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PODCAST

MarTech Podcast ™ // Marketing + Technology = Business Growth

I Hear Everything

The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.

business marketing

All Episodes

00:05:54

How an AI integration can actually drive customers away

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/26

AI integrations fail when they replace human connection entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers immediately reject automated experiences that lack human touchpoints. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to individual customer needs, and creating hybrid experiences that enhance rather than replace human interaction.See Privacy Policy at

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00:05:28

The first sign that your AI implementation is about...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/25

AI implementations fail when companies eliminate human touchpoints entirely. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in integrating machine learning models for Fortune 500 brands like McDonald's and Hyundai. He advocates for strategic handoff triggers that route complex queries to human agents and contextual personalization systems that adapt AI responses to individual customer profiles. The discussion covers designing AI experiences that enhance rather than replace

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00:04:55

The trend that most marketing leaders are missing

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/24

Most marketing leaders are automating AI without human oversight. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why customers reject purely automated experiences and demand human interaction. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to individual customer plans and needs, and creating quality checkpoints where humans validate AI outputs before customer-facing deployment. See Privacy Policy

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00:04:15

The biggest data visualization mistake

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/23

AI customer interactions fail when companies prioritize automation over human connection. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, explains why Fortune 500 brands need strategic human oversight in their AI implementations. He outlines better handoff triggers between AI and human agents, contextual personalization frameworks that adapt to individual customer needs, and experience design principles that integrate AI without eliminating the human element customers actually

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00:50:39

Does AI Have a Toxic Positivity Problem?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/09/22

AI integration fails when companies ignore human interaction needs. Stephen Roach, VP of Ecosystems and AI at Qualified Digital, specializes in balancing automation with human-centered customer experiences for Fortune 500 brands. He outlines designing better handoff triggers between AI and human agents, implementing contextual personalization that adapts to individual customer plans and preferences, and creating AI systems that enhance rather than replace human touchpoints in customer service

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00:04:28

How Marketing Leaders Must Evolve for Agentic AI

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/31

AI agents are reshaping marketing automation. Nicholas Holland, Head of AI at HubSpot, explains the shift from managing people to orchestrating AI agents. He emphasizes that current AI technology isn't the bottleneck - rather, organizations need structured frameworks for agent management, clear guidelines for implementation, and new metrics for evaluating management effectiveness in hybrid human-AI teams.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at

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00:04:55

Will AI Replace Marketing Jobs by 2028?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/30

Will AI replace marketing jobs by 2028? Nicholas Holland, Head of AI at HubSpot, examines the evolution of AI agents and their impact on marketing automation. He explores how agentic AI is fundamentally changing marketing workflows, team structures, and job functions. Holland also shares insights on staying current with AI developments through content creators like Matthew Berman who balance technical depth with practical business applications.See Privacy Policy at https://art19.com/privacy and

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00:03:30

Custom AI Agents vs Out-of-the-Box Tools

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/29

Custom AI agents vs. out-of-the-box tools: which delivers better ROI? Nicholas Holland, Head of AI at HubSpot, shares his expertise on the evolution of AI agents in marketing automation. He recommends starting with pre-built AI tools before attempting custom development, emphasizing the importance of mastering prompt engineering and data integration first. Holland outlines a practical progression path from using AI for basic tasks to implementing complex automated workflows that can transform

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00:33:01

AI Agents for marketing automation

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/28

Nicholas, Head of AI at HubSpot discusses AI Agents for marketing automation.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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00:03:54

Investing more in AI for contextual ad creation vs in...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/23

AI-powered contextual targeting is transforming advertising strategies. Kerel Cooper, Chief Marketing Officer at GumGum, explains how contextual advertising tools can deliver effective campaigns without relying on personal data. He discusses how AI's ability to understand content context creates more relevant ad placements, addresses skepticism about AI's comprehension of human nuance, and highlights how these technologies continue to improve efficiency while respecting user privacy. Show

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00:06:32

What mistakes are marketers making by investing in...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/11

First-party data strategies can backfire without privacy considerations. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise at the intersection of analytics and privacy-preserving advertising technology. He explains the middle ground between oversharing customer data and being too conservative with valuable first-party information, while exploring how synthetic data and AI-driven approaches can maximize targeting effectiveness without compromising user privacy.See Privacy Policy

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00:05:17

What convinced you to leave your VP role at Meta to...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/10

Navigate privacy-focused targeting that improves ad performance with Graham Mudd from Anonym.

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00:03:14

Are clean rooms actually solving the privacy problem...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/09

Explore the privacy limitations of clean rooms in digital advertising with Graham Mudd from Anonym.

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00:04:10

Does contextual targeting actually outperform...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/08

Privacy-friendly targeting is reshaping digital advertising. Graham Mudd, SVP of Product at Anonym (Mozilla), shares his expertise in developing technologies that preserve privacy while delivering performance. He explains how behavioral targeting can outperform contextual approaches when implemented with privacy-preserving methods, and why first-party data remains a valuable behavioral goldmine without compromising user privacy.See Privacy Policy at https://art19.com/privacy and California

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00:22:48

Mozilla’s Privacy-Friendly Ad Targeting

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/07

Implement privacy-preserving targeting to improve ad performance without sharing user data with Graham Mudd from Mozilla.

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00:04:04

How has the life of an AI expert changed since the...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/04

AI expertise has evolved dramatically since ChatGPT's launch. Joyce Gordon, Head of AI at Amperity, shares how her role transformed from backend machine learning specialist to cross-functional product strategist shaping AI-first experiences. She discusses techniques for reimagining entire platforms with AI capabilities, designing interfaces for less technical users, and leveraging unified customer data to power personalized marketing experiences.See Privacy Policy at

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00:03:48

What do Amperity Identity Resolution Agents do?

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/03

Customer data fragmentation creates personalization challenges. Joyce Gordon, Head of AI at Amperity, explains how identity resolution agents unify disparate customer data across online and offline touchpoints. The technology reconciles multiple identifiers to create cohesive customer profiles, enabling brands to deliver personalized experiences based on comprehensive customer history and preferences regardless of interaction channel.See Privacy Policy at https://art19.com/privacy and

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00:04:02

Should your C-Suite learn to use AI before your...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/02

Should C-suite or employees lead AI adoption? Joyce Gordon, Head of AI at Amperity, explains why both leadership and frontline staff must understand AI capabilities for organizational success. She discusses how executives should provide guidance on appropriate AI use while empowering individual contributors who best understand specific use cases. Gordon shares strategies for balancing top-down direction with bottom-up implementation to transform customer experience through unified data and

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00:03:48

Which team should be responsible for integrating AI...

MarTech Podcast ™ // Marketing + Technology =... ·

2025/07/01

Who should integrate AI into your product? Joyce Gordon, Head of AI at Amperity, shares her expertise on AI-driven personalization and customer identity resolution. She explains why product and engineering teams should handle technical implementation while business teams should identify use cases, and outlines how unified customer data creates the foundation for effective AI personalization strategies that drive measurable revenue impact. Show NotesConnect With:Joyce

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00:29:10

Mastering AI Personalization with Customer Identity Data

MarTech Podcast ™ // Marketing + Technology =... ·

2025/06/30

AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments to micro-segments using generative AI. She outlines the critical role of identity resolution in creating personalized experiences, demonstrates how Model Context Protocol (MCP) servers enable data integration across systems, and shares practical frameworks for implementing AI personalization with proper evaluation mechanisms. Show NotesConnect

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117 results

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