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PODCAST

The LinkedIn™ Branding Show

Michelle B Griffin and Michelle J Raymond (#MichelleSquared)

The LinkedIn™ Branding Show empowers entrepreneurs, experts, and businesses on how to use personal and business branding on LinkedIn™ to win dream clients and land industry opportunities outside of the often talked about LinkedIn clichés. Join your hosts, Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for real conversations plus actionable takeaways with a community of powerful and impactful professionals looking to grow with a "good together" approach to personal and business

business marketing

All Episodes

00:18:00

The Top Branding Mistakes We Made on LinkedIn: What...

The LinkedIn™ Branding Show ·

2025/09/25

MichelleSquared is here to help our listeners and community win on LinkedIn. But there are so many times when we stumble and falter in LinkedIn for our personal and company brands. We detail our flops and roadblocks so you can fast-track with our lessons learned.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn:

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00:13:36

Is a LinkedIn Premium Subscription Worth Paying For?...

The LinkedIn™ Branding Show ·

2025/09/18

Wondering if paying for LinkedIn Premium is actually worth the investment? We do too and share our pros/cons and some of the reasons you should pay for play with the free version. We also share a tip to give it a try for free. We want to know: do you use/recommend free or paid LinkedIn?CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn:

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00:14:44

Anti-Social LinkedIn Company Pages: A Brand Case...

The LinkedIn™ Branding Show ·

2025/09/11

LinkedIn Company Pages are one of the best channels to reach the right audiences to grow your brand/business. Yet if you're working them like it's 2010, or worse, ignoring these crucial elements, let's just say your first impressions won't be the strongest. We detail a LinkedIn company page case study that's very personal to us and exactly how NOT to operate yours. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services –

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00:14:57

How to Confidently Brand Yourself On LinkedIn: Our...

The LinkedIn™ Branding Show ·

2025/09/04

Branding yourself is hard, you're just so close to your genius, to know where to start or what to say or do. We've been there too, and that's why we developed the Brand Squared System, a step-by-step strategic LinkedIn branding framework and foundation. We walk you through each step, plus share how to grab our 50-page Brand Squared Workbook using "The Power of Two."CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services –

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00:13:29

Are People REALLY Over LinkedIn? How to Manage The...

The LinkedIn™ Branding Show ·

2025/08/28

Is there a "vibe shift" on LinkedIn? Lately, the feed has been filled with those who are feeling "off" in their LinkedIn experience, expectations and outcomes and are questioning staying on the platform. Does this mean you should abandon ship? In this episode, we detail what's causing the malaise, how to reset and how to get going, even when times may seem tough.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and

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00:13:22

Get Featured in the Media: How to Leverage LinkedIn...

The LinkedIn™ Branding Show ·

2025/08/21

"LinkedIn is Your Launchpad" is a common phrase Michelle B Griffin uses and this episode details exactly how to use LinkedIn to garner PR, publicity and partnership opportunities.Learn how to optimize your profile positioning, messaging and content to be seen as the "go-to" expert that the media, event planners, podcast hosts and more are seeking.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services –

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00:12:36

Don't Write Off LinkedIn Direct Messaging: How to...

The LinkedIn™ Branding Show ·

2025/08/14

One issue from the recent algorithm changes is an uptick in direct messaging (DM) and other automation hacks on LinkedIn. Yet, DMs, when done right, can be a positive and proactive way to boost connections and build relationships. We share our tips on exactly how to use them to become top of mind, in a positive, non-spammy approach.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn

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00:12:03

LinkedIn's Recent Algorithm Updates & Tweaks You Need...

The LinkedIn™ Branding Show ·

2025/08/07

LinkedIn has made a few algorithm tweaks, which have been publicly acknowledged by their staff in media articles. In this episode, we share these updates, what they are, why they matter, and how they impact you and your brand. See the links below for the two most recent articles for even more insider scoop.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile

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00:12:04

It's Time To Settle The Personal Branding vs Company...

The LinkedIn™ Branding Show ·

2025/07/31

Why do "they" keep telling people that all they should do is build a personal brand and not a company brand? Have they not heard of the "Power of Two" before? That's why we wrote The LinkedIn Branding Book, The Power of Two, to bring a proven solution to this age-old question. Learn how to leverage both to exponentially grow your visibilty and opportunities on LinkedIn.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and

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00:13:16

Steal This Content Strategy For Easier and Consistent...

The LinkedIn™ Branding Show ·

2025/07/24

It's not a secret that the reach and views on posting content have diminished in recent years. Good news is that there are other less intensive ways to be on the "radar" of those you want to reach. In this week's episode, we share our favorite way to easily "create content" without posting.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn

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00:15:25

Why Faking Authenticity Is a Brand and Reputation...

The LinkedIn™ Branding Show ·

2025/07/17

We're back with our "spicy" take on some recent LinkedIn moments that give us a double-take. Faking authenticity runs rampant and how to become the real deal, you and a "digital twin" that showcases the genuine you online and IRL.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites. LinkedIn:

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00:11:28

Are LinkedIn Audio Messages Appropriate (Or NOT) To...

The LinkedIn™ Branding Show ·

2025/07/10

We're back with a listener question for this week's episode. Thank you to Angelina Beck (Maikova), who's an avid listener (and also just bought our LinkedIn Branding Book)She asks: "I would appreciate your opinion on sending voice notes to people on LinkedIn. It appears to be a recent trend, and my career coaching clients are inquiring whether I recommend it to increase the response rate."Great question, and we even launched a LinkedIn poll to gather more feedback. Tune in to see our answer and if

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00:11:54

Why "Setting & Forgetting" this ONE Thing on LinkedIn...

The LinkedIn™ Branding Show ·

2025/07/03

Surprisingly, not everyone knows or remembers what you do on LinkedIn, even if your presence and posting are frequent on the platform. We share our "oops" moments on this and how we failed, and now are getting back on track to keep the focus on "your thing" top of mind and top choice in the minds of those you're here to help.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit &

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00:12:56

Why "Brand" Is Your Most Important Differentiator +...

The LinkedIn™ Branding Show ·

2025/06/26

Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper, on LinkedIn, we share the fluffy vs foundational mistakes and missing elements that can keep you from blending in vs standing out on the platform.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites

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00:13:07

How to Create Your Human Algorithm On LinkedIn With...

The LinkedIn™ Branding Show ·

2025/06/19

As a part two from last week on differentiating yourself on LinkedIn, this week's episode dives into how to ignore the doom and gloom algorithm stats and create your own brand engine. We share the strategy and tips to become your own human algorithm to build impressions, connections and opportunities from being proactive with your personal brand and profile. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit

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00:15:27

Are You Differentiated Enough On LinkedIn? How To...

The LinkedIn™ Branding Show ·

2025/06/12

We're nearly halfway through the year, and the perfect time to assess your brand positioning. Have you gone off track or do people know what you do and how you're different? In the age of commodization, AI, and attention, it's critical to have the right headspace in your ideal audience's minds.We share tips and our stories of getting back on track so you have a brand that's top of mind and top choice in your field.CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️

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00:09:07

Has This ONE type of Content Post Gone Too Far on...

The LinkedIn™ Branding Show ·

2025/06/05

MichelleSquared is always here for the good, bad and what's going on with LinkedIn, but this week's episode we pull back and share our thoughts on a content post that's trending off deep in. Is it just us or you, too? We'd love to hear from you. Share your thoughts on this week's topic by DMing us. We'd love to hear from you! CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit &

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00:13:12

How to Write Better LinkedIn Content: Tips & Tools to...

The LinkedIn™ Branding Show ·

2025/05/29

Your content writing and post formatting can make or break how you show up, share, and start conversations with LinkedIn.We cover hook lines, content personalization, and even using AI for writing assistance to help you "write right" so your ideal audience sees and reads your content posts. Lots of content tips and strategies to help you become a better LinkedIn post writer.We'd love to hear from you. Share your journey with us for a future shout-out on the show. CONTACT US:Michelle J

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00:11:58

Are You Over-Sharing or Under-Sharing On LinkedIn?...

The LinkedIn™ Branding Show ·

2025/05/22

What's too buttoned-up or too public to share on LinkedIn? Everyone has a balance between their personal and industry preferences. We break down the differences and how to "find your line" on what works best for you and the platform's business context.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy,

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00:09:05

This ONE Free LinkedIn Tool Can Help You Find New...

The LinkedIn™ Branding Show ·

2025/05/15

This one LinkedIn tool is "the place to be" to find new opportunities, connections, events, companies, posts, jobs, events, and that's just some of them.We share what it is, how to use it and why it's the best place to uncover new people and areas to expand your community and give you a fresh perspective on LinkedIn.We'd love to hear from you: Share with us your journey for a future shout-out on the show. CONTACT US:Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker,

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174 results

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