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PODCAST

Strategic Storytelling

Step into the dynamic world of Strategic Storytelling, a podcast where one charismatic host and one stoic host seamlessly (we will let you decide who’s who) blend the realms of marketing and storytelling. Each episode is a conversation that unravels the secrets behind successful campaigns, exploring the alchemy that transforms a brand into a compelling narrative. With a perfect balance of industry insights, witty banter, and expert interviews, Brian and Jesse demystify the strategies behind

business marketing

All Episodes

24:24

The Essential Role of Video in Modern Marketing

Strategic Storytelling ·

2024/06/14

In this episode of Strategic Storytelling, Jesse and Brian dive into the rising costs of marketing, especially video production. They chat about how the need for video has skyrocketed since COVID, pushing small businesses to adapt quickly. From TikTok to reels and beyond, they discuss the challenges and costs involved, including storage, equipment, and time.Join them as they highlight the strain but also the essential role video now plays in effective marketing strategies. They share their ex...

en-us

31:32

Balancing Short-Term and Long-Term Gains in Your...

Strategic Storytelling ·

2024/05/30

Listen in as Jesse and Brian dive into the world of Strategic Storytelling! They share a heartwarming story of how they turned a tricky client meeting into a win-win, providing more value for the same cost and turning the client into a happy camper.Ever wondered about the shift from targeting broad audiences to individual users in marketing? Jesse and Brian break it all down, and let’s just say, it’s a game-changer. They also chat about the pros and cons of the "freemium" model for small busi...

en-us

31:36

Navigating the Shift: Why Email Marketing Remains a...

Strategic Storytelling ·

2024/05/16

In today's episode of Pathfinder, Jesse and Brian dive into the vibrant world of marketing strategies with a special focus on tried-and-true email marketing compared to the shifting sands of social media platforms. Discover why owning your email list might be your marketing safety net as they dissect the potential upheavals in social media landscapes, like the uncertain future of TikTok.Join the discussion on the value of diversifying your marketing efforts, and why sometimes, focusing on wha...

en-us

41:31

Mastering Social Media: Navigating Platforms for...

Strategic Storytelling ·

2024/05/02

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31:12

Navigating the Social Media Landscape for Strategic...

Strategic Storytelling ·

2024/04/18

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29:39

Navigating the Social Media Landscape: Tips for...

Strategic Storytelling ·

2024/04/04

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23:26

Stand Out in the Noise: Attracting and Engaging Your...

Strategic Storytelling ·

2024/03/21

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26:03

The Power of Targeted Advertising; You're Not McDonald's

Strategic Storytelling ·

2024/03/07

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50:23

Brand Narratives: The Role of Storytelling in...

Strategic Storytelling ·

2024/02/22

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42:20

Strategic Storytelling: How Pathfinder Aligns...

Strategic Storytelling ·

2024/02/08

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10 results

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