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PODCAST

For The Daring Growth Seekers - Marketing In The AI Era

For the Daring Growth Seekers is the marketing and business podcast for New Zealand and Australian business owners and small marketing teams building purpose-driven service businesses in the AI era. Hosts Jordan & Jacqueline from Done By Nine share weekly [STRATEGY] episodes on AI-powered marketing, plus [Off Mic] raw, behind-the-scenes episodes where we share what it’s really like to grow a business as a couple in the disruptive AI era — the decisions, challenges, and dynamics most leaders

business marketing

All Episodes

00:49:17

Ben Annabel on Building a Business, Burning Out, and...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/09/29

In this episode, Ben Annabel, founder of accounting and advisory firm Recharge Group joins us. Recorded for the Most FM Business Hour, this interview covers the entire lifecycle of a business owner - from the initial hustle of a startup to the difficult decision to exit and the journey of starting over with a new purpose.Ben shares the practical strategies he used to scale his first business, Evergreen Plumbing, and the personal challenges with burnout and mental health that led him to sell it. He

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00:23:05

What NZ Business Leaders Really Think About AI

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/09/24

Forget the generic AI reports from the US. We wanted to know what's actually happening with AI right here in New Zealand, so we sat down with a group of local business leaders for a frank roundtable discussion.This episode is a recap of that conversation. We cover the surprising ways AI is being used (and the tools people are actually choosing), why clinging to old tools like spreadsheets is holding businesses back, and how the conversation around AI taking jobs is far more nuanced than

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00:48:49

[Off Mic] Leadership Lessons from an Emerging Director

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/08/28

How do you build an award-winning career in leadership and governance without a university degree? You say yes to opportunities, you learn to take risks, and you focus on what really matters: people.In this episode, Jordan McFadyen is joined by Adam Harris and talks with Jessie Waite, a leader in New Zealand’s primary industries and the winner of the 2022 Institute of Directors' Emerging Director Award. Jessie shares her unconventional journey from local journalist to a key figure in

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00:12:04

Breaking: Google's AI Mode is Live in NZ & Australia

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/08/21

Google has officially rolled out AI Mode in New Zealand and Australia, and it's a MASSIVE change in how your customers will find you moving forward. Join us in a quick, unedited and 'live' podcast episode with information about the announcement.It's a shift from a list of blue links to a conversational, AI-powered assistant that provides direct, personalised answers. The data from overseas shows that when these features roll out, website clicks can drop because users no longer need

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00:13:42

META Ads Have Changed: Here's How to Adapt

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/08/20

There's a fundamental shift happening in Meta's advertising platform, moving away from manual, interest-based targeting towards an AI-driven model. On today's podcast we outlines how Meta's algorithm now uses the ad creative itself, from the images, video, and copy, as the primary signal to find the right audience.We look at the practical implications for businesses, explaining why broad targeting is now more effective than niche audiences. We examine actionable advice that urges

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00:21:04

Your Business Invisible to AI? Here’s How to Fix It.

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/08/14

The way customers find you is changing faster than ever. Traditional Google SEO isn't enough when nearly 60% of searches end without a click, thanks to new tools like AI Overviews. So how do you get found, recommended, and chosen by AI like ChatGPT and Google Gemini?In this episode, we cut through the noise. We'll break down exactly how these new AI gatekeepers decide which businesses to feature. You'll learn the three most important factors that influence AI visibility. We'll give

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00:25:58

Friction is a Tax on Your Growth

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/08/06

A slow-loading page, a clunky checkout, a recommendation that misses the mark. These small frustrations are no longer minor inconveniences; for 80% of your customers, just three of these 'bad experiences' are enough for them to walk away for good. In an era where AI is meant to be making everything smarter and faster, customer tolerance for any friction in the buying process is at an all-time low.In this episode, Jordan sits down with Aarti from Done By Nine to unpack why a

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00:24:48

[Off Mic] Are You the Bottleneck? A Hard Look at...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/07/22

In the second part of our conversation with Adam Harris from Frank and Fearless, we explore the role of the "integrator" – the person who turns vision into reality. We break down why accountability can be a difficult concept for teams and how to build a culture where people feel safe to take ownership and have uncomfortable conversations. Adam shares what good culture actually looks like (hint: it's not free drinks on a Friday) and discusses the mindset required to push through growth

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00:19:20

[Off Mic] How to Find Clarity When You Have a Million...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/07/16

Are you a business owner constantly buzzing with new ideas but struggling with execution? You might be a "visionary," and that comes with its own unique set of challenges. In this episode, we're joined by EOS Implementer Adam Harris from Frank and Fearless to discuss the most common headache he sees in businesses today: a lack of clarity. We explore why getting clear on your direction is the foundation for confidence and growth, and dive into the specific roadblocks that visionaries

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00:17:05

Google's NEW AI Max: A Guide for Business Owners

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/07/09

Google Ads just released a feature called AI Max that **they claim** could either boost your ad performance by 30% or completely mess up your campaigns if you're not ready. It's rolling out across Australia and New Zealand right now, and most business owners have no idea it even exists.In this episode, we cut through the technical jargon to give you a straight-up guide. You’ll learn what AI Max actually does, the three things your business must have in place before you even consider testing

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00:53:51

[Off Mic] The Unfiltered Truth About Running a Family...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/07/07

This week we're sharing something different – a candid interview from local business radio where Jacqueline pulls back the curtain on building Done By Nine from the ground up.In this conversation with Tom Schurr from Escape Coffee Roasters, Jacqueline opens up about the realities of running a digital marketing agency during one of the biggest shifts in how customers discover businesses. From bootstrapping the business during lockdown with three kids at home to navigating the challenges of

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00:14:29

Why 60% of Marketers Are About to Have a Hard Year

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/06/26

We're exploring why chasing website traffic could be the worst marketing strategy you could choose - and what you should focus on instead.With new research showing AI search visitors will overtake traditional search by 2028, and Google's latest voice search features changing how customers discover businesses, understanding this shift has never been more crucial for your marketing success.The key insight? AI-driven visitors convert 4.4 times better than traditional Google searchers, but only if

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00:22:14

[Off Mic] Our 10-Year Goal to Empower 20,000 Businesses

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/06/23

We've never shared this publicly before - our actual business goals and the quarterly rocks that drive everything we do at Done By Nine.In this episode, we're sharing both our 10-year target to empower 20,000 purposeful organisations, along with breaking down exactly how we're using EOS (Entrepreneurial Operating System) to make it happen!You'll get an inside look at our current 90-day rocks, including building our community of Daring Growth Seekers, creating a visual studio to showcase team members

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00:22:37

Why B2B Marketing Got Harder (And What to Do About It)

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/06/18

B2B marketing has become a completely different beast. While e-commerce businesses can launch products and see sales within weeks, B2B companies are spending months crafting perfect email sequences and hosting webinars - only to hear crickets.The divide between B2C and B2B marketing success is widening, especially as AI reshapes how buyers discover and evaluate businesses. Traditional tactics that worked five years ago are failing, and many B2B marketers are struggling to adapt.In this episode, we

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00:19:57

[Off Mic] Why We Rate Our Stress Levels Out of 10...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/06/16

Running a business while raising four kids isn't Instagram-worthy - it's messy, stressful, and requires systems most people never talk about.In this raw conversation, we want to share the reality behind building Done By Nine while parenting 4 children aged 5-13. From using a stress scale to communicate with each other, to why device-free mealtimes are non-negotiable, we break down what actually work for us. We've discovered how parenting skills transfer directly to business challenges, why "good

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00:16:00

Google Killed Keywords (And Most Businesses Don't...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/06/11

The way people search online has fundamentally changed, but most businesses are still marketing like it's 2015.We're no longer typing simple keywords into Google - we're having full conversations, asking complex questions, and expecting AI to understand exactly what we need. Recently, Google launch AI Max within Google Ads, alongside AI Mode (a ChatGPT like search within Google). This means that they are moving away from traditional keyword matching.In this episode, we break down Google's four types

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00:17:09

[Off Mic] Why Community Matters More Than Ever Right Now

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/06/10

We're going behind the scenes of how we're building our business as a couple in the AI era - and why human relationships matter more than ever.After running workshops with 18+ business owners across New Zealand, we discovered something surprising: while everyone's obsessing over AI tools, the real breakthroughs are happening in old-fashioned human conversations.In this episode, we share how we're building community, why our clients stopped wanting JUST monthly reports and started demanding

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00:15:29

Why Google Search Will Never Be the Same Again!

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/06/04

Google's AI Mode launched in the US, and it's completely disrupted the search experience that you've been optimising for years.While you've been fighting for page one rankings, Google has been building a system where there literally is no page one anymore - no blue links, potentially no clicks to your website, just AI answering questions directly in search.This is a fundamental shift in how customer discovery works, and it's already rolling out globally.In this episode, we break

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00:22:59

[Off Mic] How We're Finally Getting a Grip on Our...

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/05/27

[Off Mic] Go behind the scenes of how we run our marketing business (Done By Nine) during the AI-era.In this episode, we chat about the pressures of running a business with young kids while juggling client work and growth goals. After five years of late-night laptop sessions and scattered priorities, we've implemented a business operating system that's helping us work ON our business, not just IN it. In this behind-the-scenes episode, we share the start of our journey implementing EOS

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00:18:22

Google I/O 2025: What Businesses Need to Know

For The Daring Growth Seekers - Marketing In The AI Era ·

2025/05/22

Google just revealed the future of search, advertising, and customer discovery - and it's happening faster than most business owners realise.At Google I/O 2025, the tech giant made it crystal clear that AI isn't just another feature - it's now the foundation of everything they do. From AI-generated search summaries that answer questions without users clicking through to websites, to AI agents that can complete purchases on behalf of customers, the way people find and buy from businesses is

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75 results

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