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PODCAST

Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing

Robbin Kent | M.A. Psychology, Educator, Speaker, Messaging Coach for the Non- Copywriter, Course Creation Coach, Christian Entrepreneur

***TOP 2% Global Podcast!***Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you?Well you’re in the right place! Because I used to be you!I am going to teach you how to connect with your target audience, so that they feel like you get them… and that you

education how to

All Episodes

11:00

162 | Big Announcements: Why “Write Copy that...

Write Copy that Connects | Online Marketing, Course... ·

2025/05/20

Curious about what’s happening with the Write Copy that Connects podcast? In this episode, I’m getting real with you about some big changes in my business—yep, I’m pressing pause on the podcast (for now!) as I dive into working with teams and helping them level up their communication and collaboration. But don’t stress, all 160+ past episodes are still here and loaded with gold for creating better messaging, branding, and killer copy for your course or coaching program. I’ll...

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12:24

161 | Getting Out of Your Head to Clarify Your...

Write Copy that Connects | Online Marketing, Course... ·

2025/04/29

Ever wonder if the message you’re putting out there actually lines up with what you intend to say? Or maybe you’re struggling to make sure your tone, words, and body language all match up with your true purpose? In this episode of Write Copy that Connects, I’m sharing the aha moments I had after speaking with a local nonprofit—and how even I came to realize there were gaps between what I wanted to share and what was actually coming across. Take a listen, so you can start moving fo...

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12:57

160 | Permission to Pivot: Embrace Change in Your...

Write Copy that Connects | Online Marketing, Course... ·

2025/04/08

Feeling stuck with your platform decisions? Unsure if you're really allowed to change your course pricing or platform? In this episode of Write Copy That Connects, I dive into the freedom that you have the permission to pivot, my friend! I share insights from a conversation with my students about the freedom to switch platforms and make changes in your business decisions. We chat about the factors to consider when choosing a platform, the process of moving between them, and the li...

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27:04

159 | Build Your Email List with these Simple...

Write Copy that Connects | Online Marketing, Course... ·

2025/03/25

Are you struggling to build an email list or unsure about what lead magnet to choose? Ever wondered how well you really know your ideal client and what they need? In this episode, I break down the essentials of creating a powerful lead magnet tailored to your audience. From understanding who you're serving to the importance of aligning your lead magnet with your final product or service, I've got you covered. We'll dive into how crucial it is to know your ideal client inside and out, a...

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14:28

158 | Master Your Brand Voice: 3 Key Elements for...

Write Copy that Connects | Online Marketing, Course... ·

2025/03/18

Are you wondering how to make your website copy feel like an in-person chat at your favorite coffee shop? Or how to make sure your brand personality shines through every word? In this episode, I dive into the art of writing copy that truly reflects who you are! I'll explore three key components of your brand voice: tone, language, and personality. We discuss how to infuse these elements into your writing, whether it’s for your website, social media, or emails. Get ready to discove...

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36:10

157 | LIVE COACHING: How to Use AI to Write Authentic...

Write Copy that Connects | Online Marketing, Course... ·

2025/03/11

Are you struggling to find your unique voice in your copywriting? Curious about how AI can lend a hand without replacing your authentic self? In this episode, I sit down with Pat, an author and workshop creator, who is navigating the process of aligning her message with her passion for helping women reimagine retirement. Pat shares her journey of using AI as a tool for enhancing her message, while keeping her unique voice at the forefront. We explore the balance of leveraging AI f...

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13:08

156 | 4 Ways to Win Your Audience Over with Powerful...

Write Copy that Connects | Online Marketing, Course... ·

2025/03/04

Do you get stuck or uninspired of what to write about to promote your business? In this episode, I'm diving deep into 4 powerful ways to connect with your audience through copy. Whether you're crafting an email, a social media post, or a sales page, understanding how to engage both the head and heart of your audience can make your words truly resonate. 💞Introducing my NEW 14 Day Coaching Bundle! I'll be working side by side you for 14 days to make giant steps forward in nailing your cop...

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15:46

155 | Avoid these 5 Copy & Messaging Mistakes That...

Write Copy that Connects | Online Marketing, Course... ·

2025/02/25

Are your sales not meeting your expectations? Does it feel like your audience just isn't engaging with you? You're not alone, sweet friend! In this episode, I'm tackling 5 common messaging mistakes that could be costing you sales. Grab a pen and paper and take a listen so you can check your own messaging after you take a listen! 💞Introducing my NEW 14 Day Coaching Bundle! I'll be working side by side you for 14 days to make giant steps forward in nailing your copy to sell your off...

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39:41

154 | LIVE COACHING: Website Copy Optimization to...

Write Copy that Connects | Online Marketing, Course... ·

2025/02/18

In today's fast-paced digital world, crafting compelling web copy and layout is key to capture your audience's attention. You get a bird's eye view of a coaching session with my client, Michele, in taking a look at her home page from top to bottom. Are you interested in getting my eyes and ears on your copy? You can start with a 20 minute Messaging Makeover where I could look at sales page copy, website copy, or your emails. ✨Click here to sign up for your 20 min Messaging Makeover toda...

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19:22

153 | Struggling with Storytelling? My 4 Step...

Write Copy that Connects | Online Marketing, Course... ·

2025/02/11

Are you struggling to weave storytelling into your copy? Do you want your stories to truly connect with your audience? In this episode of Write Copy that Connects, I'm sharing my E.P.I.C framework for powerful storytelling. We'll go through each part of the framework: Engage, Personalization, Imagine, and Connect. If you need additional support with storytelling, then reach out to me in the DM's and let's chat about how I can help you create a your very own copy bank. 💞Valen...

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14:58

152 | Ready to Build Trust Fast? 5 Steps to Writing a...

Write Copy that Connects | Online Marketing, Course... ·

2025/02/04

Are you wondering why writing a brand story is crucial and how exactly to get started on creating one? In this episode of Write Copy that Connects, I dive into the art of crafting a strong brand story that not only connects with your audience but also builds that know, like, and trust factor to grow your personal brand. We'll explore the 5 key parts to kickstart your brand story today. ✨I have limited spots for a FREE 20 minute Messaging Makeover! You get personalized feedback on you...

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16:46

151 | 8 Phrases to Elevate Your Copywriting Strategy...

Write Copy that Connects | Online Marketing, Course... ·

2025/01/28

Have you ever wondered how to instantly grab your audience's attention? Or felt like you're the only one struggling with writing compelling copy? In this episode of "Write Copy That Connects," I share 8 killer phrases you can use in your social media, emails, sales pages, and website copy to make sure your message hits home and catches those precious first six seconds of your audience's attention.You'll learn practical tips like using "What if I told you __ was possible?" to spark curios...

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16:01

150 | Struggling with Engagement? 4 Simple...

Write Copy that Connects | Online Marketing, Course... ·

2025/01/21

Ever find yourself struggling to grab your audience's attention or unsure how to connecting with your audience in your copy? In this episode of Write Copy That Connects, I share 4 simple copywriting hacks that will boost your engagement across emails, social media posts, and sales pages!I also throw in some bonus tips on optimizing your content visually for better readability. These hacks are designed to make your messaging resonate with your audience and drive real results.✨I have limit...

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20:50

149 | Let’s Talk Copy: 5 Strategies for Writing...

Write Copy that Connects | Online Marketing, Course... ·

2025/01/14

Struggling with capturing your audience attention in just 6 seconds? Yep! That's about all the time you have before someone bounces away.In today’s episode, I dive into common connection challenges and reveal why I've rebranded from "Online Courses Made Easy" to "Write Copy That Connects." I share my journey from being intimidated by writing copy to mastering the art of connecting with audiences through authentic communication.Ready to learn 5 simple yet powerful strategies to make your copy ...

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16:15

148 | What's Coming in 2025? Learn How to Market Your...

Write Copy that Connects | Online Marketing, Course... ·

2025/01/07

Wanna thrive in 2025? Curious about how to create a deeper connection with your audience? In this episode, I’m sharing the exciting changes coming up on the podcast starting next week. My word for 2025 is "thrive," and we’re focusing on improving the quality of our courses, email lists, and overall engagement.After months of market research and digging into the numbers, I’ve discovered that many of you are eager to learn how to better connect with your audience through your messaging and...

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5:22

147 | Digging Deeper in 2025. Grab Your Homework...

Write Copy that Connects | Online Marketing, Course... ·

2024/12/31

Are you ready to create an online course that truly sells? Do you want to start 2025 with a solid plan for your customer journey? In this super quick episode, I share my excitement for the new year and challenge you to take the next step with me.Make sure to catch Episode 131, where we dive deep into understanding the customer journey. Trust me, having this foundation will prepare you for the exciting layers we’ll be exploring in 2025. Whether you're listening at the start of the year or mont...

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13:52

146 | 4 Key Ways to Boost Engagement and Connection...

Write Copy that Connects | Online Marketing, Course... ·

2024/12/17

Ever wondered how to truly make your audience feel like they are your top priority? Or how to ensure your content resonates with those you aim to serve? In this episode, I share the heart of making your audience feel valued and understood. Here are 4 practical strategies to help you connect more effectively with your audience.Let's Go & Grow, My Friend!😁Do you need to see if your copy needs some work? Or you just need to get your offer in front of more eyes? Download my FREE Copy Con...

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19:01

145 | How I Messed Up My Course Launch (And What You...

Write Copy that Connects | Online Marketing, Course... ·

2024/12/10

Are you struggling to connect with your audience or confused about why your course isn't selling? In this episode, I get real about my own course launch failures and what I learned from them.We discuss how misguided messaging and failing to set the right foundation nearly derailed one of my courses. I share personal stories from my first successful course to the more challenging course. You'll learn why clear and aligned messaging is crucial can make or break your course.Let's Go & G...

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20:26

144 | Email Subject Lines that Convert: Proven...

Write Copy that Connects | Online Marketing, Course... ·

2024/12/03

Ever wondered how to craft email subject lines that actually get opened? In this episode, I dig into email subject lines and share my personal strategies to boost your open rates. Plus, you'll hear about my favorite tips that helped me go from feeling overwhelmed to getting a 50-60% open rate!Let's Go & Grow, My Friend!✨Ready to create a course your audience will actually buy? But… You’re struggling to build an audience and… create the right marketing messaging? Hop on the Wait...

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16:15

143 | Are You in the Right Environment for Growth? 3...

Write Copy that Connects | Online Marketing, Course... ·

2024/11/29

How does your environment affect your ability to grow, both personally and professionally? In this episode, I dive deep into John Maxwell's concept of the "Law of Environment" from his book 15 Invaluable Laws of Growth.We explore how your surroundings can either stifle or supercharge your growth, the importance of a positive attitude, and why it's crucial to align yourself with people who fuel your journey rather than drain it. Let's Go & Grow, My Friend✨Ready to create a course your...

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163 results

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