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PODCAST

"Let"s Talk About..."

Hello and welcome to “Let’s Talk” a series dedicated to all things media, marketing and technology. I’m your host, Cynthia Nelson, 3x entrepreneur, Forbes contributor, author, investor and advisor. Each episode features an esteemed CEO, author, artist, marketer, entrepreneur, creator, or brand sharing invaluable tips and expert advice on navigating the realms of business, media, and life

business

All Episodes

00:28:38

Austin Allan & Abby Sugar, Sugar Wood

"Let"s Talk About..." ·

2025/10/28

Sweet, Naughty, and Defiantly Nice 🍫🍓Meet Austin Allen and Abby Wood, the brilliant duo behind Sugar Wood — a naughty but nice dessert-decorating experience and DTC kit brand that’s turning heads (and licking spoons).From drinkable gazpacho and LGBTQ fashion to autonomically-shaped (yes, use your imagination 😉) waffle products that bring joy to bachelorette parties, brunches — and maybe even Thanksgiving dinner — these two know how to mix pleasure, purpose, and play.But it’s not just about edible

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00:13:07

aimie Schwartzman, Chief Creative Strategist at Flux...

"Let"s Talk About..." ·

2025/10/21

New Interview Drop: Jaimie Schwartzman, Creative Strategist at Flux BrandingJaimie shares how her proprietary IDEA Method helps companies rediscover who they are — and who they’re meant to be.We dig into:💡 The origins of the IDEA Method and how it uncovers a brand’s true identity🌪️ What to do first when your brand faces upheaval or major change❤️ Why culture is the heartbeat of every authentic brand🔄 Lessons from rebranding across wildly different industries — from car parts to Spotify🤖 How to

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00:24:07

Chris Hallberg, the "Sargent of Business"

"Let"s Talk About..." ·

2025/10/14

Chris is a U.S. military veteran turned entrepreneur and leadership coach who’s made a career out of turning strong companies into unstoppable ones — fast.He’s been ranked #9 on Inc. Magazine’s Top 50 Leadership & Management Experts, ahead of names like Simon Sinek. And he’s walked the talk: scaling and selling an energy-efficiency business at an 8x multiple during the Great Recession, while competitors were shutting down.Today, he’s coached 100+ leadership teams through EOS, with clients

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00:20:33

Scott Degrosseilliers, CEO of Wicked Reports

"Let"s Talk About..." ·

2025/09/04

Great interview with Scott Desgrosseilliers CEO of Wicked Reports, and it’s one you won’t want to miss. 🚀We dug into how his 5 Forces System helps #eCommerce brands make smarter marketing decisions, what billions in ad spend have revealed about real #ROI drivers, and why future-proofing with first-party data is non-negotiable.Scott also broke down his powerful “Scale, Kill, Chill” methodology — a data-driven way to quickly and confidently decide which campaigns to grow, pause, or retire. With deep

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00:25:03

Cat Holt, CEO of Coologee

"Let"s Talk About..." ·

2025/09/02

🎙️ Just wrapped an inspiring conversation with Cat Holt, CEO of Coologee, Inc. on the podcast — and wow, she dropped some gems worth repeating:✨ Reinventing legacy without losing soulWe unpacked Cracker Barrel’s “hard right” and the lesson it holds for every brand navigating reinvention. Evolution must honor heritage — otherwise you risk alienating the very community that made you.🤖 AI + CX: The non-negotiablesCat stressed the need for clear standards: data sources, accuracy, compliance, and

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00:23:41

Eli Portnoy, Founder & CEO of BackEngine.ai

"Let"s Talk About..." ·

2025/07/08

What separates a founder from a CEO? According to Eli Portnoy—it’s humility, discipline, and protecting your mental runway.Eli’s no stranger to building and scaling companies—he’s successfully founded and exited two startups (Sense360 and Thinknear), and is now back at it with BackEngine.ai, building the future of applied AI.In a recent conversation, Eli shared some standout lessons:🔹 Hire people better than you to elevate your vision—not just execute it.🔹 Quality beats hustle. 10–11 hours of

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00:19:05

Jeff Greenfield, CEO Provalytics

"Let"s Talk About..." ·

2025/07/01

🚨 Cookies are crumbling—and Jeff Greenfield is already building what comes next.Dubbed the “Cookie Monster” for his unmatched expertise in advertising attribution, Jeff is now leading Provalytics, an AI-powered, cookie-less platform reshaping how we measure marketing—especially in channels like CTV and podcasts.In a recent conversation, Jeff dropped insight after insight:🍪 What the “cookie apocalypse” really means for marketers—and why some fears are overblown📊 How GA4 and privacy laws are

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00:22:40

Tim Bradley, CEO Pennant Video

"Let"s Talk About..." ·

2025/06/24

🎥 When it comes to B2B video, Tim Bradley is not just making content—he’s shifting strategy.As CEO of Pennant Media, Tim built the Video Marketing Trifecta™—a mid-funnel power move that combines brand narrative, buyer enablement, and social proof to help B2B brands actually convert, not just impress. It’s thoughtful, data-driven, and built for the real buyer journey.💡 Tim’s worked with giants like Cisco and Philips and with scrappy startups. His #1 rule? Great storytelling doesn’t care about your

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00:29:30

Don Moody, Founder of Codie Blocks, CEO Mia & Codie

"Let"s Talk About..." ·

2025/05/13

From building bikes in his Queens apartment to building worlds for kids, Don Moody has always been a creator at heart.After a start in art school and the ad world, Don’s first big leap was WordWorld—a breakthrough PBS series inspired by his young daughter Liola. It didn’t just teach kids to read—it became a 360° media success that shaped a generation of early learners.Fast forward to today, Don’s newest adventure—Codie Blocks and the animated series Mia & Codie—is another family-inspired

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00:25:55

James Nord, Founder Forh

"Let"s Talk About..." ·

2025/05/07

We haven’t seen the influencer-first CMO yet—but when we do, there will be a reckoning for how advertising budgets are built, spent, and justified.Few people have been more prepared for that moment than James Nord, Founder & CEO of Fohr—the original influencer marketing company in the U.S.Since 2012, James has: • Built a 250,000+ creator network • Delivered $300M+ in influencer-led campaigns • Partnered with iconic brands like Dick’s, Marriott & Kohl’s • Grown a team of 100 humans doing

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00:23:11

Richard Chalme, Rockstar CEO, Blueswitch

"Let"s Talk About..." ·

2025/04/03

When it comes to e-commerce, Richard Chalme, Rockstar CEO of BlueSwitch, is a true original. With over 25 years in the space, he’s helped brands navigate—and thrive—through wave after wave of digital disruption.He didn’t set out to become a tech entrepreneur. In the early 2000s, unsure of his path, he teamed up with a partner, blending his love of media with tech. That leap became the foundation for Blueswitch. Fast forward to today, and Richard is still ahead of the curve—guiding major brands

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00:35:52

Sabir Semerkant, Founder Growth by Samir

"Let"s Talk About..." ·

2025/03/26

🚨 Today on we sit down with Sabir Semerkant , eCommerce strategist and growth mastermind 🚨With over $1B in revenue generated, endorsements from GaryVee, Neil Patel, and Shark Tank ABC’s Matt Higgins, and clients like Canon USA, Tommy Hilfiger, and Sour Patch Kids, Sabir brings both credibility and clarity to the chaos of modern growth.We dive into:✅ Why he’s here to kill your hope and give you a prescription and a plan vs. a crystal ball✅ The origin of the 8D Method and why it’s different✅ How he

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00:22:52

Brian Vella, CEO AKQA APAC Region

"Let"s Talk About..." ·

2025/03/04

🚀 Meet Brian Vella: A Visionary Leader in Innovation & Customer ExperienceAs CEO of AKQA #APAC, Brian Vella has spent his career shaping innovative brands, exceptional customer experiences, and high-performing teams. A true digital pioneer, he brings a growth-driven mindset to helping businesses navigate digital transformation and unlock new opportunities in an era defined by AI, data, and emerging tech.In this episode we chat about:🔹 Navigating Digital Transformation – Lessons from the first

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00:25:55

Sam Budd, CEO of Buddy Media

"Let"s Talk About..." ·

2025/02/26

🔥 Redefining Marketing & Leadership: The Sam Budd Way 🔥From launching Spotify’s seed marketing program to working with Social Chain, and then boldly starting his own company with Apple as his first client, Sam Buddy has always been ahead of the curve. But what truly sets him apart isn’t just his marketing expertise—it’s his human-first approach to business.At Buddy Media, Sam has taken a groundbreaking step by bringing an on-staff psychologist into the team, firmly believing that mental health

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00:09:19

Neil Twa, CEO of Voltage, E-Commerce Guru & Investor

"Let"s Talk About..." ·

2025/02/14

🚀Neil Twa: Mastering E-Commerce & Amazon FBA Success 🚀When it comes tobuilding, scaling, and selling e-commerce brands,Neil Twa is a name you need to know. As theCEO & Co-Founder of Voltage Holdings, Neil has spentover 17 years pioneering e-commerce growth, specializing inAmazon FBA and multi-channel brand expansion.Since leaving his senior role atIBM, Neil has: • Launched 5+ personal brands • Generated tens of millions in revenue as an 8-figure seller • Helped 1,000+ entrepreneurs scale

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00:16:27

Lior Arussy, author, visionary, change agent

"Let"s Talk About..." ·

2024/12/11

✨ Today, we’re excited to feature Lior Arussy, recognized globally as one of the foremost authorities on Customer Experience and Strategy Execution. Lior’s innovative insights have transformed how organizations connect with their customers, turning interactions into unforgettable experiences and strategies into measurable success. With a career spanning decades, he has worked with some of the world’s leading brands to redefine excellence in customer engagement. Stay tuned as we dive into Lior’s

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00:04:14

My 2025 Predictions!

"Let"s Talk About..." ·

2024/12/06

🧨 My 2025 Predictions 🧨 💰 More Capital is Coming to the Startup WorldIt’s been a rocky ride for the past 18+ months, but I’m optimistic that new capital is on its way. There’s growing demand for well-developed, revenue-generating ideas—not just hyper-growth promises. By Q1, I expect we’ll see investors loosening their purse strings. Maybe not a flood, but at least a much-needed rain to nurture the right ventures! 🚀 AI Will Get More Usable and UbiquitousAs Evan Shapīro said earlier this year,

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00:16:27

Chris Parnell, CEO NewGen Agency

"Let"s Talk About..." ·

2024/12/05

🎉 Spotlight on Leadership: Chris Parnell, CEO of NewGen Agency Chris Parnell is redefining what it means to lead in the ever-evolving world of creator lead marketing. As CEO of NextGen Agency, Chris brings visionary leadership, a passion for innovation, and a relentless focus on results. Under his guidance, NextGen has become a powerhouse, delivering cutting-edge strategies that help brands not only keep up with GenZ and Gen Alpha but stay ahead of it. Known for his ability to combine data-driven

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00:10:11

Dave Lazar, CEO of Stage Ten: Breaking the 4th Wall

"Let"s Talk About..." ·

2024/11/19

This is an insightful interview with Dave discussing the challenges of scaling enterprise-level video shopping and how Stage Ten has pivoted to launch a groundbreaking new platform. With all Shopify merchant content housed in a “superstore,” creators can now easily select multiple products and quickly produce shoppable shows all with one click/one basket checkout. This is far more than just another affiliate program—it’s a game-changer for video commerce!

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00:16:03

Eitan Koter, CEO Vimmi, Shares His Video Commerce...

"Let"s Talk About..." ·

2024/11/14

Today, we’re catching up with Eitan Koter, CEO of Vimmi. Nearly a year ago, we discussed the future of video commerce. Today, he’s back to share his insights on what’s unfolded since then and what lies ahead for the world of video commerce.

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63 results

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