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PODCAST

Monetize This! Where Podcasting Best Practices Come to Die

David Beckemeyer | Podcasting"s Friendly Skeptic

Monetize This! challenges traditional podcasting rules with a skeptical and creative spirit. Hosted by David Beckemeyer, this show explores podcast conversations and alternative podcasting through honest, often irreverent discussions about creator culture, podcast advice, and the stories we tell ourselves about success. For skeptical podcasters who care more about craft, ideas, and impact than guru formulas, this is a place to question the rules—and maybe even have some fun breaking them. Whether

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All Episodes

17:46

Podcasting Without the Pressure to Monetize with...

Monetize This! Where Podcasting Best Practices Come... ·

2026/09/28

Willie Blake started his podcast with a phone, a record button, and a simple goal: get better at speaking.No elaborate launch strategy. No expensive microphone. No plan to turn the podcast into a business.And yet, 178 episodes later, the podcast had produced clients, a business partnership, unexpected opportunities, and connections with people Willie never would have met otherwise.In this episode, Willie and David talk about what happens when you stop treating your podcast like a marketing machine

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0:36

Stop Obsessing Over Gear! Make Your Audio LISTENABLE...

Monetize This! Where Podcasting Best Practices Come... ·

2026/09/17

You don’t need a $500 microphone, a sound-treated studio, and enough audio gear to launch a small radio station.Dave Jackson explains why podcasters should stop obsessing over equipment and focus on the one thing that actually matters: making your audio listenable.Get the basics right. Then make the damn podcast.Check out the full episode: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit monetizethispodcast.com

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39:10

What 20 Years of Podcasting Teaches About Bad Advice...

Monetize This! Where Podcasting Best Practices Come... ·

2026/09/14

Dave Jackson has been podcasting since 2005, which means he’s had almost two decades to watch podcasting advice evolve.Or, more accurately, watch the same advice get recycled with increasingly expensive microphones.Dave joins Monetize This! to talk about the podcasting advice industry, and naturally, we find plenty to disagree with.We take a swing at:* “Just start.”* “Just keep going.”* The promise that your audience is just around the corner.* The promise that your podcast can easily make money.*

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16:52

What If Your Podcast Is Already Successful? with Paul...

Monetize This! Where Podcasting Best Practices Come... ·

2026/08/31

Paul and Ellyn Mock didn’t start their podcast with a business plan, a growth strategy, or a monetization funnel. They started with something they actually had: 37 years of marriage, a shared history, and a story worth talking about.In this episode, we talk about what podcast success looks like when you stop measuring everything by downloads, followers, revenue, and growth. Paul and Ellyn share how E Says, P Says came about, what they’ve learned from making the show, the listener feedback that means

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17:48

Podcast Awards: Recognition, Marketing, or Cash Grab?...

Monetize This! Where Podcasting Best Practices Come... ·

2026/08/17

Podcast awards are supposed to recognize great work. But what are they actually worth to the people who win them?In this episode, we speak with John Leschinski of the Canadian Podcast Awards about what podcast awards are really for, how nominations and judging work, whether winning can actually lead to money or opportunities, and why some awards can start to look a lot like pay-to-play.We also get into celebrity podcasts, popularity contests, the $2,000 course you could apparently create about

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13:06

Comedy Is Way More Engineered Than You Think with...

Monetize This! Where Podcasting Best Practices Come... ·

2026/08/03

Stand-up comedy looks effortless until you realize every laugh has been engineered.This week, comedian, veterinarian, and author Matt Evans joins Monetize This! to talk about what actually goes into writing comedy. We get into joke structure, storytelling, callbacks, and why making people laugh is a lot more like learning a craft than waiting for inspiration to strike.Along the way, we accidentally wander into some surprisingly useful advice about creativity, overcoming resistance, and why the

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10:36

The Guru Promise vs. Real Change with Kathy Hadizadeh

Monetize This! Where Podcasting Best Practices Come... ·

2026/07/20

Everyone wants to sell transformation.In podcasting, it’s “Launch in 30 days.” “Grow your audience.” “Build a six-figure business.”In leadership coaching, the promises aren’t all that different.This week, I sat down with executive coach Kathy Hadizadeh to talk about something that quietly challenges both industries: the idea that real change can be packaged into a weekend workshop, a seven-step framework, or a single blueprint.Kathy doesn’t coach podcasters, and she isn’t trying to sell you the

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23:49

The Power Shift: From Gatekeepers to Creators with...

Monetize This! Where Podcasting Best Practices Come... ·

2026/07/06

What happens when a Hollywood storyteller discovers podcasting?Alan Katz spent decades working in film and television, including creating and writing for Tales from the Crypt, where getting a story from an idea to the screen could take years, endless approvals, and giving up a lot of control along the way.Podcasting changed that.In this episode of Monetize This!, Alan talks about why the microphone might be the ultimate storytelling tool, why authenticity matters more than formulas, and why the best

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19:47

Everybody Has a Podcast. Almost Nobody Feels Valued....

Monetize This! Where Podcasting Best Practices Come... ·

2026/06/22

Podcasting exists in this strange space where creators are told the medium is exploding, the opportunities are endless, and success is right around the corner — usually after buying one more course, one more microphone, one more strategy, one more growth framework.Meanwhile, most podcasters are making little to no money, fighting discouragement, staring at download numbers, and wondering whether anybody actually cares.This week on Monetize This, I talk with Rory Paquette — podcaster, coach,

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13:48

Podcasting Culture Has Lost Its Mind with Jonathan Marsh

Monetize This! Where Podcasting Best Practices Come... ·

2026/06/08

Podcasting used to be relatively simple. You recorded some audio, uploaded it somewhere, and hoped another human being voluntarily listened to it.Now podcasting apparently includes Netflix shows, vertical video clips, content funnels, algorithm strategy, six-camera YouTube setups, and at least one person online insisting you need a specific microphone before you’re allowed to speak publicly.This week on Monetize This!, David talks with audio fiction creator Jonathan Marsh about the strange modern

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15:17

Why Podcast Gurus Don’t Understand Shows Like This...

Monetize This! Where Podcasting Best Practices Come... ·

2026/05/25

What happens when a podcast isn’t a funnel for a business… and the podcast itself is the thing?In this episode of Monetize This!, David Beckemeyer talks with Andrew Lewin, host of How to Protect the Ocean, a podcast with nearly 1,900 episodes built around ocean conservation, science communication, and helping people care about the ocean a little more than they did yesterday.No mastermind.No “high-ticket offer.”No podcast growth empire.And yet, somehow, the show changes lives.Andrew talks about:* why

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7:19

Your Podcast Needs More Duck Sounds

Monetize This! Where Podcasting Best Practices Come... ·

2026/05/11

What happens when you take perfectly reasonable advice about “better audio” and follow it… way too far?This episode of Monetize This! features voice actor Jodi Krangle—whose thoughtful insights on sound, emotion, and listener connection are immediately (and aggressively) overproduced.We talk about why sound matters, how it shapes what people feel, and how quickly “good production” turns into… whatever this episode is.Along the way:* Duck sounds become a creative philosophy* Bacon replaces rain*

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16:44

Podcast Monetization Is Mostly a Lie with Donald Dunn

Monetize This! Where Podcasting Best Practices Come... ·

2026/04/27

Most podcasts don’t fail because people run out of things to say.They fail because people start chasing something they never clearly defined in the first place.In this episode of Monetize This, I talk with Donald Dunn—who runs multiple shows, built a podcast network… and makes exactly $0 from podcasting itself.Not as a failure. As a choice.We get into why monetization advice often misses the point, how burnout actually happens, and why the most important decision you can make about your podcast has

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27:20

Vibes & Friendship, No Funnels with Travis Rhoden

Monetize This! Where Podcasting Best Practices Come... ·

2026/04/13

What if your podcast… isn’t a strategy?In this episode, I talk with Travis Rhoden, co-host of Bestie Approved—a show that breaks just about every “rule” in podcasting. No niche. No growth plan. No real monetization to speak of.And yet—it works.Not in the way the industry usually defines success. But in a way that’s a lot harder to measure: they actually enjoy making it.We get into the reality behind podcast advice, the pressure to turn everything into a funnel, and what happens when you just decide

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12:07

The Audience Growth Advice Podcasters Should Ignore...

Monetize This! Where Podcasting Best Practices Come... ·

2026/03/30

Podcasting advice usually follows a predictable script:* Grow your audience.* Monetize the audience.* Sell a course teaching other people how to monetize their audience.But today’s guest accidentally breaks that formula.Alex Sanfilippo, founder of PodMatch and host of Podcasting Made Simple, builds tools for podcasters, teaches podcasting, and works with thousands of hosts… yet he argues something that sounds almost heretical:Stop focusing on growing your audience.Instead, focus on the listeners you

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16:18

Editing Is Care, Not Inefficiency with Tonya Pieske

Monetize This! Where Podcasting Best Practices Come... ·

2026/03/16

It feels slightly off for this show to be talking about ethics.But here we are.This episode digs into a tension at the heart of modern podcasting:* Be vulnerable. Tell your story. Go deeper.* Ship fast. Don’t overthink it. Repurpose everything. Scale the system.Those two philosophies don’t peacefully coexist.Tonya just launched a deeply personal storytelling podcast built on radical empathy. Real stories. Messy communication. No heroes. No villains. No tidy “lessons learned.”And when you’re asking

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6:34

Guesting on Podcasts Without Playing the Guru Game...

Monetize This! Where Podcasting Best Practices Come... ·

2026/03/02

Most advice about podcast guesting assumes you want to sell a course.This episode assumes you want to get invited back.Russell Van Brocklen doesn’t host a podcast. He doesn’t want one. He ignores most guesting “best practices” — and somehow keeps landing interviews, speaking slots, and follow-ups anyway.In this short case file, we look at what actually breaks when guru advice meets real hosts, real shows, and real audiences.In this episode:* Why most podcast guesting advice fails outside the guru

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11:28

Microphones Are Not Your Problem

Monetize This! Where Podcasting Best Practices Come... ·

2026/02/24

First of all… apologies.This episode contains actual advice… sort of.A listener asked us to talk about microphones — the most over-Googled, over-YouTubed, over-affiliate-linked topic in podcasting. So today we’re doing something radical:We’re simplifying it.Instead of a Top 10 list.Instead of a comparison chart.Instead of a 47-minute deep dive into capsule patterns.We’re answering the question:Do you even need a microphone to start a podcast?And if you insist on buying one… we give you exactly one

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8:02

Why Podcast Advice Overcomplicates Everything with...

Monetize This! Where Podcasting Best Practices Come... ·

2026/02/16

Podcasting advice loves certainty.Rules. Checklists. Launch plans. Guarantees.This episode is for the people who already know that most of that… doesn’t really matter.We hear from Julie Marty-Pearson, a podcast coach and host of multiple shows, about why podcasting has become overcomplicated, how guru culture sells confidence instead of interesting audio, and what happens when you stop treating your podcast like a funnel.They talk about:* The “launch” that never actually happens* Why checklists

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8:38

We Love Your Podcast (Probably) with Chris Castanes

Monetize This! Where Podcasting Best Practices Come... ·

2026/02/02

What if you’re not a guru…you’ve never taken a masterclass…and you’re still somehow surrounded by podcast advice culture?In this episode, we talk with Chris Castanes, host of You Are Gonna Be Great at This — a proudly demotivational business podcast with a six-minute attention span and zero interest in “the Top 10.”Chris isn’t selling a course. He’s not optimizing funnels. He’s just making a podcast he enjoys — and somehow still attracting AI-generated emails, ranking promises, and merch-for-reviews

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