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PODCAST

Veterinary Voices

Julie South | Veterinary Recruitment Marketing Strategist

Most vet clinics are proud of their culture. They know it"s special — it"s what makes them tick. What they don"t know is how to share those stories in ways that mean something to other vets and nurses.That"s culture storytelling. And Julie South — founder of VetClinicJobs — shows vet clinics how to do it.You"ll hear real vets and nurses talking about what it"s actually like to work at their clinics. Not the polished corporate version — the real moments that show how teams handle pressure, support

business careers

All Episodes

12:33

"But Julie! Isn't this just Employer Brand...

Veterinary Voices ·

2026/04/07

“But isn’t this just employer branding, Julie…?”It’s a question that comes up when clinics start looking beyond job ads and into how they’re seen as a place to work.In this episode of Veterinary Voices, Julie South answers that question directly.Because while employer brand marketing and what she’s describing can sound similar, they’re designed for different situations.Employer brand marketing comes from large organisations — built to manage perception across multiple locations, roles, and

en-nz

14:45

Living and Working at Energy Vets Taranaki with...

Veterinary Voices ·

2026/04/02

Front Desk, Full Team: Stacey Deacon on How Energy Vets Works Day to DayStacey Deacon didn’t train as a veterinary nurse.She’s a dedicated receptionist — and part of a reception team that sits at the centre of how Energy Vets runs day to day.In this final episode of the Energy Vets REAL+STORY series, Stacey shares what working on the front desk actually looks like inside a busy mixed practice in Taranaki.The reception team works across both the Inglewood and Waitara clinics, coordinating

en-nz

8:39

"But Julie! We Don't Have TIME For THIS!” — When...

Veterinary Voices ·

2026/03/31

When veterinary clinics start looking at changing how they approach recruitment, certain phrases come up in conversation.They’re usually said under pressure.And they often stop things before they really get going.In this episode of Veterinary Voices, Julie South continues the Where Vet Clinics Get Stuck series by looking at one of the most common:“We don’t have time for this.”For clinics already stretched — covering vacancies, juggling rosters, and trying to run recruitment campaigns that aren’t

en-nz

23:07

Living and Working at Energy Vets Taranaki with Kylie...

Veterinary Voices ·

2026/03/27

Leadership, Succession, and Coming Home: Kylie Lindsay on Growing People at Energy VetsKylie Lindsay began her journey with Energy Vets answering after-hours phones. More than twenty years later, she’s Clinic Services Manager, shareholder, and now a director of the Taranaki practice.In this second half of Julie South’s conversation with Kylie, the focus shifts to leadership and the kind of veterinarian Energy Vets is looking for as the clinic grows its companion animal team.Kylie describes the

en-nz

9:57

"But Julie! We Can't Afford It Right Now!”— When...

Veterinary Voices ·

2026/03/24

Struggling to get results from your job advertisements? If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic. The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

en-nz

26:18

Living and Working at Energy Vets Taranaki with Kylie...

Veterinary Voices ·

2026/03/20

From Client to Clinic Leader: Kylie Lindsay on Energy Vets’ Growth and Team CultureKylie Lindsay didn’t originally join Energy Vets as a staff member — she joined as a client.Growing up in rural Inglewood with horses and other animals, the clinic (then Inglewood Veterinary Services) cared for the animals on her family’s lifestyle block. One day, while a vet was visiting one of her horses, Kylie asked whether there might be any work available at the clinic.Her timing was good. A role had just opened

en-nz

10:23

"But Julie! We Need Someone NOW!” — When Urgency...

Veterinary Voices ·

2026/03/17

When veterinary clinics begin recognising the reactive recruitment cycle, certain phrases often start appearing.They sound practical — but they’re often the cycle defending itself.In this episode of Veterinary Voices, Julie South begins a new series exploring the objections that surface when clinics start considering a different way to approach recruitment.The first phrase she hears most often is:“Julie, we need someone now — not in six months’ time.”When a clinic has been covering a vacancy for

en-nz

29:16

Living and Working at Energy Vets Taranaki with Nicky...

Veterinary Voices ·

2026/03/13

Head Vet Nurse Nicky Smith on Team Support, Community, and Life in TaranakiIn this REAL+STORY episode of Veterinary Voices, Julie South speaks with Nicky Smith, Head Vet Nurse at Energy Vets in Taranaki.Nicky has worked in veterinary clinics in New Zealand and overseas, including time living in Auckland and abroad. But when the time came to settle and raise her family, she made the deliberate decision to return to Taranaki — the place she calls home.In this chat, Nicky shares with Julie what support

en-nz

13:50

Job Adverting Month 5 - The Expensive Surrender - 262

Veterinary Voices ·

2026/03/10

By month five of job advertising, most vet clinics and their teams are exhausted.Posting everywhere didn’t work. Rewriting didn’t work. Spending more didn’t work.But the vacancy hasn’t just stayed a vacancy — it’s started affecting the people who are still there.In this episode of Veterinary Voices, Julie South explores what happens when a role has been open for four to six months and the pressure inside the clinic starts to build.Teams have been covering the extra work. The goodwill that carried

en-nz

15:22

Living and Working at Energy Vets Taranaki with Dr...

Veterinary Voices ·

2026/03/06

Energy Vets, Taranaki | Starting Out as a New GradIn this REAL+STORY episode, Julie South speaks with Dr Sieara Claytor, a 2025 graduate working in her very first full-time veterinary role at Energy Vets in Taranaki.Sieara moved from the United States to study in Australia and has now started her career in rural New Zealand. Six months in, she’s already managing emergencies, assisting in surgeries beyond routine desexings, handling after-hours responsibilities, and working across two clinic

en-nz

10:27

Why Random DIY Recruitment Tactics Don’t Work - ep 261

Veterinary Voices ·

2026/03/03

By month four of advertising, most vet clinics and their teams are exhausted.Posting everywhere didn’t work. Rewriting didn’t work. Spending more didn’t work.So you start trying random things.A Facebook post. Asking your team to share. Updating your careers page. Boosting something for $50… maybe $100.Because something has to (read: needs to!) stick.In this episode of Veterinary Voices, Julie South unpacks what really happens around week fourteen of the recruitment cycle—when clinics move

en-nz

15:40

Living and Working at Energy Vets Taranaki with Vet...

Veterinary Voices ·

2026/02/27

Energy Vets, Taranaki | Why Alana Came BackIn this REAL+STORY episode, Julie South speaks with vet nurse Alana Howard about why she returned to Energy Vets after starting her nursing career there 20 years ago and then spending years working in Australia.Alana talks about what made coming back feel like the right decision — not just professionally, but personally. She compares different clinic environments and explains what stands out at Energy Vets: how nurses are trusted to use their skills, how

en-nz

11:40

Why Spending More on Job Ads Doesn't Equal More...

Veterinary Voices ·

2026/02/24

Why Spending More on Job Ads Doesn’t WorkBy month three of advertising, most vet clinics assume the problem is reach.Not enough applications? Then not enough visibility.Not enough visibility? Spend more.Premium placement.Featured listings.Boosted posts.Maybe even a recruitment agency.But the real problem isn’t reach. It’s recognition.In this episode of Veterinary Voices, Julie South unpacks what actually happens around week ten of the recruitment cycle—when rewriting hasn’t worked, posting

en-nz

16:43

Living and Working at Energy Vets Taranaki with Large...

Veterinary Voices ·

2026/02/20

Energy Vets, Taranaki | Growing a Career That Grows With You In this REAL+STORY episode, Julie South speaks with Dr Michelle Gosling about what it looks like to build a long-term veterinary career in one place — and why she never felt the need to leave Energy Vets after joining as a new graduate in 2013.Michelle reflects on her journey from new grad to senior large animal vet, working parent, farm services manager and, most recently, shareholder in the business. Rather than focusing on titles, this

en-nz

11:40

Why Better Job Ads Don’t Work (And What Actually...

Veterinary Voices ·

2026/02/17

When a job ad doesn’t deliver suitable applicants, most clinics assume the problem is the wording.So they rewrite it.Add more detail.Highlight mentoring.Emphasise work-life balance.Polish the benefits.And wait.In this episode of Veterinary Voices, Julie South explores what’s really happening in month two of the recruitment cycle—when “posting everywhere” hasn’t worked, and rewriting feels like the logical next step.But vets and nurses aren’t analysing your headline. They’re pattern-matching. And

en-nz

14:52

Living and Working at Energy Vets Taranaki with Mixed...

Veterinary Voices ·

2026/02/13

Energy Vets | What Makes the Job Work Long-Term (Part 2)Settling into a role is one thing.Staying in it — sustainably — is another.In this episode, Julie South continues her conversation with Dr Sam Armstrong, a mixed animal vet at Energy Vets in Taranaki, looking at what work feels like once the initial settling-in period has passed.Sam talks candidly about after-hours, workload, seasonal pressure points, and how the structure around him makes the job feel manageable over time. He also reflects on

en-nz

11:03

Why Posting Your Job Ad Everywhere Doesn't Work - ep....

Veterinary Voices ·

2026/02/10

This episode begins a new series looking at why the familiar recruitment playbook keeps failing veterinary clinics. Julie South starts with the first and most common response to a vacancy: posting job ads everywhere and hoping one platform will finally deliver a different outcome.Using current data from across Australia and New Zealand, Julie explains how rotating job boards and increasing spend doesn’t change what vets and nurses experience when they scroll. The problem isn’t effort or intent —

en-nz

22:22

Living and Working at Energy Vets Taranaki with Mixed...

Veterinary Voices ·

2026/02/06

Energy Vets | Finding Your Feet as a New Grad (Part 1)Starting your veterinary career isn’t just about clinical skills.It’s about how support shows up when you’re new, how questions are handled, and how safe it feels to keep learning — especially when you’re doing it in a new country.In this episode, Julie South speaks with Dr Sam Armstrong, a mixed animal vet at Energy Vets in Taranaki, about arriving in New Zealand straight out of university and starting his first job without knowing anyone

en-nz

11:15

The Attraction Gap: Why You're Trying To Solve...

Veterinary Voices ·

2026/02/03

Closing the Attraction Gap: Why Knowing Isn't the Same as DoingMost veterinary clinic managers know they should attract people before they need them—but knowing doesn't close the gap between understanding what needs to happen and actually making it happen.In this episode of Veterinary Voices, Julie South explores the attraction gap: the space between knowing you should build recognition and actually being able to do it while running a busy clinic.Through the predictable five-month

en-nz

21:13

Living and Working at Energy Vets Taranaki with Mixed...

Veterinary Voices ·

2026/01/30

Energy Vets - Taranaki - New Zealand | REAL+STORY A recent graduate’s view of support, mentoring, and staying in the professionWhen new graduates talk about support, they’re not talking about slogans. They’re talking about what happens in the moments that matter.In this episode of Veterinary Voices, Julie South continues the Energy Vets REAL+STORY series with Jade, a recent graduate mixed animal veterinarian who has been working at Energy Vets in Taranaki for just over two years.Jade shares why she

en-nz

302 results

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