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PODCAST

Micka on Influence

Welcome to Micka on Influence—your go-to podcast for bold conversations and impactful insights into influencer marketing, content creation and the Creator Economy. Hosted by charismatic radio personality Micka Alexander, each episode offers real talk, actionable advice and inspiring stories from industry leaders and top creators. Tune in and join a community obsessed with mastering the art and science of influence.

business marketing

All Episodes

32:39

Micka on Influence - Brenda Wachira

Micka on Influence ·

2025/12/08

In this episode, Micka Alexander chats with Brenda Wachira, Account Director at EXP Kenya, Africa’s leading experiential agency. Brenda shares her journey into experiential marketing, the shift from traditional activations to meaningful brand experiences, and why micro-influencers are outperforming celebrities in conversion.They unpack insights from the Predator Kenya campaign, touching on culture, language, TikTok trends, and the role of Infinity’s analytics in shaping authentic storytelling and

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29:44

Micka on Influence - Evan Kotton

Micka on Influence ·

2025/11/24

In this episode of Micka on Influence, host Micka Alexander sits down with Evan Kotton, Digital Media Strategist at Mediology, to explore how influencer marketing continues to evolve in today’s media landscape. With over a decade of experience in digital marketing, Evan shares how his career began in the early days of Facebook advertising and how he has witnessed social media grow from a new communication channel into one of the most powerful tools in brand storytelling. He unpacks the human element

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26:29

Micka on Influence - Jhene Nel

Micka on Influence ·

2025/11/09

In this episode of Micka on Influence, host Micka Alexander sits down with Jhene Nel, Sales Director at Nfinity Influencer, to unpack groundbreaking IPA research proving that creators are not just short-term sales drivers — they’re the future of brand building. Jhene shares why this is such a defining moment for the influencer marketing industry and how it validates what many marketers have long observed: creators truly move the needle for brands in measurable, lasting ways.The conversation dives

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23:55

Micka on Influence - Marcelle Eckstein

Micka on Influence ·

2025/10/26

In this episode of Micka on Influence, host Micka Alexander is joined by Marcelle Eckstein, Brand Manager at SC Johnson, to explore the evolving world of brand storytelling and influencer marketing. From discovering her passion for marketing at just nine years old to leading campaigns for some of South Africa’s most trusted household brands, Marcelle shares her journey, her philosophy on people-first marketing, and what drives her creative approach.Together, they unpack how influencer marketing has

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25:26

Micka on Influence - Lily Vasic

Micka on Influence ·

2025/10/12

In this episode of Micka on Influence, Micka sits down with Lily Vasic, Brand Manager at RCL Foods and LiveKindly, to explore the evolving landscape of influencer marketing, particularly within the growing plant-based movement.From her early career in traditional marketing to leading innovative, purpose-driven campaigns, Lily shares how her journey has shaped her approach to authentic storytelling and community connection. Together, they unpack what makes influencer partnerships truly impactful,

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9:06

Micka on Influence - The best advice from our first 4...

Micka on Influence ·

2025/09/14

In this episode, Micka dives into the best advice from the first four guests of Micka on Influence. From practical do’s and don’ts to key takeaways, you’ll hear standout lessons on influence, leadership, and personal growth.Murray Legg kicks things off with his “Creator Triangle” — content, community, and commerce — showing creators how to grow impact and income through structure, consistency, and long-term planning. Thato Mokhou from MTN shares how digital storytelling and influencer

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46:36

Micka on Influence - Tristan Moses

Micka on Influence ·

2025/08/25

In this episode of Micka on Influence, Micka sits down with Tristan Moses, former athlete turned content creator and influencer. Tristan shares his journey from the sports field to the digital stage, unpacking the evolution of influencer marketing and what it takes to build a strong personal brand.From successful campaigns and brand collaborations to the challenges of exclusivity and authenticity, Tristan gives a behind-the-scenes look at navigating partnerships in today’s fast-moving industry. He

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33:05

Micka on Influence - Pieter Groenewald and Denelle...

Micka on Influence ·

2025/08/11

In this episode, Micka sits down with Pieter Groenewald, CEO of theSalt, and Denelle Morais, Marketing Manager of Bestmed Medical Scheme, for a deep dive into their unique partnership that blends trust, strategy, and innovation. They unpack the evolution of influencer marketing, the shift toward customer-generated content, and the balancing act between compliance and creativity in the medical aid space. From measuring campaign success to leveraging AI and planning for the future, this conversation

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37:29

Micka on Influence - Nuri Gallow

Micka on Influence ·

2025/07/14

In this episode, Micka sits down with Millennial Mom and social media sensation Nuri Gallow. Known for her heartwarming and relatable content, Nuri is a powerhouse content creator and skilled video strategist with a flair for authentic storytelling and creative engagement.In the conversation, Nuri shares valuable insights on how to approach and collaborate with brands, what types of content are currently resonating with audiences—and what isn’t. She offers practical advice for both content creators

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19:14

Micka on Influence - Mbulelo Mashilo

Micka on Influence ·

2025/06/30

In this episode of Micka on Influence, we're joined by the insightful Mbulelo, a marketing strategist with a passion for all things creative and data-driven. We explore his journey into the world of influencer marketing, unpack what makes it unique, and talk through the challenges and game-changing moments he's faced along the way. From the rising power of creator-led brands to the role of AI in shaping the future, Mbulelo offers a sharp, honest look at the trends redefining how brands connect with

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33:05

Micka on Influence - Bongani Chinkanda

Micka on Influence ·

2025/06/17

Bongani Chinkanda shares his insights on elevating creativity in marketing by integrating influencers as strategic partners. He emphasizes the importance of aligning brand values with influencer narratives to create authentic and impactful campaigns. Bongani discusses how this collaboration can lead to innovative content that resonates with audiences. Discover how influencers are becoming key players in the creative process.

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29:00

Micka on Inflluene - Thato Mokhou

Micka on Influence ·

2025/06/02

In this Episode on MIcka on Influence - I chat to Thato Mokhou, she is the Senior Social Media Strategist for MTN South Africa. We diving into how brands and executives can build influence online—without needing a million followers. How AI is revolutionizing influencer partnerships and content creation, making it more authentic and engaging. Learn how digital positioning, content leadership, and cross-platform storytelling create authentic connections that grow brand trust and authority.

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21:23

Micka on Influence - Murray Legg

Micka on Influence ·

2025/05/19

In this conversation, Micka Alexander and Murray Legg explore the dynamic world of influencing media and marketing, particularly focusing on the growth of the creative economy in Africa. They discuss the importance of storytelling, the creator triangle of content, community, and commerce, and the barriers creators face in achieving financial independence. Murray emphasizes the value of curiosity and consistency in content creation, as well as the unique advantages African creators possess in a

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13 results

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