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PODCAST

B2B Social Growth: Presented By Tribal Impact

Our aim is to educate B2B marketers on the power of enabling your employees" voices on social media platforms. We do this by speaking to people who have completely owned and successfully scaled their programmes.Every episode we take a deep dive into the different components which comprise a holistic approach towards digitally enabling your organisation, from Digital Selling, Leadership Digital Activation, Employee Advocacy, Influencer Marketing, Employee Generated Content, Social Monitoring and

business marketing

All Episodes

40:46

LinkedIn and AI Visibility with Brooke Weller from...

B2B Social Growth: Presented By Tribal Impact ·

2026/03/25

LinkedIn has become the #1 most-cited domain in professional AI queries. Which means that if your brand isn't showing up on LinkedIn, it's likely invisible when AI answers your buyers' questions too. Tribal Impact's Justyna Brownbridge sits down with Brooke Weller, AI Search Consultant at LinkedIn, to unpack what LinkedIn learned when they tested their own AI visibility across four pillars (owned, social, earned and paid content) and then dig into what their data reveals about leveraging your...

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47:00

What it really takes to activate employees on social...

B2B Social Growth: Presented By Tribal Impact ·

2026/02/10

If your brand trust stops at the corporate feed, you’re missing the real starting line: your people. Join Justyna Brownbridge, Tribal Impact, for a live conversation with Elena Ivanova, a seasoned Marketing & Communications leader, to uncover what it actually takes to activate employees on social media and turn internal voices into external trust. In this session, you’ll learn: The practical steps and signals of readiness (culture, training, data and tech) that let employee advocacy tak...

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46:38

Building trust for IT brands with Chris Kim from Palo...

B2B Social Growth: Presented By Tribal Impact ·

2026/01/29

Join us for a live conversation with Chris Kim, a seasoned social media strategist who has helped shape the digital presence of IT leaders like Palo Alto Networks, Airtable, ServiceNow, Workday, and Microsoft. In this session, we cover: How IT organisations can build genuine trust from the inside out.Practical tips and real-world examples tailored for the tech landscape.They key to blending employee advocacy with executive social presence to shape strong brands powered by people.

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40:47

How Henkel activates employees on LinkedIn globally...

B2B Social Growth: Presented By Tribal Impact ·

2025/12/04

When Henkel started their global employee advocacy programme, it quickly became clear that focusing on perceived regional cultural differences was not the key to success. In this LinkedIn Live session, Maria (Mia) Doskas from Henkel will share how they design coaching and training programmes that reflect the realities of people’s day-to-day roles and the company culture they work in. Instead of building separate playbooks “for Germany” or “for the UK”, they focus on the needs of specific gro...

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56:55

How activating executives on LinkedIn accelerates...

B2B Social Growth: Presented By Tribal Impact ·

2025/11/05

Startups grow fast because their founders are visible, authentic and deeply connected to their customers. They’re present in the market, build personal trust and tell the story in a way that moves people and deals. But what happens when larger enterprises apply the same principles? In this LinkedIn Live, Tribal’s Justyna Brownbridge will be speaking to Purna Virji, Principal Consultant at LinkedIn, about the latest LinkedIn playbook “Founder-Led Sales and Marketing Never Ends”. We’ll...

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37:39

How Pfizer strengthens employer branding through...

B2B Social Growth: Presented By Tribal Impact ·

2025/10/22

Almost 7 in 10 candidates say they would turn down a job offer from a company with a poor employer brand, even if they were unemployed (ITA Group). That’s how high the stakes are today. Candidates today have more options, expect more from employers, and are less willing to tolerate brands that don’t deliver on their promises. At Pfizer, culture is at the heart of how they attract and retain top talent. And doing so in a highly regulated industry is challenging. In this session, Tribal...

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32:36

How to boost employee advocacy and social selling...

B2B Social Growth: Presented By Tribal Impact ·

2025/10/02

AI is transforming how organisations approach employee advocacy and social selling, and it’s not about replacing people. It’s about improving the way we work. Salesforce’s latest Slack Workforce Index shows daily AI use among desk workers has jumped 233% in just six months. Those using AI every day are 64% more productive and 81% more satisfied in their jobs. Join Felipe Torres from Tribal Impact and Guillem Cardenal Basté, Merck Healthcare, to learn about how Merck built a successful...

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32:18

How leaders influence high-trust workplaces, employee...

B2B Social Growth: Presented By Tribal Impact ·

2025/09/19

A recent Great Place To Work® UK report highlights the impact of quality connections between leaders and their colleagues (Leadership Proximity). In high-trust workplaces, revenue per employee is 8.5x higher, and organisations outperform the market by 4x. Join Tribal Impact’s Justyna Brownbridge and Dr Petrina Carmody PhD CPsychol, Executive Coach and GPTW UK Chief Change Officer, to discover how visible leaders are essential for amplifying your advocacy, results, and team engagement. We’ll...

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36:01

How Panasonic TOUGHBOOK tackled the social selling...

B2B Social Growth: Presented By Tribal Impact ·

2025/07/31

78% of businesses that use social selling outperform those who don’t. (LinkedIn) The key is making it part of your team’s everyday mindset. Panasonic TOUGHBOOK launched their social selling pilot with their Key Account Managers to measure what happens when they’re given the right skills, tools, and training to connect on social media. Alexandra Edwards from Tribal Impact will interview Birgit Raes, Sales Enablement Specialist at Panasonic TOUGHBOOK, to discuss the successes and challenges ...

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39:27

Demonstrating B2B marketing success in a...

B2B Social Growth: Presented By Tribal Impact ·

2025/04/09

The B2B marketing landscape is evolving, and traditional attribution models are struggling to keep up. Join us for an exclusive live interview with Tribal Impact's Justyna Brownbridge and Kick Point's Dana DiTomaso, a leading expert in B2B marketing analytics, as we explore the challenges of measuring impact in a post-attribution world. We’ll explore the following: The limitations of traditional attribution in modern B2B marketingHow to track success when buyers engage across multiple...

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40:35

How to build your employer brand from the inside out

B2B Social Growth: Presented By Tribal Impact ·

2025/03/27

Your employer brand isn’t what you say - it’s what your employees say about you. When done right, employee advocacy can transform your employer brand, build trust, and attract top talent globally. Join Tribal Impact's Sarah Goodall and Alex Her, in this LinkedIn Live as we uncover: Why employee advocacy is the backbone of employer brandingHow to empower employees to become authentic brand ambassadorsThe role of marketing, communications, and HR How to scale employer branding glob...

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35:43

Why marketing should be involved in your social...

B2B Social Growth: Presented By Tribal Impact ·

2025/02/27

When sales and marketing aren’t aligned on social media, you’re not just missing engagement, you’re leaving serious revenue on the table. According to LinkedIn’s Deep Sales Report 2024, sellers who build relationships and use data-driven insights are nearly 2x more likely to exceed targets. But too often, marketing generates leads that sales can’t act on, while sales chase deals that marketing isn’t supporting. Join Tribal Impact's Sarah Goodall and Felipe Torres in this LinkedIn Live as we...

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35:13

Connecting the dots between social media and sales...

B2B Social Growth: Presented By Tribal Impact ·

2025/01/16

Join Tribal Impact’s Sarah Goodall and Sally Jacobs, Senior Director of Social Media and Advocacy at Qlik, as they explore the critical role of connecting the dots between sales, marketing, and leadership teams to drive business impact through social media.We’ll be covering:The impact of leadership social media presence on talent and revenue. Using social media as a strategic tool to bridge siloed advocacy programs, transforming employee engagement and driving company success.Key strateg...

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26:58

Human-centric employee advocacy at HCLTech with...

B2B Social Growth: Presented By Tribal Impact ·

2025/01/09

With 84% of job seekers saying a company’s reputation is essential to their decision, authentic employee advocacy is a vital tool for brand impact (Glassdoor).As an employer branding leader, you know the importance of creating an authentic brand story that resonates inside and outside your organisation. Join Tribal Impact’s Sarah Goodall and Vineet Tandon, Global Leader of Talent Marketing at HCLTech and India’s only Musical Motivational Speaker, for an inside look at how HCLTech has bui...

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29:38

How to scale social media learning for your employees

B2B Social Growth: Presented By Tribal Impact ·

2024/10/18

Join Felipe Torres and Sophie Nicolay Gwin as they share insights on how to unlock the full potential of your workforce. Discover how bite-sized, multimedia training can boost confidence, personalize learning paths, and meet employees where they are on their social media journey. From beginners building profiles to advanced users creating impactful content, this session will provide you with the strategies and tools to empower your team. We'll be discussing:Scalable learning strategies.P...

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43:07

How to Unlock Your Leadership Potential

B2B Social Growth: Presented By Tribal Impact ·

2024/09/12

Tribal Impact’s CEO Sarah Goodall and R.Michael Anderson, author of Leadership Mindset 2.0, look at what the world’s highest-performing leaders have in common. This session covers:🔶 Shifting your mindset from a tactical ‘doer’ into a strategic leader, who thinks several steps ahead and stays ahead of your competitors.🔶 Strategies to inspire, motivate and empower your team. How to get the best from them and maximise your employees’ potential.🔶 Building a workplace culture where innovatio...

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27:14

Transforming Employee Advocacy into Business Results

B2B Social Growth: Presented By Tribal Impact ·

2024/07/31

Want to create real business impact with your employees on social media? Join us for an essential LinkedIn Live session with Tribal’s own Andy Norman and Felipe Torres. In this 30-minute session, we’ll be exploring the business impact of employee advocacy and social selling, and why social media should be an integral part of your business strategy. Learn how to build a powerful social media employee advocacy program. We'll be covering:Scaling Employee Advocacy: Understand the process of ...

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46:00

How To Create A Leading Social Media Advocacy Program...

B2B Social Growth: Presented By Tribal Impact ·

2024/07/18

Want to unlock the power of your employees on social media? Join Sarah Goodall and Danielle Guzman who'll be sharing how Marsh McLennan built a powerful social media employee advocacy program. We'll be covering: The importance of building powerful employee voices and how it impacts brand presence.Strategies for empowering employees to become trusted advisors and thought leaders.Tailoring advocacy for different employees.Success stories from Marsh McLennan.Overcoming common chal...

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47:52

Empowering Employee Voices: Mastering Video Content...

B2B Social Growth: Presented By Tribal Impact ·

2024/07/03

As an employee advocacy program leader, you’ll be familiar with the challenges of encouraging your employees to create video content. However, with 87% of marketers saying video helps them generate leads and increase sales (Wyzowl), it’s time to teach them. Join Tribal Impact's Sarah Goodall and Rob Glass from ‘Make Great Video’. Rob was trained as a Video Journalist by the BBC, trained BBC other employees and now helps teams create authentic, change-making video content with their smart...

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50:59

How To Bring Employee Stories To Life With Dianne...

B2B Social Growth: Presented By Tribal Impact ·

2024/04/10

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