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PODCAST

Connect & Convert: The Sales Accelerator Podcast

Sales RX and Wizard of Ads Employee Optimization

Welcome to "Connect & Convert: The Sales Accelerator Podcast," where your host Dennis Collins, alongside co-host Leah Bumphrey, delivers unparalleled insights into the art of accelerating small business sales. Dennis, with over 150 years of experience in business enhancement, focuses on the profound impact of nurturing and developing people within the organization. His expertise lies in transforming average teams into exceptional ones through leadership training, effective communication, and the

business management

All Episodes

49:30

AI Won’t Take Your Job (But Someone Using It Will) |...

Connect & Convert: The Sales Accelerator Podcast ·

2025/09/26

Is AI coming for your job — or is it creating the biggest opportunity of your career? In this episode of Connect & Convert, Dennis Collins and Leah Bumphrey sit down with Tom Capone, VP of Business Development at Concepta Technologies, to explore how sales leaders, business owners, and entrepreneurs can turn AI into their first employee instead of their replacement.Tom shares real-world stories about how AI is transforming sales research, customer intelligence, proposals, and even entire

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30:09

From Technician to Business Owner: What Drives Great...

Connect & Convert: The Sales Accelerator Podcast ·

2025/09/12

In the final part of our three-part series, sales coaching legend Gordon Wilson gets personal about what truly motivates him as a coach and shares his unfiltered thoughts on managing younger generations. Discover his "elevator coaching" philosophy, why he prefers questions over statements, and his surprising regret about not starting his own consulting business earlier. This episode delivers raw wisdom from decades of transforming underperforming sales teams.What You'll Learn:Gordon's surprising

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22:32

From Technician to Business Owner: Why Your Best...

Connect & Convert: The Sales Accelerator Podcast ·

2025/08/29

In Part 2 of our exclusive series with sales coaching expert Gordon Wilson, discover why personal life always affects work performance and how to turn your most difficult employees into your biggest profit drivers. Gordon reveals his unconventional approach to managing "racehorses" - those high-performing, high-maintenance team members who can make or break your business.What You'll Learn:Why separating personal and professional life is impossible (and harmful)How to identify when team members need

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24:48

From Technician to Business Owner: Why Most Small...

Connect & Convert: The Sales Accelerator Podcast ·

2025/08/15

In Part 1 of our exclusive three-part series, sales coaching expert Gordon Wilson reveals why 75% of small business owners excel as technicians but struggle to manage employees effectively. Gordon, our first-ever repeat guest, shares decades of experience coaching sales teams to 100-200% over quota and explains the critical difference between managing tasks and coaching people.What You'll Learn:Why the best technicians often make the worst business ownersThe difference between managing and coaching

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27:20

Bryan Eisenberg's Health and Business Journey

Connect & Convert: The Sales Accelerator Podcast ·

2025/06/13

This is a fascinating podcast transcript featuring Bryan Eisenberg, a well-known marketing expert and bestselling author. The conversation centers around his latest book "I Think I Swallowed an Elephant" and his personal health transformation journey.Here are the key highlights from this first part:Bryan's Background:Co-author with his brother Jeffrey of multiple bestsellers including "Waiting for Your Cat to Bark" and "Call to Action"Has worked with major companies like Google, Dell, HP, and NBC

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28:42

I Think I Swallowed an Elephant: Behind the Book with...

Connect & Convert: The Sales Accelerator Podcast ·

2025/06/06

New York Times bestselling author and conversion optimization expert Bryan Eisenberg joins Dennis Collins and Leah Bumphrey to share his incredible transformation story. From reversing diabetes without medication to discovering how personal authenticity drives business success, Bryan reveals the powerful connection between the stories we tell ourselves and the results we achieve.Bryan and Jeffery's latest book is called: "I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build"

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16:01

81 - The Origin Story: How Connect & Convert Sales...

Connect & Convert: The Sales Accelerator Podcast ·

2025/05/09

Connect & Convert is your Sales Accelerator podcast where small business owners learn insider secrets to grow their sales faster than ever. Hosted by Wizard of Ads partners Dennis Collins, Leah Bumphrey, and Producer Paul Boomer, this podcast delivers actionable insights on marketing, leadership, company culture, and sales strategies tailored for small business growth.In this special edition, our hosts share the origin story of the Connect & Convert podcast. From Dennis's first experiences

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39:21

Employee Accountability: The Hard Truth About...

Connect & Convert: The Sales Accelerator Podcast ·

2025/04/25

In this thought-provoking episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey tackle the controversial topic of employee accountability and performance standards. Joined by Producer Paul, they debate the ethics and effectiveness of different accountability systems, from Sun Tzu's ancient methods to Jack Welch's infamous 20-70-10 system.Key TakeawaysThe standard set by keeping low performers becomes the standard for your entire company, affecting overall team performance and

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01:02:29

Midnight Musings of a Relational Marketing Mom:...

Connect & Convert: The Sales Accelerator Podcast ·

2025/04/12

In this special episode of Connect & Convert: The Sales Accelerator Podcast, host Dennis Collins interviews his co-host and business partner, Leah Bumphrey, about her newly published book "Midnight Musings of a Relational Marketing Mom: Finding Fairytale Growth for Your Real Life Business." Leah shares the inspiring journey behind her book, which began as late-night writings when her youngest child was just two years old. After being initially discouraged by publishing professionals, the

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49:36

078 - The Leader Shift Playbook: Overcoming Mount...

Connect & Convert: The Sales Accelerator Podcast ·

2025/03/28

Join hosts Dennis Collins and Leah Bumphrey in this enlightening episode of "Connect and Convert," the go-to Sales Accelerator Podcast for small business owners looking to harness insider knowledge to accelerate their growth. This week, they had the honor of welcoming Philip B. Wilson, President and General Counsel of LRI Consulting Services and a respected authority in employee retention and leadership. In an engaging conversation, Phil shares profound insights from his forthcoming book, "The

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22:27

077 - Building a Family Business Legacy: The Flaman...

Connect & Convert: The Sales Accelerator Podcast ·

2025/02/21

Join us for an enlightening conversation with Mark Flaman as he shares the remarkable story of how his family's business evolved through innovative marketing, strong customer relationships, and dedicated employee development. In this episode, Mark reveals the three pillars that have guided their success and shares entertaining stories about their memorable marketing campaigns, including exploding water tanks and pet-friendly treadmill commercials.Key Takeaways:The Flaman Group's three pillars -

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32:03

076 - Building a Family Business Legacy: The Flaman...

Connect & Convert: The Sales Accelerator Podcast ·

2025/02/07

Step into the remarkable world of family business success as Mark Flaman shares the fascinating journey of how his grandfather transformed a simple grain bin sale into a multi-division agricultural empire. In this first episode of our two-part series, discover how innovative thinking, community investment, and strategic succession planning have kept the Flaman Group of Companies thriving across three generations.Key Takeaways:Family business succession requires separating emotional meaning from

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49:12

075 Sales Coaching Secrets: Transform Your Team's...

Connect & Convert: The Sales Accelerator Podcast ·

2025/01/24

Ready to revolutionize your sales team's performance? Join hosts Dennis Collins and Leah Bumphrey as they welcome Gordon Wilson, a veteran sales leader with over four decades of experience transforming sales teams. In this powerful episode, Gordon shares his proven coaching techniques and reveals why traditional management approaches often fail to deliver results.KEY POINTSUnderstanding individual motivations is key to sales team success - Gordon shares how getting "into their head" through

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19:46

074 The Hidden Value of Studying Business Failures

Connect & Convert: The Sales Accelerator Podcast ·

2025/01/10

Dive into Warren Buffett's unconventional wisdom as hosts Dennis Collins and Leah Bumphrey explore why the Oracle of Omaha actively studies business failures. Discover how complacency becomes the silent killer of successful businesses and learn practical strategies to keep your company growing in an ever-changing marketplace.Key Takeaways:Complacency is the number one reason businesses fail - even successful companies must constantly evolve or risk decline"Toxic positivity" in business can mask

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23:24

073 Managing High-Performing Sales Teams: The Right...

Connect & Convert: The Sales Accelerator Podcast ·

2025/01/03

In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey challenge the common wisdom of letting top sales performers operate independently. They share invaluable insights on why maintaining engagement with your best talent is crucial for long-term success and retention.Key Takeaways:Completely hands-off management of top performers can lead to disconnection and eventual talent lossEffective feedback should be data-driven and presented as a partnership discussion

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33:09

072 Will AI Take Your Sales Job? The Truth About AI...

Connect & Convert: The Sales Accelerator Podcast ·

2024/12/27

WILL AI TAKE YOUR SALES JOB? THE TRUTH ABOUT AI IN SALESIntroduction:Is artificial intelligence coming for your sales job? In this eye-opening episode of Connect and Convert, hosts Dennis Collins and Leah Bumphrey, joined by AI implementation specialist Paul Boomer, explore the transformative impact of AI on sales. From Walmart's groundbreaking AI negotiation system to the future of human-AI collaboration, discover what every business owner needs to know about this revolutionary technology.Key

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30:08

071 Business Strategy vs Tactics: What Small Business...

Connect & Convert: The Sales Accelerator Podcast ·

2024/12/20

Think following your passion is enough for business success? Think again. In this eye-opening episode, marketing experts Dennis Collins and Leah Bumphrey, along with producer Paul Boomer, challenge conventional wisdom about business strategy. Drawing from Seth Godin's latest insights, they reveal why strategy should be your compass, not just a map.KEY TAKEAWAYS:Strategy is a philosophy of becoming - it's about who you'll serve and who you'll become, not just what you'll doGood decisions don't always

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31:12

070 How to Build and Maintain Trust as a Leader

Connect & Convert: The Sales Accelerator Podcast ·

2024/12/13

BUILDING TRUST IN THE WORKPLACE: A LEADER'S GUIDE TO CREATING SAFE SPACESIntroduction:Join hosts Dennis Collins and Leah Bumphrey as they explore the crucial elements of building workplace trust through a compelling real-world case study. In this episode, they examine why traditional approaches like "open door policies" often fall short and introduce practical tools for measuring and improving trust within organizations, including the invaluable TORI assessment.Key Takeaways:Simply having an open

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32:38

069 - 5 Pillars of Strategic Recognition: Reduce...

Connect & Convert: The Sales Accelerator Podcast ·

2024/12/06

Discover the science behind effective employee recognition and how it can dramatically reduce turnover costs. In this episode, Dennis Collins and Leah Bumphrey break down Gallup's latest research, revealing how well-recognized employees are 45% less likely to leave their positions within two years. Learn the five essential pillars that make recognition programs truly effective.Key Takeaways:Employee turnover is extremely costly: 200% of salary for leadership positions, 89% for technical staff, and

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33:33

068 Breaking Through Career Barriers: A Sales Woman's...

Connect & Convert: The Sales Accelerator Podcast ·

2024/11/29

In this revealing episode of Connect and Convert, co-host Leah Bumphrey shares her personal journey from warehouse worker to successful sales professional. Through candid storytelling, she illustrates how determination and intuition can overcome traditional career barriers, offering invaluable insights for sales professionals and business owners alike.Key Takeaways:Traditional barriers like lack of formal education shouldn't stop you from pursuing your career goalsSuccess comes from balancing

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