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PODCAST

Association Transformation

Brewer Pratt Solutions & Elevated

Welcome to Association Transformation, a transatlantic conversation advancing the impact and evolution of non-profit organizations. We"re always seeking diversity of thought and new examples of innovation in action. That and a commitment to mission driven organizations spurred this collaboration between the teams at Brewer Pratt Solutions and Elevated. Together with our special guests, each episode we take a deep dive into the issues, topics, challenges and opportunities facing the association

business non-profit

All Episodes

33:56

Let's explore the new MXC!!

Association Transformation ·

2026/03/08

Send a text 🚨 Breaking news in the membership world. A new professional certification for membership leaders has just launched and we got the inside scoop first. In the newest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Sarah Sladek to discuss the launch of the Membership Excellence Certification (MXC). This conversation goes beyond the announcement. We dig into: 🔹 Why membership leadership deserves its own professional credential 🔹 What

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33:50

🎙️ The Upside Down of Dues: Pricing vs. Perception

Association Transformation ·

2026/02/22

Send a text Membership dues feel maxed out. But the financial pressure on associations keeps rising. In the latest episode of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain sit down with Dr. Michael Carr-Tatonetti, CPP, CAE, Certified Pricing Professional and CEO of Pricing for Associations, to unpack what’s really happening beneath the surface. This conversation explores: ▪️ Why dues increases are hitting resistance ▪️ How perception — not math — drives pricing succe...

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28:26

Is the juice really worth the squeeze? 🍊

Association Transformation ·

2026/02/08

Send us a text In the latest episode of the Association Transformation Podcast, Elisa Pratt of Brewer Pratt Solutions and Andrew Chamberlain of Elevated tackle a tough question for association and nonprofit leaders: 👉 Are foundations advancing mission and impact, or quietly draining time, money, and focus? They dig into why foundations get created, why they’re so hard to unwind, and how leaders can honestly assess whether a foundation is truly adding value—or becoming a distraction. This...

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43:01

Fighting for Members but Undervaluing Association Staff

Association Transformation ·

2026/01/25

Send us a text What happens when associations aggressively advocate for their members, while quietly shortchanging the professionals who make that advocacy possible? In Episode 167, Elisa Pratt and Andrew Chamberlain unpack a timely and uncomfortable case from the UK that exposes a deeper, sector-wide challenge: how perceived value, power, and authority shape decisions about association staff compensation, governance, and respect. Using the current British Medical Association staff dispute as...

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25:24

Rethinking Association Events

Association Transformation ·

2026/01/19

Send us a text Tired of expensive conferences with ten competing tracks, swag bags that collect dust, and exhibitors standing awkwardly behind tables? So is Gordon Glenister. In this episode, the CEO of Membership World joins Andrew and Elisa to share his upcoming UK road show—a bold experiment in intimate, regional events designed around one question: How do we actually engage members in an increasingly noisy world? Gordon breaks down what he's doing differently: → Four locations bringing co...

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31:33

The Year of Courageous Associations: Letting Go,...

Association Transformation ·

2026/01/12

Send us a text As associations head into 2026, the pressure to prove relevance, sharpen focus, and deliver measurable member value has never been greater. In Episode 165 of Association Transformation, Andrew Chamberlain and Elisa Pratt are joined by Grant Carpenter of Raybourn Group International for a candid conversation about what association leaders must stop doing, start doing, and seriously rethink. From moving beyond pre-COVID benchmarks and sunsetting “sacred cow” programs, to redefini...

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20:40

400 Resumes Later: Real Talk on Landing Your Next...

Association Transformation ·

2026/01/04

Send us a text In this special holiday episode of Association Transformation, host Elisa Pratt is joined by Brewer Pratt Solutions' Client Solutions Coordinator Jess Bellamy for a candid conversation about the current job market in the association space. Fresh from completing an employee search that received over 400 applications, they pull back the curtain on the hiring process and share practical, no-nonsense tips for job seekers. From crafting effective cover letters to perfecting yo...

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30:27

The Real Challenges Facing Trade Association CEOs

Association Transformation ·

2025/11/23

Send us a text Susan Avery, CAE, CEO of the Performance Plastics Association, joins us to expose why trade associations have become the "forgotten format" in association management. With 28 years spanning both sides of the association world, Susan reveals critical differences between serving companies versus individuals that most "best practices" completely miss. We discuss how the trade association CEO role has shifted from mission-driven to entrepreneurial, why governance models that work f...

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28:48

From Industry to Inside: Navigating the CEO leap into...

Association Transformation ·

2025/11/17

Send us a text What happens when seasoned industry leaders become first-time association CEOs? In this episode, we sit down with Sandy Moore (Pet Advocacy Network) and Melissa Loner (National Society of Compliance Professionals), two executives who’ve made the bold leap from the private sector into nonprofit leadership. From boardroom dynamics to member engagement, advocacy strategy to financial stewardship, they unpack the challenges, surprises, and superpowers that come from leading an asso...

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30:22

🎧 Radical Transparency: The Renewed Role of...

Association Transformation ·

2025/11/09

Send us a text Trust is under attack; from misinformation, disinformation, and even unchecked AI “truths.” In this powerful new episode of Association Transformation, Elisa Pratt and Andrew Chamberlain revisit their white paper Restoring Trust in Expertise and discuss how associations can become the custodians of credibility that our fractured world needs. With ASAE’s new Trust in Associations campaign making headlines, the duo explores what it means to practice radical transparency, ver...

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30:33

From Scratch: The Startup Story of a Brand NEW...

Association Transformation ·

2025/11/02

Send us a text What if you could build an association from scratch? No inherited bylaws, no legacy structures, no forever committees, just purpose and potential. In this episode, Elisa and Andrew welcome Matt Ott, Executive Director of the Outsourced Professionals Association, to explore what it means to create a new kind of membership organization for a changing world of work. From fractional executives and freelancers to advocacy for independent professionals, the conversation dives into me...

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34:25

Halloween Horror Stories III

Association Transformation ·

2025/10/26

Send us a text Dying for Relevance, Zombie Members, Toxic Boards & Other Association Nightmares From members who vanish into thin air, to boards behaving monstrously, to the creeping dread of dying for relevance, this year’s fright fest uncovers the real terrors haunting associations. 👻🧟‍♀️ Whether it’s zombie members shuffling along, toxic leaders spreading their curse, or the sector itself gasping for life, the horrors are all too real. Tune in if you dare as Association Transforma...

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32:08

Leading Through Change... into the future

Association Transformation ·

2025/10/19

Send us a text What really drives leadership decisions? Data, ethics, or a good hard look in the mirror? 🤔 In our latest episode, we dive into the Institute of Leadership’s new Leading into the Future report and wrestle with change fatigue, the “talent tightrope,” and whether “business as usual” is really dead (spoiler: it’s not. We still need to keep the lights on💡). We even debate the perils of “keeping up with the tech Joneses” and forced innovation burnout. Plenty of laughs, a few

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32:32

Boardroom Bullies & Boundary Setting: Protecting...

Association Transformation ·

2025/10/12

Send us a text In Episode 157 of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain tackle one of the most uncomfortable, but increasingly urgent, realities in association life: the mistreatment of volunteers and staff by volunteers, board members, and even peers. From midnight phone calls and casual abuse to gossip, blurred boundaries, and outright boardroom bullying, this candid conversation unpacks why such behavior persists and what leaders can do about it. With pract...

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31:29

Digital Accessibility: Building Vibrant & Inclusive...

Association Transformation ·

2025/10/05

Send us a text Is your digital content reaching everyone? In Episode 156 of Association Transformation, Elisa Pratt goes solo to tackle a vital and often overlooked conversation on digital accessibility and ADA Section 508 compliance, with special guests Elisa Cohen and Prudvhi Mandava of Schatz Strategy Group. Together, we unpack how compliance is more than a legal requirement but a strategic advantage for associations and nonprofits. From avoiding common digital barriers to embedding inclus...

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27:48

Behind the Byline: The Stories That Shape Associations

Association Transformation ·

2025/09/28

Send us a text In Episode 155 of Association Transformation, co-hosts Elisa Pratt and Andrew Chamberlain welcome Mark Athitakis, Contributing Editor at Associations Now, the flagship digital publication of ASAE. Mark pulls back the curtain on the stories behind the stories, sharing: ✅ How he translates complex topics like governance, membership, technology, and events into accessible insights for association leaders ✅ The tension between print versus digital and what associations risk losing ...

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24:09

The CFO/COO Balancing Act: Revenue, Operations &...

Association Transformation ·

2025/09/21

Send us a text Join us for Episode 154 of Association Transformation, where co-hosts Elisa Pratt and Andrew Chamberlain sit down with Beth Eagle, Chief Finance & Operations Officer at the Smart Electric Power Alliance (SEPA), to unpack what it really takes to juggle CFO and COO responsibilities in today’s association landscape. Beth shares candid insights on: ✅ Balancing financial stewardship with operational strategy ✅ Revenue diversification beyond dues—including trade shows and acquisi...

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29:10

Are Dues Dead? Rethinking the membership model

Association Transformation ·

2025/09/14

Send us a text Recorded live from their Autumn 2025 leadership retreat, Elisa and Andrew tackle a big question: are membership dues dead? They unpack the flaws of the annual renewal model, the pull of subscription-style approaches, and the tension between value, belonging, and revenue. In the context of declining memberships and contemporary economic realities, they argue for bold scenario planning toward 2030 and beyond, plus share plans for a new white paper and even a “fake association” ca...

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17:40

Leadership lessons from our first retreat

Association Transformation ·

2025/09/08

Send us a text In this special episode of Association Transformation, Andrew and Elisa reflect on their very first Governance as Leadership Retreat. Over two days, CEOs, board chairs, and senior leaders came together to dig deep into the realities of governance: the horror stories, the successes, and the uncomfortable truths about what really drives board performance. We unpack the recurring themes: why relationships matter more than structures, how ego undermines purpose, the challenge of ac...

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31:38

Back to Basics: What Really Builds Membership

Association Transformation ·

2025/08/31

Send us a text Welcome back!! In this episode Elisa and Andrew sit down with guest Jane Zaretskie, CAE to unpack the essential strategies behind real, lasting membership growth. Forget the flashy trends, Jane takes us back to the foundations of recruitment and retention with practical insights from her award-winning work and recent transition to an AMC environment. From simplifying the join process to prioritizing data integrity and real value for all (not just new) members, we explore what t...

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180 results

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