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PODCAST

Omnichannel by OmnichannelX

Omnichannel by OmnichannelX

World-leading experts teach you how to build scalable, personalisation-ready, omnichannel strategies and solutions on the OmnichannelX podcast.

business marketing

All Episodes

40:05

Ep. 46 – Why your business metrics depend on good...

Omnichannel by OmnichannelX ·

2025/10/30

Why does information architecture remain misunderstood despite being fundamental to digital success? In this episode, information architect Dan Brown (Curious Squid) joins Noz Urbina to explore how IA goes far beyond website navigation. Using examples from taco truck franchises to enterprise fleet management, they discuss how structuring information around user questions can improve customer satisfaction, drive efficiency, and support business growth across all channels."When people ask me for a

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48:46

Ep. 45 – From “words for money” to rethinking the...

Omnichannel by OmnichannelX ·

2025/09/23

What if the problem with your marketing isn't that content takes too long to create? Noz Urbina and Bouke Vlierhuis examine how AI has shattered the traditional content workflow, revealing that creation was never the real problem – it was just hiding all the other broken processes. They explore practical AI use cases that actually work, why aerospace engineering principles apply to content strategy, and how to avoid becoming the person who just "looks over the ChatGPT texts."🎯 KEY TOPICS

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56:58

Ep. 44 – Why value and process matter more than...

Omnichannel by OmnichannelX ·

2025/08/14

What if everything you've been told about AI implementation is backwards?In the latest episode of the OmnichannelX podcast, host Noz Urbina sits down with Lasse Rindom, and they shatter the myth that AI is your secret weapon. Spoiler alert: it's not. With 127 million people using ChatGPT daily, AI has already become as common as Excel. The real question isn't whether you should use AI, but how to stop treating it like a magic wand and start building actual business value. Through 67 episodes of

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01:03:06

Ep. 43 – Beyond magic promises: Implementing...

Omnichannel by OmnichannelX ·

2025/06/20

In this episode, Noz Urbina interviews Ilya Venger, Data and AI Product Leader at Microsoft, to deliver a masterclass in practical AI implementation for business leaders. Ilya addresses the trillion-dollar question facing every executive: Should we build our own AI solution, buy off-the-shelf, or wait for the technology to mature? His answer: it depends on understanding your specific business problems, not chasing shiny technology. Key Takeaways The 80% Solution: Ilya reveals that AI systems work

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37:53

Ep. 42 – How to use AI to create value, not volume...

Omnichannel by OmnichannelX ·

2025/06/04

Noz Urbina interviews Rafaela Ellensburg, who has pioneered the content engineering discipline at Albert Heijn, one of the Netherlands' largest retailers. Rafaela discusses her journey from content specialist to content engineering leader, emphasising how structured content and metadata enable omnichannel measurement and personalisation at scale.The conversation explores the evolution from content management to concept management, drawing parallels between content supply chains and traditional

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45:09

Ep 41 Amir Feizpoor – The future of AI in the enterprise

Omnichannel by OmnichannelX ·

2025/05/21

In this podcast, Noz and Amir Faizpour talk about how businesses can effectively implement AI beyond basic tools like ChatGPT.Amir, who runs Aggregate Intellect, explains why companies might need more sophisticated AI solutions that integrate with their existing business systems rather than using standalone AI tools. The conversation focuses on “AI agents” – systems that can independently use tools and execute complex tasks – and the importance of separating language models from actual business

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57:51

Ep. 40 – Think Fast! AI and Truth Collapse

Omnichannel by OmnichannelX ·

2024/06/27

When both simple and sophisticated AIs become universal, how will we tell real from synthetic? And if we can't, what do we do as individuals and societies to maintain coherence in our institutions, cultures, and our own sense of internal stability?Today we're starting a productive discussion about Truth Collapse: The AI-accelerated meta-crisis that could make or break the world. What you'll learn: The importance of humility and understanding our vulnerabilities to predict and prepare for the

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47:55

Ep. 39 – Think Harder: The dark side of content and AI

Omnichannel by OmnichannelX ·

2024/05/28

Understanding AI Ethics is crucial as we integrate artificial intelligence more deeply into our societies. This article explores five essential insights into AI ethics that help safeguard our future.Explore the ethical complexities of AI and technology in this insightful podcast with Noz Urbina and Larry Swanson. Learn about the manipulation tactics of big tech, the historical power of corporations, and the crucial role of government in technology regulation. What you'll learn: Understand the

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45:31

Ep. 38 – The state of omnichannel in financial...

Omnichannel by OmnichannelX ·

2024/04/30

Noz Urbina and Robyn Eastlake discussed the current state of omnichannel in the financial services sector, emphasizing its crucial role in meeting users' needs and staying connected with businesses. They highlighted the importance of content efforts being connected and omnichannel, and offered tips on how to implement successful omnichannel strategies. They discussed the challenges of creating a successful content strategy in the financial services industry, including balancing short-term goals with

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51:38

Ep. 37 – Marketing to audience intent instead of the...

Omnichannel by OmnichannelX ·

2024/03/20

Our guest today is Ashley Faus, whose work has been featured in TIME, Forbes, and The Journal of Brand Strategy. She currently works at Atlassian as a Head of Lifecycle Marketing.In this episode, Ashley and Noz Urbina unpack the power of content intent in boosting demand, dissecting learn vs. use intent, funnel phases in intent-focused strategies, and AI’s role in content creation. They offer expert insights and tips on streamlining content roles for team synergy, ensuring message

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46:54

Ep. 36 – Think again: Untapping AI opportunities w/...

Omnichannel by OmnichannelX ·

2024/02/23

In today's episode of the Omnichannel Podcast, we're joined by AI expert Noz Urbina, alongside our host Larry Swanson, to go deeper into the transformative power of artificial intelligence across business, creativity, and more.This discussion will uncover how AI is revolutionizing our methods of problem-solving, content creation, and decision-making. Join us as Noz shares his journey through the evolution of AI, highlighting its potential to enhance human creativity and challenge our

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38:51

Ep. 35 – Fixing the fundamentals of the web: Sharing...

Omnichannel by OmnichannelX ·

2024/02/07

Our guest today is Steven Pemberton, a renowned researcher in the field of computer science and information technology. Pemberton is best known for his contributions to the development of the World Wide Web, particularly in the areas of markup languages and web standards. In this podcast episode, Steven and Noz discuss the future of web development and content strategy. This discussion untangles the complexities of web technologies, emphasising the pivotal role of structured content and the

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48:25

Ep. 34 – Focus, leverage, and build habits with ...

Omnichannel by OmnichannelX ·

2024/01/23

Omnichannel is the unification of engagement and communication strategies so that they complement each other – rather than run in parallel – to give the audience what they really need. That means orchestrating experiences across multiple touchpoints and aligning content, design, governance, and systems around people's journeys. Our guest today is Cliff Hazell. He's a founder, manager, and coach. Over the last two decades, Cliff has built a career dedicated to dismantling the barriers that impede

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36:57

Ep. 33 – Decoding the Content Tech Evolution w/ Tony...

Omnichannel by OmnichannelX ·

2023/12/12

In this OmnichannelX podcast episode, host Noz Urbina sits down with Tony Byrne, Founder of Real Story Group (formerly CMS Watch). Tony brings over two decades of expertise in CMSs, offering unique perspectives on the evolution of DAMs, headless CMS, and the emerging role of AI in content strategy. This episode delves into the complexities of modern content technologies and offers insightful strategies for making informed choices in a rapidly changing digital landscape. By the end of the episode,

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43:43

Ep. 32 – Mastering AI, Metaverse, and Modern Content...

Omnichannel by OmnichannelX ·

2023/11/29

In this OmnichannelX podcast episode, host Noz Urbina sits down with Brian Piper, Director of Content Strategy and Assessment at the University of Rochester. They explore the evolution of digital marketing, the impactful role of AI, and the fascinating world of the metaverse. Brian shares valuable insights from his work at the University of Rochester, discussing the intricacies of user journeys, content optimisation, and the future of AR/VR in education. What you will learn: Understanding the

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35:21

Ep 31. Navigating the Digital Asset Management...

Omnichannel by OmnichannelX ·

2023/11/16

In this enlightening episode of the podcast, host Noz Urbina sits down with Thomas Stilling, a seasoned expert in Digital Asset Management (DAM) and digital strategy. With his extensive background at Forrester Research and 20th Century Fox, Thomas delves into the intricacies of DAM systems, their evolution, and their crucial role in powering omnichannel experiences. The discussion also touches on the differences between DAMs and Content Management Systems (CMS), the emerging role of AI in DAMs, and

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41:19

Ep. 30 – Unlocking the power of structured content ...

Omnichannel by OmnichannelX ·

2023/11/02

In this episode, Noz Urbina sits down with Regina Lynn Preciado, senior content strategist with Content Rules, Inc. They delve into the world of structured content and its critical role in the life sciences industry. With over two decades of experience in solving complex content challenges, Regina shares insights on how structured content can transform the way organizations manage and deliver information. They discuss the unique content management challenges faced by life sciences companies, such as

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42:50

Ep. 29 – Mapping content ecosystems w/ Scott Kubie

Omnichannel by OmnichannelX ·

2023/10/18

In this episode, Noz Urbina and Scott Kubie delve into the world of content ecosystem mapping. They discuss how this strategic approach can revolutionise content strategy by aligning digital strategy with business goals. Learn how to disambiguate and clarify your organisation's content reality, making it easier to see the forest for the trees. Scott discusses the blurring lines between designers and writers, emphasising the importance of integrating design and words to create holistic,

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38:17

Ep. 28 – Content modelling beyond the tech: User...

Omnichannel by OmnichannelX ·

2023/10/05

In this episode, Noz Urbina and Michael Andrews dive into the world of structured content and content modelling. They discuss the importance of bridging technical and business requirements, balancing the needs of omnichannel delivery with content creators' usability, and why not everything needs heavy modelling. What you will learn: The common challenges faced in creating and implementing a content model How to strike a balance between technical requirements and content creator usability Real-world

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01:07:31

Ep. 27 – Cracking the content management conundrum w/...

Omnichannel by OmnichannelX ·

2023/09/20

In this episode, Noz Urbina and Jeff Eaton unravel the intricacies of content management systems, data structures, and the role of AI in today's digital landscape. From the challenges of migrating content to the importance of shared organizational language, this discussion offers valuable insights for content professionals and tech enthusiasts alike. Discover how AI can augment creativity and problem-solving, and gain a deeper understanding of the complexities behind content management. What you

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47 results

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