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PODCAST

Localization Fireside Chat

Welcome to the Localization Fireside Chat, where ideas spark, insights flow, and the global language industry comes to life.This podcast takes you on a journey through the dynamic world of localization, language, AI, and global content strategy. Whether you"re a seasoned industry leader or new to the field, you"ll find thought-provoking conversations, inspiring stories, and fresh perspectives on how we connect across cultures and languages.Each episode features candid dialogues with localization

education how to

All Episodes

46:39

How to Stop AI From Flattening Culture and Meaning

Localization Fireside Chat ·

2025/11/01

In this episode of the Localization Fireside Chat, I sit down with Pascale Tremblay to ask a hard question. How do we scale with AI without flattening culture or meaning We dig into language as identity, quality that protects trust, public service parity, and guardrails that keep people in the loop.We explore practical ways leaders can use AI for scale while keeping human judgment at the center. If your roadmap chases speed and volume, this conversation will help you balance scale with

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51:42

Buy a Life, Not a Job | Franchise Playbook

Localization Fireside Chat ·

2025/10/28

Welcome to Episode 124: In this episode of the Localization Fireside Chat, we share a clear playbook for buying a franchise the right way. We dig into time freedom vs myth, how to filter brands, what to read in the FDD, and the calls you must make before you invest. You will leave with a simple system to choose, validate, and operate with confidence.What you will learn• How to define your role first then pick the brand• A fast filter to sort winners from hype• What to check in Item 19, training,

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52:23

Cognitive Work Matters, How to Buy Translation Right:...

Localization Fireside Chat ·

2025/10/26

Welcome to Episode 123: In this episode of the Localization Fireside Chat, Viveta Gene, PhD shares a clear, human-first view of how to build quality in localization. We talk about why teams should pay for thinking not typing, how to use AI as a tool without losing the human edge, and practical ways buyers can source, scope, and measure work that actually moves outcomes.What you will learn• Why cognitive effort in post editing and review should be measured and compensated• How to design human in the

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52:23

Sales, Win More, Stress Less with Dr. Deepak Bhootra

Localization Fireside Chat ·

2025/10/22

When sales feel heavy, results stall and stress climbs.In this practical episode, I sit down with Dr. Deepak Bhootra, Sandler trainer and sales strategist, to unpack a calm, repeatable approach to selling that wins more and stresses less. We dig into emotional fluency, coaching the middle of the team, AI as an assist, and the career rebuild playbook from his new book Rise Up.Together, we explore the questions many teams avoid:Can mindset and process lower stress while raising win ratesHow do you

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29:26

Uniting Canada’s Language Industry | Collaboration,...

Localization Fireside Chat ·

2025/10/21

In this episode of the Localization Fireside Chat, I sit down with Silvia Xalabarde (President @ STIBC) and Peter Madahian (President @ CLIA) to discuss a historic first for Canada’s language industry, the coming together of all provincial language associations for the 2025 National Language Industry Conference in Calgary. We explore how this unprecedented collaboration aims to strengthen Canada’s translation and interpreting community, focusing on advocacy, collaboration, and the evolving role of

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42:22

Language Access Failure: The Tragic Cost of...

Localization Fireside Chat ·

2025/10/10

When language access fails, lives are at stake.In this deeply moving episode, I sit down with Silvia Salabarde, President of the Society of Translators and Interpreters of British Columbia (STIBC), to discuss a recent tragedy in Canada where the absence of an interpreter led to fatal consequences.Together, we explore the questions no one is asking:Could a life have been saved if a human interpreter had been present?Why do institutions still rely on Google Translate in critical situations?How can we

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33:11

Stop Chasing Views: How Tim Bradley Turns Video into...

Localization Fireside Chat ·

2025/10/08

🎬 Episode #119 | Tim Bradley — The Video That Sells TrustWelcome to episode #119 of the Localization Fireside Chat! In this episode, I sit down with Tim Bradley, Co-Founder of Pennant Video, to explore how brands can move beyond vanity metrics and use 🎥 video to build trust, drive decisions, and convert audiences.With nearly two decades in video marketing, Tim has helped leading B2B tech brands like Cisco, Hitachi, and Philips tell stories that sell. Together, we unpack the Video Marketing

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49:44

Episode 118: EA Clarke Fixing Broken Hiring...

Localization Fireside Chat ·

2025/09/14

Episode 118: EA Clarke — Fixing Broken Hiring with Storytelling and ValuesIn Episode 118 of the Localization Fireside Chat, I sit down with EA Clarke, founder of Pivot + Edge, to explore why traditional hiring is broken and how storytelling can fix it.With 30+ years of recruitment and startup experience, EA has seen firsthand how the wrong hires can derail growth and how the right story can attract the right people. From his early days at Mitel to raising nearly $40M and building sales from scratch,

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52:52

From Startup to $100M Exit 💡 Neil Twa, Author of...

Localization Fireside Chat ·

2025/09/14

Welcome to Episode 117In this episode of the Localization Fireside Chat, I sit down with Neil Twa, entrepreneur, podcaster, and author of Almost-Automated Income. Neil has built and scaled Amazon FBA businesses to more than $100M in exits. He shares how he approaches entrepreneurship, automation, data-driven decision making, and why systems matter more than hustle.This conversation covers Neil’s journey from startup to $100M exit, his philosophy on building almost-automated businesses, and how he

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46:22

Responsible AI at Enterprise Scale | Phillip Swan +...

Localization Fireside Chat ·

2025/09/13

Welcome to Episode 116In this episode of the Localization Fireside Chat, I sit down with Phillip Swan, Co-Founder of Iridius.ai. We discuss how enterprises in highly regulated industries such as pharma and manufacturing can adopt AI responsibly. From governance and compliance to ROI and customer-centric design, this conversation offers a clear path to trusted AI at scale.What you will learn in this episode:Why trust and governance are non-negotiable for enterprise AIHow Iridius delivers a “solution

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45:08

Small Agency to AI Ready. CLIA’s 10 Week Blueprint |...

Localization Fireside Chat ·

2025/09/08

Welcome to Episode 115In this episode of the Localization Fireside Chat, I sit down with Peter Medahian and Kim Pines from CLIA, the Canadian Language Industry Association. We talk about AI readiness, trust, and Reclaim 3.0, a live 10-week upskilling course for language companies created with Magic Beans. If you run an LSP or lead a localization team, this conversation offers a practical path to move from AI awareness to repeatable, real-world adoption.What you will learn in this episode:Why small

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51:50

🚨 Mixing AI + Human | Getting the Mix Right: How LSA...

Localization Fireside Chat ·

2025/09/05

Corrected upload. The original file had a typo that is now fixed.In this episode of the Localization Fireside Chat, I sit down with the leadership teams behind LSA (Language Service Associates) and Lingolet to explore a new model for real time interpretation that does not choose between AI and humans, it synchronizes them. We dig into how the two teams combined automation with human judgment to deliver faster, smarter, and more flexible language access across sports, healthcare, and enterprise

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46:04

Say Yes, Take Action, Get Results with Kristin Gutierrez

Localization Fireside Chat ·

2025/09/05

In episode 114 of the Localization Fireside Chat, I sit down with Kristin Gutierrez for her second appearance to unpack the mindset and mechanics behind saying yes, taking action, and getting results. We cover momentum over perfection, building offers that sell, confident pricing, and scaling with systems. Kristin also shares lessons from her new book, Say Yes and Figure It Out.What you will learnHow to use massive imperfect action without burning outA simple Try It, Tune It, Scale It framework you

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49:10

🔥 AI Changed the Game. Did LSPs Freeze? 🧊 | Don...

Localization Fireside Chat ·

2025/07/28

Welcome to Episode 113In this episode of the Localization Fireside Chat, I sit down with Don DePalma, Chief Strategy Officer at CSA Research and one of the most respected voices in language, localization, and global content strategy.We explore the major shifts happening in the language industry — from AI disruption and outdated translation standards to the staggering fact that less than 0.000001% of content is ever translated. Don shares insights on why clients are adapting faster than LSPs, what’s

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48:39

🚨 Built Fast, Translated Bad, Deleted by 52% – with...

Localization Fireside Chat ·

2025/06/23

🎧 Welcome to Episode 111In this episode of the Localization Fireside Chat, I sit down with 🎙 Veronica Hylak — product strategist, AI builder, and co-founder in the language tech space. She's also the creator of Hey AI, the YouTube vlog with 7M+ views that makes sense of complex AI topics for real-world users.We tackle one of the most persistent myths in tech: that translation is a solved problem. Spoiler alert — it’s not.Veronica brings sharp insight from launching over 40 SaaS and AI platforms

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42:57

AI, Quality, and the Future of Localization | Bryan...

Localization Fireside Chat ·

2025/06/16

🎧 Episode 110: AI, Quality, and the Future of Localization 📺 Watch the full video episode on YouTube: https://youtu.be/jpP0auJ3lNIIn this episode of the Localization Fireside Chat, I sit down with Bryan Murphy, CEO of Smartling — a seasoned SaaS leader with deep roots in scaling global platforms and a clear-eyed view of where localization is heading next.From AI-powered translation to quality assurance in the era of LLMs, we dive into the friction points and future bets shaping the language

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72:45

🎧 Episode 109: Canada’s Interpreting Crisis? Where...

Localization Fireside Chat ·

2025/06/07

🎧 Episode 109: Canada’s Interpreting Crisis? Where the Law Stops, the Problems StartIn this episode of the Localization Fireside Chat, I sit down with five influential voices from across Canada to unpack one of the country’s most overlooked issues — the state of interpretation in healthcare and beyond.If you think language access is a solved problem, think again. We dive into the disconnect between legislation and real-world access, the emotional burden on interpreters, and what it’ll take to move

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50:48

Are you Scaling-up the business or Just Playing CEO...

Localization Fireside Chat ·

2025/05/25

🎧 Episode 108: Scaling or Just Playing CEO Dress-Up? with Mario KrivokapicIn this episode of the Localization Fireside Chat, I sit down with Mario Krivokapic, Managing Partner EMEA at Masterful Coaching — a no-nonsense strategist helping leaders stop pretending and start scaling.If you’ve ever felt like the title doesn’t match the results — this one’s for you. We dive into mindset traps, fake-it culture, and the uncomfortable truths most leaders won’t say out loud.Mario brings decades of executive

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53:46

They Built a Localization Robot: Meet the Founders of...

Localization Fireside Chat ·

2025/05/24

🔥 AI-Powered Automation. Product Founders. One Game-Changing Demo.In this episode of the Localization Fireside Chat, I’m joined by Rishi Anand (Founder & CEO) and Holesh Priyankar (Chief Product Officer), the brains behind Awtomated—a rising startup that’s eliminating the chaos of localization workflows using AI-powered automation.If you're still managing translation projects with spreadsheets and email chains, this conversation (and demo!) will open your eyes to what's possible. We discuss

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60:42

A Piece of Slator Is Up for Grabs… Are You In? Plus,...

Localization Fireside Chat ·

2025/05/18

🔥 Industry Icon. Strategic Investor. One Candid Conversation.In this episode of the Localization Fireside Chat, I sit down with Andrew Smart—Co-Founder of Slator and Strategic Partner at AcudocX. Recorded shortly after his announcement that his shares in Slator are up for grabs, we explore what this means for the language industry and who might step up to claim a piece of the iconic brand.But that’s not all. We dive deep into Andrew’s new venture, AcudocX, a game-changing platform transforming how

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