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PODCAST

How to Save the World | The Psychology & Science of Environmental Behavior

What *really* gets people to take action for the planet? Environmental engineer and designer, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche, exploring the latest evidence-based behavioral science you can use to get more people to adopt your climate or environmental campaign. Get Katie"s secret climate action design tips and indie startup insights to make it happen at https://helloworlde.com/actiontips. Warning: For deep sustainability nerds only

science earth sciences

All Episodes

00:48:28

Everything You Need to Know About Engagement Funnels...

How to Save the World | The Psychology & Science... ·

2025/05/20

BIG ANNOUNCEMENT - THE SCHOOL OF CLIMATE ACTION DESIGN STARTS JUNE 14 2025! 🎉🌱 JOIN THE WAITLIST 👉https://waitlist.helloworlde.com/action-schoolIn this never-before community co-design coaching program, I will be teaching everything I know about building an engagement funnel that signs up and converts thousands of people to your cause. In this episode, I share the structure and tech of my signature 6-step engagement funnel system I use to successfully attract and sign up hundreds of people a day

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00:34:48

Mapping Urban Heat Islands with NASA Ep84

How to Save the World | The Psychology & Science... ·

2024/05/21

In this episode, I share the story of creating the world’s highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to get a heat island score for each land parcel, using Mapbox to show the map, and running NASA's custom machine learning algorithm to increase the image resolution.Sign up for my free climate action

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00:26:38

Everything is a Funnel Ep83

How to Save the World | The Psychology & Science... ·

2024/02/27

In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right.* * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral

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00:13:37

What Exactly is Gamification? Ep82

How to Save the World | The Psychology & Science... ·

2024/02/20

In this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie

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00:50:36

Top 10 Biggest Mistakes You Might Be Making Ep81

How to Save the World | The Psychology & Science... ·

2024/02/12

Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, engineering, and law - not the psychology of change. This means most of us working on environmental change make big mistakes when trying to influence

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00:18:02

The 5 Levers of Human Motivation Ep80

How to Save the World | The Psychology & Science... ·

2024/02/05

There are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act. * * *How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such

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00:29:45

ECOPIA: We Need Child-Centric Community Housing Ep79

How to Save the World | The Psychology & Science... ·

2024/01/23

In today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, zero-waste features an apartment could need!) Modern parenting is deeply broken. Parents are more burned out, lonely, and stressed than ever before

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00:28:22

The 3 Axioms of Change Ep78

How to Save the World | The Psychology & Science... ·

2024/01/15

How do you know that your project is REALLY changing what you want to change in the world? And how do you know if you are doing it effectively? In this episode, I share the core mechanism of what change is. This is such a fundamental primary principle that we tend not to see it. You MUST have these three axioms active for change to happen. If you don't, then no change is occuring. Unfortunately, most environmental projects fail at one or all three of the axioms and invest much time and effort

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01:22:37

The Behavioral Science of Real Estate Energy Labels,...

How to Save the World | The Psychology & Science... ·

2024/01/08

In today’s episode, we chat with behavioral and environmental psychologist, Dr Reuven Sussman, head of the Behavior and Health Program at The American Council for an Energy Efficient Economy (ACEEE). He conducts research about, and advocates for, energy efficiency in buildings and transportation - a sector that makes up the lion's share of carbon emissions. Dr Sussman is an adjunct professor at the University of Victoria in British Columbia, and currently sits on the editorial board of The

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00:24:44

4 Evidence-Based Reasons Why You Need Positive Eco...

How to Save the World | The Psychology & Science... ·

2024/01/03

In this episode, I share the four social-science-backed reasons for why you need to be heavily immersed in images of the positive eco future you are working to create. We'll cover the psychology of motivation, technical problem-solving, leadership, and systems-change. This epsides explores the deeper reasons why I put together the new Ecopia Store at ecopiastore.com where you can purchase art prints, hoodies, t-shirts, and calendars that show positive eco-futures. For years, I've struggled

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00:15:37

Idea: Nudge Your Neighborhood Vegan with the V-Score...

How to Save the World | The Psychology & Science... ·

2023/12/18

In this episode, I share an idea I designed and. I want you to steal it. It's called the V-Score. See the V-Score app design here. The most important factor that determines the health and environmentally friendliness of food is whether it comes from a plant or an animal. The measurement-driven design I teach is based on identifying a core metric of change. We can simplify the proportion of plant-to-animal calories into a simple metric called "The V-Score." Calculate the V-Score of

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01:31:59

Too Many Ways to Go Green? Choice Architecture &...

How to Save the World | The Psychology & Science... ·

2023/12/11

Does giving people long lists of multitudes of eco actions help people do more green things? Or does it overwhelm, and hence hinder action? And how does the type of action on that list make a difference? Today’s guest is Dr. Rueben Kline Ph.D. He is the Associate Professor of Political Science and Director of the Center for Behavioral Political Economy at Stony Brook University in Long Island, New York. In our conversation, we bring evidence-based academic rigor to those big lists of climate and

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00:10:45

Idea: Women's Bathroom Vending Machine Ep73

How to Save the World | The Psychology & Science... ·

2023/11/20

Today’s podcast is about an zero waste idea that is desperately needed in women’s bathrooms: a vending machine that sells reusable women’s period products like silicone cups, cloth pads, and period undies. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford

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00:17:23

Idea: The Compost-a-Tron Ep72

How to Save the World | The Psychology & Science... ·

2023/11/13

The compost-a-TRON is an idea to encourage public composting, inspired by a curious behavioral study 30 years ago about a giant eagle shaped garbage can. How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to

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01:13:14

Do Individual Green Actions Take Away From Systems...

How to Save the World | The Psychology & Science... ·

2023/11/06

In today’s episode, I talk with environmental and behavioral psychologist, Dr. Karine Lacroix Ph.D, about if a person’s individual eco-friendly behaviors (like riding a bike, composting, or eating less meat) can cannibalize or steer people away from taking actions that might influence bigger systems-wide change (like trying to influence your local Mayor, or meeting with a senator. Think of it like this. Does directing people reduce their own environmental impact for themselves (just one person)

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00:14:51

Reimagine Your Street and Neighborhood Ep70

How to Save the World | The Psychology & Science... ·

2023/10/30

How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course

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00:15:40

Education Vs Action Design: Very Different Things Ep69

How to Save the World | The Psychology & Science... ·

2023/10/23

How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapidly get more people to adopt your environmental campaign, program, or product. Sign up for Katie's free behavior and gamification design course

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00:52:46

Gamification of Climate Action, Dr Markus Brauer PhD...

How to Save the World | The Psychology & Science... ·

2023/10/16

This is the second part of the conversation with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification. Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets workplace employees into groups with the goal of competing around energy and environmental behaviors. Markus gives us an understanding of the theoretical

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00:54:50

Gamification of Climate Action, Dr Markus Brauer PhD...

How to Save the World | The Psychology & Science... ·

2023/10/09

Games sound fun, but do they really work to get people to actually do climate and eco-friendly things? And if so, why do they work? Today's we’ll be talking with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification. Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets workplace employees into groups with

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00:23:16

How to Work From Primary Principles Ep66

How to Save the World | The Psychology & Science... ·

2023/10/02

In this episode, I share a fundamental principle to guide your design thinking. You should always ask yourself, is this idea based on "primary principles?" And what are "primary principles" anyway? In order to make a campaign or startup that really works to get people to buy a green product or change a behavior, you need to build up your concept from the primary principles of how human beings function. Often we don't do this. We design our environmental projects based on on abstractions and

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85 results

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