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PODCAST

The Action Catalyst

Southwestern Family of Podcasts

The Action Catalyst interviews top leaders and achievers, sharing hard-earned tips and advice to help you uncover your inspiration and gain valuable insights to overcome setbacks, defeat mediocrity, and reach your goals in life, business, and beyond. Southwestern/Great American, Inc., dba Southwestern Family of Companies, for itself and its related entities and their assigns, reserves and retains all rights to their copyrighted materials and trademarks contained in this podcast.

business entrepreneurship

All Episodes

04:27

CLIP: Work-Life Balance / Work-From-Home

The Action Catalyst ·

2026/02/19

Internationally renowned psychologist and author Dr. Guy Winch reveals the biggest misconceptions about work-life balance, and how the pandemic presented an opportunity that didn't quite pan out.Hear Dr. Winch's full interview in his special bonus episode of The Action Catalyst.

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04:40

CLIP: Trust and Purpose

The Action Catalyst ·

2026/02/12

Jimmy Wales, Founder of Wikipedia and the Wikimedia Foundation, examines the emotional and practical implications of trust, both in personal relationships, and also inside of organizations, including a cautionary tale from Uber.Hear Jimmy's full interview in Episode 499 of The Action Catalyst.

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27:29

Mind Over Grind, with Dr. Guy Winch (Psychology,...

The Action Catalyst ·

2026/02/10

Internationally renowned psychologist and author Dr. Guy Winch shares how a life-changing event in an elevator set him on his path, reveals the biggest misconceptions about work-life balance, and explains how to distinguish between true physical and mental fatigue, burdens vs. nuisances, using “stress thermometers”, and when to take email intermissions.

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00:56

Cut for Time: The Internet - Both Wonderful and Horrible

The Action Catalyst ·

2026/02/09

In this cut-for-time clip from Episode 499 of The Action Catalyst, Jimmy Wales, Founder of Wikipedia and the Wikimedia Foundation, explains how the internet has ALWAYS had dark corners, and what he sees as one of the bright spots on the web today.Hear the rest of Jimmy's interview in Episode 499 of The Action Catalyst.

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03:22

CLIP: Bankruptcy / Net Income / Cash Flow

The Action Catalyst ·

2026/02/05

Dawn Fotopulos, Founder of Hidden Profit Academy, and Associate Professor of Business at The King's College, explains what bankruptcy really IS and ISN'T, and some common mistakes around income, invoicing, and cash flow.Hear Dawn's full interview in Episode 65 of The Action Catalyst.

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03:17

Overtime with Outland: Jimmy Wales, Episode 499

The Action Catalyst ·

2026/02/04

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests.In this segment, Adam dissects Episode 499 with Jimmy Wales, Founder of Wikipedia and the Wikimedia Foundation.

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33:41

The Seven Rules of Trust, with Jimmy Wales...

The Action Catalyst ·

2026/02/03

Jimmy Wales, Founder of Wikipedia and the Wikimedia Foundation, replays the origins of Wikipedia and the unique challenges it faced, examines the emotional and practical implications of trust, and chats about working with for-profit vs non-profit stakeholders, his issues with large language models and the way they work, the polarization of societal and business interests, and why he remains a “pathological optimist”.Mentioned in this episode:Learn more at

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03:20

CLIP: The McDonald's Ball Pit of Fitness

The Action Catalyst ·

2026/01/29

Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, explains why the fitness industry is like the McDonald's ball pit, and what AI has taught his team about the behavior of it's gym members.Hear Dave's full interview across Episodes 497 and 498 of The Action Catalyst.

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15:37

REMASTERED: Accounting for the Numberphobic, with...

The Action Catalyst ·

2026/01/27

Dawn Fotopulos, Founder of Hidden Profit Academy, and Associate Professor of Business at The King's College, lays out the 3 financial questions to ask when running ANY business, what bankruptcy IS and ISN'T, the 3 main parts of a balance sheet, recognizing accounting yellow flags, and the importance of adopting a new mindset around managing your money.

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03:07

Overtime with Outland: Dave Mortensen, Episodes 497...

The Action Catalyst ·

2026/01/26

Overtime with Outland is Action Catalyst host Adam Outland's reflections and commentary on discussions with each of his esteemed and accomplished guests.In this segment, Adam dissects Episodes 497 and 498, with Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands.

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21:42

Living in the Grey, with Dave Mortensen (Fitness,...

The Action Catalyst ·

2026/01/23

Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, continues the conversation with insights on advancement vs perfection, noise vs value, the 80/20 rule of where good ideas come from, listening to the voice not speaking in the room, and how to "live in the grey".Mentioned in this episode:Learn more at SouthwesternConsulting.com/Coaching/StudentsSouthwestern Student CoachingThis episode is brought to you by Southwestern Coaching.Southwestern Coaching

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03:25

CLIP: The Super Power That Fights Risk

The Action Catalyst ·

2026/01/22

Adam Outland, Action Catalyst host and President of Southwestern Consulting, examines the true superpower of curiosity and it's relationship to risk, both in the business realm, and on a personal level.Hear more from Adam in his appearance in the Action Catalyst Panel, "Scaling With Purpose".

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32:44

Leading With Purpose, with Dave Mortensen (Fitness,...

The Action Catalyst ·

2026/01/20

Dave Mortensen, President and Co-Founder of Self-Esteem Brands / Purpose Brands, recounts the improbable meeting between himself and his business partner of over 30 years, and shares why 80-90% of any great idea isn't about the idea itself, the secret to truly great partnerships, the 4 Ps of executing their business, doing vs leading, identifying passion and talent, and why the fitness industry is like the McDonald's ball pit.Mentioned in this episode:Learn more at

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02:48

CLIP: Never NOT Marketing

The Action Catalyst ·

2026/01/15

Scott Stratten, Creator and President of UNMarketing Inc, explains what marketing is at it's core, and how you're never NOT doing it. Hear Scott's full interview in Episode 140 of The Action Catalyst.

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37:13

Scaling With Purpose: An Action Catalyst Panel...

The Action Catalyst ·

2026/01/13

Adam Outland, Action Catalyst host and President of Southwestern Consulting, and David Stuart, President and Founder of Southwestern Insurance Group, break down how they've each re-examined the structure of their long-standing businesses, including a few key decisions on what NOT to do, taking a hard look at where true revenue comes from, reframing and calculating risk, following the data, the push-pull relationship with tradition, improving the client experience, bringing technology into the mix,

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04:53

CLIP: Using AI to Learn AI

The Action Catalyst ·

2026/01/08

Vice President of Information Technology for the Southwestern Family of Companies, Ed Solima, and Training and Development Manager for Southwestern Consulting, Chad Rothermich, examine recent changes in AI, and explain how you can even use AI to learn more about...AI!Hear Ed and Chad's full discussion in their very special episode of The Action Catalyst.

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18:52

REMASTERED: Un-Selling, with Scott Stratten (Sales,...

The Action Catalyst ·

2026/01/06

Scott Stratten, Creator and President of UNMarketing Inc, explains how the context defines which sales approach you need, why marketing is an "always on" function, the huge lesson he learned from his wife's business, and the fear, promise, and future of social media and AI.

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01:52

CLIP: We're Building a LIFE

The Action Catalyst ·

2026/01/02

Ron Alford, Senior Partner and a Professional Sales and Leadership Coach at Southwestern Consulting, lays out his holistic approach to coaching.Hear Ron and Josh's full interview in Episode 217 of The Action Catalyst.

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30:10

Innovation at the Edges: An Action Catalyst Panel...

The Action Catalyst ·

2025/12/30

Vice President of Information Technology for the Southwestern Family of Companies, Ed Solima, and Training and Development Manager for Southwestern Consulting, Chad Rothermich, examine recent changes in AI and other tech, and offer an in-depth use case as well as some guiding principles for vetting potential tools and vendors, engaging stakeholders in your operation, integrating into existing systems, and even using AI to learn about AI.

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04:06

CLIP: "A Little Bit of Genius"

The Action Catalyst ·

2025/12/26

Alex “Sandy” Pentland, a Professor at MIT,a Stanford University Fellow, and one of the most cited computational scientists in the world, explains the misunderstood issues around artificial intelligence, including alignment and human centricity, and shares the way you can apply AI in your business straight away that he calls "a little bit of genius".Hear Dr. Pentland's full interview in his special bonus episode of The Action Catalyst.

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