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PODCAST

Eggheads

Eggheads Media LLC

Eggheads is the go-to podcast for egg industry professionals who are interested in leadership and innovation in the egg world. Host Greg Schonefeld explores the evolving world of modern egg farming, from the latest in cage-free innovations and organic certifications to navigating the economics of large-scale production. Whether you"re an egg producer, supplier, or involved in poultry genetics, this show provides the insights and expert discussions you need to thrive in the industry. Crack open the

arts food

All Episodes

25:34

Navigating the Michigan Mandate: Steve DeWeerdt’s...

Eggheads ·

2025/10/31

Steve DeWeerdt, and his parents before him, grew the DeWeerdt poultry farm from a small family business into a massive egg production and processing operation. But when Michigan passed a law mandating that all egg producers in the state go cage-free, Steve was faced with a choice: adapt or close up shop. Ultimately, Steve decided to make the transition, and today he takes us through that long process from start to finish, including the race against time to get their farm switched over, and

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27:30

The Incredible Inedible Egg with Ingmar Middelbos of...

Eggheads ·

2025/10/17

Unfortunately, not all eggs that get produced make it onto supermarket shelves. Producers try to sort out eggs that are broken or misshapen, hatcheries discard infertile eggs, and breaker operations need to deal with broken yolks or excess fluid left in shells. So what happens to that stream of waste egg products that still have nutritional value, but are deemed to be unfit for human consumption? Ingmar Middelbos is the Global R&D Director for Animal Nutrition at Symrise Pet Food

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35:16

Behind the Mic: Greg’s Journey to Eggheads (Hosted by...

Eggheads ·

2025/10/03

After nearly a year and a half of hearing his voice on Eggheads, we figured you might be curious about who Greg is and why in the world he decided to start a podcast about the egg industry. Well today, we hope to give you some insight, by flipping the script and putting Greg in the guest's seat. Stepping in as host for the day is Dr. Kay Russo. Kay's always been willing to lend us her scientific expertise when it comes to bird flu, and in this episode she uses that same academic rigour to

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28:16

Cole Luthman of Cooper Farms: Carving His Own Path...

Eggheads ·

2025/09/19

At only 25 years old, Cole Luthman is the Lead Service Technician at Cooper Farms, responsible for overseeing five out of their 8-million total birds. And as if that wasn't keeping him busy enough, Cole recently decided to start his own barn and become a contract grower himself. Cole's journey into the poultry world started at 13, when he began working with one of Cooper's contract growers. Since then, he's won an FFA award for proficiency in poultry production in the state of Ohio,

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27:45

From Hard Work to Smart Solutions: Logan Webster’s...

Eggheads ·

2025/09/05

Logan Webster has worn many hats in his life: he grew up on a broiler farm in South Arkansas, he worked in PR for Tyson Foods, he interned for a US Senator in Washington, and now, he's an entrepreneur working on an app that could prove to be an indispensable resource for growers everywhere. We've talked a lot about the broiler industry on this show, but for the first time we're featuring a voice from inside of it. Logan's going to walk us through his family's experience working as contract

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30:40

Building Agriculture Around the World with Mark Doyle...

Eggheads ·

2025/08/22

Besco Structures is one of the leading suppliers of pre-fabricated steel structures for agriculture. And since they started in the 80's, their director, Mark Doyle, has had the opportunity to observe poultry operations across the globe, from South America to Sub-Saharan Africa. His many travels have given Mark a repository of amazing stories that you wouldn't necessarily expect from your typical career in agriculture, including run-in's with dangerous reptiles, wearing bullet proof vests,

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26:48

Inside France’s Successful HPAI Vaccination Program...

Eggheads ·

2025/08/08

On this show we've talked a lot about the debate around vaccinating birds against highly pathogenic avian influenza, and the opposing views on the issue within the egg and broiler industries. For clues on how to break that deadlock, we looked to a country that experienced very similar pushback when they first started talking about vaccinating their own birds, but still managed to make it work. Charles Martins Ferreira is the Deputy Agricultural Counselor at the French Embassy in Washington

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22:13

PEAK and Poultry People with Lisa Henning

Eggheads ·

2025/07/25

A few months ago, Eggheads had the pleasure of running a booth at the PEAK Conference in Minneapolis. We met so many different folks working in the egg world, and felt so inspired by all of the incredible things we saw going on within the industry. So today, we wanted to sit down with one of the people who made it all possible. Lisa Henning is a board member for the Midwest Poultry Association, the body responsible for organizing the PEAK conference. She's also the Strategic Relationship

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31:00

Glenn Hickman: Searching for a Path Forward After...

Eggheads ·

2025/07/11

Glenn Hickman is the president of Hickman's Family Farms, one of the largest egg producers in the southwestern US. You'd think that their location in the middle of the Sonoran desert, well outside the range of migratory birds, would keep them safe from outbreaks of highly pathogenic avian influenza (HPAI). But that was unfortunately not the case. After taking root in a nearby dairy farm, HPAI spilled over into Glenn's facility. 80 years of continuous operation came to a screeching halt, and

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27:55

Telling the Real Story of Blue Collar Work – with...

Eggheads ·

2025/06/20

Why are so few young people pursuing careers in the skilled trades? For Aaron Witt, the founder of BuildWitt, the problem is a lack of visibility. For too many young people coming out of high school, the trades just don't end up on their radar. And he knows that firsthand, because he was one of those kids. As a teenager, Aaron got a summer job working on a construction project in his hometown of Scottsdale, Arizona, and despite the sweltering heat, he fell in love with the industry. He's

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30:54

The Scramble: Avian Influenza Cases Are Down—Will...

Eggheads ·

2025/06/06

Today, we return to our special 'Scramble' format, where some of our most trusted experts break down some of the most pressing issues facing the egg industry today. First up, Dr. Kay Russo joins us to talk about the current situation with Highly Pathogenic Avian Influenza, and why the number of outbreaks has declined so dramatically in recent months. We also get into the HPAI situation in the dairy industry, the risk of spillover into nearby poultry operations and why the presence of the

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28:48

A Practical Look at Vaccines with Joel Harris of Genvax

Eggheads ·

2025/05/23

We've talked before about how government policy has prevented the egg industry from using vaccines to fight Highly Pathogenic Avian Influenza. But if there was a policy shift tomorrow, and producers were given the green light to immunize their birds, what would that effort even look like? Where would the vaccines comes from? How would we know they're safe and effective? How much would they cost? And who would be expected to foot that bill?Joel Harris is the co-founder of Genvax. An

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29:29

58 Years of Studying Chickens with Ken Anderson

Eggheads ·

2025/05/09

This week on Eggheads, we're chatting with Dr. Ken Anderson, a long-time poultry scientist and a Professor in the Prestage Department of Poultry Science at North Carolina State University. Ken has been working with eggs since he was 6 years old, and his perspective is informed by a wealth of hands-on industrial and academic experience. One of his biggest contributions is a project called the Layer Performance and Management Test. It's a long running trial where different breeds of hens are

en

30:49

Climbing the Egg Ladder—and Leading Through It All...

Eggheads ·

2025/04/25

This week on Eggheads, we sit down with Mark Kellen, Executive Vice President at Daybreak Foods, to explore the mindset, skillset, and lived experience behind leadership in the egg industry. From his beginnings on a small family farm in Minnesota to overseeing operations across six states, Mark’s journey is rooted in curiosity, adaptability, and an unwavering commitment to his team.We unpack what it takes to become a well-rounded general manager—from hands-on live bird work to managing

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34:39

AgriNerds: Using Technology and Data to Combat Bird...

Eggheads ·

2025/04/11

This week on Eggheads, we sit down with Dr. Maurice Pitesky, veterinary epidemiologist at UC Davis and founder of AgriNerds, to explore how technology—think radar, satellites, and spatial modeling—is reshaping disease prevention in the poultry industry. His tool, the Waterfowl Alert Network, helps producers track wild bird movement in real time, offering a red-light, green-light system for assessing avian influenza risk.Maurice explains how biosecurity needs to expand beyond the barn, why

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52:59

The Scramble — Unfiltered Truths About Avian...

Eggheads ·

2025/03/28

In this special roundtable edition of Eggheads, we bring back “The Scramble”—our unfiltered format where leading voices in the egg industry sit down to tackle the Avian Influenza chaos head-on. Host Greg Schoenfeld is joined by three experts at the forefront: Dr. Kay Russo, veterinarian and virologist, Brian Moscogiuri, egg market analyst, and Jacques Klempf, former egg producer and industry veteran.This conversation covers it all: the continued volatility in egg prices, the relentless

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28:13

Producing Eggs the Kipster Way with Sandra Vijn

Eggheads ·

2025/03/14

Sustainability, animal welfare, and transparency—are they just buzzwords, or true commitments?This week we sit down with Sandra Vijn, Managing Director of Kipster USA, to explore how the company is rethinking the entire system—from upcycled feed to carbon-neutral farming. Kipster is aiming to redefine what ethical egg farming looks like.Sandra shares how Kipster’s model challenges conventional agriculture, why transparency matters (even when it’s not pretty), and the complex question of who

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35:47

Expana and the Benchmark Price of Eggs with Karyn...

Eggheads ·

2025/02/28

Egg prices have been anything but stable in recent years, and behind every price shift is a complex web of market forces. In this episode, we sit down with Karyn Rispoli, Managing Editor of Eggs at Expana, to break down how egg pricing really works. From avian influenza outbreaks wiping out millions of layers to shifting market dynamics and the intricacies of price reporting, we explore why the egg industry is so volatile—and what that means for producers, buyers, and everyone in

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31:13

Respeggt Group: Scaling In-Ovo Sexing Technology with...

Eggheads ·

2025/02/14

The egg industry is changing, and at the center of that transformation is a bold mission: ending chick culling globally. In this episode, Greg sits down with Respeggt Group’s Silvin Faulstitch to explore how their groundbreaking in-ovo sexing technology is reshaping hatcheries.Respeggt’s approach has evolved from early research to a fully automated production line that allows hatcheries to determine the sex of eggs with 99.5% accuracy—all before they hatch! This innovation is more than just

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30:59

Eggs, Deals, and Unbelievable Sales Stories with Mark...

Eggheads ·

2025/01/31

What does it take to succeed in the egg industry? According to Mark Kleinsmith, it’s a mix of hard work, persistence, and sometimes… shaving your mustache to close a deal. In this episode, Greg sits down with Mark, a legendary industry salesman whose career spans decades of innovation, market shifts, and unforgettable negotiations.Mark shares wild tales from his time in the field, from 5:30 AM swim tests with clients to sealing contracts in an 80-foot treehouse. But beyond the stories, he

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