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PODCAST

The Fold

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff.

news news commentary

All Episodes

64:36

Listener mailbag! We answer your media questions

The Fold ·

2026/03/09

The Fold’s regular hosts go through the audience’s best questions, running from media buying to the government as an advertiser to the future of Sky to whether Three should have been born at all.Learn more about your ad choices. Visit megaphone.fm/adchoices

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50:02

A deep dive into Sky’s huge week, plus NZME’s...

The Fold ·

2026/03/02

Last call for our first ever listener questions episode – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.Glen Kyne joins Duncan Greive to discuss a major week for Sky, which staged the first upfronts from any New Zealand broadcaster since 2023, and delivered its first set of results since its acquisition of Three. After attending the upfronts, Glen and Duncan share their notes – and also analyse Paramount’s shock win in the race to acquire Warner Brothers, and NZME’s

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51:25

The long strange trip of MediaWorks

The Fold ·

2026/02/23

The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.A different episode of The Fold this week, leaning on Glen Kyne's deep experience with MediaWorks to tell the story of this perennial underdog of the big media companies – one which has always had great, authentic brands and even greater debt loads. Now that it's finally debt-free, Kyne talks Greive through the great saga of its various eras, as it finds itself

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51:23

Social media’s “big tobacco moment”, and the growing...

The Fold ·

2026/02/16

The Fold's first ever listener questions episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss three huge stories impacting the social media and platform world. First is a landmark trial which contends social platforms are faulty products which visit huge harms upon their users – both Snap and TikTok have settled out of court, while Meta and Google will go to trial in a case with potentially

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54:25

The Warehouse's big, brave ad bet + Mediaworks'...

The Fold ·

2026/02/09

The Fold's first ever listener question's episode is coming – fill out this form to pose a question of hosts Duncan Greive and Glen Kyne.This week, Glen joins Duncan to discuss a flood of major media stories, led by breaking news: The Warehouse Group's shock decision to pause all advertising. Then they discuss the future of Mediaworks after its split from QMS, the end of a dismal era for the Washington Post's CEO Will Lewis, a new CEO for Disney and a fork in the road for Nielsen in New

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56:32

Many musicians hate Spotify. Eddie Johnston has no...

The Fold ·

2026/02/02

Eddie Johnston is first and foremost a huge music fan – he grew up loving New Zealand artists like The Mint Chicks and the Phoenix Foundation, and understood music in the paradigm of CDs and scenes. For many artists, even young musicians, those were the archetypal good old days, before social and streaming broke the model. But Johnston, who performs under the name Lontalius, has a clear-eyed and unsentimental response to the changing times, and tries to find ways to love making music even in the big

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47:46

On Davos, the end of of the rules based order, and...

The Fold ·

2026/01/26

A quite different episode this week, because discussing media without reference to the wider world feels particularly pointless at the moment. Duncan Greive hosts his friend David Brain on The Fold, to discuss Davos, the gathering of political, business and media elites, all in the shadow of Trump. Brain is a longtime attendee of Davos, and breaks down what it’s like on the ground, its noble intentions, its wrong turns and how incompatible it feels with the new world order, before trying to figure

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59:08

Seven questions which will define 2026 in NZ media

The Fold ·

2026/01/19

Glen Kyne joins Duncan Greive on The Fold to discuss the biggest questions facing New Zealand's media in 2026. How will the John Campbell signing impact RNZ? Can NZ Rugby arrest its slide into chaos or has Sky got a big problem with its biggest partner? Will TVNZ follow Netflix into podcasts or UGC? Is Jim Grenon done with NZME? Will the Warner Brothers acquisition go through, and how will that change Netflix – and impact New Zealand? Is our government going to keep watching forever, or will it act

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51:31

Summer Reissue: Charlie Kirk and Tom Phillips show...

The Fold ·

2026/01/12

The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2025:Anna Rawhiti-Connell joins Duncan Greive on The Fold to discuss two violent deaths, one driven by the internet, the other digested by it. They discuss how each shows in different yet profound ways how treating the internet as a separate sphere of life is increasingly impossible – rendering the libertarianism of one incompatible with the laws and mores of the

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56:46

Summer Reissue: Sky CEO Sophie Moloney on the NZ...

The Fold ·

2026/01/05

The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2025:Sophie Moloney has been CEO of Sky NZ for five years. For much of that time she’s been dealing with downsides – a failed acquisition of MediaWorks, Spark Sports gifting their rights to TVNZ and prolonged satellite issues. But lately, things have been looking up. They successfully brought NZ Cricket rights back, scooped up Three’s assets for $1, and just last week

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42:18

Summer Reissue: How Auckland FC aced (almost)...

The Fold ·

2025/12/29

The Fold is taking a break over summer. We’ll be back soon with new episodes but, until then, here’s one of our favourites from 2025:Nick Becker is an Aucklander who spent 15 years in the UK, much of it in key roles with huge EPL teams Arsenal and Manchester City, before a spell in Melbourne. He returned home to launch the city’s first professional football team in more than a decade – one which overcame early doubts to become a phenomenon right out of the gate. He joins Duncan Greive on The Fold

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58:23

2025 in review: The top five global media giants'...

The Fold ·

2025/12/15

Glen Kyne and Duncan Greive complete the second part of The Fold’s 2025 finale, this time picking and ranking the five best performing global media players. The podcast was recorded in the immediate aftermath of the Netflix-WBD news, which scrambled rankings and will be a huge storyline for months, perhaps years, to come.Learn more about your ad choices. Visit megaphone.fm/adchoices

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65:05

2025 in review: NZ’s major media companies’ years,...

The Fold ·

2025/12/08

Glen Kyne joins Duncan Greive for a two-part finale, ranking the performances of New Zealand’s scale media companies. They take on MediaWorks, NZME, RNZ, Sky, Stuff and TVNZ, based on public facing metrics, conversations and general vibe-based diagnosis. There’s a clear winner, but wide disagreement on the losers. PLUS an instant reaction to the Netflix-WBD deal.RNZ’s Paul Thompson on that bombshell radio report Sky CEO Sophie Moloney on the NZ rugby and Three deals and the depth of its moat

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42:18

The Australian big tech revolution rolls on

The Fold ·

2025/12/01

2025 has been a year of profound change in the regulatory landscape for Australian media. There is a social media ban for under 16s, which goes live next week. There are new local content spending rules for the big paid streaming platforms. And there is a revised version of the news bargaining code which aims squarely at Meta. Tim Burrowes has covered all this at Mumbrella, and rejoins The Fold to update Duncan Greive on what our near neighbour is doing – and what our government could copy (but

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54:52

The deals that defined the year in local media – plus...

The Fold ·

2025/11/24

Last week we kicked off a new partnership with New Zealand's leading media agency, PHD, which will partner with The Spinoff and The Fold on a series of podcasts on the increasingly complex intersection of media, advertising and technology. We held a live event at The Spinoff in front of a room full of senior marketers, featuring Helen Brown (PHD Chief Investment Officer) and Rachel Bayfield (PHD Chief Technology & Innovation Officer), along with James Davidson, (PHD Chief Strategy and Planning

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19:24

Monopod: some stray takes on the 2025 NZ Screen Awards

The Fold ·

2025/11/24

Duncan Greive goes solo to deliver a quick response to the NZ Screen Awards, which fused film with television in a way which showed a lot of promise while also needing some serious tightening. There were big wins for The Convert, and a big beautiful crowd, but Tinā felt neglected and the randomised nature of the awards meant that energy came and went. The highlights more than justified the exercise – but a more streamlined and sequenced show should be the aim for 2026.Learn more about your ad

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52:53

An explosive media week: scandals at the BBC and Meta...

The Fold ·

2025/11/17

Learn more about your ad choices. Visit megaphone.fm/adchoices

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52:28

The story of a long, strange decade in media + has...

The Fold ·

2025/11/10

2025 sees the release of the latest in The Fold’s obsession: NZ on Air’s Where Are the Audiences research. This time the focus is on children’s media – the third time this subject has been assessed, following work in 2015 and 2020. It tells a story even more stark and challenging than that which comes out of the bigger grown-ups survey. The Spinoff’s head of audience Anna Rawhiti-Connell has dug into the report, and talks with Duncan Greive about its most interesting insights. Then they dig into a

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51:27

Notes on an epic journalistic blunder – and...

The Fold ·

2025/11/03

The Spinoff editor-at-large Toby Manhire joins Duncan Greive this week to discuss a very unfortunate case of journalistic mistaken identity. Former Herald reporter Bevan Hurley had an explosive exclusive with former Bill de Blasio, in which the former New York mayor critiqued Zohran Mamdani, the current mayoral candidate he had previously strongly endorsed. Or so Hurley thought – he had in fact been talking to a wine importer by the name of Bill DeBlasio, who holds very different views to his

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40:54

What’s going on with Māori news media?

The Fold ·

2025/10/27

Liam Rātana, editor of The Spinoff Ātea, joins Duncan Greive on The Fold to discuss a piece he wrote last week, about some seismic changes to the Māori media landscape. Two iconic shows, Te Karere and The Hui, one of which has been on the air for more than 40 years, were turned down for funding in the most recent Te Māngai Pāho round. The decision was in part financially driven – there’s a fiscal cliff coming – but also a recognition that these shows, which have their origins in linear and still

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140 results

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