PODCAST

The Impact Marketing Podcast

Shane Melaugh

Marketing podcast for the ambitious online entrepreneur, with Shane Melaugh and Paul McCarthy.

business management & marketing

All Episodes

Free Traffic: Why Your Course Marketing Sucks

The Impact Marketing Podcast ·

2019/04/29

Information doesn't sell anymore. In the age of Wikipedia, Google and Quora available at the click of the finger, anyone can expand their knowledge for free - Tom Libelt points out. Yet, he believes that online courses are one of the greatest ways to make money and most people fail simply because they lack marketing skills to […]

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Ethical Marketing: Will All Pop-Up Users Burn in Hell?

The Impact Marketing Podcast ·

2019/04/22

Which animal do you find scarier: a shark or a cow? Chances are, you answered "a shark". After all, those sharp teeth and serial killer eyes do look kinda intimidating. But would you believe that way more people are killed by cows than sharks? And we haven't even mentioned mosquitoes... We're designed to judge a situation by […]

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The Only Way You Can Get Rich Overnight

The Impact Marketing Podcast ·

2019/04/15

Entrepreneurs are all about growth, grinding and hustle. We want to get more done, faster. Work harder than anyone we know. We're inspired by mentors, gurus and influencers who "made it" and want to model exactly what they do to be even more productive and grow even faster. It's pretty hard to get more than 24 […]

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Free Traffic: How to Get Google to Deliver the Right...

The Impact Marketing Podcast ·

2019/04/09

Search Engine Optimization can be a real headache for most of us. While it can be free, it often seems frighteningly complicated and takes way too long to see the fruits of our hard work - if there's going to be any. Who on Earth has time for this while building a business?! We are about to […]

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Let Your Customers Do The Marketing For You

The Impact Marketing Podcast ·

2019/01/10

You can run countless ads. You can tell people about how awesome your products are. You can talk about the features and benefits for hours. And yet, a single happy customer's recommendation to their friends is still going to be more powerful. Think back of your last ten purchases. How many times did you pull the trigger […]

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Free Traffic: The Hero Outreach Method

The Impact Marketing Podcast ·

2018/12/13

In our previous ActiveGrowth podcast episode, we had a chat with Tim Soulo from Ahrefs about the importance of SEO and knowing your potential customers to increase your website traffic without spending much on it. You learned that SEO doesn't exclusively happen on your own website: to get quality backlinks and reach more people, you should […]

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The Bootstrapper’s Guide to SEO

The Impact Marketing Podcast ·

2018/11/13

As much as we advocate the Customer First Approach, once you have a solid product and paying customers, you want to get more of them by increasing your website traffic. But getting just any sort of traffic won't cut it. If I send a thousands of middle-aged men to your local lingerie store, some might buy something, […]

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You Shouldn’t Be An Entrepreneur

The Impact Marketing Podcast ·

2018/10/08

"If you don't build your dream... someone will hire you to help build theirs." /Tony Gaskins/ We don't think so. Here's what we think: If you agree with the quote above, you're never gonna be a successful entrepreneur. In today's episode, we continue the gentle but kind discouragement we started last time and discuss all the reasons why […]

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Don’t Be A Startup!

The Impact Marketing Podcast ·

2018/09/06

When you think of great entrepreneurial role models, who comes to mind? Probably über wealthy startup founders, CEOs and angel investors who's books on entrepreneurship are hailed as the modern day blueprints to business success. These entrepreneurship icons often tell us that growth at all costs is key. Get enough early investment capital and you can even […]

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Are You Creating Value or Just Advertising Space?

The Impact Marketing Podcast ·

2018/08/08

You don't have to be a celebrity anymore to take high-quality pictures with branded products and get paid for it. In fact, all you need is a large enough audience, and sponsorship deals will come to you and pay your bills. That's what everyone seems to think these days anyway. In this episode, you'll hear about the […]

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Goals Worth Pursuing vs. Endlessly Grasping for More

The Impact Marketing Podcast ·

2018/07/24

We all want to be successful. Whether it means becoming a millionaire, making enough money to travel the world, gaining recognition, popularity or making a difference in the lives of others... the entrepreneurial-mind usually wants more. We like to think of success as a shiny place with cherries on the top where only great things […]

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Getting Good On Camera: Why It’s a Life Skill Every...

The Impact Marketing Podcast ·

2018/07/09

This is our third episode on making videos. We recorded it, because we know that you're still putting off sitting down in front of the camera and film. Aren't we right? In this episode, we're talking to three guests who got over the resistance and have been making videos regularly now. They started making videos for […]

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Why Entrepreneurs Need to Learn Many New Skills...

The Impact Marketing Podcast ·

2018/06/19

When you start your entrepreneurial journey, it's easy to find yourself working multiple jobs - you're the idea generator, the executor, the web-developer, the marketer, the customer support person... and so many other things you've just never done before! While outsourcing is a great solution, it's not always possible. Sometimes you need to give in and […]

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Still Haven’t Made Videos? Your Ego Is to Blame

The Impact Marketing Podcast ·

2018/06/04

You know that filming videos in 2018 is essential to build your online brand. Yet, you're still not making them. But one day you will – at least that's what you keep telling yourself... Chances are that whatever your justification is for not getting in front of the camera ("My camera isn't good enough...", "There's nowhere […]

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Billionaire Ray Dalio’s Unconventional Advice for...

The Impact Marketing Podcast ·

2018/05/11

In the previous episode about colliding ideas with reality we talked about how to tell business ideas that are likely to succeed from those that aren't. An important part of this process is to turn vague ideas into specific numbers. Instead of thinking "I'll need a lot of traffic" we want to think "I'll need X […]

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We’re About To Destroy Your Dreams (to Help You Build...

The Impact Marketing Podcast ·

2018/05/01

Let's go for a hike! At the end of the hike, we'll get to the top of a beautiful mountain with breathtaking views of the crystal clear lake below and the pine forest that surrounds it. Sound good? Well, we also want you to take your most durable boots, food for 3 days, a first aid kit […]

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The Impact Marketing Podcast

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