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PODCAST

The Media Buying Podcast

The Media Buying Podcast

The Media Buying Podcast discusses the challenges of media buying, the tips, tricks and scaling methods employed by some of the leading media buyers. We cover advertising on PPC platforms like Google Ads, Microsoft Advertising, social media platforms like Meta Ads (formerly Facebook Ads), TikTok Ads, B2B ads on LinkedIn Ads, Programmatic Display, including DOOH and pDOOH (if you don"t know, just wow), Native Advertising, Push Advertising. New episodes posted weekly. Two incredible hosts. Rock

business marketing

All Episodes

37:06

Why Most Media Buyers FAIL and How You Can Beat the Odds

The Media Buying Podcast ·

2025/11/27

In this episode, you’ll get actionable insights on:🔹 Meta & Google Q3 FinancialsGet the inside scoop on Meta and Google’s latest quarterly reports—how increased ad revenue, AI investments, and tax policy are shaping their business models. The hosts break down what media buyers need to know and why it matters if you’re running Facebook or YouTube ad campaigns.🔹 E-commerce & Real-Time AnalyticsDiscover how Shopify’s Black Friday live sales tracker gives a pulse on the global flow of

en

42:49

The Media Buying Tactics That Work in 2025

The Media Buying Podcast ·

2025/11/13

Are you looking to transform your agency or in-house marketing team with cutting-edge programmatic advertising strategies? Curious how AI in media buying is changing the landscape for independent digital agencies?This episode dives deep with guest Mike Hauptman, founder of AdLib, as he shares actionable approaches for media buyers, ad tech specialists, and marketing agencies eager to elevate their campaign performance.Learn how tools like AdLib offer DSP-agnostic programmatic access, empower

en

55:50

Why Most Media Buyers FAIL - Secrets From Industry...

The Media Buying Podcast ·

2025/11/06

Welcome to another episode of The Media Buying Podcast.Today, Jim Banks sits down with industry veteran Bob Regular, a true pioneer who’s been navigating the digital world since the mid-90s. Together, they take a nostalgic yet insightful tour through the evolution of online media buying—from the early days of banner ads to the current seismic shifts brought on by AI and automation.Bob Regular reveals what it’s like juggling roles as CEO of Infolinks, founder of Delivering Yield, and former publisher

en

01:07:40

Expert Tips on AI, Data Management, and the Media...

The Media Buying Podcast ·

2025/11/03

In this episode of the Media Buying Podcast, we discuss various topics related to media buying, industry changes, and the impact of AI. Rob shares his recent experiences at Affiliate Summit and Mailcon, highlighting changes in event security and his presentation on leveraging AI in email marketing. The hosts also discuss the importance of data management, customer engagement strategies, and optimizing ad campaigns for better performance. They emphasize the need for personalized communication,

en

45:29

Transform Your Dead Traffic Into Dollars With These...

The Media Buying Podcast ·

2025/10/30

Are you leaving money on the table with your media buying strategy? In this episode of The Media Buying Podcast, hosts Jim Banks and Rob Adler are joined by Scott Shou, co-founder of Boardwalk Marketing, to dissect performance marketing’s most overlooked profit engines, recapture and decline traffic, multi-channel monetization, and leveraging AI for personalized revenue optimization.Scott draws on over 25 years of startup and marketing experience, revealing how he transitioned from cybersecurity

en

52:39

The Real Reason Your Ad Campaign Is Failing (And How...

The Media Buying Podcast ·

2025/10/24

Are you spending more on your call tracking platform than you should? Want to understand the real economics behind media buying, lead generation, and affiliate marketing in today’s landscape? This episode is packed with actionable tips, hard-won lessons, and top strategies you can implement right away to boost ROI and sidestep common pitfalls.Key Insights in this Episode:Understanding Call Tracking Platform Pricing: Get the inside scoop on major platforms like Phinexa, Ringba, CallRail, and more

en

50:48

How AI Could Replace Your Ad Agency By 2026 – Are You...

The Media Buying Podcast ·

2025/07/29

Unlock the secret world behind ad platform reports, attribution models, and performance optimization in this value-packed episode of The Media Buying Podcast. Jim and Rob pick apart the latest Alphabet/Google and upcoming Meta/Facebook earnings via the 10Q's, revealing how shareholder interests shape ad products and bidding ecosystems – and what that means for your business.Key takeaways this week:Why reading quarterly 10Q filings should be part of your media buying research process. Discover

en

01:11:42

Why Most Media Buyers FAIL (And How to Avoid It)

The Media Buying Podcast ·

2025/07/22

Are you a digital marketer, affiliate media buyer, or agency pro looking to master the art of industry networking and maximize your ROI at conferences like Affiliate Summit, Mailcon, and Mailer Meetup? In this episode of The Media Buying Podcast, Jim Banks and Rob Adler break down the REAL differences between major affiliate events, revealing how to turn every handshake, hallway chat, and session into long-term business growth.➡️ You’ll uncover:Key differences: Affiliate Summit vs. Mailcon vs

en

58:33

How to Monetize Every Lead, Even Your Failing Campaigns

The Media Buying Podcast ·

2025/07/01

Jim Banks and Rob Adler unravel the complexities of seasonality in digital marketing, sharing proven strategies for weathering both the high and low cycles in paid traffic and affiliate offers. Discover how to future-proof your media buying with robust workload planning, strategic pivots, and by always having a backup buyer for your leads.They break down the crucial difference between targeting offers and targeting audiences, and why monetizing by demographic unlocks lucrative cross-sell and upsell

en

56:52

Learn How Solo Affiliates Are Dominating Using AI

The Media Buying Podcast ·

2025/06/24

Episode ResourcesMilled - Competitor Analysis for EmailJim's Brand Advertiser Analysis Tool - Analyse competitors or prospects to find the gaps in their media buying strategies.The Pay Per Call Revolution by Adam Young - The "bible" for the pay per call industry and a blueprint for how to conduct yourself in the affiliate industry.The Media Buying Podcast - Official site for resources, show notes, guest informationSpades MediaBoardwalk MarketingThis week on The Media Buying Podcast, hosts Jim Banks

en

55:59

Beyond Ad Spend - Optimizing Conversions and the...

The Media Buying Podcast ·

2025/06/17

Spades MediaBoardwalk MarketingWe hope you enjoy listening to this first episode of the Media Buying Podcast.If you have friends or colleagues interested in the subject be sure to point them in the direction of the podcast.Just search for the Media Buying Podcast wherever you listen to your podcast episodes.And don't forget to subscribe so you can be notified when new episodes get published.

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00:56

Welcome to The Media Buying Podcast

The Media Buying Podcast ·

2024/04/11

The show for media buyers of any level.New episodes published weekly.Tips, tactics and strategies for media buying on Meta Ads, TikTok Ads, Google Ads, Programmatic Display, Native Ads and any other type of media buying you are currently involved in.Make sure you tell your media buying friends to subscribe.

en

12 results

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