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PODCAST

The Campaign Podcast

Welcome to Campaign magazine"s podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign"s editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

26:38

Is there an ideal client mix?

The Campaign Podcast ·

2025/09/23

Cars, airlines, FMCG brands and banks used to be some of the most desirables clients to have for an agency. Some clients are still more desirable to agencies than others, but is it based on size, market, sector or another factor?In this episode, Campaign's editorial team question if prestige sectors still exist and to what extent agencies actually choose their clients. Tech editor Lucy Shelley hosts the episode alongside premium content editor Nicola Merrifield, news editor Will Green and editor

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28:00

What will the next 70 years of commercial TV look like?

The Campaign Podcast ·

2025/09/09

Podcast: What will the next 70 years of commercial TV look like?This September, the UK celebrates 70 years of commercial TV since the launch of ITV on September 22 1955.A lot has changed since the very first TV ads. Not only are they now in full colour but the very definition of TV has evolved and keeps on changing with the addition of new formats and introduction of new digital competitors.In this episode, Campaign’s tech editor Lucy Shelley is joined by the Campaign editorial team to discuss how

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24:14

Will agencies lose out to AI solutions at media...

The Campaign Podcast ·

2025/09/02

Media platforms, including Meta, TikTok, X, Spotify, Pinterest and others, have been advancing their own AI capabilities to improve the advertising process of creating and serving ads to an audience. So where does this leave media and creative agencies?Meta, has gone so far as to call itself a “one stop shop” for advertisers, by reportedly aiming to fully automate advertising, including the creation and targeting of ads, by the end of the year. After this was reported, Meta’s stock price went up,

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35:40

What's next for Omnicom's takeover of IPG?

The Campaign Podcast ·

2025/08/26

Omnicom and IPG have kept their cards close to their chests while nearing completion of the biggest acquisition in advertising history.Set to close in the second half of this year, the merger-acquisition has now secured 15 out of the 18 regulatory approvals required, including recently with UK watchdog the CMA, in early August.Under the terms of the all-share deal, Omnicom said at the start of August it was set to pay only $9bn for IPG, down from $13.3bn when the takeover was first agreed on 9

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39:59

Can a CMO and a CFO truly get along? With ex-Unilever...

The Campaign Podcast ·

2025/08/13

Campaign releases an unpublished recording from the inaugural Campaign Live conference last year. Unilever's former chief marketing officer Keith Weed and chief financial officer Graeme Pitkethly are interviewed on stage by Campaign’s editor-in-chief Gideon Spanier. They discuss how to keep the peace in the infamously tense CMO and CFO relationship that they said requires "mutual respect" from both sides.Weed says: "If you can create a good atmosphere between the CFO and the CMO, it creates a good

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43:19

Is this the moment brands commit to women’s sport?

The Campaign Podcast ·

2025/08/05

It is the summer of women’s sport, or ‘simply sport’ as Campaign's deputy editor Gemma Charles put it, and records are being broken both on and off the pitch.The Women’s Euro’s, which was viewed by 16.2 million people during the final, has been touted as the most commercially successful football tournament ever — women’s or men’s — with 30,000 more ads per day than last year’s men’s tournament. The women’s rugby world cup takes place this month and has targeted viewing hours of 50 million versus

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29:59

Can in-house production companies and independents...

The Campaign Podcast ·

2025/07/29

The long-term row between independent production companies and those that sit within holding companies has resurfaced in recent weeks over best practice when it comes to bidding and being selected for work.Production craft festival Ciclope ended its sponsorship contracts with holding companies, which began an online debate between the Advertising Producers Association and the IPA on LinkedIn. The APA’s chief executive Steve Davies suggested a forum to establish best practice in bidding, while the

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31:49

What will the Cindy Rose era mean for WPP?

The Campaign Podcast ·

2025/07/22

WPP announced this month that Microsoft executive Cindy Rose will succeed outgoing chief executive Mark Read. Rose is currently chief operating officer, global enterprise, at Microsoft and will be WPP’s third CEO and the first female leader of a major agency holding company.The announcement, which came sooner than expected, came one day after the holding company issued a shock profit warning to the stock market, and follows major losses for WPP including the Mars account and a portion of the

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30:42

Is Cannes Lions 2025 a watershed moment for awards?

The Campaign Podcast ·

2025/07/16

Three awards have been withdrawn from Cannes Lions 2025 over fabrication of case studies and concerns around their legitimacy. In the weeks that have followed Cannes Festival of Creativity, the integrity of advertising awards has been questioned and what was once widely accepted in advertising awards, has now been exposed.DM9's “Efficient way to pay” was the most notable withdrawal as it won the Grand Prix in the Creative Data Lions. The DDB agency was caught using AI to fabricate news coverage in

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28:28

Beyond generations, beyond gaming: inside Twitch’s...

The Campaign Podcast ·

2025/07/10

From custom emotes to immersive live streams, this sponsored episode of The Campaign Podcast explores how Twitch is enabling brands to participate in culture firsthand versus watching it happen. Hosted on Acast. See acast.com/privacy for more information.

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25:34

Why did brands drop out of Pride Month this year?

The Campaign Podcast ·

2025/07/08

As 2025's Pride Month comes to a close, Campaign reflects on how the global DEI rollback has impacted the way brands show up for LGBTQIA+ communities.Gay Times' chief executive Tag Warner said the news outlet has lost £5m in ad revenue this year due to eight of its top ten advertisers pulling their contracts, and Thinkbox's head of marketing Chris Dunne, who is also chief executive of Outvertising, also commented on the noticeable drawback by brands. While it might on the surface seem like the

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28:19

What makes an ad long-lasting?

The Campaign Podcast ·

2025/07/01

Campaign asked this year’s A List cohort to name their favourite TV ad ahead of the upcoming 70th anniversary of commercial television. Guinness “Surfer” by AMV BBDO came out top.One trend that emerged from the choices was that many of the most popular ads were more than 25 years old. Armed with this finding, Campaign reporter Eszter Gurbicz wrote a feature exploring the industry’s love of old ads.This episode of the Campaign Podcast dissects the qualities that make ads stick in peoples’ minds and

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27:10

Campaign Cannes Global Podcast Episode 3: Festival...

The Campaign Podcast ·

2025/06/25

Campaign’s editors from around the world come together after the Lions festival for the final episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.We review the festival and talk about the work that won, the big trends that emerged, the first year of Campaign House and the best parties.Gideon Spanier (far left), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, David Brown, co-editor of Campaign Canada, and Luz

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27:43

Campaign Cannes Global Podcast Episode 2: Live from...

The Campaign Podcast ·

2025/06/19

Campaign’s editors from around the world come together at Campaign House at the Lions festival for the second episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.Gideon Spanier, the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Chris Powell, co-editor of Campaign Canada, and Luz Corona, editor of Campaign US.We talk about the buzz at the midway point during the festival,

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22:35

Campaign Cannes Global Podcast Episode 1: Lions and...

The Campaign Podcast ·

2025/06/13

Campaign’s editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.We preview the festival and talk about the work we want to win, the mood in the ad industry and Campaign House – our exciting new venue at Cannes.Gideon Spanier (centre in picture), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign

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27:12

CTRL, ALT, CREATE: The new era of AI, content and...

The Campaign Podcast ·

2025/06/12

Hosted on Acast. See acast.com/privacy for more information.

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32:34

What is WPP Media?

The Campaign Podcast ·

2025/06/10

Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", re-emerging as WPP Media. While the destination "makes sense", according to Campaign's editor-in-chief Gideon Spanier, the reorganisation is coming at a huge cost to those that work there.In February this year, The Campaign Podcast asked 'What is Group M?' and in the three months since, the group has merged agency brands into a single P&L, got rid of agency specific jobs titles and

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30:59

What kind of Cannes Lions will it be in 2025?

The Campaign Podcast ·

2025/06/03

Cannes Lions Festival of Creativity 2025 is only a few weeks away. With the prejudging completed last week, Campaign speaks to three jurors on what they're expecting this year at Cannes and what purpose the festival serves in a year of economic turbulence.Tech editor Lucy Shelley speaks to Kate Stanners, president of the Film Lions and global chief creative officer and chair of Saatchi & Saatchi; Dan Clays, president of the Media Lions and chief executive officer EMEA at Omnicom Media Group and

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25:54

What do companies need to win the talent race?

The Campaign Podcast ·

2025/05/27

VCCP London’s chief executive Andrew Peake is the special guest in the studio, joining Campaign’s creativity and culture editor Gurjit Degun, deputy editor Gemma Charles and features editor Matt Barker.Andrew explains why VCCP are moving out of their home in London’s Victoria after 23 years and heading over to Fitzrovia, prompting a conversation among the quartet around the role that offices – and crucially, office cultures – have to play in attracting talent.That then leads to further chat about

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34:12

Media360: Has social media killed the TV star?

The Campaign Podcast ·

2025/05/23

Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025.Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O’Rielly, the two days covered connecting with gen Z, what to do about AI and urged advertisers to support trusted journalism.Jamie Laing opened the conference in the hot seat questioned by Campaign editor

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123 results

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