PODCAST

The Grow and Convert Marketing Show

Benji Hyam and Devesh Khanal

We share our thoughts and ideas on how to grow a business.

business marketing

All Episodes

26:33

SEO vs. AI Traffic: What Our Client Data Really Shows

The Grow and Convert Marketing Show ·

2025/09/24

Everyone says SEO is dead… but our client data tells a different story. We compare SEO traffic vs. AI traffic (ChatGPT, Perplexity, etc.) and reveal what’s actually driving conversions — and why it’s not “SEO vs. AI,” it’s both.___SEO is dead? Not so fast.In this episode, we share real client data comparing traditional SEO traffic vs. AI traffic (ChatGPT, Perplexity, DeepSeek, etc.). The numbers tell a very different story than the LinkedIn fear-mongering around SEO dying.-AI traffic is

25:49

How to Increase AI Visibility (Common Mistakes People...

The Grow and Convert Marketing Show ·

2025/09/15

Are you worried your competitors are “winning” in AI search results?You’re not alone. A lot of marketers, CMOs, and founders are asking the same thing.In this episode of the Grow & Convert Marketing Show, we break down:What AI visibility actually means (and why most tools get it wrong)Why “share of voice” metrics can create unnecessary panicHow to separate meaningful prompts from noiseThe strong connection between SEO rankings and AI overview rankingsA simple framework for deciding

33:26

How SEO will Change with AI Search

The Grow and Convert Marketing Show ·

2025/06/10

AI search is a fundamentally different search experience from Google, and the implications are massive for how people discover brands and products.Here's what we've discovered so far:- People don't just type keywords into ChatGPT - they have detailed conversations with tons of context- Top-of-funnel "what is" content is officially dead in AI search- Your positioning and value props determine if you get recommended (or ignored)- Specific pain point content now matters more than everKey

23:30

We built an AI rank tracking tool: Traqer.ai! Here's...

The Grow and Convert Marketing Show ·

2025/06/06

We Built an AI Search Ranking Tool (And You Can Use It Too!)Tired of wondering if your brand shows up when people ask ChatGPT, Perplexity, or Google AI for recommendations? We were too. That's why we built Traqer.ai - the first tool designed specifically for agencies and companies to track their brand mentions across AI search engines.In this episode, we share the complete backstory of how we went from manually checking AI rankings for clients to building our own solution. You'll see

48:41

We're Building an AI Writing Tool That Solves the...

The Grow and Convert Marketing Show ·

2025/04/21

In this episode of the Grow and Convert Marketing Show, we discuss our journey creating an AI writing tool designed to mirror the way we produce content.Unlike existing solutions that prioritize speed over quality, our tool first deeply understands your business before generating content.After discovering that 83% of marketers use AI-assisted content despite quality concerns, we identified the fundamental problem: generic AI writing tools produce "Google research papers" that lack a

29:19

How to Create Comparison Content (Without Making Your...

The Grow and Convert Marketing Show ·

2025/04/15

In this episode of the Grow and Convert Marketing Show, Devesh and Benji reveal why comparison keywords convert at a shocking 8.43%+ rate - and why most companies are afraid to target them.We break down:- Common objections from leadership teams that are hesitant to target these types of keywords- Three practical approaches to creating comparison content without "trashing" competitors- Examples of competitor and alternatives articles from companies like ClimbHire, Boken, and TapClicksIf

46:35

Content Writing Teardown- How to Improve Blog Writing...

The Grow and Convert Marketing Show ·

2025/04/01

This one is likely better to be watched on Youtube (so you can see the writing and editing).In this episode of the Grow & Convert Marketing Show, we break down a real blog post about website feedback tools to reveal common content writing mistakes. Watch as we critique the article and transform it from generic to compelling by:- Identifying proper search intent and avoiding the "high school research paper" intro- Showing how to position your true product differentiator instead of using

43:42

How to Analyze Google's SERP Like Grow and Convert:...

The Grow and Convert Marketing Show ·

2025/03/24

In this episode of the Grow and Convert Marketing Show, Devesh and Benji break down their proven SERP analysis framework - the process they use for clients to identify high-converting content opportunities.Watch as they analyze real SERP examples for AI writing tools keywords, revealing:How to determine if a keyword is worth targetingThe difference between category and jobs-to-be-done keywords from a SERP perspectiveHow to spot opportunities in mixed-intent SERPsWhen to create one piece vs

50:20

Top vs. Bottom of the Funnel: Finding Your Brand's...

The Grow and Convert Marketing Show ·

2025/02/24

In this episode, we discuss the power of brand marketing versus our typical focus on bottom-of-funnel content.While Grow and Convert is known for our bottom-of-funnel first approach to content marketing, we explore how creating a strong brand presence generates "free leads" - those customers who can't pinpoint exactly how they found us, but remember our brand when they need our services.We cover key topics including:When to focus on bottom-of-funnel vs. when to invest in broader brand

49:56

How to Write High-Converting Blog Posts (With Real...

The Grow and Convert Marketing Show ·

2025/02/17

In this episode, we break down our proven framework for writing high-converting blog posts that can outrank even the biggest competitors. Through three real-world examples, we show you exactly how to write bottom-of-funnel content that both ranks and converts.You'll learn:How to write ultra-specific content that shows deep industry expertiseWhy most category blog posts fail to convert (and how to fix them)Why we prefer using blog posts to target category keywords over landing pages🔍 Case

53:41

We Secretly Published an AI-Written Blog Post (Here's...

The Grow and Convert Marketing Show ·

2025/02/06

We conducted a secret experiment: writing and publishing a Grow & Convert blog post without telling anyone that we used AI to produce it. In this video, we reveal how it went and share honest insights about using AI for content creation.Our content strategist and writer Katelyn Urich walks through her process of using different AI tools (Claude and NotebookLM) to write a full blog post, the unexpected challenges she faced, and why the experience actually made her writing worse. We

62:57

Does SEO help you "rank" on ChatGPT? We analyzed 16...

The Grow and Convert Marketing Show ·

2025/01/23

We dive deep into our study examining the correlation between Google rankings and AI search tool recommendations. Join Benji, Devesh, and special guest Katelyn as we analyze data from 16 clients across 415 keywords to understand how Google rankings influence visibility in tools like ChatGPT and Perplexity.Key Findings:70%+ correlation between Google page 1 rankings and AI tool recommendationsHigher Google ranking positions (top 3) showed even stronger correlationDomain Rating shows

45:08

AI's Impact on Content Marketing in 2025: Search...

The Grow and Convert Marketing Show ·

2025/01/16

In this episode, we dive deep into how AI is transforming content marketing and SEO in 2025. We explore both the search and content creation aspects of AI, sharing real data from our agency experience and a recent survey of content marketers.Key Topics Covered:[0:00] Introduction and episode overview[1:00] Background on our recent travels and company retreat[2:00] Two main aspects of AI in content marketing: content generation and search[4:00] Changes in search behavior and SEO with AI

36:28

How to Use Jobs to Be Done (JTBD) Keywords to Boost...

The Grow and Convert Marketing Show ·

2024/09/18

In this video, we dive deep into how to use Jobs to Be Done (JTBD) keywords for your blog content to drive higher conversions. 📌 What You'll Learn:- What are Jobs to Be Done (JTBD) keywords?- Examples of JTBD keywords- How to come up with JTBD keywords for your business- JTBD conversion data- Which JTBD keywords convert the highest.💡 Don’t forget to subscribe for more content on SEO, content marketing strategies, and conversion optimization!

39:32

Competitor Keywords: The Highest Converting Strategy...

The Grow and Convert Marketing Show ·

2024/09/11

Competitor keywords are the highest converting type of keyword in the pain point SEO framework. More on SEO conversion rates here: https://www.growandconvert.com/conversion-rate-optimization/average-seo-conversion-rate/We discuss:- Should you create landing pages vs. blog posts to target competitor keywords- Vs. Keywords and a more advanced strategy of going after vs. keywords- Alternatives Keywords- Writing tips for going after competitor and vs. keywords- and more!Additional

29:56

Mastering Category Keywords: A Strategy to Grow Blog...

The Grow and Convert Marketing Show ·

2024/09/09

n this episode, we do a in-depth dive into what category keywords are and how to use them to drive more blog post conversions. In the reverse marketing funnel diagram that you can find in our blog post on Pain Point SEO, category keywords are some of the highest converting keywords. We explain how to identify which keywords would be best to target and share data on different ways to approach them to increase your conversion rate.SEO conversion rate article

47:48

Episode 27- How We Improved Blog Post Conversion...

The Grow and Convert Marketing Show ·

2024/08/15

Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters.Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion rate increases between 66%-950% per blog post.We share our thoughts as to why this is and make the case for why more businesses should adopt our

44:25

Episode 26: Brand Marketing vs. Performance...

The Grow and Convert Marketing Show ·

2024/08/01

A recent news story from someone that worked at Nike is making its way around Twitter and LinkedIn. The ex-employee claims that the loss of $25B has to do with Nike's focus on performance marketing instead of brand marketing.Marketers are taking to Twitter and LinkedIn to take sides: "See, this is why you should focus on brand marketing" - Brand Marketer"No! Performance marketing still works"- Performance marketerWe share our thoughts on this topic and share when we think each type of

33:05

Episode 25: June and July Agency Update - New Record...

The Grow and Convert Marketing Show ·

2024/07/18

Although we've largely moved away from doing episodes about our agency and have focused more on marketing strategy episodes, we made a commitment to sharing our growth journey and struggles as we go.In this episode, we'll share our stats for June and July - both new clients and churn - and we discuss the issues we're facing.Specifically:- How we're almost at capacity and how we're solving this- How hiring is a growth limiter- Why growing quickly isn't advantageous to an agencyand more...

47:08

Episode 24: How Long Does it Take to Get SEO and...

The Grow and Convert Marketing Show ·

2024/07/11

We often get asked by prospects interested in working with us, "how long does it take to start seeing results from SEO and content marketing? It's not an easy question to answer because there are multiple factors that go into it:1. What is the definition of results?2. What is the conversion goal? Trials, demos, MQLs, SQLs, etc.3. How many conversions are you already driving through other channels?And more...In this episode, we share a ton of different data to help answer this question. We

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