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PODCAST

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

Dave Gerhardt (Founder of Exit Five, former CMO) chats with top marketing leaders and CMOs. Join 5,000+ members in our private community at exitfive.com.

business marketing

All Episodes

48:10

How to Be Great at Marketing Without Being a Subject...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/09/29

#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts.Dave and Kevin cover:How to be a good marketer even when you're not the Subject Matter ExpertSignal-based marketing and how it is transforming the buyer’s journey by focusing on the right

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57:05

How To Turn Your Company Story Into Actionable...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/09/25

#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story.Dave and Pranav cover:How to translate your company narrative into concrete marketing campaigns and creative hooks across channelsWhy creative

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50:25

How to Use Cognitive Behavioral Branding to Create...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/09/22

#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser."Dave and Ari Cover:The key differences between category creation and strategic positioning, and why it matters for B2B marketersThe steps to building a brand story that resonates with both your internal team and

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53:07

From Employee #4 to CMO: The Path to Marketing...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/09/18

#285 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing teams, leveraging AI, and creating impactful brand experiences.Dave and Sylvia cover:How AI is reshaping marketing roles and enabling smaller, more

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60:02

Research-First CRO: How Data Leads to Better...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/09/15

#281 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions.Matt and Haley cover:Why CRO isn’t just A/B testing, and how research should guide every optimization effortHow to approach CRO when you don’t have massive website traffic, including scrappy testing methods and

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55:58

The Future of GTM and Sustainable Growth with Chris...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/09/11

#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.Dave and Chris also cover:The future of GTM and the evolving role of the CMOWhy sustainable growth is the only path forwardThe

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52:43

Why Cookie Cutter Marketing Doesn’t Work with Gurdeep...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/09/08

#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies should approach demand generation and brand building. In this conversation, Dave and Gurdeep dive deep into why marketing is ultimately a game of

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61:32

The Unfiltered Truth About Video Marketing and AI...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/09/04

#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects.Dave and Holly cover:Why video hits differently in B2B and how to make yours stand out without blowing your budgetHow AI is reshaping the content

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62:12

How B2B Marketers Are Actually Using AI for Content

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/09/01

#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges.Here’s what you’ll hear:Jillian Hoefer’s “content concierge” GPT trained on proprietary research to surface stats, quotes, and data for blogs, sales decks, and thought

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54:36

The Strategy Behind Canva’s B2B Growth with Emma...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/08/28

#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500.Dave, Emma, and Kristine cover:How Canva balances brand-building with pipeline accountability, and why they view brand investment as long-term growth.The playbook

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56:35

How to Evolve as a CMO: Navigating New Markets,...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/08/25

#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s bringing that experience into the fast-changing world of AI.Dave and Kady cover:How to evolve as a CMO across industries, personas, and business

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49:46

Why Every Founder Needs a LinkedIn Strategy with Brad...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/08/21

#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today.Dave and Brad cover:Why LinkedIn is still the best channel for founders to build authority, attract talent, and connect with customersHow to turn everyday founder

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57:56

Why Marketers Need Great RevOps Partners with Sean...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/08/18

#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals.Dave and Sean cover:How to build alignment between sales, marketing, and opsWhy early-stage companies must align operational complexity with their growth maturityHow continuous planning

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59:40

Leading Through Change: Recognition, Retention &...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/08/14

#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent.Matt and Rachel cover:How to build a recognition strategy that actually improves retention (without needing a big budget or fancy platform)Why employee motivation

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54:32

The 4-Part Framework for Presentations That Stick and...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/08/11

#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keynote, a boardroom pitch, or a weekly team update.Matt and Vincent cover:The 4-part framework behind talks that stick: Tension, Trust, Teaching,

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60:45

WTF is GTM Engineering? Everything You Need to Know...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/08/07

#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it.Dave and the crew cover:The core difference between RevOps and GTM engineering (and why the latter is more focused on building than just integrating)Real GTM engineering use cases, from AI-powered

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47:37

Scaling B2B Marketing at an AI Startup: Channels,...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/08/04

#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to reach modern B2B buyers.Dave and Holly cover:The 4 channels her lean team is betting on to drive enterprise pipeline (and what’s not working

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57:30

SEO in an AI-First World: How to Adapt and Win in...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/07/31

#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world.Dave and Andrei cover:Why branded search volume is now a top indicator of visibility in AI-generated results (and how to grow it)The new playbook for SEO in 2025, including what

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49:24

The Solo Marketer’s Guide to Full-Stack B2B Marketing...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/07/28

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn followers and partnerships with tools like Semrush.Matt and Sara cover:What it really looks like to run full-stack B2B marketing without a teamHow

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54:04

How Product Marketing Is Evolving in 2025: Lessons on...

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) ·

2025/07/24

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster.Matt and Jennifer cover:How product marketing can become a company-wide growth lever through tighter GTM alignment, strategic planning, and better

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298 results

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