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PODCAST

Evergreen Marketing, Simplified | Podcast Marketing, Evergreen Sales & Course Creation for Coaches & Consultants to Grow Income Consistently

Jan Ditchfield | Podcast Marketing & Evergreen Course Creation + Sales Strategist

**TOP 3% GLOBALLY RANKED MARKETING PODCAST**Are you a coach or consultant who is tired of building your online business around constant content, launches, and strategies that only work if you’re always online?Have you explored course creation or tried to generate online course sales, but still feel like your revenue is inconsistent or harder than it should be?Are you wondering how podcast marketing can actually drive audience growth, lead generation, and real sales—but aren’t seeing it happen yet?If

business marketing

All Episodes

29:13

45 // 3 Evergreen Sales Funnel Strategies to Sell...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/04/22

If webinars and constant launches feel exhausting, you’re not doing anything wrong—you’ve just been taught one way to sell. And the truth is, there’s a more sustainable way to build an evergreen sales funnel that supports your life and your business. Most online entrepreneurs are told they need to be “on” all the time to generate online course sales. But that pressure isn’t scalable. And this is where your podcast can gently step in as a powerful conversion tool—not just for connection, but f...

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12:37

44 // Why NOW is the Best time To Start a Podcast to...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/04/20

You didn’t miss your moment with podcasting—even if it feels like you did. And honestly, that thought alone is usually the thing holding you back from deciding to start a podcast in the first place. Because it’s not about being early. It’s about being ready. And right now, there’s a real shift happening in how people are consuming content—which is exactly why choosing to start a podcast can be such a smart move for your business. People aren’t just scrolling anymore. They’re searching. They’r...

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22:00

43 // My Top 5 Online Course Mistakes (And How to...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/04/17

You don’t realize how much you’ve been overcomplicating your online course… until you build one from a completely different perspective. Because looking back, none of my biggest mistakes came from lack of effort. They came from thinking I was doing it “right”—when in reality, I was building my online course in a way that made everything harder than it needed to be. And this is where things started to shift for me. After years inside online course creation and growing an online business, I can...

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16:13

42 // How to Price Your Evergreen Course (So It...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/04/15

If your course isn’t selling, it’s tempting to assume the problem is your content. But more often than not, the issue sits in how your evergreen course is priced—and whether that price actually supports trust, positioning, and sustainable sales. Because pricing isn’t about picking a number that feels right. It’s about aligning your evergreen course with the result it delivers, the market it sits in, and the role it plays inside your business. And this is where most creators get stuck—overthin...

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17:49

41 // Are Online Courses Dead? Why Evergreen Courses...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/04/13

Everyone’s asking the same question right now: are online courses dead—or have we just been building them the wrong way? The truth is, evergreen courses aren’t failing. They’re being filtered. Because what’s changed isn’t demand—it’s discernment. In today’s online course business, buyers don’t want more information. They want precision. They want speed. And they want outcomes that feel immediately relevant to what they’re already trying to solve. That shift is redefining course creation, onl...

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2:55

Evergreen Marketing, Simplified | Course Creation,...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/04/11

Evergreen marketing starts here! The go-to podcast for course creators, coaches, and consultants who want to build an online business through evergreen courses, sales systems, and content that actually converts—without relying on constant launches or being online all the time. A TOP 3% GLOBALLY RANKED MARKETING PODCAST Are you tired of creating content and still not seeing consistent results? Are you trying to figure out how to build an online course that actually leads to real sales? Hav...

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15:53

40 // A Step-By-Step Plan to Rebrand Your Podcast...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/04/10

Rebranding your podcast can feel like a risk—especially when you’ve built momentum and don’t want to disrupt your audience growth. But staying misaligned as your business evolves can quietly limit your audience growth far more than making a strategic change. Because this isn’t just about a name—it’s about positioning your podcast to support long-term audience growth in a way that actually reflects where you’re going. This episode breaks down a clear, strategic process for rebranding your pod...

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13:21

39 // How to Know When It's Time to Rebrand Your Podcast

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/04/08

Podcast marketing isn’t just about your content, your consistency, or your strategy—it starts with how your show is positioned from the very first impression. If your podcast isn’t driving the audience growth, podcast download growth, or business growth you expected, the issue might not be what you’re saying—it might be the name you’re saying it under. In this episode, I’m pulling back the curtain on a question more people are asking than admitting: what if your podcast title no longer fits w...

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24:29

38 // Evergreen Sales Funnel | A Step-by-Step Guide...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/04/06

If you’ve been trying to build an evergreen sales funnel for your online course but keep finding yourself stuck in launch cycles, this episode will shift how you think about sales in your business. Because the problem isn’t your course—it’s the system you’re using to sell it. In this episode, I’m walking you through how to build an evergreen sales funnel that supports consistent course sales without relying on a traditional launch strategy. Instead of pushing people through webinars or high-...

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10:36

37 // My Highest Download Month: What Evergreen...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/04/03

What if the thing you’ve been building is working… you just haven’t stopped long enough to see it? This episode is a little different. We’re talking about evergreen marketing, but not in the way you normally hear it. Not as a strategy you plug into your business, but as something you build over time, often without realizing just how much it’s compounding beneath the surface. Because March ended up being my highest download month ever on the podcast, and when I actually paused to look at it, w...

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20:50

36 // The Simple Online Marketing Metrics to Track...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/04/01

If you’ve ever felt like you’re doing all the right things in your online marketing but still not seeing consistent revenue, this episode is going to shift how you look at your business entirely. Because more often than not, it’s not your strategy that’s broken—it’s that you’re not tracking the right data to support it. In this conversation, we’re stripping things back to what actually matters when it comes to building a sustainable online business—the numbers that tell you what’s working, wh...

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15:30

35 // How to Start a Podcast for Business (That...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/03/30

If you’ve been thinking about how to start a podcast for business, or you already have one and it’s not leading to clients or sales, this episode is going to shift how you think about it. Because most podcasts don’t struggle from a lack of effort… they struggle because they were never set up to support an online business in the first place. I share a bit of my own experience in this one—starting my first show with 15 downloads in the first month, staying consistent, doing everything I thought...

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12:57

34 // If You Only Do 3 Things a Day to Grow Your...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/03/27

If you’re trying to grow your online business but feel like you’re constantly guessing what to focus on each day, this episode brings you back to what actually matters. When time is limited—and for most women building a business, it is—the answer isn’t doing more. It’s doing the right things consistently. In this episode, I walk you through three simple, non-negotiable daily habits that create forward momentum, even in the middle of a full life. These are the same principles I rely on in my o...

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14:31

33 // Why Podcast Guest Interview Episodes Don’t Grow...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/03/25

If you’re using your podcast for business, but it’s not actually leading to clients or revenue, this might be the missing piece. For a lot of entrepreneurs, especially in the online business space, guest interviews feel like the obvious strategy. You bring people on, you share valuable conversations, and it seems like a great way to grow your podcast and build authority. But here’s what I’ve seen over and over again—guest episodes don’t always convert. In this episode, I’m breaking down why t...

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11:24

32 // Email Marketing: 3 Ways to Repurpose Podcast...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/03/23

If you’ve ever struggled with email marketing for your podcast, you’re not alone. One of the most common strategies taught in email marketing is to simply recap your episode and link it out—but that approach is outdated and often ineffective. In this episode, I’m breaking down a smarter way to use email marketing to support your podcast growth, without writing emails that feel repetitive or get ignored. The truth is, most people on your list who care about your show have already listened. So ...

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10:10

31 // Burnout in Online Business: Why I’m Building a...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/03/20

If you’ve been building an online business for a while, you might be feeling this shift too. Things are still working, you can still make money online, but something about how your online business runs no longer feels sustainable. More and more, I’ve been drawn toward evergreen content marketing, a simpler lifestyle business strategy, and podcast marketing for entrepreneurs as a different way forward. In this episode, I’m sharing what’s been changing for me behind the scenes. After experienci...

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14:44

30 // Finding Self-Forgiveness After the Online...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/03/18

If you’ve been in the online business world for a while, you might have caught yourself thinking… it worked—but I’m not sure I’d build it that way again. In this episode, I’m unpacking a shift I’ve been hearing more and more from women in business. Not about how to grow faster or how to make money online, but about what it actually cost to build our businesses the way we were taught to. Because many of us followed the same playbook. We built our online business through visibility, consistency...

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13:39

29 // How to Grow Your Podcast (3 Proven Ways to...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/03/16

If you’ve been wondering how to grow your podcast and get more podcast downloads, you’re not alone. I talk to so many entrepreneurs who start a podcast thinking the audience will naturally grow over time, only to find themselves stuck under a hundred downloads an episode and wondering what they’re doing wrong. The truth is that how to grow your podcast has a lot less to do with posting more content and a lot more to do with understanding how discoverability actually works. In this episode, I’...

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14:20

28 // Evergreen Marketing: The Power Move That Gave...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/03/13

Want to reclaim your time while building a sustainable online business? Evergreen marketing is the answer. For a long time, I believed growing a successful online business meant being constantly visible — posting nonstop, launching over and over again, and always chasing the next opportunity for online visibility. But over time, that hustle started to steal the very thing I wanted most from entrepreneurship: time freedom. In this episode of Run Your Damn Business, I’m sharing the story of ho...

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20:26

27 // Launch Debrief: How Podcast Marketing Fueled My...

Evergreen Marketing, Simplified | Podcast Marketing,... ·

2026/03/11

If you’ve ever wondered what podcast marketing actually looks like when it’s driving real revenue in a business, this episode is a behind-the-scenes breakdown of my latest launch. I recently opened enrollment for my high-touch program Podcasts That Convert, and the entire launch was powered almost entirely by podcast marketing instead of social media. In this episode, I’m sharing the real story of the launch—the good, the bad, and what surprised me most. I walk through how I structured a podc...

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