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PODCAST

Motion Hatch: Helping Motion Designers Do Better Business

Motion Hatch is a bi-weekly podcast hosted by veteran motion designer Hayley Akins, discussing the business side of animation and motion design that so many creatives struggle with. Offering quality practical advice and insight for freelance, full-time or aspiring animators, illustrators and motion designers, hear from a wide range of voices within the industry, including how leading animators started out, tips on managing your business and career advice. For more info on how to take control of

arts design

All Episodes

47:56

Copy what I told this studio owner to get more...

Motion Hatch: Helping Motion Designers Do Better... ·

2025/04/15

Want personalised coaching from me? Check out Balanced Business Bootcamp: https://motionhatch.com/workwithme 📲 Grab my free Social Media Guide for Motion Designers: https://motionhatch.com/socialmedia I was invited to the Freelancers and Friends networking event at Doodledo Studio in Manchester. I had a great chat with their studio owner James, where I gave my advice on niching down and positioning your services in a unique way to stand out. We also had some great audience questions about

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29:00

These motion designers built TWO successful studios...

Motion Hatch: Helping Motion Designers Do Better... ·

2025/02/27

🛠 Check out my Perfect Your Pricing Toolkit here: https://motionhatch.com/pricingIlenia and Luca founded Illo, a motion design and animation studio in 2012. More recently Luca branched off to create a brand new motion design studio called Algo which focuses on creating video automation systems for clients. I was eager to learn about why they decided to create two separate studios, how they manage their teams of 10+ people and how they market each studio to land huge clients like New York

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28:34

Is this the best business model for motion designers...

Motion Hatch: Helping Motion Designers Do Better... ·

2024/12/19

Interested in joining Balanced Business Bootcamp? Take our quick quiz here to see if it's the best next step for your career. As we draw 2024 to a close, I thought a Q&A episode would be a nice way to end the year on the podcast. I get questions all the time about specific problems that motion designers face when running their businesses. So, the chances are that you're facing these problems, too. In this episode, I share my thoughts on how you could run a successful subscription-based

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33:05

How I'd build a successful motion design business in...

Motion Hatch: Helping Motion Designers Do Better... ·

2024/11/29

Click here to grab the Perfect Your Pricing Toolkit 🛠 with 50% off. 🌟 Download my FREE Social Media Guide 2.0 here: https://motionhatch.com/podsocialGet out your notepad and pen, grab a hot drink and get ready for a jam-packed episode! 📝☕️ This episode is split into two parts. Part 1 is for anyone who is starting completely from scratch and has zero clients right now. Part 2 is for anyone who already has some clients but wants to attract new ideal clients they’d love to work with, while

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24:38

What’s working RIGHT NOW to get freelance clients?

Motion Hatch: Helping Motion Designers Do Better... ·

2024/10/31

🌟Download my FREE Social Media Guide and Freelance Funnel Framework worksheet here: motionhatch.com/inmotion This video was filmed LIVE at the Barbican in London for the Playgrounds In Motion event. My lovely friend Ashleigh Robertson, a freelance motion designer, interviewed me about what’s currently working to get clients right now.In this episode, we discussed the motion design industry’s ever-changing landscape and how we can adapt and leverage these changes to stand out to potential

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15:34

BONUS: Do mograph events help you get clients? w/...

Motion Hatch: Helping Motion Designers Do Better... ·

2024/10/03

This is a special bonus episode of the Motion Hatch Podcast! I recently got back from Camp Mograph in the US, and while I was there, I filmed a mini-podcast episode with Jess Herrera. (This episode was filmed outside, so listen out for the birds in the background.) We chatted about whether it's worth travelling for this kind of mograph event and whether they can help you grow your network and get clients. Thanks to Agustin Eguia for filming and cleaning up the audio and Jen van Horn for

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2:28

We're taking a break...

Motion Hatch: Helping Motion Designers Do Better... ·

2024/08/01

I have some news for you this week...We are taking a short break from the podcast and YouTube channel until the Autumn (fall). We'll be coming back even bigger and better with the second half of season 2. I hope you have a wonderful summer, and thank you so much for supporting Motion Hatch! Links mentioned:🚀 Join the self-paced version of Client Quest Live💬 Leave us your feedback and suggestionsFree resources to grow your career:💸 Get your next client in 5 days!📲 Download our free

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28:48

Studio owner's advice on getting hired and starting...

Motion Hatch: Helping Motion Designers Do Better... ·

2024/06/20

Flow Creative is an award-winning animation and branding studio based in Manchester, UK.In this episode, Karl Doran, owner and founder, shares his insights into running Flow Creative, along with key points on his journey from freelancer to studio owner. In this episode, you'll learn:How to start an animation studioThe difference between freelancer and studio ownerHow to get clients as a studioHow freelancers can get hired by studiosTransitioning from a creative to a management roleFollow

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34:38

AI is here. Future-proof your motion design career w/...

Motion Hatch: Helping Motion Designers Do Better... ·

2024/06/06

Caleb and Shelby Ward founded Curious Refuge after going viral for using AI to create a fake Wes Anderson x Star Wars movie trailer.In this episode, I ask Caleb and Shelby how motion designers can realistically utilise AI in their workflows, the best AI tools to use and how we can future-proof our careers against the rise of AI.In this episode, you’ll learn:How Caleb and Shelby went viral with their AI projectHow they formed Curious RefugeWill AI make roles in animation redundant?What AI

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42:05

Unreal Engine, Fortnite and Netflix: My Journey to...

Motion Hatch: Helping Motion Designers Do Better... ·

2024/05/23

Get 12 months of personalised support, coaching and accountability in Balanced Business Bootcamp!HaZ Dulull, founder of HaZimation, is a multi award-winning Film and Games Director, developing & producing feature films, tv and video games using Unreal Engine. In this episode, HaZ shares his journey from in-house VFX artist to indie film director. We also discuss how to access funding for original content/IP, how to win pitches, and how to start your own studio.In this episode, you'll

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32:30

Balancing parenthood and productivity as a motion...

Motion Hatch: Helping Motion Designers Do Better... ·

2024/05/09

Get 12 months of personalised support, coaching and accountability in Balanced Business Bootcamp!Mothers of Mograph are trying to combat feeling alone as moms in the creative industry. Parenthood is often considered a taboo topic in the creative industry, something Jennie Davis and Kaci Smith are on a mission to change with Mothers of Mograph. In this episode, Jennie and Kaci share challenges and solutions to being a creative while being a parent, how they manage their schedules and how

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47:09

Negotiation Expert’s Secrets to Dealing with Tough...

Motion Hatch: Helping Motion Designers Do Better... ·

2024/04/25

Sign up for our free training, Balanced Business Masterclass here! https://motionhatch.com/podKwame Christian is an expert in negotiation. He is the Founder and CEO of the American Negotiation Institute, host of the world's most popular negotiation podcast and author of two best-selling books. He is also a contributor at Forbes, and his TEDx Talk, Finding Confidence in Conflict, was one of the most popular TED Talks in 2017.In this episode, Kwame shares his negotiation secrets to better

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44:14

How Jessica Hische's network led her to Wes Anderson

Motion Hatch: Helping Motion Designers Do Better... ·

2024/04/11

Jessica Hische is a lettering artist, freelancer and author, selling books and craft supplies in two brick and mortar stores in the US. Jessica has built an incredible personal brand by building a following on social media, writing her own children's books and speaking at events such as OFFF and Adobe Max. Her network has helped her to land huge clients, including working on titles for director Wes Anderson.In this episode, Jessica shares her networking secrets to land big clients -

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51:04

This motion designer made $500,000 in his first year...

Motion Hatch: Helping Motion Designers Do Better... ·

2024/03/28

Kevin Rapp made $500,000 in his first year freelancing after discovering the value of content systems and passing this on to high-profile tech companies.Kevin is an award-winning, multi-disciplinary creative director with vast experience ranging from start-up disruptors to Fortune 500 companies.In this episode, Kevin shares his unique approach to building video content systems. We also discuss strategies for attracting clients on LinkedIn and practical tips for motion designers to

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3:01

Season Two Trailer

Motion Hatch: Helping Motion Designers Do Better... ·

2024/03/25

We're back with a brand new season of the Motion Hatch Podcast featuring some incredible guests! Motion Hatch helps motion designers to start and scale their businesses.We dive deep into the challenges freelancers and studio owners come up against and have conversations with a wide range of business and marketing experts through the lens of motion design, as well as designers, animators, and artists who are just a few steps ahead of you.Together, we uncover the exact next steps you can take

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1:06

BIG NEWS! The podcast is back!

Motion Hatch: Helping Motion Designers Do Better... ·

2024/03/13

The Motion Hatch Podcast is BACK! We're thrilled to announce that Season Two of the podcast will return on the 28th March! We have some incredible guests lined up for you too, we can't wait to share it with you!

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35:18

101: How to niche down as a motion designer w/...

Motion Hatch: Helping Motion Designers Do Better... ·

2022/07/28

Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our Accelerator students, Giuseppe about how he niched down his animation studio Motion Aptitude to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, Motion Aptitude and has a background in visual communication, specialising in

en

25:45

100: Lessons learnt from making 100 podcast episodes...

Motion Hatch: Helping Motion Designers Do Better... ·

2021/11/16

When Motion Hatch first started it was a side hustle, now it's a company! Have you considered starting your own motion design project to help you grow your career? Our founder Hayley Akins explains how and why she started this motion design podcast and what she’s learnt along the way. About Hayley Akins Hayley started Motion Hatch with the aim of helping freelance motion designers with the business side of motion design – but she wasn’t sure how to achieve this. At the time, Hayley felt she had

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33:56

99: How to create motion design side projects that...

Motion Hatch: Helping Motion Designers Do Better... ·

2021/11/02

Looking to pursue motion design side projects but unsure how to find balance with your day job? In today’s episode Charli Marie explains how side projects can help motion designers to improve their craft and process. About Charli Marie Charli Marie is a Youtuber, podcast host and Creative Director at email marketing company ConvertKit. Throughout her working career, Charli has always pursued some side projects outside of her 9-5 role. Currently she creates weekly content on her YouTube channel and

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48:01

98: How Giant Ant became a leading motion design...

Motion Hatch: Helping Motion Designers Do Better... ·

2021/10/19

Ever wondered how motion design studios become known worldwide for their work? In today’s episode Jay Grandin explains how he built Giant Ant from the ground up and why he feels the studio has been so successful. About Jay Grandin Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes, as well as being actively involved in design and animation. In 2006, after

en

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