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PODCAST

The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

business marketing

All Episodes

00:22:30

How To Dominate AI Search Results in 2026 (Complete...

The Digital Marketing Podcast by Exposure Ninja ·

2025/11/24

You already know your customers are using ChatGPT, Perplexity and AI Overviews to research buying decisions. The strategic question is: how do you ensure your brand is the one being recommended?In this episode, I walk through the five-step framework we use at Exposure Ninja to get clients recommended by AI tools — the same approach that's driven measurable traffic and sales for brands like The Ordinary.You'll learn how to audit your current AI visibility using tools that aggregate data

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00:30:50

Copy The 3 Pillars of £50m+ SEO Campaigns

The Digital Marketing Podcast by Exposure Ninja ·

2025/11/10

The brands dominating search today aren't just focusing on links and keywords. They're mastering three strategic pillars that deliver sustained visibility across traditional search and AI-powered platforms.After ten years working with national and international enterprise brands (including a recent Global Search Award win for The Ordinary), we've identified the exact framework that separates market leaders from everyone else.In this episode, I reveal:• Why technical SEO performance matters more than

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00:35:56

How to Create a Profitable Paid Search Strategy for 2026

The Digital Marketing Podcast by Exposure Ninja ·

2025/11/09

The paid search strategies that worked in 2024 are already obsolete. In 2026, your 2025 strategy will no longer work either.Tight keyword segmentation and manual bid management are actively harming performance, whilst AI-driven approaches and first-party data have become the critical differentiators between campaigns that flatline and those that scale.Rebecca Pilkington, our Head of Paid Media, reveals the award-winning strategies that took Aged Care Bathrooms to a £2.4 million run rate in nine

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00:50:14

How To Create a Cutting Edge Digital PR Strategy for...

The Digital Marketing Podcast by Exposure Ninja ·

2025/10/31

Here's something that should worry every marketing leader: 30% of citations in ChatGPT's top 1,000 searches come from websites that don't rank anywhere on Google.Your SEO strategy might be flawless. Your content might be exceptional. But if you're ignoring digital PR, you're invisible where it increasingly matters most — in AI-powered search results that your highest-value prospects are using to make purchasing decisions.The businesses dominating in 2026 won't be the ones

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00:28:04

The Best B2B Marketing Strategies for 2026

The Digital Marketing Podcast by Exposure Ninja ·

2025/10/27

The B2B marketing playbook is changing faster than most businesses realise.SEO still works. Google Ads still deliver. Email campaigns still convert. But if your entire strategy relies on prospects finding you through traditional Google searches, you're missing a massive shift in buyer behaviour.Your buyers are researching differently. They're having longer, more detailed conversations before they ever visit your website. They're building shortlists from sources you might not even be

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00:55:41

How To Create a Revenue-Driving AI Search Strategy...

The Digital Marketing Podcast by Exposure Ninja ·

2025/10/21

Welcome to Episode 6 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 ⁠⁠⁠https://exposure.ninja/strategies2026⁠With 2.5 billion searches daily on ChatGPT alone, your AI search strategy can't wait. Charlie Marchant (CEO) reveals why optimising for ChatGPT isn't just "doing SEO differently" — it's an entirely new game where citations matter more than backlinks and sentiment tracking becomes essential.Discover the

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00:39:01

The BEST Digital Marketing Strategies for 2026

The Digital Marketing Podcast by Exposure Ninja ·

2025/10/20

The digital marketing landscape is undergoing a seismic shift — and the brands dominating in 2026 will be those mastering three critical pillars: traditional search, AI Search, and brand experience.While Google maintains its dominance with 98 billion monthly visitors and over 90% market share, smart marketers are already positioning themselves for the rapidly approaching AI-powered future.In this episode, I reveal:The "topic-first SEO" strategy that generated a 288% revenue increase for

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00:50:21

How To Create a ROI-Focused B2C Marketing Strategy...

The Digital Marketing Podcast by Exposure Ninja ·

2025/10/19

Welcome to Episode 5 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 ⁠⁠https://exposure.ninja/strategies2026Skip the "new year, new me" marketing makeover — your B2C marketing strategy for 2026 needs balance, not disruption. Charlie Marchant (CEO) reveals why throwing everything at the latest shiny channel is a recipe for disaster and shares the 80/20 formula successful brands use to maintain winners while testing new

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00:41:54

How To Create a Results-Driving B2B Marketing...

The Digital Marketing Podcast by Exposure Ninja ·

2025/10/18

Welcome to Episode 4 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026Forget the boring-to-boring approach — your B2B marketing strategy for 2026 needs personality alongside performance. Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) reveal why understanding your ICP goes beyond firmographics to include the actual humans making decisions, from procurement to the C-suite.They expose the

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00:48:28

How To Create a Profitable Digital Marketing Strategy...

The Digital Marketing Podcast by Exposure Ninja ·

2025/10/17

Welcome to Episode 3 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 ⁠https://exposure.ninja/strategies2026Creating a profitable digital marketing strategy for 2026 starts with understanding where your leads come from — not just guessing. Charlie Marchant (CEO) and Tim Cameron-Kitchen (Founder) join Dale Davies (Head of Marketing) to reveal why most businesses fail at digital strategy: they chase shiny new channels without knowing

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00:36:34

The BEST SEO Strategies for 2026

The Digital Marketing Podcast by Exposure Ninja ·

2025/09/29

SEO is evolving beyond traditional keyword rankings, and the businesses thriving in 2026 are those adapting to AI search tools — creating unprecedented opportunities for forward-thinking marketers.While Google still dominates with billions of searches daily, the emergence of AI Overviews, ChatGPT, and Perplexity is fundamentally changing how people find information online.For businesses targeting decision-makers and high-value customers, mastering these new SEO strategies isn't just smart —

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00:13:45

Why CMOs are RIPPING UP Their Marketing Strategies

The Digital Marketing Podcast by Exposure Ninja ·

2025/09/22

I tried recording this as an audio podcast, but it didn't really do the topic justice.I'm uploading this video here, but if it doesn't work with your podcast app, then please watch it by visiting exposure.ninja/rippingThe marketing landscape is experiencing its most dramatic shift since Google's dominance began, and CMOs from brands like Expedia, HubSpot, and L'Oreal are completely rewriting their strategies — creating unprecedented opportunities for forward-thinking

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00:39:37

How To Create a Scalable Enterprise Marketing...

The Digital Marketing Podcast by Exposure Ninja ·

2025/09/19

Welcome to Episode 2 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026Enterprise marketing teams are drowning in coordination complexity, and throwing more budget at fragmented campaigns simply doesn't work, creating an urgent need for unified strategies that actually scale.Enterprise businesses are operating with departmental silos that conflict with each other's KPIs, whilst the

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01:02:03

How To Create an Effective Brand Marketing Strategy

The Digital Marketing Podcast by Exposure Ninja ·

2025/09/17

Welcome to Episode 1 of the Marketing Strategies for 2026 series by Exposure Ninja.Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026Brand marketing in 2026 isn't optional — it's becoming the primary differentiator in saturated markets where customers are overwhelmed by choice.With AI search platforms fundamentally changing how people discover products and services, forward-thinking marketers are discovering that brand strength now directly

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00:26:59

The BEST AI Search Strategies for 2026

The Digital Marketing Podcast by Exposure Ninja ·

2025/09/16

AI search traffic is exploding — with AI Discovery up 527% year over year and ChatGPT traffic growing 85% in just six months — creating an unprecedented opportunity for brands willing to adapt their marketing strategies now.While most businesses are still figuring out what AI search even means, forward-thinking marketers are already capturing high-value traffic and securing prime recommendation spots in ChatGPT, Perplexity, and Google's AI Mode.For businesses ready to dominate this new search

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00:00:46

Help Us Create the 1st State of AI Search Report

The Digital Marketing Podcast by Exposure Ninja ·

2025/09/10

AI is reshaping how people search — and how businesses get discovered.We're gathering insights from marketing leaders and business owners to understand how teams are responding to this shift.We'd love for you to take part in the State of AI Search 2025 report.By taking part, you'll get early access to the results. All you need to do is complete the survey and share your email address at the end, so that we can send the completed report to you before it's fully released.Happy to be

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00:23:23

I Bought a £7M Company to Test My Marketing Playbook

The Digital Marketing Podcast by Exposure Ninja ·

2025/09/09

Most marketing agencies talk a big game about their strategies and playbooks — but when it comes to proving they actually work, the talk stops there.That's why I've done something unprecedented: I've bought a £7 million renewables business to test our own marketing playbook with real money on the line.Six months in, the results speak for themselves: 5X increase in website traffic, 250% more form completions, and we've doubled their backlink profile in just five months (after they'd only managed 100

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00:36:42

Why Your Marketing ROI is Low (and How To Fix It)

The Digital Marketing Podcast by Exposure Ninja ·

2025/09/03

Your marketing ROI is declining, and the traditional playbook isn't fixing it. This creates an unprecedented opportunity for businesses ready to evolve their approach.After analysing hundreds of marketing strategies for businesses generating £5-50m turnover, we've identified the five critical disconnects causing ROI to flatline: misaligned metrics, broken targeting, outdated channel mix, risk aversion, and ignoring AI search.The businesses fixing these issues aren't those with the

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00:14:42

Why "AI Search is Just SEO" is a Dangerous Lie

The Digital Marketing Podcast by Exposure Ninja ·

2025/09/01

A dangerous misconception is spreading through marketing circles that's holding businesses back while competitors master an entirely new game — and believing it could cost them their competitive edge.With 800 million people now using ChatGPT to find information and make purchasing decisions, and 55% of searches resulting in AI answers, the message for marketers should be clear. Yet a pervasive myth persists: "AI Optimisation is just SEO. Nothing has changed."This couldn't be

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00:23:41

Google's AI Mode Goes GLOBAL + NEW Agentic Features!

The Digital Marketing Podcast by Exposure Ninja ·

2025/08/27

The search landscape is experiencing its most significant transformation in decades, and Google's AI Mode global rollout is creating unprecedented opportunities for forward-thinking marketing leaders — while competitors remain fixated on traditional search strategies.While AI Mode currently captures just 1-2% of total search traffic, this low adoption rate masks a critical strategic opportunity: early positioning before mainstream adoption accelerates.In this episode, Dale and Charlie

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