promotional products industry? In this episode of Promo Perspectives, host Nicole Cook is joined by SAGE Distributor Account Advisor Matt Parisi to break down what distributors and their clients are really looking for as they head into 2026.They discuss the shift from uncertainty to confidence in the market, how buying behavior has evolved over the past year, and why premium, functional products are gaining momentum. From drinkware innovations

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18:14

Promo Perspectives: Getting Ready for PPAI Expo

Promo Perspectives by SAGE ·

2025/12/10

Featuring: Jessica Del Rio, Director of Trade Shows & Events, and Halayne Noah, Trade Show Coordinator at SAGEHosted by Nicole Cook Ever wonder what it actually takes to prepare for a trade show as massive as The PPAI Expo? In this episode, we take you behind the scenes with the SAGE team responsible for bringing it all to life. Jessica and Halayne share: ✔ When Expo planning really starts ✔ How shipping, booth builds, electrical, union rules, and deadlines all come together ✔ The most common

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20:12

Promo Perspectives: The PPAI Expo Part 1

Promo Perspectives by SAGE ·

2025/12/03

In this episode, Nicole sits down with Ellen Tucker of PPAI for an inside look at the promotional products industry’s biggest event of the year: The PPAI Expo.Whether you're a first-time attendee or an industry veteran, this conversation is packed with insights on how to navigate the show, make the most of your time, and understand why Expo remains the heartbeat of the promo industry. Ellen shares: ✔ What makes The PPAI Expo unique ✔ Why planning ahead is the key to surviving (and loving) the

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23:13

Promo Perspectives: Continuing Education in Promo

Promo Perspectives by SAGE ·

2025/11/19

In this episode of Promo Perspectives, host Nicole Cook sits down with Jessica Gibbons-Rauch, Senior Manager of Professional Development at PPAI, to explore the future of continuing education in the promotional products industry.Jessica shares her passion for learning and innovation—discussing how PPAI is modernizing education through modular learning, certifications, micro-credentials, and interactive workshops that meet today’s diverse learning styles. She also dives into PPAI Advance, the

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21:17

Promo Perspectives: 2026 Industry Forecast

Promo Perspectives by SAGE ·

2025/11/06

In this episode of Promo Perspectives, host Nicole Cook sits down with Alok from PPAI to unpack the latest research and insights shaping the promotional products industry heading into 2026.They discuss key economic trends, growth opportunities, and the challenges suppliers and distributors can expect in the coming year — from inflation and tariffs to AI-driven efficiency and the rising demand for sustainable products. You’ll also learn which product categories are leading the way, how technology is

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16:38

Promo Perspectives: Food Promo

Promo Perspectives by SAGE ·

2025/10/22

🍫 In this episode of Promo Perspectives, host Nicole Cook chats with David Miller of NC Custom about one of the sweetest segments in the promotional products industry, food promos!David shares how his family business evolved from a small chocolate manufacturer into one of the top suppliers in the industry, creating everything from custom-shaped mints to gourmet chocolates and branded gift sets. Discover why food remains one of the most powerful (and underused) promotional tools, how distributors

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24:28

Promo Perspectives: PromoCare Water4Good

Promo Perspectives by SAGE ·

2025/10/01

🌍 In this episode of Promo Perspectives, Nicole Cook sits down with David and Scott from PromoCares to talk about their inspiring Water4Good initiative. Learn how the promotional products industry is coming together to fund clean water towers around the world, impacting communities, schools, and supply chain regions where access to safe water is limited.From the origins of PromoCares to the ripple effects of clean water on health, education, and opportunity, this conversation highlights the power

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70 results

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