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PODCAST

Empire Building

Keller Podcast Network

It’s no secret that business owners face a unique set of challenges, often juggling marriage, parenthood, and career aspirations. Empire Building brings together five influential women who are unapologetic in their goals to build big businesses and live big lives. Another common goal? Helping others do the same.Tune in for authentic, unfiltered conversations with Wendy Papasan, Seychelle Van Poole, Sarah Reynolds, Kymber Lovett-Menkiti, and Tiffany Fykes, as they invite you to be a part of their

business careers

All Episodes

42:28

344. How to Keep Great People Growing With You (Part 1)

Empire Building ·

2026/10/05

You have an amazing person on your team, you want to keep them, and suddenly you find yourself promising a future role before you know whether the business actually needs it. We've been there.In this episode, we're kicking off our PATH framework for creating growth opportunities without prematurely promoting people into roles that aren't right for them or your business. We start with P: Picture the Business. Before attaching someone's name to a future role, we share six questions to

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37:19

343. Why Culture Is Your Strongest Business Strategy...

Empire Building ·

2026/09/28

Culture isn't just the team lunches, celebrations, or giving back. It's what we tolerate, what we reward, how we treat each other, and the standards we protect every single day.We're joined by Dana Gentry, longtime real estate leader and Keller Williams Senior Culture Advisor, to talk about what it really takes to build a culture that supports a big business. Dana shares the lessons she's carrying forward from mentors like Mo Anderson, including why leaders have to address bad

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20:12

342. The Next Stage of Scaling: From One Business to...

Empire Building ·

2026/09/21

You’ve scaled one business. Now what? Building an empire isn’t about chasing every new opportunity that catches our attention. Before we add another business, we need a profitable foundation, the right opportunity, and the right people to grow it without putting everything we’ve already built at risk. We’re wrapping up our scaling series with the next step: taking what works in business one and using it to build business two, three, and beyond. We break the process into four steps: use profit from

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32:55

341. The Success Trap: When More Stops Making Your...

Empire Building ·

2026/09/14

What happens when you finally achieve the success you worked so hard for, but your instinct is still to chase more? For high achievers, growth can become such a habit that we forget to ask whether the next milestone will actually make our lives better. In this episode, we’re talking about the success trap and eight strategies for building a healthier relationship with ambition. We break down how to define what “enough” looks like across your money, business, and lifestyle, separate enough from

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26:29

340. How to Win the Pricing Conversation Before the CMA

Empire Building ·

2026/09/07

What if the pricing conversation was won before you ever opened the CMA? This week, we're bringing you inside Keller Williams Mega Camp, where Sarah Reynolds shares the six keys her team uses to help sellers make empowered decisions about one of their biggest assets.After serving more than 12,000 families, Sarah has learned that telling sellers what to do isn't enough. We have to educate them. She breaks down how to uncover a seller's real why, reframe list price as a marketing strategy,

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32:53

339. 6 Ways to Create Urgency In a Shifting Market

Empire Building ·

2026/08/31

When buyers and sellers are scared to make the wrong move, waiting can feel like the safest option. But in a shifting market, waiting isn't neutral. The market keeps moving, inventory changes, carrying costs add up, and opportunities can disappear.In this episode, we're sharing six ways great agents create real urgency without relying on pressure or manipulation: create clarity, understand motivation, show the cost of waiting, take charge, ask great questions, and create momentum through

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32:56

338. How to Set Standards That Protect Your Business

Empire Building ·

2026/08/24

The business you tolerate is the business you create. So are the expectations inside your company actually standards, or are they just preferences?In this episode, we’re breaking down what makes a business standard real: it’s clearly defined, consistently communicated, regularly measured, and backed by accountability when the expectation isn’t met. We share examples from our own businesses across communication, customer experience, sales, team performance, culture, and financial operations,

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36:46

337. 7 Real Estate Negotiation Mistakes That Are...

Empire Building ·

2026/08/17

What if the thing costing you your next commission check isn't the market, but the way you're negotiating? In this episode, we're breaking down seven mistakes that can leave money on the table and keep good deals from coming together. We talk about why our job is to solve problems instead of predict the future, why the first buyer deserves more attention than most sellers realize, and how even a small counter can keep valuable momentum alive. We also dig into the communication habits

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33:56

336. Is Your Business Your Identity?

Empire Building ·

2026/08/10

When someone asks who you are, how quickly does your answer turn into what you do? As entrepreneurs, we invest so much time, energy, emotion, and financial risk into our businesses that the line between our work and our identity can quietly disappear.In this episode, we’re talking about what happens when business ownership shifts from an assignment into an identity. We share the warning signs we’ve experienced ourselves, including tying our moods to sales, feeling personally rejected when an

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35:52

335. Scaling Through Seasons: Protecting What Matters...

Empire Building ·

2026/08/03

What season are you in, and does the way you're running your business actually honor it? In the final episode of our scaling series, we're talking about how to grow without dropping the glass balls in your life. Work is often a rubber ball: a lost client, delayed project, or missed opportunity can bounce back. Our health, family, friendships, faith, and mental well-being may not recover as easily when they're repeatedly neglected. We share a simple framework for planning around the

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49:21

334. Gary Keller Interviews Sarah Reynolds: The...

Empire Building ·

2026/07/27

What does it really take to build a billion-dollar sales organization and still have a big life? In this special episode of Empire Building, Gary Keller steps in as host to interview one of the show’s own hosts, Sarah Reynolds. Together, they look back at Sarah’s journey from joining her mom in real estate at 21 to helping build EmpowerHome into an organization that has produced more than $1 billion in annual sales volume in each of the past three years. Sarah gets very practical about what made

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30:18

333. How to Keep Your Team's Energy High When Deals...

Empire Building ·

2026/07/20

A slower market can feel heavy, especially when your team is tired, transactions are down, and every deal takes more skill, patience, and emotional energy than it used to. In this episode, we’re talking about how to lead through a weird real estate market without losing your people, your energy, or your mission.We share what we’re seeing in Austin and Dallas-Fort Worth, why shifting inventory and affordability are changing the way agents have to lead, and how to spot the signs that your team’s

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26:23

332. Where Should You Be With Money? 5 Questions to...

Empire Building ·

2026/07/13

Are you building wealth in a way that actually fits the season of life you’re in? In this episode, we’re talking about money, risk, cash flow, and the questions that help us decide whether we’re still on the right path or ready for a new one.Wendy and Seychelle share the lessons they’ve learned from starting with very little, investing in real estate, taking risks that worked, and taking a few that absolutely did not. We talk about the difference between building equity and building cash flow, how

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44:10

331. Scaling Leadership: From Being the Leader to...

Empire Building ·

2026/07/06

Have you ever realized your business is growing, but your leadership structure is not? In this episode, we’re continuing our scaling series with Sarah Reynolds and Kymber Lovett-Menkiti to talk about one of the hardest shifts in business: moving from being the leader everyone depends on to building leaders who can carry the mission forward.We get honest about the moments when we became the bottleneck, the pain of leading too many people directly, and the mistakes that come from promoting great

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42:24

330. 6 Years of Empire Building: The Many Ways You...

Empire Building ·

2026/06/29

After six years, more than 300 episodes, and over 1.1 million downloads, we are taking a moment to celebrate the journey and reflect on the leadership lessons we have learned from each other along the way.In this episode, we talk about what makes each of us different as leaders, and why that difference matters. From Tiffany’s brave commitment to family-first leadership, to Kymber’s quiet strength and ability to build powerful rooms, to Sarah’s visionary belief and commitment, to Seychelle’s empathy

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34:39

329. Stop Waiting for the Tap on the Shoulder with...

Empire Building ·

2026/06/22

What if your business could grow without taking over every part of your life? In this episode, we’re joined by Heather Hope, founder of the Heather Hope Realty Group, business coach, real estate educator, wife, mom, investor, and former middle school teacher.Heather shares how she moved from teaching to real estate, learned to build predictable business through numbers, and found her way into coaching, training, and leading a team. We talk about the emotional weight of client service, why boundaries

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33:57

328. Thrive Even When You’re Surrounded by Difficult...

Empire Building ·

2026/06/15

Difficult people are part of leadership, business, parenting, marriage, and life. And as much as we may want to avoid them, the truth is that building a big business and an even bigger life requires us to learn how to handle hard conversations without losing our peace.In this episode, we’re talking about how to deal with difficult people with more clarity, curiosity, and emotional control. We share why avoidance rarely makes things better, how to examine your own DNA in the situation first, and why

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27:08

327. Scaling Sales: The Playbooks That Work Across...

Empire Building ·

2026/06/08

If your sales feel inconsistent, the problem may not be your people. It may be your process. In this episode, we’re continuing our scaling series with the next three sales playbooks every leader needs to build a team that can grow without depending on one person to hold it all together.We talk about creating a salesperson launch system, building a learning management system that keeps training consistent, and why recording everything can save your leaders from repeating the same conversations over

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29:56

326. Scaling Sales: The Playbooks That Work Across...

Empire Building ·

2026/06/01

If scaling sales feels like adding more people, more leads, and more pressure, this episode is your reminder to slow down and build the system first. Because more volume without a repeatable process usually creates more chaos, not more freedom.In this episode, we continue our scaling series with Sarah Reynolds and Kymber Lovett-Menkiti to talk about the first three playbooks for scaling sales across markets. We dig into why every client type needs its own defined conversion process, how documented

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30:24

325. What Boundaries Really Make Possible with...

Empire Building ·

2026/05/25

What does it really cost to build a big business? In this episode, we sit down with Kristen Bernard, leader of the EmpowerHome Team in Charlotte, for a candid conversation about growth, boundaries, motherhood, blended families, and building success without sacrificing the people who matter most.Kristen shares what changed when she decided she would no longer build something professionally that cost her personally. We talk about the boundaries that protect her family time, from Tuesday night dinners

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343 results

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