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PODCAST

Localization Fireside Chat

Welcome to the Localization Fireside Chat, where ideas spark, insights flow, and the global language industry comes to life.This podcast takes you on a journey through the dynamic world of localization, language, AI, and global content strategy. Whether you"re a seasoned industry leader or new to the field, you"ll find thought-provoking conversations, inspiring stories, and fresh perspectives on how we connect across cultures and languages.Each episode features candid dialogues with localization

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All Episodes

00:51:29

Women in Leadership A Real Conversation on Power,...

Localization Fireside Chat ·

2025/12/07

In Episode 133, Robin Ayoub sits down with Marsha Clark, Champion for Women, Identity and Self Worth. Together they unpack the realities, challenges and victories of women in leadership roles, discussing what confidence really looks like and how power and voice evolve through self awareness and experience.This episode brings a real, unfiltered exchange that many women will resonate with. Themes include leadership identity, self worth, confidence building, women navigating professional spaces and how

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00:44:03

Comedy + AI = Genius: Victor Varnado on Magic...

Localization Fireside Chat ·

2025/12/06

In this episode of the Localization Fireside Chat, Robin Ayoub sits down with Victor Varnado — a comedian, producer, writer, cartoonist, and founder of Magic Bookifier, an AI-powered writing assistant designed to help creators draft books faster and stay focused.Victor went from performing stand-up on major shows like Conan and Jimmy Kimmel Live to building tech products and entrepreneurship through Supreme Robot. His creativity blends with technology in a unique way, driving forward tools for

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00:43:29

How 45 Plus Leaders Are Driving Growth in 2025

Localization Fireside Chat ·

2025/12/05

In Episode 131 of the Localization Fireside Chat, David Smith, founder of ElderBerry.work, joins Robin Ayoub to discuss one of the most overlooked opportunities in hiring today — the power of 45 plus talent and how senior expertise can accelerate business growth faster than traditional hiring models.We explore why companies are losing knowledge capital, how fractional leaders help founders move faster with better decisions, and why AI cannot replace the judgment, pattern recognition, and intuition

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00:46:29

AI Broke Hiring, Ex Army Captain On Talent Density...

Localization Fireside Chat ·

2025/12/01

In Episode 130 of the Localization Fireside Chat, Joshua (Josh) Hill of SuperHired breaks down why so many hiring processes feel broken, even with AI everywhere.Josh shares lessons from the Army and from leading teams in high pressure environments, then applies them to recruiting, Talent Density, and modern HR.You will hear why bot versus bot recruiting is killing signal, why your resume has barely evolved since Leonardo da Vinci, and how to think about work as a product so you attract and keep the

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00:50:02

Calm Your Nervous System, Fix Your Pitch Under...

Localization Fireside Chat ·

2025/11/27

In this episode of Localization Fireside Chat, Sam Millunchick, founder of Pathos Labs and former combat medic, explains why most leaders think they have a pitch problem when they really have a nervous system problem.Sam shares how his background in combat medicine and rabbinic training led him to coach founders, executives, and investment professionals who live in constant pressure cycles. We talk about staying calm in high stake meetings, why listening beats perfect scripting, how to read what

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00:47:13

Mississauga Property Taxes Are Surging, Councillor...

Localization Fireside Chat ·

2025/11/18

What you will learn• How Mississauga property tax increases are built and why affordability is under pressure• The limits of municipal revenue and where provincial and federal governments shape local budgets• Why police spending is such a large line item and what council can and cannot control• How an Auditor General and stronger oversight can protect taxpayers and improve transparency• Practical ways residents can engage, read the budget, question big ticket items, and hold leaders

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00:49:47

Conversations Create Sales Pipeline | Bernie...

Localization Fireside Chat ·

2025/11/10

What you will learn• Why conversations create pipeline and shorten the sales cycle• How to lead with story, mission, and fit rather than checkboxes• Where AI belongs for notes and ops, not human judgment• A simple system that turns content into warm intros and opportunities• Habits founders and sales leaders can use to stay consistentChapters00:00 Intro02:05 Why conversations beat algorithms for B2B growth07:20 Story first networking in practice12:10 Authenticity and trust based selling18:00 Using

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00:43:25

Hire Believers, Not Resumes, EA Clarke on Story First...

Localization Fireside Chat ·

2025/11/06

Welcome to Episode 126. In this episode of the Localization Fireside Chat, EA Clarke, Founder of Pivot + Edge, shares a clear, story led approach to hiring. We dig into why great teams market the mission before they screen resumes, how culture fit beats keyword matching, where AI can help without replacing judgment, and the simple ways leaders can attract true believers who stay and perform.What you will learn• Why story first recruiting attracts candidates who believe in the mission• How to define

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46:39

How to Stop AI From Flattening Culture and Meaning

Localization Fireside Chat ·

2025/11/01

In this episode of the Localization Fireside Chat, I sit down with Pascale Tremblay to ask a hard question. How do we scale with AI without flattening culture or meaning We dig into language as identity, quality that protects trust, public service parity, and guardrails that keep people in the loop.We explore practical ways leaders can use AI for scale while keeping human judgment at the center. If your roadmap chases speed and volume, this conversation will help you balance scale with

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51:42

Buy a Life, Not a Job | Franchise Playbook

Localization Fireside Chat ·

2025/10/28

Welcome to Episode 124: In this episode of the Localization Fireside Chat, we share a clear playbook for buying a franchise the right way. We dig into time freedom vs myth, how to filter brands, what to read in the FDD, and the calls you must make before you invest. You will leave with a simple system to choose, validate, and operate with confidence.What you will learn• How to define your role first then pick the brand• A fast filter to sort winners from hype• What to check in Item 19, training,

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52:23

Cognitive Work Matters, How to Buy Translation Right:...

Localization Fireside Chat ·

2025/10/26

Welcome to Episode 123: In this episode of the Localization Fireside Chat, Viveta Gene, PhD shares a clear, human-first view of how to build quality in localization. We talk about why teams should pay for thinking not typing, how to use AI as a tool without losing the human edge, and practical ways buyers can source, scope, and measure work that actually moves outcomes.What you will learn• Why cognitive effort in post editing and review should be measured and compensated• How to design human in the

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52:23

Sales, Win More, Stress Less with Dr. Deepak Bhootra

Localization Fireside Chat ·

2025/10/22

When sales feel heavy, results stall and stress climbs.In this practical episode, I sit down with Dr. Deepak Bhootra, Sandler trainer and sales strategist, to unpack a calm, repeatable approach to selling that wins more and stresses less. We dig into emotional fluency, coaching the middle of the team, AI as an assist, and the career rebuild playbook from his new book Rise Up.Together, we explore the questions many teams avoid:Can mindset and process lower stress while raising win ratesHow do you

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29:26

Uniting Canada’s Language Industry | Collaboration,...

Localization Fireside Chat ·

2025/10/21

In this episode of the Localization Fireside Chat, I sit down with Silvia Xalabarde (President @ STIBC) and Peter Madahian (President @ CLIA) to discuss a historic first for Canada’s language industry, the coming together of all provincial language associations for the 2025 National Language Industry Conference in Calgary. We explore how this unprecedented collaboration aims to strengthen Canada’s translation and interpreting community, focusing on advocacy, collaboration, and the evolving role of

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42:22

Language Access Failure: The Tragic Cost of...

Localization Fireside Chat ·

2025/10/10

When language access fails, lives are at stake.In this deeply moving episode, I sit down with Silvia Salabarde, President of the Society of Translators and Interpreters of British Columbia (STIBC), to discuss a recent tragedy in Canada where the absence of an interpreter led to fatal consequences.Together, we explore the questions no one is asking:Could a life have been saved if a human interpreter had been present?Why do institutions still rely on Google Translate in critical situations?How can we

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33:11

Stop Chasing Views: How Tim Bradley Turns Video into...

Localization Fireside Chat ·

2025/10/08

🎬 Episode #119 | Tim Bradley — The Video That Sells TrustWelcome to episode #119 of the Localization Fireside Chat! In this episode, I sit down with Tim Bradley, Co-Founder of Pennant Video, to explore how brands can move beyond vanity metrics and use 🎥 video to build trust, drive decisions, and convert audiences.With nearly two decades in video marketing, Tim has helped leading B2B tech brands like Cisco, Hitachi, and Philips tell stories that sell. Together, we unpack the Video Marketing

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49:44

Episode 118: EA Clarke Fixing Broken Hiring...

Localization Fireside Chat ·

2025/09/14

Episode 118: EA Clarke — Fixing Broken Hiring with Storytelling and ValuesIn Episode 118 of the Localization Fireside Chat, I sit down with EA Clarke, founder of Pivot + Edge, to explore why traditional hiring is broken and how storytelling can fix it.With 30+ years of recruitment and startup experience, EA has seen firsthand how the wrong hires can derail growth and how the right story can attract the right people. From his early days at Mitel to raising nearly $40M and building sales from scratch,

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52:52

From Startup to $100M Exit 💡 Neil Twa, Author of...

Localization Fireside Chat ·

2025/09/14

Welcome to Episode 117In this episode of the Localization Fireside Chat, I sit down with Neil Twa, entrepreneur, podcaster, and author of Almost-Automated Income. Neil has built and scaled Amazon FBA businesses to more than $100M in exits. He shares how he approaches entrepreneurship, automation, data-driven decision making, and why systems matter more than hustle.This conversation covers Neil’s journey from startup to $100M exit, his philosophy on building almost-automated businesses, and how he

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46:22

Responsible AI at Enterprise Scale | Phillip Swan +...

Localization Fireside Chat ·

2025/09/13

Welcome to Episode 116In this episode of the Localization Fireside Chat, I sit down with Phillip Swan, Co-Founder of Iridius.ai. We discuss how enterprises in highly regulated industries such as pharma and manufacturing can adopt AI responsibly. From governance and compliance to ROI and customer-centric design, this conversation offers a clear path to trusted AI at scale.What you will learn in this episode:Why trust and governance are non-negotiable for enterprise AIHow Iridius delivers a “solution

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45:08

Small Agency to AI Ready. CLIA’s 10 Week Blueprint |...

Localization Fireside Chat ·

2025/09/08

Welcome to Episode 115In this episode of the Localization Fireside Chat, I sit down with Peter Medahian and Kim Pines from CLIA, the Canadian Language Industry Association. We talk about AI readiness, trust, and Reclaim 3.0, a live 10-week upskilling course for language companies created with Magic Beans. If you run an LSP or lead a localization team, this conversation offers a practical path to move from AI awareness to repeatable, real-world adoption.What you will learn in this episode:Why small

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51:50

🚨 Mixing AI + Human | Getting the Mix Right: How LSA...

Localization Fireside Chat ·

2025/09/05

Corrected upload. The original file had a typo that is now fixed.In this episode of the Localization Fireside Chat, I sit down with the leadership teams behind LSA (Language Service Associates) and Lingolet to explore a new model for real time interpretation that does not choose between AI and humans, it synchronizes them. We dig into how the two teams combined automation with human judgment to deliver faster, smarter, and more flexible language access across sports, healthcare, and enterprise

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133 results

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