Launched by RevenueCat

83:54

102: Box Box Club - Ranjith Ramanan & Kamal Kumar

Launched by RevenueCat ·

2026/10/07

On the podcast: Ranjith Ramanan and Kamal Kumar share how a Formula 1 widget concept posted on Twitter became Box Box Club, the F1 app that Mercedes tweeted about and Charles Leclerc was spotted using. They talk about how a fan's TikTok fueled the early growth, why users asking to pay led to a subscription, how day-one lock screen widgets turned one tweet into 250,000 downloads, what they learned from a legal notice from Formula 1, how going full-time led to GO Club, and the bigger vision

en-us

66:53

101: Ambre – Sofia Larsson and César Pinto Castillo

Launched by RevenueCat ·

2026/09/23

On the podcast: Sofia Larsson and César Pinto Castillo share how they built their company Ambi Studi and their flagship app Ambre, a recipe book and meal planner that lets you save recipes from any site, photo, or app and syncs privately across your Apple devices. They talk about César's college thesis turning into real production software for Volvo, Sofia's pivot from textile engineering into iOS development during a career burnout, a $150 Mac that couldn't even compile his first app, a

en-us

159:54

100: Launch Center Pro & Sub Club — David Barnard

Launched by RevenueCat ·

2026/09/10

On the podcast: David Barnard shares how he went from recording engineer to one of the App Store’s earliest indie developers, building apps for the iPhone since 2008. He talks about borrowing $20,000 to start his company, turning Mirror into a million-dollar app through App Store search, why Launch Center Pro was more influential than profitable, and the lessons that eventually led him to RevenueCat.Top Takeaways:💸 Fame and revenue are different metrics An app can live in people's docks

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67:49

99: Quick Reviews — Matt Birchler

Launched by RevenueCat ·

2026/08/26

On the podcast: Matt Birchler shares how he went from a self-taught blogger and content creator to building a growing catalog of indie apps by solving problems he personally encountered. He talks about why he separates his opinion-driven blog from his educational YouTube channel, how AI tools helped him finally break through the barrier of building iOS apps, what he learned from turning Quick Reviews from a manual Sketch workflow into a native app, why solving your own frustrations can be

en-us

67:19

98: Sequel – Romain Lefebvre

Launched by RevenueCat ·

2026/08/12

On the podcast: Romain Lefebvre shares how he built Sequel, a media tracker for movies, TV, games, books, and audiobooks, after years of designing fintech apps left him craving something more visual. He talks about writing down two founding design principles before coding a single feature, why he still thinks his original pricing model backfired, and how a MacStories review turned a quiet hobby project into the most word-of-mouth-recommended media tracker on the internet, catching the

en-us

63:14

97: Icon and Visual Designer – Matthew Skiles

Launched by RevenueCat ·

2026/07/29

On the podcast: Matthew Skiles shares how a self-taught teenager in New Zealand went from building his dad's tennis coaching website to becoming one of the most recognizable names in app icon design — including Launched's own icon. He talks about how getting tapped by Christian Selig to design icon alternates for Apollo turned him from unknown to in-demand almost overnight, why he calls chasing app icon work "not a smart business decision" he'd still make again, why Apple's Tahoe squircle

en-us

69:21

96: Plinky — Joe Fabisevich

Launched by RevenueCat ·

2026/07/15

On the podcast: Joe Fabisevich shares how he went from Twitter's health and safety team to building Plinky, a link-saving app born of trading memes with his wife. He talks about why he treats every beta like a production launch, how his wife's pro marketing playbook — lookback calendars, email campaigns, and press outreach — shaped his entire go-to-market strategy, why he regrets starting with a generous freemium tier, and how a scrappy 19-day ChatGPT wrapper went viral off one email to

en-us

84:19

95: !Boring Software — Andy Allen

Launched by RevenueCat ·

2026/07/01

On the podcast: Andy Allen shares how he went from designing the never-shipped Microsoft Courier tablet and co-founding the Apple Design Award-winning drawing app Paper to starting !Boring Software (Not Boring Software) — a deliberately tiny, 2-person studio built around one rule: never make boring software again. He talks about why staying small on purpose protects you from getting trapped in a business you hate, how a "patron plan" with no extra features outsold expectations, why sound

en-us

70:01

94: Shot Pattern — Eric Duffett

Launched by RevenueCat ·

2026/06/17

On the podcast: Eric Duffett shares how he built Shot Pattern — a golf GPS app that brings "moneyball" thinking to the course — as a side project while teaching high school full-time. He talks about his first failed app, why automating an existing community workflow created instant product-market fit, turning down a 75K acquisition offer, cracking Meta ads with a scrappy zero-budget screen recording, and growing to one million dollars in total sales without ever leaving the classroom.Top

en-us

66:16

93: Stuff — Austin Blake

Launched by RevenueCat ·

2026/06/03

On the podcast: Austin Blake shares his journey from film student and Apple superfan to the creator of Stuff, a task management app built for people who care deeply about design and productivity. He explains the challenge of competing in crowded markets, building software that “feels right,” and what it’s like getting featured by Apple.Top Takeaways:🛠️ Out-persist the crowded market You do not need to reinvent the wheel to succeed; you can stand out in a saturated space simply by

en-us

69:02

92: Cascable Studio - Daniel Kennett

Launched by RevenueCat ·

2026/05/20

On the podcast: Daniel Kennett shares his journey from indie developer to creating Cascable Studio. He tells the story of the challenges of building his app that supports over 250 cameras, the process of reverse-engineering hardware, and why his background in indie development shaped his approach to the business. Top Takeaways:🏗️ The framework doesn't matter — the app doesUsers don't care whether you used SwiftUI or RealBasic; they care whether the app is polished and fits the platform.💸

en-us

78:54

91: Focus Friend - Bria Sullivan

Launched by RevenueCat ·

2026/05/06

On the podcast: Bria Sullivan shares her journey as an indie developer to creating Focus Friend, a focus timer app that quickly gained traction with the help of Hank Green. She discusses the foundation of Focus Friend, the challenges of balancing her business and personal life, and the wonderful experience working with Hank Green.Top Takeaways:📱 Success isn't just about coding The most successful indie developers rely more on product instinct and marketing intuition than raw engineering

en-us

79:56

90: Teleprompter Pro – Joe Allen

Launched by RevenueCat ·

2026/04/22

On the podcast: Joe Allen has been building Teleprompter Pro for 15 years — and he'll be the first to tell you he's not sure how much of that growth he actually caused. He talks about why he waited 5 years after the app could sustain him before finally going full-time, how a simple email list became his safety net through the transition to subscriptions, and the two weeks he spent battling App Store Review to get his new app Captions approved — including the phone call that finally cracked

en-us

65:02

89: one sec - Frederik Riedel

Launched by RevenueCat ·

2026/04/08

On the podcast: how Frederik Riedel built one sec as a weekend prototype, accidentally triggered it 20 seconds later, and turned it into a research-backed screen time app with a proven 57% reduction. From a viral tweet with 700 followers to partnerships with Stanford, Cambridge, and three national governments — plus why he filed a US patent as an indie dev. Top Takeaways: 🧪 Your weekend prototype might be the one The app that changes everything doesn't always come from a grand plan —

en-us

72:54

88: SwiftLee – Antoine van der Lee

Launched by RevenueCat ·

2026/03/25

On the podcast: Antoine shares how he built RocketSim from an internal tool into a thriving business, the challenges of scaling as an indie developer, and the key marketing insights that drove growth—without relying on traditional ads or influencer campaigns.Top Takeaways:⏱️ Solve time, and they will pay you There are countless solved problems in the world, but if your tool gives developers back their most limited resource—time—the sales pitch writes itself.🧱 Build what your users ask for,

en-us

64:26

87: Pediapal & Auralog – Adrian Eves

Launched by RevenueCat ·

2026/03/11

On the podcast: Adrian Eves about his path from Apple’s accessibility team to indie app development, building Pediapal and Auralog from personal health challenges. We cover lessons from launching, redesigning with Liquid Glass, navigating App Store features, and how community—from iOS Dev Happy Hour to Swift Sonic—has fueled his growth.Top Takeaways:🤝 Your community is your safety net If you get laid off, it's the people you've supported who will support you right back, creating a crucial

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58:15

86: Swipe the cat – Adam Lyttle

Launched by RevenueCat ·

2026/02/25

On the podcast, I talk with Adam Lyttle about his journey from web development to indie app success, the lessons learned from failure, and how creating apps with passion and a focus on viral trends can lead to unexpected growth. We also dive into the challenges of monetizing apps, transitioning to native development, and balancing creative projects with business goals.Top Takeaways:💡 Overcoming burnout through reinvention After facing a tough personal and business setback, Adam stepped

en-us

52:59

85: Helm – Hidde van der Ploeg and Pol Piella

Launched by RevenueCat ·

2026/02/11

On the podcast, I sit down with Pol and Hidde to discuss the frustrations developers face with App Store Connect, how they turned their own pain points into Helm, and why automating app launches and translations has become a game-changer for indie developers.Top Takeaways:💡 Build for the pain, not the platform Helm wasn’t born out of a market analysis — it came from frustration with App Store Connect. By starting with their own workflow pain points, they built something instantly useful to

en-us

49:52

84: HabitKit – Sebastian Röhl

Launched by RevenueCat ·

2026/01/28

On the podcast, I talk with Sebastian about the power of building in public, how persistence pays off when growth is slow, and why focusing on user needs and iterative improvement can lead to unexpected success in indie app development.Top Takeaways:💡 Building in public isn’t a marketing trick — it’s a momentum engineSebastian didn’t have a marketing budget when he launched his first apps. Instead, he built in public, sharing screenshots, updates, and revenue transparently on X (Twitter)

en-us

77:22

83: NaadSadhana – Sandeep Ranade

Launched by RevenueCat ·

2026/01/14

On the podcast, I talk with Sandeep about how a frustrated student’s struggle inspired him to create NaadSadhana, a revolutionary AI-driven app that helps singers perfect their pitch in real time. We dive into how his journey—from Microsoft and Google engineer to Apple Design Award-winning musician—shows what happens when art and technology truly harmonize.Top Takeaways:🎵 Build for Passion, Not Just ProfitSandeep didn’t set out to build a business—he built NaadSadhana to help one

en-us

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