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PODCAST

Identity Architects

Identity Architects is the podcast dedicated to spotlighting individuals who have pioneered the way that data and identity can improve the customer experience across media, gaming, financial services, healthcare and more! Visit https://www.infosum.com for more information on InfoSum.

technology marketing

All Episodes

01:01:50

Dr. Marcus Collins: A matter of perspective

Identity Architects ·

2025/11/26

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Dr. Marcus Collins, Professor of Marketing at the University of Michigan and author of For the Culture, to discuss why brands shouldn’t ‘tap into’ culture but contribute to it, creativity and culture in the era of AI, building trust, why curiosity is the most critical skill for culturally fluent teams, and more.—Listen to our Identity Architects’ Soundtrack Playlist:

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44:24

Paul Farrow, Microsoft Ads: Privacy is actually simple

Identity Architects ·

2025/11/12

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Paul Farrow, Principal Product Manager, Microsoft Ads, to discuss Microsoft’s role across the ad tech ecosystem, how to balance AI innovation and privacy, how trust and transparency will define the next era of digital media, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case

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44:11

Samantha Bukowski, WPP Media: You’ve got to commit

Identity Architects ·

2025/10/29

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Samantha Bukowski, Global Head of Commerce at WPP Media, to discuss the evolution of commerce, data collaboration, the power of creativity and AI in marketing, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies:

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33:22

Budi Tanzi, Experian: There’s always evolution

Identity Architects ·

2025/10/15

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Budi Tanzi VP, Product at Experian, to discuss optimizing for outcomes, why measurement is critical, why curation belongs in the marketing flywheel, AI, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe

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33:20

Kerel Cooper, GumGum: Everything starts with culture

Identity Architects ·

2025/10/01

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Kerel Cooper, Chief Marketing Officer, GumGum, to discuss contextual advertising, the role of AI in marketing, consumer privacy, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe to our newsletter:

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42:34

Victoria Bruce, Carwow: Data collaboration is the...

Identity Architects ·

2025/09/17

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Victoria Bruce, Senior Media Lead at Carwow, to discuss the evolving automotive market, commerce media, data collaboration, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe to our newsletter:

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33:54

Giovanni Gardelli, Yahoo: Transparency is the lever

Identity Architects ·

2025/09/03

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Giovanni Gardelli, VP DSP Data Products at Yahoo, to discuss safe data collaboration, transparency, the evolving measurement landscape, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe to our

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55:38

Karina Kogan, Napster: The internet’s next act

Identity Architects ·

2025/08/20

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Karina Kogan, President and CMO at Napster, to discuss the reimagining of Napster, the future of consumer experiences, shaping brand narratives and values, AI agents, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies:

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45:51

Brian Stempeck, Evertune AI: Add The Human Voice

Identity Architects ·

2025/08/06

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Brian Stempeck, CEO & Co-Founder, Evertune AI, to discuss the impact AI is having on advertising, the future of creativity, the role of AI agents, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe

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41:01

Nadine Warren, ITV: Giving the advertiser choice

Identity Architects ·

2025/07/23

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Nadine Warren, Advanced Advertising Manager at ITV, to discuss data collaboration, privacy, innovation and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe to our newsletter:

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55:06

Evan Hanlon, Choreograph: Culture of Experimentation

Identity Architects ·

2025/07/09

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Evan Hanlon, Global CEO at Choreograph, to discuss data access, outcomes, human creativity, AI, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe to our newsletter:

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30:10

Special Edition: Cannes 2025

Identity Architects ·

2025/06/25

In this special edition of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with various industry leaders at Cannes Lions Festival of Creativity 2025 to discuss everything from AI and retail media to community and representation. Ben spoke with Matt Barash from Nova, Victoria Usher from GingerMay, Toby Jenner from WPP Media, Growth Consultant Steph Inez Matthews, Joe Zappa from Sharp Pen Media, Karina Kogan from Napster, Chris Dunne from ThinkBox, and

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33:33

Sable Mi: Reclaim the purpose of advertising

Identity Architects ·

2025/06/11

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Sable Mi, to discuss insights and measurement, consumer privacy, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter: https://www.infosum.com/resources/insights Follow us on

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41:23

Jesse Redniss, Precise: Keep it people-focused

Identity Architects ·

2025/05/28

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Jesse Redniss, Founder & CEO of Precise, to discuss customer experience, data privacy, AI, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe to our newsletter:

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43:48

Sean Crawford, SMG: It’s not about ad sales

Identity Architects ·

2025/04/30

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti, sat down with Sean Crawford, Managing Director, North America at SMG, to discuss retail media, commerce media, data collaboration, DEI, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe to our newsletter:

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39:34

Zach Lain, PepsiCo: Collective action

Identity Architects ·

2025/04/16

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zach Lain, Director, Global Data Partnerships, PepsiCo, to discuss data privacy, the value exchange, measurement, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe to our newsletter:

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06:14

Brian Lesser, Lauren Wetzel & Evan Hanlon: WPP,...

Identity Architects ·

2025/04/02

WPP has acquired InfoSum, the world’s leading data collaboration platform, in a major step forward for its AI-driven data capabilities. InfoSum will join GroupM, WPP’s media investment group, to create a new generation of privacy-first, AI-enhanced marketing solutions powered by the industry’s most secure and scalable data infrastructure.This acquisition allows WPP clients to unlock the full potential of their first-party data while connecting securely with data providers and media partners. By

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30:35

Zora Senat, Verisk Marketing Solutions: Looking...

Identity Architects ·

2025/04/02

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Zora Senat, Chief Commercial Officer, Verisk Marketing Solutions, to discuss collaboration and partnerships, data insights, the consumer experience, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe to

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48:42

Olya Dyachuk, Heineken: Brew the joy of true...

Identity Architects ·

2025/03/19

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Olya Dyachuk, Global Media & Data Director, Heineken, to discuss collaboration, Heineken’s DE&I campaigns, their evolving market, AI, and more.—Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0More information on InfoSum https://www.infosum.com/InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies—Subscribe to our

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55:54

Nathan Lindberg, Overwolf: Creators of the future

Identity Architects ·

2025/03/05

In the latest episode of Identity Architects, InfoSum's SVP, Marketing & Communications, Ben Cicchetti sat down with Nathan Lindberg, US Head of Brand Partnerships at Overwolf, to discuss in-game advertising, the value exchange, AI, and more. —Listen to our Identity Architects’ Soundtrack Playlist: https://hubs.la/Q02yC7Vt0 More information on InfoSum https://www.infosum.com/ InfoSum Case Studies: https://www.infosum.com/resources/library/case-studies —Subscribe to our newsletter:

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