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PODCAST

Women in Social Listening and Insights

Jackie Cuyvers at Convosphere

The "Women in Social Listening and Insights" podcast is a must-listen for anyone looking to stay informed and inspired about the ever-evolving field of socialintelligence. Every episode features interviews with women who are leaders in this field, including entrepreneurs, executives from enterprise companies, professionals from leading agencies, and academics. Through conversations with these inspiring guests, you"ll gain invaluable insight into the successes and challenges they face working in such

business careers

All Episodes

35:34

Beyond Metrics: Ishbel Macleod on the Questions...

Women in Social Listening and Insights ·

2025/10/29

In this episode, Ishbel Macleod, Head of Research and Insights at We Are Hydrogen, shares how her curiosity led her from journalism into social intelligence. She discusses using AI to analyse large datasets, streamline tagging and uncover hidden insights – while keeping human interpretation at the core. Ishbel explains how her team turns social data into action, why authenticity and real voices build trust online and how brands can move from trendspotting to meaningful storytelling. She also

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29:01

Beyond the Text Feed: ViralMoment's Chelsie Hall on...

Women in Social Listening and Insights ·

2025/07/08

In this episode, our host Jackie Cuyvers sits down with Chelsie Hall, founder and CEO of ViralMoment – a pioneering video-first social intelligence company. Chelsie shares her fascinating career journey, from working with think tanks for the Department of Defense to identifying a critical gap in the industry: the need for social listening tools that can truly interpret the modern, video-driven social landscape. Together, Jackie and Chelsie explore the challenges of making sense of a world where

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24:34

Capturing Unfiltered Voices: Vicky Britton’s Guide to...

Women in Social Listening and Insights ·

2025/04/22

In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers sits down with Vicky Britton, Associate Principal at Oracle Life Sciences based in the UK. Vicky shares her fascinating journey from studying journalism to becoming a key player in the world of social intelligence, particularly within the pharmaceutical industry. With a focus on delivering search and social media intelligence projects, Vicky offers insights on how she leverages social media data to bring

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31:49

Building Business Impact: Paige Walker on How Social...

Women in Social Listening and Insights ·

2024/10/24

In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers delves into Paige Walker's journey and the evolution of her role, from a social media engagement specialist to a leader in social intelligence at The Hershey Company. Paige reveals how she harnesses social media's unfiltered consumer feedback, leveraging AI and machine learning to tackle large datasets, and shares compelling examples of her work, including saving the beloved Hershey Kisses Christmas bells

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26:21

Bringing Social Data to Life: Malena Roche on the Art...

Women in Social Listening and Insights ·

2024/10/14

In this episode of the Women in Social Listening and Insights podcast, host Jackie Cuyvers speaks with Malena Roche, founder of Ignited Insights. With a background in linguistics, Malena has successfully navigated the world of social intelligence, honing her expertise in digital insights and strategy by working with a range of data sources including social media, search and surveys. They delve into Malena's distinctive path in the field, the key skills needed for success and the influence of

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38:10

Understanding Healthcare Conversations: Kirsten...

Women in Social Listening and Insights ·

2024/03/26

In this episode of the Women in Social Listening and Insights podcast, Jackie Cuyvers sits down with Kirsten Recknagel, co-founder of Essential HCP. Kirsten shares her expertise in leveraging social media in healthcare, the vital role of understanding conversation dynamics and the unexpected insights that drive valuable consumer understanding. Kirsten also delves into the evolving landscape of social intelligence, sharing practical advice for professionals aiming to navigate and excel in this

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27:09

From Art History to Digital Insights: Emily Podell’s...

Women in Social Listening and Insights ·

2024/02/27

In this episode of the Women in Social Listening and Insights podcast, our host Jackie Cuyvers engages in a fascinating conversation with Emily Podell, a senior manager of Social Business Insights at Mattel. Emily shares her unconventional journey into the field of social intelligence, detailing her transition from finance and business development roles to her current position at Mattel. She also delves into the unique connection between her background in art history and archaeology and her passion

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29:16

Unveiling Social Intelligence: Natália Leão’s Journey...

Women in Social Listening and Insights ·

2024/02/22

In this episode of our new podcast series “Women in Social Listening & Insights”, host Jackie Cuyvers is joined by Natália Leão, Global Social Intelligence Development Lead at Nestlé. Natalia shares her journey from a copywriter in Brazil to her current role, emphasising the importance of curiosity and critical thinking in the field of social intelligence. She discusses the challenges and rewards of working across international markets and the evolution of social listening insights. Additionally,

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8 results

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