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PODCAST

A People"s Guide to Publishing

Microcosm Publishing

Joe Biel is the founder and CEO of Microcosm, a 25-year-old midlist publishing and distribution company that has sold millions of books. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 25 years in 416 pages. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry. ************ Thank you for watching the

arts books

All Episodes

51:21

Episode 331: The Heart vs The Mind: Tarot, Art, and...

A People"s Guide to Publishing ·

2025/09/25

Nicole LaRue is both a queer artist and graphic designer and is widely known for her iconic work on the Women's March on Washington logo. Her latest work, the HeART Tarot, is a unique deck featuring beautiful, original illustrations incorporating the shape of the human heart and elements of the natural world into each tarot archetype, and reminding us that the heart and mind aren't working in opposition.This week on the pod, Nic hangs out with Joe and Elly to talk eclipses and astrology,

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12:39

Episode 330: Do book reviews matter? | A People's...

A People"s Guide to Publishing ·

2025/09/18

Trying to get high-profile reviews for your books can feel like a rat race. So many publishers competing for the same space in the same publications (and space in readers' brains). But do reviews really matter? Are they worth the time publishers put into getting them?This week on the podcast, we're back with the booksellers and publishers of the Pacific Northwest Booksellers Association tradeshow to get their thoughts on the importance of book reviews.************Thank you for catching the

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17:52

Episode 329: Submitting AI to Publishers w/ Jane...

A People"s Guide to Publishing ·

2025/09/11

Can publishers tell if you submit work with A.I.? Does it matter if they can't even tell? Jane Friedman of "The Bottom Line" joins Joe and Elly this week to talk about what publishers mean with A.I. disclosures, what presses are looking out for, and how authors can communicate with their publishers about it.Check out Jane's articles here: https://janefriedman.com/************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about

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59:18

Episode 328: Queerness in Horror Movies, w/Joe...

A People"s Guide to Publishing ·

2025/09/04

Don't get scared straight! Joe Carlough & Gina Brandolino, authors of the new book QUEER HORROR: FUN AND FREAKY PERSPECTIVES ON MACABRE MEDIA, join Joe and Elly this week to talk about horror, coming out, their favorite bad movies, and more.Coming out, the horrors of publishing, fever dreams, favorite queer media, old horror moviesGet the Queer Horror Book: https://microcosmpublishing.com/catalog/books/58632************Thank you for catching the People's Guide to Publishing vlogcast!

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13:33

Episode 327: Does AI help publishing? with Jane...

A People"s Guide to Publishing ·

2025/08/28

Ah, AI. We're hearing about it constantly, and it's not going anywhere any time soon. From "fair use" in recent court cases to bad advice from Anthropic, Jane Friedman of The Bottom Line is back to talk with Joe and Elly about AI, especially in the publishing world. Is it useful? WE haven't found anything that AI does well, have you? Let us know!Note: There are a few hops, skips, and jumps in the video do to some connection issues. It shouldn't be too noticeable, but we are aware of

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13:05

Episode 326: Incorporating Zines Into Our Marketing...

A People"s Guide to Publishing ·

2025/08/21

Zines are small, often subject-focused booklets that can range in topic from how much you love your cats, to fixing your bike, to protest safety tips. How do we incorporate zines into our regular marketing and production strategy? Joe and Elly tell all this week on the podcast!************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app,

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10:12

Episode 325: Conferences, Promos, & More: Booksellers...

A People"s Guide to Publishing ·

2025/08/14

Continuing our series on tradeshows, bookselling, and bookseller/publisher relationships, this week we're back at PNBA! Hear from booksellers and publishers on how they think they collaborate well, and what they wish the other party knew.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet

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10:52

Episode 324: How do we think book tradeshows can...

A People"s Guide to Publishing ·

2025/08/07

Continuing our ongoing series on trade shows, publishing, bookselling, and more, this week Joe and Elly talk education sessions, galley rooms, the decreased focus on placing orders and getting face time with publishers, and some of their thoughts for improving the shows.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by

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9:39

Episode 323: What does it mean that Costco stopped is...

A People"s Guide to Publishing ·

2025/07/31

Is Costco cutting books a big deal, or will it be a great chance for readers to go back to their local indies? What does it mean for publishers? Jane Friedman of The Hot Sheet is back this week to talk with Joe about bulk buying, waste, returns, and Costco's target book customer.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast

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10:18

Episode 322: How can regional trade shows improve for...

A People"s Guide to Publishing ·

2025/07/24

We've been talking trade shows the last few weeks, from how they benefit booksellers to what publishers need to make them work. We continue the conversation this week with some more folks from the PNBA show talk about how they can improve for booksellers and bookselling.************Thank you for catching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by

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8:58

Episode 321: How effective are regional trade shows...

A People"s Guide to Publishing ·

2025/07/17

After last week's episode, where booksellers and publishers evaluate the effectiveness of trade shows, this week Elly and Joe give their own analysis!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the book: https://microcosmpublishing.com/catalog/books/3663Get the workbook:

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10:00

Episode 320: How well do regional trade shows work...

A People"s Guide to Publishing ·

2025/07/10

For booksellers, the regional trade shows are a beloved time for community, connection, and learning about the latest reads from their favorite publishers. Are they as effective for publishers? Joe and Elly had a chance to chat with other publishers and booksellers at the Pacific Northwest Booksellers Association Fall Forum last year to find out what brought them to the show.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday

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13:40

Episode 319: How does a press release their first...

A People"s Guide to Publishing ·

2025/06/26

So you've got your company. You've got your book. You've got an idea. But how do you get it out into the world?Releasing the first book as a press can be a lot like making the first pancake—you learn a lot in the process. There are a lot of traps and pitfalls presses can fall into, and Jane Friedman of the Hot Sheet is back to talk to Joe and Elly about how a press can get their first book out there.************Thank you for watching the People's Guide to Publishing vlogcast! We post new

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50:26

Episode 318: "The Bookshelf and Beyond" Microcosm...

A People"s Guide to Publishing ·

2025/06/19

We tried a new thing! Marketing Manager Abby (hi) recently did a presentation for some of our store and library customers, featuring some of our new titles, old favorites, and insights on what The People are buying these days. Elly also joined us for a few minutes to run through our fun new buying portal for stores.It was a good time. We might even do it again!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing,

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50:56

Episode 317: How Do Tariffs Affect Canadian...

A People"s Guide to Publishing ·

2025/06/12

Tariffs! We've talked a lot about how they affect American bookstores and publishers. But what has the impact been for our neighbors to the North? Our friend Kim Werker of Nine Ten Publications sat down with us to talk about being a niche publisher in Canada, how knowing who you are makes you a better publisher, and of course, tariffs.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book

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13:10

Episode 316: How can publishers lower information...

A People"s Guide to Publishing ·

2025/06/05

Publishing a book can feel like this insurmountable wall that you have to climb over while also screaming that your writing is valid. How can publishers make it more accessible to writers, from submitting a manuscript to marketing? ************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or by visiting linktree.com/microcosmGet the

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16:52

Episode 315: How Should Authors Market Their Books?...

A People"s Guide to Publishing ·

2025/05/29

Does author marketing have an impact on sales? Can you move the needle yourself, or do you need to rely on your publisher for all of your marketing and outreach? There is a lot of conflicting information out there, and Jane Friedman of the Hot Sheet is back on the pod this week to talk it out with us.************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your

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7:56

Episode 314: Marketing Your Book | A People's Guide...

A People"s Guide to Publishing ·

2025/05/22

How do you "make your books get found" (as Joe puts it)? This week it's a throwback to Joe and Elly chatting about marketing your book, search engine optimization, good description writing, and more.If you like this one, check back more for a deeper dive into marketing talk!************Thank you for watching the People's Guide to Publishing vlogcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app, or

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56:27

Episode 313: Ben Snakepit Returns to the Snake Pit in...

A People"s Guide to Publishing ·

2025/05/15

Every day for 25 years, Ben Snakepit has drawn a simple, 3 panel comic about his day. There's no overarching plot or theme, just Ben answering the question "what did you do today?" But answering that question daily for half his life (and collecting them in volumes) has led to insights about himself, the world, and what it means to live each day. This week on the podcast, Ben joins Joe and Elly to talk about the comic, punk life, and how the scene has changed.Check out all the Snake Pit

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6:22

Episode 312: How Should a Publisher Pitch a Book to...

A People"s Guide to Publishing ·

2025/05/07

So you're a publisher with a brilliant idea for a writer you want to work with. How do you start that conversation? Is it even worth having? This week on the pod, Joe and Elly share a bit of their experiences on getting authors to write for them, and how it can be structured.************Thank you for listening to the People's Guide to Publishing podcast! We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app,

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