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PODCAST

PR Wars

Christopher Shigas

PR Wars is a public relations podcast that promotes best practices in corporate communications, media relations, crisis communications, executive communications, and social media.

business management & marketing

All Episodes

25:45

PR Wars Podcast: Engaging in social issues

PR Wars ·

2021/04/18

As corporations weigh-in on social issues, communicators are learning to become a company conscience. On today's PR Wars, we talk with Anthony Hayes, Founder and President of The Hayes Initiative. Learn what you should think about as your company navigates the winds of social change.

en-US

26:49

PR Wars Podcast: PR intern success

PR Wars ·

2021/03/21

The life of an intern. It's tough to get that spot in the agency. When you do, what does success look like for both you and the agency? On today's PR Wars podcast, we talk with Kaci Pollack, Talent and Culture Manager for See.Spark.Go.

en-US

21:14

PR Wars Podcast: International public relations

PR Wars ·

2021/03/15

When you engage in international public relations, what is lost in translation? On today's PR Wars podcast, we talk to Nick Haigh with British-based BAE Systems Applied Intelligence about the differences of public relations across the pond.

en-US

18:00

PR Wars Podcast: Strategy for Wikipedia

PR Wars ·

2021/02/22

Is Wikipedia in your communication plan? On today's PR Wars podcast, we talk with Josh Greene, CEO of The Mather Group about strategies to make the world's largest reference site work for you.

en-US

22:16

PR Wars Podcast: Win at influencer marketing

PR Wars ·

2021/02/15

Influencers can have stronger readership than a news publication. And, today's influencer is a savvy content creator. On today's PR Wars podcast, we talk with Jason Falls author of "Winfluence: Reframing Influencer Marketing to Ignite your Brand."

en-US

22:16

PR Wars Podcast: Build better media lists

PR Wars ·

2021/01/24

If your media list isn't spot on, it won't matter how good your press releases are. On today's PR Wars podcast, we talk with Meltwater's Cody Konschak to help you build better media lists for better coverage.

en-US

22:38

PR Wars Podcast: Navigate an opinion charged landscape

PR Wars ·

2021/01/18

How do you engage with public relations when public temperament is permeated with division... and dipped in napalm. On today's PR Wars podcast, Brooke Hammerling, founder of The New New Thing, helps companies navigate an opinion charged landscape.

en-US

17:57

PR Wars Podcast: Writing a communications plan

PR Wars ·

2021/01/11

Communication planning will help you get better results. PR consultant, Isabel Peña Alfaro is our guest on the PR Wars podcast today. We'll learn how to focus on the priorities, while we write some fun into a 2021 communications plan.

en-US

27:48

PR Wars Podcast: Publicity on a budget

PR Wars ·

2020/12/20

We have to be realistic about our budgets. When you work with a small business, every dollar needs to get results. Our guest today on the PR Wars podcast is Carmena Ayo-Davies, author of the book "Publicity on a Budget."

en-US

24:23

PR Wars Podcast: Holiday retail PR

PR Wars ·

2020/12/13

Holiday retail. It is a tough pitch to get your clients products under the Christmas tree. Our guest today on the PR Wars podcast worked a decade for the National Retail Federation. She even worked with the team that originally coined the term "Cyber Monday." Join us as PR Wars talks holiday public relations with Kathy Grannis Allen, Director of Media Relations at SalientMG.

en-US

21:11

PR Wars Podcast: Internal communication skills

PR Wars ·

2020/12/07

Internal communications is a specialty of corporate comms. If you have an agency background, you might not have a lot of exposure here. Maybe, you never want to pick up a phone and call a reporter again. So you're thinking, hey, maybe internal comms is right for me. Well, let's find out. On today's PR Wars podcast, we talk with Senior Director of Communications at Syneos Health, Khaner Walker.

en-US

19:24

PR Wars Podcast: Freelance public relations

PR Wars ·

2020/11/30

The life of a freelancer. Is it right for you? On today's PR Wars podcast, we will talk with Sarah Shkargi, who runs TNS Media and Communications about how to win at freelance public relations in 2020.

en-US

33:45

PR Wars Podcast: Event management pivot

PR Wars ·

2020/11/23

In the world of PR and marketing, this virus has impacted one specialty exceptionally hard: events, trade shows, and conferences. It's been brutal. PR Wars scoured the landscape looking for someone who's made the pivot, who has changed the paradigm. And, we found it. On today's PR Wars podcast, we learn how Norm Aamodt, President of the Event Strategy Group is finding success.

en-US

28:23

PR Wars Podcast: Communications in a disaster

PR Wars ·

2020/11/09

If you work in public relations, you will encounter disasters. But for a government communications pro, a state of emergency turns the pressure up. On today's PR Wars, we talk with Mike Steele, the Communications Director for the State of Louisiana Governor's Office of Homeland Security and Emergency Preparedness. In this role, a disaster is another day on the job.

en-US

33:50

PR Wars Podcast: Eyes of a TV photog

PR Wars ·

2020/11/01

Through the eyes of a TV photog. They’ve seen it all in television news and they are the unheralded backbone of news gathering. As a PR pro, the right connection with a tv videographer can make your story soar. On today's PR Wars podcast, will talk with 30-year television pro Stewart Pittman. A little respect can go a long way to helping you capture the best news hit of your career.

en-US

35:27

PR Wars Podcast: Start your own agency

PR Wars ·

2020/10/26

Have you ever dreamed of running your own PR agency? If you were the boss, how would you run your agency differently? On today's PR Wars podcast, we talk to one of the industry’s success stories... Rick French, CEO of French|West|Vaughan. FWV is the agency of record for some of the world’s top corporate and consumer brands. Learn what you need to know to start your own public relations agency.

en-US

10:42

PR Wars Podcast: How to engage the media beyond press...

PR Wars ·

2020/10/19

Get out of the press release rut. On today’s PR Wars podcast, we will look at six ways that you can engage the media without writing a press release. We will explain specific tactics to add to your PR toolbox.

en-US

10:10

PR Wars Podcast: The world hates your client

PR Wars ·

2020/10/12

Have you ever made a difficult choice to take on a client that has done something bad? In many cases, media villains are not as bad as they seem and the heroes are not as great as they appear. On today's PR Wars podcast, we'll show you how to be the conscience of a company.

en-US

9:49

PR Wars Podcast: When a reporter is hostile

PR Wars ·

2020/10/05

Have you ever noticed that when you're pitching a good story, you can't get a reporter on the phone? And when there's a bad story, you can't get a reporter off of your phone. On today's PR Wars podcast, find out why message discipline is so important when dealing with a hostile reporter.

en-US

22:22

PR Wars Podcast: Public relations on trial

PR Wars ·

2020/09/27

Today on PR Wars, we're gonna talk about some epic PR fails from the viewpoint of journalist Ellen Chang, a freelance writer for USA Today, US News & World Report, and others. But, PR people get picked on all the time. So, we're not gonna take this public lashing lying down. I'm going to build a defense for the comms heroes in the story. Maybe as the gavel falls, journalists and PR pros will have a little more patience and understanding for each other.

en-US

33 results

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