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PODCAST

Business Strategy for CPA"s

Geraldine Carter

Business Strategy for CPAs: work less and make more. You know how to be an accountant – it’s running your business you need help with. With guests interviews and solo episodes, you will get business strategy every week to help you simplify your practice, get out of the compliance trap, get your time back, and command higher fees. Stop missing out on life: start working less while adding the next six figures of income. Business Strategy for CPA"s is the show for you!

business entrepreneurship

All Episodes

30:50

382 [WIP Series] The Messy Middle of Reshaping a Tax...

Business Strategy for CPA"s ·

2026/01/28

Ever catch yourself comparing your firm to someone else’s after picture and wondering what you’re doing wrong?Here’s a different perspective – you’re not behind, you’re just still in it.This Work in Progress episode is for anyone mid-messy change, not standing at the finish line.You’ll hear what it sounds like to raise prices, disengage legacy clients (including ones you paid for!), test tiered pricing, and still question the hours while it’s happening.No tidy ending, no highlight reel –

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22:26

381 60% Less Clients, Same Money, More Control with...

Business Strategy for CPA"s ·

2026/01/21

Ever look at your client list and think, “There’s no way I can cut this in half and still make the same money”…?Turns out, that belief is backwards.Hunter Bracey walks through how he went from 105 clients to roughly 40 without losing revenue, cut his tax-season hours in half, and went from chaos to feeling in control. It’s an honest, practical, nothing-fancy conversation about what real change looks like — and why it’s way more doable (and freeing) than you might think.…Link to full

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14:59

380 You Might Be Closer to “Enough” Than You Think

Business Strategy for CPA"s ·

2026/01/14

Does running your firm have to feel this uncertain to be working?Most CPAs assume uncertainty, discomfort, and the unknown are signs of risk – but they’re often just signs you’re doing something new.This episode breaks down six practical truths that help firm owners stop overthinking, make calmer decisions, and move faster toward “enough.” Enough money. Enough time. And real freedom.If you’ve been grinding, hesitating, or waiting to feel ready, this episode reframes what actually matters –

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7:48

379 Your CPA Firm Can Handle More Than You Think

Business Strategy for CPA"s ·

2026/01/07

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Is your firm one bad decision away from falling apart?Probably not – even though it sometimes feels that way.This episode reframes what actually puts an accounting firm at risk, and what just hurts in the moment.You’ll hear why most firms are far more resilient than their owners realize, how to tell the difference between real danger and normal business pain, and why small experiments are safer than

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4:32

378 6th Annual: Accounting Jokes with Hazel and Remy

Business Strategy for CPA"s ·

2025/12/31

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Happy New Year! Enjoy the annual tradition of accounting humor hosted by my two kids, Hazel and Remy. I’ll be back soon with a fresh batch of content to kick off 2026.Find all episodes of the Business Strategy for CPAs here:https://www.businessstrategyforcpas.com/---------FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE –

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0:40

Out for the Holidays (Back After Snacks & Naps)

Business Strategy for CPA"s ·

2025/12/24

Happy Holidays!See you next week.Find all episodes of the Business Strategy for CPAs here:https://www.businessstrategyforcpas.com/---------FOUR ways I help overworked CPAs go down to 40 hours without losing revenue or hiring:THE EMAIL COURSE – Freegeraldinecarter.com/stop-working-weekendsStop Working Weekends will teach you how to reduce your hours without giving up revenue.THE BOOK – $9.99geraldinecarter.com/bookDown to 40 Hours – A Roadmap for CPAs to End Overworking Without Losing

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39:48

377 Money Mindset: The Numbers Will Never Be Enough,...

Business Strategy for CPA"s ·

2025/12/17

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Still think the safest move is squeezing in more clients and chasing bigger numbers? The numbers will never fix money worry – thinking differently will.In this episode, hear Peak Freedom’s resident mindset coach Natalie Hunt unpack beliefs driving overwork: more-is-better, don’t-leave-money-on-the-table, guilt over pricing, fear of being “greedy.” Learn to redefine success, spot “can’t” stories, price to

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41:17

376 “The Hours Were Killing Me”: What Finally Had to...

Business Strategy for CPA"s ·

2025/12/10

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7What if scaling back didn’t have to mean awkwardness or guilt?In this episode, Suzanne talks about how she reduced her hours, increased prices, and let go of not-fitting clients in a way that still felt kind — kind enough that she’d be perfectly happy to bump into past clients at the post office. If you’re craving fewer hours but want to handle the transition with warmth and respect, this conversation

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33:41

375 Boundaries: The Quiet System Behind Every Calm...

Business Strategy for CPA"s ·

2025/12/03

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Struggling to hold business boundaries without risking relationships?Here’s the thing: boundaries aren’t barriers; they’re operating instructions that make your firm calmer, more profitable, and easier to run.In this episode, Peak Freedom’s mindset coach Natalie Hunt helps unpack what gets in the way – people-pleasing, guilt, and the urge to control reactions – and replaces it with better beliefs, rules

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39:08

374 [WIP Series] From Hourly to Packages with Lori...

Business Strategy for CPA"s ·

2025/11/26

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Stuck in hourly billing and chaos? The smarter path to growth might be saying no more – turning away work, raising prices, and standardizing before you scale. In this episode, Lori Yearwood, CPA, shares how she let go of clients, dropped hourly, and built packages with add-ons, gaining a day-plus each week to work on the business while revenue climbed.…Link to full

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8:03

373 Where Are Your Optimum Prices Hiding?

Business Strategy for CPA"s ·

2025/11/19

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Ever wonder why finding “the right price” never seems to work?Because you’re probably looking in the wrong place. This episode explains why your computer can’t know your optimum price, why a little courage matters more than a calculator, and how testing real prices with real humans leads to better profit and saner hours.…Link to full shownotes: https://www.businessstrategyforcpas.com/373…Want Pricing

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45:24

372 [WIP Series] 1/3 Fewer Clients, 2x-3x the Prices,...

Business Strategy for CPA"s ·

2025/11/12

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Ever wonder what it really feels like to let go of a third of your clients?It’s not spreadsheets and strategy.In this episode, Jan Schaffner, EA, shares how hard it was to release clients she genuinely cared about—and the fear that no one would stay or pay more.But when she finally did it, the reaction surprised her: the clients who valued her most were the ones who stayed.This episode is an honest look at

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12:08

371 How to Handle Client Referrals Without Burning...

Business Strategy for CPA"s ·

2025/11/05

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Ever get a referral email from a great client and think, “Ugh… now what?” You want to honor the relationship, but you’re dreading another 45-minute discovery call that goes nowhere. In this episode, I share a simple, transparent system that saves everyone’s time — yours, your client’s, and the prospect’s. You’ll learn how to filter early, protect every relationship in the chain, and stay in control of your

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29:46

370 From Launch to Autopilot: A 3-Year Journey with...

Business Strategy for CPA"s ·

2025/10/29

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Ever wonder what really happens between “starting from scratch” and “running on autopilot”?Most success stories skip the messy middle. Over three years, Matt Chiappetta went from zero clients to a $250K solo firm working 25 hours a week. Hear the real story: the things that didn’t pan out, the fixes, the mindset shifts, and what actually matters at each stage. It’s the rare, unvarnished look at what a

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11:54

369 Your Marketplace Is Malleable; You’re the One Who...

Business Strategy for CPA"s ·

2025/10/22

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Think you’re stuck with the clients you’ve got?You’re not. This episode shows how your marketplace isn’t fixed—it’s something you can shape. Through three simple examples, you’ll see how pricing, network, and positioning all affect who shows up at your door, and how to move your firm toward clients you actually want to work with.…Link to full shownotes: https://www.businessstrategyforcpas.com/369…Want

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12:49

368 Outworking Exhaustion: The Rest You’ve Been...

Business Strategy for CPA"s ·

2025/10/15

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Do you keep telling yourself you’ll rest when the work is done?That time never comes. Rest isn’t what you do after the work — it’s what makes the work go well.This episode breaks down eight kinds of rest accountants need, how to get them, and why your firm runs better when you stop running on fumes.…Link to full shownotes: https://www.businessstrategyforcpas.com/368…Want Pricing Essentials?If you feel

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18:16

367 Strategy-Based Pricing & the October Pivot

Business Strategy for CPA"s ·

2025/10/08

Tired of hearing “value-based pricing” and still not sure how to price without working 80–hour weeks?In this episode, I cut through the hype and show you how to pick the right pricing tool for the problem you actually have.I walk through the October Pivot, share a simple one-price, two-payment option you can deploy fast, and how to batch-test prices to find your price ceiling.Fewer clients, saner workflow, same revenue – on purpose.…Link to full

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14:39

366 Scheduled Tax Prep: Why 90-Hour Weeks Are a Choice

Business Strategy for CPA"s ·

2025/10/01

Last week, I hosted a webinar on creating the 2026 tax season you actually want. More than 100 CPAs tuned in live or on replay. In this podcast episode, I share the exact system: deciding your hours, doing the math, raising prices, scheduling clients, and communicating clearly. ICYMI, you can catch the full replay here: geraldinecarter.com/free.…Link to full shownotes: https://www.businessstrategyforcpas.com/366…If you feel trapped by your own accounting firm, I can help you stop the chaos

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18:48

365 SOLD OUT! The Business Move No One Teaches CPAs

Business Strategy for CPA"s ·

2025/09/24

What if clients lined up for you instead of you chasing them?In this episode, I show you 12 ways selling out changes everything – your confidence, your focus, your pricing power, even how your clients behave.Most CPAs think being oversold and overwhelmed is “just how tax season works.”It’s not. I’ll show you why being sold out is the ninja move that lowers your stress and gives you back time, money, and control.…Link to full shownotes: https://www.businessstrategyforcpas.com/365…If you feel

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25:11

364 A Handful of High-Level Clients with Radhika...

Business Strategy for CPA"s ·

2025/09/17

What happens when you stop trying to serve everyone and commit to a few high-level clients?Radhika Sundar shares how choosing agencies and working with a small, premium roster sharpened her focus and increased confidence.She explains transparent tiered pricing, catching scope creep early, and giving upgrade/downgrade paths.If you want a calmer, profitable firm by serving fewer, better clients, this episode maps it.…Link to full shownotes: https://www.businessstrategyforcpas.com/364…If you

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386 results

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