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PODCAST

Side Projects Podcast

with Clara Malley, Eli Williams, and Trey Taylor

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream.Hosted by Clara Malley, Eli Williams and Trey Traylor.Find video

business marketing

All Episodes

6:16

Welcome to Side Projects

Side Projects Podcast ·

2026/04/07

Day One FM is now part of Side Projects: a strategy studio and creative outlet helping brands, marketers, and everyday people think critically about how advertising shapes the cultural landscape.Eli and Clara share some context about what Side Projects is and what this transition will look like for the pod: what’s new (our theme song, a studio revamp, and YouTube Channel) and what’s staying the same (great conversations and your hosts Eli, Clara, and Trey).To learn more about Side Projects, check

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24:03

Carolyn Bassette, Love Story, and Let Them Eat Cake...

Side Projects Podcast ·

2026/03/10

We’re going on a break for a few weeks! But before we do, we talk about how the most sauceless couple you know are doing Carolyn Bassette and JFK Jr. cosplay, the viral Interview magazine piece about the “Finest Boys in Finance,” and why fashion was better when it was about the clothes, not the business.Recommended this week:JFK (Dir. Oliver Stone)Angel's Egg (Dir. Mamoru Oshii)The Play PodcastBenjamin Edgar on Navigating Cultural Tipping PointsThe Verge’s Nilay Patel Believes Gen Z Will Revolt

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50:35

The Verge’s Nilay Patel Believes Gen Z Will Revolt...

Side Projects Podcast ·

2026/03/03

Nilay Patel is the editor-in-chief of The Verge and host of Decoder with Nilay Patel. The Verge is “about technology and how it makes us feel,” and Nilay knows people don’t feel so hot right now. We speak with him about how founders have never been more transparent about the negative impacts of their product, how AI products are actually bad, the poison that is prediction markets on our information ecosystem, why Gen Z will ultimately turn on the brand deal economy, and the moment he realized

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25:37

What Happens to Youth Culture When Everyone’s Old?

Side Projects Podcast ·

2026/02/24

We dive into Greg Ip’s article in the Wall Street Journal talking about how people aged 65 and older are healthier, wealthier, and, essentially, propping up the entire American economy. We also discuss if brands are going to shift their attention towards the “silver economy,” stretched adolescence, rotisserie chicken, books as cultural signals, and the death/end of the mass-market paperback.Recommended this week:The Faltering by Tristan TaylorRonin (dir. John Frankenheimer)Canada - John Beltran and

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40:13

Jenkem Magazine Founder Ian Michna Still Thinks...

Side Projects Podcast ·

2026/02/17

Ian Michna is the founder of Jenkem Magazine. We talk with him about bringing an outside perspective to skateboarding, being a good beginner, why a combination of fear and shame keeps skateboarding alive, cold plunges with “Andy” Huberman, how Jenkem works with brands as a boutique agency, and why most things that turned out well also could’ve been terrible.Recommended this week:Be a beginnerGo to Amoeba and shop for records based on their album artWhere to find

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26:20

Too Much Taste and Excellence on Ice

Side Projects Podcast ·

2026/02/10

We begin with a very brief Super Bowl recap, where Eli was one lazy holding call away from a handful of benjamins. Then, we put some respect on some of the American athletes sweeping, skating, and skiing in Milano Cortina. Nothing cooler than being extremely good at one specific thing. And finally, Clara and Trey dive into a lively debate centered around Joshua Rothman’s latest piece in The New Yorker, “Is Good Taste a Trap?” Yes.Recommended this week:It's Never Over, Jeff Buckley (dir. Amy Berg)3

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38:05

A Super Bowl LX Special Report with Adweek’s Mark...

Side Projects Podcast ·

2026/02/04

Ahead of the Super Bowl, we caught up with Adweek’s Senior Media Reporter Mark Stenberg to help us contextualize the trends we’re seeing in this year’s crop of commercials and identify what you should look out for as you watch on Sunday.We cover the rise of the multi-week attention ecosystem, why we’ll see more health-focused ads, and more. Plus, we get Mark’s thoughts on the integration of prediction markets into media platforms and whether he buys that people trust journalists less than funeral

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43:52

The Laziness Epidemic with The Trend Report™️’s Kyle...

Side Projects Podcast ·

2026/02/03

Kyle Raymond Fitzpatrick writes The Trend Report™️ on Substack and co-hosts the HIP REPLACEMENT podcast alongside friend of the pod, Ben Dietz. We talk about Kyle’s early trend reports while at Nickelodeon, working in broadcast news, why America isn’t so bad actually, Barcelona internet vs. American internet, why advertisers often don’t talk to real people, how people are pouring themselves into “brand lore” instead of fighting for healthcare, “letting people just enjoy things,” and more.Recommended

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22:36

Netflix, Alex Honnold, and the Future of Live Spectacle

Side Projects Podcast ·

2026/01/27

We talk about Alex Honnold’s Taipei 101 climb on Netflix, the return of David Blaine-style spectacle, greasy poles, construction YouTube, and more.Recommended this week:The B1MPrehistoric Planet, Season 3Wigwam socks Hosted on Acast. See acast.com/privacy for more information.

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40:41

The Death of Social Media with Kate Lindsay

Side Projects Podcast ·

2026/01/20

Kate Lindsay is the author of internet culture substack, “Embedded,” and host of Slate’s ICYMI podcast. She joins us to unpack social media’s cause of death in 2026, analog bags, how we got too addicted to stay addicted, brain rot as political resistance, and what happens when social platforms become places of entertainment instead of places to connect. Plus, stay tuned until the end for the reveal of Kate’s family secret.Recommended this week:Ancestry.comWhere to find Kate:Embedded on substackICYMI

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19:11

OnlyFans and O-1B Visas

Side Projects Podcast ·

2026/01/13

Welcome back! To kick off the year, we’re talking about a new exposé in the Financial Times, which found that OnlyFans creators and influencers are now increasingly dominating requests for O-1B visas, a speciality visa reserved for “exceptional” creatives with “extraordinary ability or achievement.”Recommended this week:"Cultural Literacy: What Every American Needs to Know" - E.D. Hirsch Jr.https://nytv.live/Persimmons Hosted on Acast. See acast.com/privacy for more information.

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30:56

Eating Our Words: The 2025 Slop Review

Side Projects Podcast ·

2025/12/16

Welcome to Tum Town. Long time listeners will know that we often center our distaste for marketing slop and feral commercialism around a few brands, namely Crumbl, Blank Street, and MrBeast. So in our final episode of the year, we decided to actually try the stuff for ourselves and review it live. Stay until the end for a small crumb of analysis on brands trying to “tap into culture.”Here’s what we got:Crumbl (6 pack): The Cookie That Stole Christmas, Chocolate Crumb Cookie ft. OREO®, Holiday Red

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25:51

BNPL, QVC, and the New American Dream

Side Projects Podcast ·

2025/12/09

We talk about how Saudi Arabia has renewed Dakota Johnson’s faith in film and Clara eavesdropping on Gen Alpha sleepover semantics. We also dive into the broader implications of younger consumers’ preference for Buy Now, Pay Later, Gary Vee evangelizing livestream shopping, and how frictionless access to credit has allowed the creator economy and the trend ecosystem to rise at scale. Hosted on Acast. See acast.com/privacy for more information.

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44:25

Amy Francombe on Touch Grass Marketing

Side Projects Podcast ·

2025/12/02

Amy Francombe is a contributing editor at Vogue Business and writer of the amy_coded newsletter on Substack. We talk about why news is out and gossip is in, moving from a post-truth society to a post-meaning one, how unplugging became luxury’s most valuable currency, entertainment vs. conversion, why engagement metrics are junk, whether or not it cheapens a brand to have TikTokers sitting front row at fashion week, restoring fashion brands to a level of cultural leadership, and more. Hosted on

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25:53

No Good Deed Goes Unposted

Side Projects Podcast ·

2025/11/25

We talk about Secretary of Transportation Sean Duffy’s desire to “go back to an era where we didn’t wear our pajamas to the airport,” real bread lines at Meadow Lane, only doing charity if it’s a good content opportunity, and being “ghosted” by brands. Hosted on Acast. See acast.com/privacy for more information.

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32:43

LIVE: Annie Rauwerda Takes Us Into the Depths of...

Side Projects Podcast ·

2025/11/18

Annie Rauwerda is a comedian, long-time Wikipedian, and founder of the must-follow @depthsofwikipedia Instagram. In this special live episode, we ask her about the current right-wing attacks on Wikipedia, the Wikimedia awards, what it takes to be a Wikipedia editor, “Corn” being such a controversial entry page, muffins, why she’s optimistic about the next generation of internet users, and a wonderful story about making life-long friends from her “Perpetual Stew.” Hosted on Acast. See

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21:39

Brands Are Taking the Wrong Lessons from Mamdani

Side Projects Podcast ·

2025/11/11

The crew unpacks Zohran Mamdani’s electoral victory and what it says about a younger generation of New Yorkers who are looking to claw back a sense of agency, power, purpose, and connection beyond the “brand universe.” Hosted on Acast. See acast.com/privacy for more information.

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46:48

Anu Lingala on “Trend Bipolarity” and How Brands...

Side Projects Podcast ·

2025/11/04

Anu Lingala is a trend strategist and founder of the must-read Substack, WHAT’S ANU. We get a crash course in trend forecasting methodology, and then move on to who killed cool, the collapse of the irony/sincerity cycle, why people are trying to escape being seen by brands, Anu’s new theory on “trend bipolarity,” why we need to return to the basics of brand strategy, Anthony Bourdain, shareholder value, the Grimace shake, Peter Thiel, and more. Hosted on Acast. See acast.com/privacy for more

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20:16

Would You Shave Your Head to Watch a Movie for Free?

Side Projects Podcast ·

2025/10/28

This week on the pod we unpack what stunt movie marketing, the rise of fan edits, exclusive Glen Powell pics, and the not-advertising-advertising of the Louvre art heist reveal about what it takes to make a film relevant. Hosted on Acast. See acast.com/privacy for more information.

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46:03

Into the SportsVerse with Daniel-Yaw Miller

Side Projects Podcast ·

2025/10/21

Daniel-Yaw Miller is an award-winning journalist and writer of the newsletter, SportsVerse. We talk to him about whether or not streamers and influencers are welcome disruptors or interlopers, not watching upstart sports leagues out of principle, what makes Stone Island a “smart collaborator” brand, depth vs. breadth, Loewe and On’s partnership with stone skipping GOAT Kurt Steiner, and NIL. Hosted on Acast. See acast.com/privacy for more information.

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140 results

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